Stride Software
Stride Health Group Limited is a UK-based direct-to-consumer health company that sells at-home DNA methylation, microbiome, and blood biomarker tests with personalised supplements and AI-generated action plans for health-conscious adults globally.
- Company typePrivate
- Founded2016
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stride Software does
Stride Health Group Limited (trading as Stride) is a UK-based direct-to-consumer health optimisation company founded in 2016 and headquartered in Norwich, with a pharmacy-registered office in London. The company sells saliva-based at-home DNA methylation test kits processed in its own accredited UK laboratory, with results returned within ten business days. Its core product is the DNA & Methylation Test available in three tiers (Core: 19 genes, 5 reports; Advanced: 52 genes, 29 reports; Optimal: 110 genes, 46 reports) covering folate, methionine, transsulphuration, BH4, and urea pathways; all tiers include a 1:1 expert consultation with a qualified dietitian. Adjacent offerings include the Optimal Biome gut microbiome test, the StrideOne blood biomarker membership that uses the PhenoAge model for biological age estimation, and three supplements (SD-01 methylated multivitamin, MS-01 methylation B-complex, GS-01 synbiotic) available as one-time purchases or subscriptions, sold as bundles such as Optimal Duo, Methylation Stack, and Gut Stack.
The business runs an exclusive direct-to-consumer e-commerce model through getstride.com, with global shipping from the UK to Europe, North America, Asia-Pacific, Oceania, South America, and Africa, and multi-currency checkout in USD, GBP, and EUR. Pricing ranges from $160 for the Core test to $604 for the Optimal Duo bundle, with supplements on monthly subscriptions managed through Skio and payments processed via Shopify, Stripe, Apple Pay, Google Pay, Klarna, PayPal, and major card networks. Customer acquisition is digital-first: an 8-question assessment quiz serves as a lead-generation tool offering a free personalised report, supported by content marketing (Biomarkers A-Z, Health Topics A-Z, The Pursuit newsletter), organic social, PR features in Financial Times, Forbes, and The Telegraph, and ambassador endorsements from Dr William Li, Dr Rupy Aujla, and Olympic medallist Greg Rutherford.
The company's stated differentiators are its comprehensive 110-gene panel (versus 5-13 genes at competitors), its in-house UK laboratory delivering 10-day turnaround (versus 4-5 weeks), and its AI Protocol recommendation engine that generates ranked, traceable action plans from test results. Brand reputation is supported by a 4.9/5 Trustpilot score across 406 reviews. Stride operates in the consumer personalised health and longevity category alongside DNA testing peers such as 23andMe, and offers a 23andMe data-import path via the Optimal DNA Link product for customers who already have raw genetic data.
Stride Software firmographics
Firmographics- Name
- Stride Software
- Legal name
- Stride Health Group Limited
- Website
- https://getstride.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stride Health Group Limited is a UK-based direct-to-consumer health company that sells at-home DNA methylation, microbiome, and blood biomarker tests with personalised supplements and AI-generated action plans for health-conscious adults globally.
- Ownership category
- akta.pro rank
Stride Software industry classification
Industry- Product category
- Genetic Health Testing
- NAICS
- Medical Laboratories (621511), Research and Development in Biotechnology (except Nanobiotechnology) (541714)
- SIC
- Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)
- akta.pro secondary industries
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC), Genetic & Prenatal Testing Laboratories (HLAFAMAH), Biomarker Discovery & Validation (omics, assay feasibility, clinical validation) (HLAAAMAA)
Keywords
Where Stride Software is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stride Software business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- DNA & Methylation Test Kits: One-time purchase of DNA test kits at three tier levels (Core, Advanced, Optimal). Customers pay upfront for at-home test kits with results delivered digitally. Includes 1:1 expert consultation.
- Supplement Sales: Sale of proprietary supplements including SD-01 (Methylated Liposomal multivitamin), MS-01 (Methylation B vitamin complex), and GS-01 (Synbiotic gut health support). Available as one-time purchases or subscription.
- Subscription Services: Monthly or quarterly subscription plans for ongoing product access. Subscriptions auto-renew unless cancelled 24 hours before renewal date. Includes supplements and potentially bundled testing packages.
- Bundle Packages: Bundled products combining tests with supplements: Optimal Duo (DNA + microbiome testing), Methylation Stack (DNA + methylation supplements), Gut Stack (microbiome + gut supplements).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Core level - Essential methylation testing with 19 genes and 5 methylation reports |
| One time/ perpetual license | Pay-as-you-go | Advanced level - Deeper methylation plus nutrigenetic insights with 52 genes and 29 reports |
| One time/ perpetual license | Pay-as-you-go | Optimal level - Complete genetic picture with 110 genes and 46 reports |
| One time/ perpetual license | Pay-as-you-go | Optimal Duo bundle - Combined DNA + microbiome testing |
| Subscription | Monthly | StrideDaily (SD-01) - Methylated Liposomal multivitamin subscription |
| Subscription | Monthly | MS-01 - Methylation B vitamin complex supplement |
| Subscription | Monthly | GS-01 - Synbiotic gut health support supplement |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Stride Software product offering
Product offeringCore offering
Stride Software sells at-home saliva-based DNA methylation test kits analysed in its own UK laboratory, with results returned in 10 business days along with 1:1 expert dietitian consultations. Customers choose from three testing tiers (Core with 19 genes/5 reports, Advanced with 52 genes/29 reports, Optimal with 110 genes/46 reports) and can pair tests with proprietary supplements (SD-01, MS-01, GS-01), microbiome testing (Optimal Biome), or a blood-biomarker biological-age programme (StrideOne). The AI Protocol engine converts genetic and lifestyle data into ranked, traceable personalised action plans.
Product overview
Stride offers a health optimisation platform centred on DNA methylation testing combined with supplements and bundles. The core product is the DNA & Methylation Test available in three tiers: Core (19 genes, 5 reports), Advanced (52 genes, 29 reports), and Optimal (110 genes, 46 reports including methylation, nutrigenetic, fitness, sleep, stress, and skin reports). This is complemented by Optional Biome gut microbiome testing and StrideOne blood biomarker tracking. The supplement line includes SD-01 (methylated liposomal multivitamin), MS-01 (methylation B vitamin complex), and GS-01 (synbiotic gut support). Bundles combine tests with supplements: Optimal Duo pairs DNA with microbiome testing, Methylation Stack combines DNA with methylation supplements, and Gut Stack pairs microbiome testing with gut supplements. The AI Protocol system generates personalised ranked action plans based on test results. All tiers include 1:1 expert consultation with qualified dietitians.
Differentiator
Problem solved
Functional benefit
Brands
- StrideOne: The most personalised internal biology tracking system using blood biomarkers and PhenoAge model for biological age estimation.
- Optimal DNA & Methylation Test
- Optimal Biome
- Optimal DNA Link
- StrideDaily (SD-01)
- MS-01
- GS-01
Products and services
- DNA & Methylation Test - Optimal
Quantifiable outcome
- 110 genes analyzed vs 5-13 for competitors
- +3 more outcomes
Companies that use Stride Software
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Stride Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature5 records
Stride Software partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Stride Software competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stride Software social profiles
Digital presenceStride Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stride Software leadership team
Management profileNumber of profiles
Profiles1 record
Stride Software funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stride Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stride Software
What does Stride Software do?
Stride Software sells at-home saliva-based DNA methylation test kits analysed in its own UK laboratory, with results returned in 10 business days along with 1:1 expert dietitian consultations. Customers choose from three testing tiers (Core with 19 genes/5 reports, Advanced with 52 genes/29 reports, Optimal with 110 genes/46 reports) and can pair tests with proprietary supplements (SD-01, MS-01, GS-01), microbiome testing (Optimal Biome), or a blood-biomarker biological-age programme (StrideOne). The AI Protocol engine converts genetic and lifestyle data into ranked, traceable personalised action plans.
Is Stride Software a public or private company?
Stride Software is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stride Software founded?
Stride Software was founded in 2016. It employs 11 to 50 people.
Where is Stride Software based?
Stride Software is headquartered in Mountain View, United States, in the North America region.
How does Stride Software make money?
Four revenue lines are on record. DNA & Methylation Test Kits are the primary driver. The others are supplement Sales, subscription Services and bundle Packages.
Does Stride Software have an API?
No public API is recorded for Stride Software.
What industry is Stride Software in?
Stride Software's product category is Genetic Health Testing. Its primary akta.pro industry code is HLAGADAF, Molecular & Genetic Testing (PCR/NGS/qPCR), with a secondary code of HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays). Its NAICS code is 621511 and its SIC code is 8071.