Atlanticus
Atlanticus Holdings Corporation (NASDAQ: ATLC) is a 30-year financial technology platform that delivers "Credit as a Service" to bank, retail, healthcare, and automotive partners, enabling them to issue credit products under brands such as Fortiva, Aspire, Imagine, Mercury, Curae, and CAR Financial Services to financially underserved U.S. consumers.
- Company typePublic
- Founded1996
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Atlanticus does
Atlanticus Holdings Corporation (NASDAQ: ATLC) is a publicly traded financial technology and credit platform founded in 1996 and headquartered in Atlanta, Georgia. The company specializes in serving financially underserved U.S. consumers — described as approximately a third of the U.S. population living paycheck-to-paycheck with less-than-perfect credit — by operating a B2B2C "Credit as a Service" model. Atlanticus enables bank partners (The Bank of Missouri, WebBank), retail merchants (including Guitar Center), healthcare providers (via Curae), and buy-here/pay-here automotive dealers (via CAR Financial Services) to issue credit products under their own or Atlanticus-owned brands (Fortiva, Aspire, Imagine, Mercury). The company has facilitated more than $40 billion in loans to over 20 million consumers across its 30-year history.
The underlying technology is a proprietary predictive credit decisioning platform that combines advanced data analytics and machine learning on 30 years of portfolio performance data and more than 40 billion cells of model development. This platform enables instant credit decisions for non-prime and near-prime consumers and is described by the company as a key differentiator versus general-purpose lenders. The company's product surface spans general-purpose credit cards (Fortiva Mastercard, Aspire Mastercard, Imagine Visa, Mercury Visa), retail point-of-sale financing (Fortiva Retail Credit), healthcare patient financing (Curae), and automotive dealer financing/servicing (CAR Financial Services, operating for over 25 years).
Atlanticus generates revenue primarily through interest income on managed credit card receivables ($7.0 billion as of Q4 2025), transaction and interchange fees, and platform service fees from its CaaS partners. The company also earns dividend distributions on its outstanding preferred stock. Following the September 2025 acquisition of Mercury Financial LLC for approximately $166.5 million (adding $3.2 billion in receivables and 1.3 million accounts) and the October 2025 purchase of approximately $165 million in Vive Financial receivables from PROG Holdings, managed receivables roughly doubled versus pre-acquisition levels. Full-year 2025 revenue reached approximately $1.47 billion, with Q1 2026 revenue of $679.5 million up 97% year-over-year. Atlanticus is led by President and CEO Jeffrey A. Howard (in role since March 2021) and CFO William R. McCamey (since January 2014).
Atlanticus firmographics
Firmographics- Name
- Atlanticus
- Legal name
- Atlanticus Holdings Corporation
- Website
- https://atlanticus.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Atlanticus Holdings Corporation (NASDAQ: ATLC) is a 30-year financial technology platform that delivers "Credit as a Service" to bank, retail, healthcare, and automotive partners, enabling them to issue credit products under brands such as Fortiva, Aspire, Imagine, Mercury, Curae, and CAR Financial Services to financially underserved U.S. consumers.
- Ownership category
- akta.pro rank
Atlanticus industry classification
Industry- Product category
- Consumer Financial Services
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Embedded Card Issuing & Card-as-a-Service (FSAGALAC)
- akta.pro secondary industry
- Co-Branded Credit Cards (FSAKABAB)
Keywords
Where Atlanticus is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlanticus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income from Credit Card Receivables: Atlanticus earns interest income from managing and servicing credit card receivables for consumers. The company has grown managed receivables to $7.0 billion through organic growth and acquisitions.
- Credit Card Transaction Fees: Revenue generated from transaction fees associated with credit card usage, purchase volumes, and interchange fees on managed receivables
- Dividend Income from Preferred Stock: The company pays quarterly dividends on Series B Cumulative Perpetual Preferred Stock, indicating investor returns and capital structure management
- Credit as a Service (CaaS) Fees: Platform services fees from enabling bank, retail, healthcare, and automotive partners to offer inclusive financial solutions through Atlanticus's technology and infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Quarterly | Series B Cumulative Perpetual Preferred Stock quarterly dividend |
| Other | Quarterly | 6.125% Senior Notes due 2026 quarterly dividend |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Atlanticus product offering
Product offeringCore offering
Atlanticus enables bank, retail, healthcare, and automotive partners to offer inclusive credit products to financially underserved consumers through a proprietary Credit as a Service (CaaS) technology and analytics platform that delivers instant credit decisions. The company also directly markets its own portfolio of consumer credit card brands (Fortiva, Aspire, Imagine, Mercury), retail point-of-sale financing (Fortiva Retail Credit), patient healthcare financing (Curae), and buy-here/pay-here dealer solutions (CAR Financial Services). Managed credit card receivables grew to $7.0 billion across more than 5.7 million active consumers as of late 2025.
Product overview
Atlanticus offers a portfolio of credit products and a technology platform. The core products include general-purpose credit cards (Fortiva Credit Card, Aspire Mastercard, Imagine Visa, Mercury Visa), retail point-of-sale financing (Fortiva Retail Credit), healthcare patient financing (Curae Healthcare Financing), and dealer solutions (CAR Financial Services). These products are enabled by a proprietary predictive technology platform that leverages 30 years of data and machine learning for instant credit decisioning. Atlanticus operates by partnering with banks (including The Bank of Missouri and WebBank), retail brands, healthcare providers, and automotive dealers to offer inclusive financial solutions to underserved consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Fortiva Mastercard: General-purpose credit card helping consumers with credit rebuilding and everyday purchases.
- Aspire Mastercard
- Imagine Visa
- Mercury
- Fortiva Retail Credit
- Curae Healthcare Financing
- CAR Financial Services
Products and services
- Fortiva Credit Card A general-purpose Mastercard designed for consumers with less than perfect credit, enabling everyday purchases and credit rebuilding. Issued by The Bank of Missouri and underwritten on Atlanticus's predictive credit decisioning platform.
- Aspire Mastercard A general-purpose Mastercard credit card helping consumers access credit and build their credit history, issued by The Bank of Missouri under Atlanticus's platform.
- Imagine Visa Credit Card A general-purpose Visa credit card offering flexible options for consumers covering everyday purchases, issued by WebBank under Atlanticus's platform.
- Mercury Visa Credit Card A Visa credit card from Mercury Financial serving near-prime consumers, added to Atlanticus's portfolio through the September 2025 acquisition of Mercury Financial LLC.
- Fortiva Retail Credit A leading provider of second-look consumer credit at point of sale across a variety of products and services, partnering with retailers and service providers to enable flexible financing for credit-challenged customers.
- Curae Healthcare Financing A patient financing solution enabling bank partners to offer simple, smart, flexible financing for healthcare expenses in seconds, distributed through healthcare provider networks.
- CAR Financial Services Financing and servicing solutions for dealers in the buy-here/pay-here market, providing capital for dealers to acquire vehicles and internal financing for portfolio growth for over 25 years.
Quantifiable outcome
- 59% of card purchases are for essentials like gas, groceries, or utilities
- +3 more outcomes
Companies that use Atlanticus
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Atlanticus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Atlanticus partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PROG Holdings - Vive FinancialcoreAtlanticus acquired approximately $165 million in credit card receivables from PROG Holdings' Vive Financial segment. PROG Holdings received approximately $150 million in cash from the transaction, which enhanced its capital efficiency and profitability.
- Mercury Financial LLCcoreAtlanticus acquired Mercury Financial LLC, a credit card platform serving near-prime consumers in the US, for approximately $166.5 million in cash. The acquisition added $3.2 billion in credit card receivables and 1.3 million accounts to Atlanticus's managed portfolio, doubling the company's owned receivables.
- The Bank of MissouricoreThe Bank of Missouri issues Fortiva Credit Card and Aspire Credit Card products under Atlanticus's technology and analytics platform. This is a core banking partner relationship for credit card issuance.
- WebBankcoreWebBank issues Imagine Credit Visa products under Atlanticus's technology and analytics platform.
- Mercury Financial (Automation Framework)coreMercury Financial's automation frameworks, led by Karthik Ramamurthy, delivered reliable credit platforms and apps, improving validation speed and reliability. This automation capability was part of what made Mercury Financial attractive for acquisition.
- Guitar CenterminorGuitar Center offers the Guitar Center credit card by Fortiva, enabling customers to purchase instruments for music classes through installment financing.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Atlanticus competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlanticus social profiles
Digital presenceAtlanticus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanticus leadership team
Management profileNumber of profiles
Profiles10 records
Atlanticus subsidiaries and ownership
Company hierarchySubsidiaries9 records
Atlanticus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanticus M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanticus
What does Atlanticus do?
Atlanticus enables bank, retail, healthcare, and automotive partners to offer inclusive credit products to financially underserved consumers through a proprietary Credit as a Service (CaaS) technology and analytics platform that delivers instant credit decisions. The company also directly markets its own portfolio of consumer credit card brands (Fortiva, Aspire, Imagine, Mercury), retail point-of-sale financing (Fortiva Retail Credit), patient healthcare financing (Curae), and buy-here/pay-here dealer solutions (CAR Financial Services). Managed credit card receivables grew to $7.0 billion across more than 5.7 million active consumers as of late 2025.
Is Atlanticus a public or private company?
Atlanticus is a public company. It is classified as public and is currently operating.
When was Atlanticus founded?
Atlanticus was founded in 1996. It employs 251 to 500 people.
Where is Atlanticus based?
Atlanticus is headquartered in Atlanta, United States, in the North America region.
How does Atlanticus make money?
Four revenue lines are on record. Interest Income from Credit Card Receivables are the primary driver. The others are credit Card Transaction Fees, dividend Income from Preferred Stock and credit as a Service (CaaS) Fees.
Does Atlanticus have an API?
No public API is recorded for Atlanticus.
What industry is Atlanticus in?
Atlanticus's product category is Consumer Financial Services. Its primary akta.pro industry code is FSAGALAC, Embedded Card Issuing & Card-as-a-Service, with a secondary code of FSAKABAB, Co-Branded Credit Cards. Its NAICS code is 522210 and its SIC code is 6141.