yhangry

What yhangry does

Yhangry is a two-sided online marketplace that connects customers booking private dining experiences with independent, vetted professional chefs. Founded in 2019 and headquartered in London, the platform lets individuals, short-term rental property managers, and corporate clients browse 1,000+ chef profiles, request personalized menus and quotes (typically delivered within 20 minutes), chat to customize, and book end-to-end through yhangry.com. The product surface spans in-home private dining (3-course meals, tasting menus, BBQs, buffets, themed events), cooking classes, food pairing experiences, multi-day and full-time chef hire, gift cards, and a pricing calculator; payments are processed through Stripe, held in escrow until event completion, and supported by BNPL-style 10% deposits and split-bill features for events more than five weeks out.

The platform's technical stack is a conventional self-serve marketplace accessible via desktop and mobile web, with social login (Google, Facebook), WhatsApp-based support, and an affiliate layer for property managers and venues. Trust is operationalized through transparent reviews, verification badges, and a 100% refund cancellation policy up to 7 days before events; the platform reports a 4.9 average rating across 13,898 verified reviews, with 96% five-stars, and 27,772+ events completed.

Yhangry operates a commission-based revenue model, taking a percentage of each completed booking; chef prices range from $25 to $500+ per person, with minimum spends from $150 to $3,000+ and an average ~$1,100 for a 10-person event. The company markets itself as a pioneer in in-home dining experiences (including a 2025 'Air Bed & Yhangry' cereal-box tie-in), is backed by investors who also backed Airbnb and Instacart (with Y Combinator, Goodwater Capital, and Google for Startups in the cap table), and has expanded from its UK base to nationwide US operations, serving 100,000+ diners in the US market.

Name

yhangry

Legal name

Yhangry, Inc.

Website

https://yhangry.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Yhangry is a two-sided online marketplace that connects individual consumers and short-term rental hosts with vetted independent private chefs for in-home dining experiences, cooking classes, and multi-day hires across the UK and US.

Ownership category

akta.pro rank

Product category

Private chef marketplace

NAICS

Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Private Chef & In-Home Dining Services (HSACAGAE)

akta.pro secondary industries

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Private chef booking
• In-home dining services
• Chef marketplace platform
• Private catering services
• Culinary experience booking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Commission on bookings: Platform charges commission on each booking between customers and private chefs. Chefs earn 3-5 times more than in commercial kitchens through the platform.
2. Booking transaction fees: Revenue generated from transaction fees on bookings. Chef prices range from $25-$500+ per person with various minimum spends, with platform taking a commission on each completed event.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yhangry operates an online marketplace that connects individual customers with vetted independent private chefs for in-home dining experiences. The platform enables customers to browse chef profiles, request personalized menus and quotes, customize bookings, and pay securely through an escrow system. The service spans one-off private dining events, cooking classes, food pairings, and multi-day chef hire for holidays and staycations, taking a commission on each completed booking.

Product overview

Yhangry is a platform-plus-marketplace business connecting customers with independent private chefs for bespoke in-home dining experiences. The core product is a booking platform (yhangry.com) that enables customers to browse vetted chefs, request quotes, customize menus, and book private dining events. The service portfolio includes private dining experiences (3-course meals, fine dining, tasting menus, BBQ, buffets), cooking classes, food pairings, multi-day chef hire for staycations and holidays, and gift cards. The platform also serves B2B partners through venue partner and affiliate programs for short-term rental property managers. A notable marketing initiative includes the 'Air Bed & Yhangry' cereal box tie-in. Payment features include BNPL deposits and split-bill functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Chef Booking Platform Online marketplace that lets customers browse, request quotes from, and book vetted private chefs for in-home dining experiences, with secure escrow payments and commission-based chef payouts.
• Private Dining Experiences Bookable in-home fine dining experiences offered through the platform, including 3-course meals, fine dining, tasting menus (6+ courses), BBQ, buffet, canapés, and themed events at customer homes or rental venues.
• In-Home Cooking Classes In-home cooking classes led by professional chefs for skill development and culinary experiences, bookable as standalone events on the yhangry platform.
• Food Pairing Experiences Curated food and beverage pairing experiences hosted by private chefs, bookable as standalone events on the yhangry platform.
• Multi-Day Chef Hire Extended private chef services for holidays, staycations, and multi-day events, including full-time chef arrangements at daily or annual pricing, bookable on the yhangry platform.
• Yhangry Gift Cards Digital gift cards with no expiry date, redeemable for any yhangry booking experience, sold directly through the platform.

Quantifiable outcome

• Chefs earn 3-5 times more than in commercial kitchens through the platform
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Short-term rental/vacation rental platformscoreGTM or Marketing PartnerVacation rental platforms utilize Yhangry's private chef services to differentiate their property listings. STR managers integrate bespoke food experiences as part of their rental offerings to attract guests.
• Event plannersminorChannel Partner/ Reseller/ DistributorEvent planners incorporate Yhangry's private chef network into their service offerings for clients seeking in-home dining experiences.
• Corporate PA/VA professionalsminorChannel Partner/ Reseller/ DistributorCorporate administrative assistants and virtual assistants use Yhangry to arrange private dining for executives and corporate events.
• NutritionistsminorChannel Partner/ Reseller/ DistributorNutritionists partner with Yhangry to offer clients private chef services that can accommodate dietary requirements and wellness-focused menus.
• Airbnb/VRBO-type short-term rental platformscoreGTM or Marketing PartnerYhangry positions itself as the 'Air Bed & Yhangry' concept ahead of Airbnb's similar in-home dining offerings. The company targets STR platforms as key distribution partners for expanding bespoke food experiences nationwide.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Take a Chef: Spain-headquartered global private chef marketplace with a near-identical two-sided model connecting vetted private chefs with customers for in-home dining events; closest direct competitor in product, supply model, and pricing structure.
• The Chef & The Dish: US-based virtual and in-home private chef platform pairing customers with vetted professional chefs for live cooking sessions and dinner parties; directly comparable product offering and customer segment.
• Hire A Chef: Direct competitor offering a marketplace for booking vetted private chefs for in-home dinners and events in the UK and other markets; highly comparable business model and chef/customer experience.

Broad incumbents

• EatWith (Airbnb Experiences): Acquired by Airbnb and folded into Airbnb Experiences, EatWith is a marketplace for in-home dining and culinary experiences; the scaled incumbent whose entry yhangry explicitly positions against, particularly in the STR distribution lane.
• Cozymeal: US-focused marketplace spanning cooking classes, private chef experiences, and food tours; broader incumbent that overlaps with yhangry's chef-booking and cooking-class products and competes for the same hosts, chefs, and consumers.
• Airbnb Experiences: Airbnb-hosted marketplace for in-person experiences including in-home dining; the scaled incumbent whose entry into the space yhangry has explicitly positioned against, and which could leverage STR distribution to dominate.

Emerging players

• CookIt: Emerging platform offering live in-home and virtual cooking experiences with professional chefs; partial overlap with yhangry's cooking-class and food-pairing products though geared more to virtual delivery.

Regional players

• Mosaic (Northside Media) culinary experiences: Regional culinary-experiences provider offering chef-led in-home dinners and cooking classes in specific US markets; comparable offering and chef-recruitment model though narrower geographic footprint.

Others

• StubHub/Craigslist-style direct booking channels: Open classifieds and direct-to-chef channels where some customers discover private chefs without a managed escrow or vetting layer; relevant as the alternative that yhangry's trust, escrow and rating features compete against for first-time buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yhangry
• Instagraminstagram.com/yhangry
• Xx.com/YhangryChef

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yhangry