Newfoundland Power
Newfoundland Power is a regulated electric utility subsidiary of Fortis Inc. that generates, transmits, and distributes electricity exclusively across the island portion of Newfoundland and Labrador, serving over 188 municipalities via 12,850 km of transmission and distribution infrastructure and 23 hydroelectric plants.
- Company typePrivate
- Founded1885
- HeadquartersSt. John's, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Newfoundland Power does
Newfoundland Power Inc. is a regulated electric utility that generates, distributes, and transmits electricity to customers on the island portion of Newfoundland and Labrador, Canada. Founded in 1885 and headquartered in St. John's, the company operates as a subsidiary of Fortis Inc. and holds an exclusive franchise from the Board of Commissioners of Public Utilities. Its infrastructure footprint comprises 23 hydroelectric plants, 131 substations, and 12,850 kilometers of transmission and distribution lines serving over 188 municipalities, with eight regional area offices providing localized customer service. Most energy is sourced from Newfoundland and Labrador Hydro under a longstanding supply relationship.
The company's revenue model is anchored in regulated, usage-based electricity distribution charges billed monthly, supplemented by demand charges for commercial customers, financing plan interest on energy efficiency upgrades (heat pumps, water heaters, insulation, heat recovery ventilation) at 8.45% interest, and ancillary services such as net metering for customer-owned renewable generation up to 100 kW. Digital meters equipped with radio-frequency remote reading technology enable billing accuracy without requiring physical site visits. Customer engagement is delivered through the MyAccount self-service portal, eBills, outage management tools (interactive outage map, text/email alerts), a contact centre, and web-chat support. Distribution channels are exclusively direct, through company-owned infrastructure and area offices in St. John's, Carbonear, Clarenville, Burin, Gander, Grand Falls-Windsor, Corner Brook, and Stephenville.
The company maintains the takeCHARGE energy efficiency joint program with Newfoundland and Labrador Hydro (launched 2008), an Environmental Commitment Program active since 1997 with 300+ community partners and 130 completed environmental projects, the Power of Life cancer care charity (over $5 million raised over 20 years), and the Osprey NestCAM environmental education initiative. As of July 2025, rates increased by an average 7%, ranking Newfoundland Power as the second-lowest-cost electricity provider in Atlantic Canada based on average residential monthly usage of 1,413 kWh. The company is currently subject to a Public Utilities Board investigation requested by the provincial Consumer Advocate following more than 80 customer complaints regarding bill spikes.
Newfoundland Power firmographics
Firmographics- Name
- Newfoundland Power
- Legal name
- Newfoundland Power Inc.
- Website
- https://newfoundlandpower.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Newfoundland Power is a regulated electric utility subsidiary of Fortis Inc. that generates, transmits, and distributes electricity exclusively across the island portion of Newfoundland and Labrador, serving over 188 municipalities via 12,850 km of transmission and distribution infrastructure and 23 hydroelectric plants.
- Ownership category
- akta.pro rank
Newfoundland Power industry classification
Industry- Product category
- Electric Utility Distribution
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Hydroelectric Power Generation (221111), Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Municipal Electric Utilities (Munis) (EUADABAB)
- akta.pro secondary industry
- Public Power Districts & State/Provincial Utilities (EUADABAD)
Keywords
Where Newfoundland Power is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Newfoundland Power business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Electricity Distribution and Sales: Newfoundland Power distributes electricity on Newfoundland island and sources most of its energy from Newfoundland and Labrador Hydro. Revenue is generated through electricity sales measured in kilowatt-hours, with monthly customer charges, energy charges based on consumption, and demand charges for business customers. The company is a regulated utility operating under the Public Utilities Act.
- Financing Plan Services: The company offers financing plans for energy efficiency upgrades including heat pumps, electric water heaters, heat recovery ventilation systems, electric heating systems, insulation, and service upgrades. Revenue is generated through interest charges on financing arrangements, with current interest rate of 8.45% for April-June 2026 period.
- Power of Life Charitable Donations: The company's corporate charity Power of Life facilitates cancer care donations through monthly or one-time donations added to electricity bills. While funds are directed to cancer care rather than company revenue, this initiative drives customer engagement and brand loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Standard Residential Rate - uniform rate throughout the year |
| Usage-based | Monthly | Residential Seasonal Rate - higher winter rates, lower summer rates |
| Usage-based | Monthly | Commercial/General Service Rates |
| Subscription | Monthly | Equal Payment Plan - spread payments evenly over 12 months |
| Other | Monthly | Financing Plans for Energy Efficiency Upgrades |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Newfoundland Power product offering
Product offeringCore offering
Newfoundland Power is a regulated electric utility that generates, distributes, and transmits electricity on the island portion of Newfoundland and Labrador. It operates 23 hydroelectric plants, 131 substations, and 12,850 km of transmission and distribution lines, sourcing most of its energy from Newfoundland and Labrador Hydro and selling electricity to residential and commercial customers across over 188 municipalities. Revenue is generated through regulated usage-based rates approved by the Board of Commissioners of Public Utilities.
Product overview
Newfoundland Power is a regulated electricity utility serving the island portion of Newfoundland and Labrador, Canada. The company's product portfolio centers on electricity distribution with an integrated digital service platform. The core offering is the My Account customer portal, which serves as the primary interface for residential and commercial customers to manage accounts, billing, payments, and service requests. Supporting products include eBills for electronic bill delivery, the Equal Payment Plan for budget smoothing, and the Residential Seasonal Rate offering tiered pricing by season. The Outage Centre suite provides real-time outage management through the interactive Outage Map, Outage Alerts, and outage reporting capabilities. The takeCHARGE program delivers energy efficiency rebates and education in partnership with Newfoundland and Labrador Hydro. Net Metering enables customer-owned renewable generation up to 100 kW. Financing Plans support adoption of energy-efficient technologies including heat pumps, water heaters, and insulation. Environmental and community initiatives include the Osprey NestCAM live stream, EnviroFest grants, and the Power of Life cancer care charity.
Differentiator
Problem solved
Functional benefit
Products and services
- My Account Portal Customer self-service web portal enabling account management, billing, payments, usage monitoring, outage alerts, and service requests for residential and commercial customers.
- Electricity Distribution Service Regulated electricity distribution and sales service delivering power to residential, commercial, and critical-care customers across over 188 municipalities in Newfoundland.
- Residential Standard Rate Standard residential electricity rate offering a uniform rate throughout the year with monthly customer charges and energy charges based on consumption.
- Residential Seasonal Rate Seasonal electricity rate offering lower rates during non-winter months (May-November) and higher rates during winter months (December-April), requiring a one-year minimum commitment.
- Commercial Rates and Demand Metering Commercial electricity service including demand charges, energy charges, temporary service options, and demand meters for business customers.
- Equal Payment Plan Subscription-style billing option that spreads annual electricity costs evenly across 12 months to enable predictable monthly budgeting.
- Financing Plans for Energy Efficiency Upgrades Customer financing programs for heat pumps, electric water heaters, heat recovery ventilation, electric heating systems, insulation, and service upgrades at 8.45% interest rate (April-June 2026).
- Net Metering Service Program enabling customers with small-scale renewable generation up to 100 kW to offset their own electricity consumption while remaining connected to the grid.
- Outage Centre and Outage Map Centralized platform providing real-time outage maps showing outages affecting 25 or more customers, outage reporting, and restoration information.
- Outage Alerts Notification service delivering text and/or email alerts to customers when outages affect their neighbourhood.
- takeCHARGE Energy Efficiency Program
Quantifiable outcome
- Over 188 municipalities served across Newfoundland island
- +5 more outcomes
Companies that use Newfoundland Power
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Newfoundland Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Newfoundland Power partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cancer Care Foundation Newfoundland & LabradorcorePower of Life is a partnership between Newfoundland Power and the Cancer Care Foundation Newfoundland & Labrador. The foundation works directly with cancer treatment facilities and the Provincial Cancer Care Program to identify needs and prioritize how funds can have maximum impact. Over 20 years, Power of Life has raised over $5.1 million to support cancer patients and families in Newfoundland and Labrador. Funds support treatment equipment, patient and family support, and education/awareness programs.
- The FluvariumminorNewfoundland Power is the corporate sponsor of the Atlantic Salmon Federation's Fish Friends program delivered by The Fluvarium. This public education program educates children about environmental sensitivity and freshwater fisheries, focusing on the life cycle of Atlantic salmon through posters, brochures, and an incubation unit that allows fish eggs to hatch and grow in classrooms.
- Canadian Blood ServicescoreNewfoundland Power is one of the founding partners for Canadian Blood Services' Partners for Life program in Newfoundland and Labrador. The company has pledged to make 200 blood donations per year and reached its goal in 2020, becoming the top Partner for Life in Newfoundland. Employees and their families participate in donating blood.
- Newfoundland and Labrador Association of Fire ServicescorePartnership spanning over 30 years delivering firefighter electrical safety training to fire departments throughout the province. Also supports the Learn Not to Burn fire safety curriculum for elementary schools.
- Newfoundland and Labrador HydrocoreNewfoundland Power sources most of its energy from Newfoundland and Labrador Hydro. The two companies jointly created the takeCHARGE energy efficiency program in 2008. Both utilities use the same Contribution in Aid of Construction (CIAC) Policies as mandated by the Board of Commissioners of Public Utilities.
- Community Food Sharing AssociationminorAnnual food drive partnership supporting families across the province. In one year, employees collected approximately 17,464 pounds of food valued at $56,000 plus $7,495 in cash, combined with $15,000 cash-matching pledge totaling $78,554 support.
- Department of Environment and Climate ChangecoreOsprey Nest Management Program follows guidelines from the Department of Environment and Climate Change. The company works with this government body to ensure wildlife protection standards are maintained when managing nests on utility structures.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Newfoundland Power competitors and assessment
Company assessmentDirect peers
- Newfoundland and Labrador Hydro: Provincial Crown corporation that is both the primary wholesale supplier to Newfoundland Power and the operator of the island's bulk generation and transmission grid. Direct comparability as a same-territory electric utility partner and counterparty, and co-creator of the takeCHARGE energy efficiency program.
- Nova Scotia Power: Regulated electric utility serving Nova Scotia under an Emera subsidiary structure, providing vertically integrated generation, transmission, and distribution across an Atlantic Canadian province. Comparable regulated-monopoly utility with a similar climate exposure and rate-base model to Newfoundland Power.
- Maritime Electric: Regulated electric utility serving Prince Edward Island, owned by Fortis Inc. Closely comparable as a small Atlantic Canadian distribution utility under the same parent group, with similar regulatory framework and customer scale.
- FortisAlberta: Regulated electricity distribution utility in Alberta, also owned by Fortis Inc. Comparable as a sister distribution-only utility within the same corporate group with an analogous rate-base, regulatory, and operating model.
- FortisBC Energy and FortisBC Electric: Integrated electric and gas utility in British Columbia, owned by Fortis Inc. Comparable as a sister utility under the same parent operating regulated distribution networks with multi-rate-base regulatory recovery.
- EPCOR Utilities: Canadian regulated utility providing electric distribution, transmission, and water/wastewater services across Alberta and other jurisdictions. Comparable as a multi-rate-base regulated utility with municipal-style service territory and similar commercial/industrial demand-charge products.
- Toronto Hydro: Municipally-owned regulated electric distribution utility serving Toronto. Comparable as a Canadian urban/suburban distribution utility operating under Ontario Energy Board regulation with similar product suite including net metering, demand charges, and time-of-use options.
- ENMAX Energy: Calgary-based regulated electricity distributor and retailer, municipally owned by The City of Calgary. Comparable as a Canadian municipal electric distribution utility with similar demand-charge commercial offerings and residential rate structures.
Broad incumbents
- BC Hydro: Large Canadian provincially-owned integrated electric utility serving British Columbia. Comparable as a much larger incumbent hydro-dominant utility with similar vertical integration across generation, transmission, and distribution.
- Hydro-Québec: Canadian provincially-owned integrated electric utility and one of the largest hydroelectric generators in North America. Comparable as a much larger incumbent hydro-dominant utility with similar vertically integrated business model across the province.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Newfoundland Power social profiles
Digital presenceNewfoundland Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newfoundland Power leadership team
Management profileNumber of profiles
Profiles17 records
Newfoundland Power funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newfoundland Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newfoundland Power
What does Newfoundland Power do?
Newfoundland Power is a regulated electric utility that generates, distributes, and transmits electricity on the island portion of Newfoundland and Labrador. It operates 23 hydroelectric plants, 131 substations, and 12,850 km of transmission and distribution lines, sourcing most of its energy from Newfoundland and Labrador Hydro and selling electricity to residential and commercial customers across over 188 municipalities. Revenue is generated through regulated usage-based rates approved by the Board of Commissioners of Public Utilities.
Is Newfoundland Power a public or private company?
Newfoundland Power is a private company. It is classified as corporate owned and is currently operating.
When was Newfoundland Power founded?
Newfoundland Power was founded in 1885. It employs 501 to 1,000 people.
Where is Newfoundland Power based?
Newfoundland Power is headquartered in St. John's, Canada, in the North America region.
How does Newfoundland Power make money?
Three revenue lines are on record. Electricity Distribution and Sales are the primary driver. The others are financing Plan Services and power of Life Charitable Donations.
Who are Newfoundland Power's main competitors?
Direct peers on record are Newfoundland and Labrador Hydro, Nova Scotia Power, Maritime Electric, FortisAlberta, FortisBC Energy and FortisBC Electric, EPCOR Utilities, Toronto Hydro and ENMAX Energy. Broad incumbents are BC Hydro and Hydro-Québec.
Does Newfoundland Power have an API?
No public API is recorded for Newfoundland Power.
What industry is Newfoundland Power in?
Newfoundland Power's product category is Electric Utility Distribution. Its primary akta.pro industry code is EUADABAB, Municipal Electric Utilities (Munis), with a secondary code of EUADABAD, Public Power Districts & State/Provincial Utilities. Its NAICS code is 2211 and its SIC code is 4911.