What iQoo does

iQOO is a performance-oriented smartphone and gaming-device sub-brand of vivo Mobile Communication Co., Ltd., itself part of BBK Electronics' portfolio alongside OnePlus and Vivo. Founded in February 2019 with the brand philosophy "I Quest On and On," iQOO targets gaming enthusiasts, esports players, and performance-conscious young professionals — particularly in India and Southeast Asia — through a tiered portfolio spanning budget Z-series (Rs 18,999-22,999), mid-range Neo 10 (Rs 37,999+), and flagship iQOO 15/15 Ultra/Apex SKUs reaching Rs 72,999+.

The technical stack is anchored by Qualcomm Snapdragon 8 Elite Gen 5 silicon co-engineered with Qualcomm's Monster Engine, paired with iQOO's self-developed Supercomputing Chips Q1/Q2/Q3 that deliver 2K resolution at 144 FPS, ray tracing, and dedicated touch processing at up to 3,200Hz. Proprietary hardware differentiators include FlashCharge technology up to 200W (full charge in 10 minutes on iQOO 10 series), BlueVolt silicon-anode batteries reaching 9,020mAh, 8K VC vapor-chamber cooling with graphene nanoparticles, and a Samsung jointly developed 2K M14 OLED display with 6,000-nit peak brightness. The software layer is OriginOS 6 (Android 16-based) with an AI feature suite (AI Creation, AI Captions, AI Search, AI Magic Move), Google Gemini integration, Office Kit cross-device productivity, and SGS-certified 5-year sustained smoothness.

iQOO's business model is hardware sales across a multi-tier price ladder, distributed through online channels (iQOO.in, Amazon India), offline retail (Reliance Digital, Vivo partner stores), and country-specific e-commerce in India, China, Indonesia, Malaysia, Thailand, Russia, UAE, and Saudi Arabia. Revenue is not disclosed separately; operations are integrated with Vivo's R&D, supply chain, manufacturing (including Greater Noida, India), and after-sales infrastructure. Brand equity is reinforced through long-dated premium partnerships (BMW M Motorsport since 2020; Edward Gaming since 2022) and a six-year esports sponsorship streak anchored by King Pro League, BGIS, and the 2026 Asian Games Esports Qualifiers. Standalone legal entity status is absent — iQOO operates as a division of vivo Mobile Communication Co., Ltd.

Name

iQoo

Legal name

vivo Mobile Communication Co., Ltd.

Website

https://iqoo.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

iQOO is the performance-oriented gaming smartphone sub-brand of vivo Mobile Communication Co., Ltd. (BBK Electronics group), selling flagship, Neo, and Z-series devices with proprietary Supercomputing Chips, 200W FlashCharge, and OriginOS 6 to gaming enthusiasts and young professionals across India, China, Southeast Asia, and the Middle East.

Ownership category

akta.pro rank

Product category

Smartphones

NAICS

Telephone Apparatus Manufacturing (33421), Electronics and Appliance Retailers (4492)

akta.pro primary industry

Smartphone & Feature Phone OEMs (CRACALAA)

Keywords

• Gaming smartphones
• Performance smartphones
• Android mobile devices
• Smartphone accessories
• Esports mobile phones

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Smartphone Hardware Sales: Primary revenue stream from selling smartphones across multiple price segments from budget (Z-series) to flagship (iQOO 15 series). Products sold through online channels (iQOO.in, Amazon) and offline retail (Reliance Digital, Vivo stores).
2. Gaming Accessories: Sale of gaming peripherals including Cooling Back Clip Pro, Game Finger Sleeve, and Wireless Active earbuds to enhance gaming experience

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

iQOO designs, manufactures, and sells performance-oriented Android smartphones, tablets, and gaming accessories under the Vivo/BBK Electronics portfolio. The product line spans flagship (iQOO 15 series), mid-range gaming (Neo series), and budget (Z series) smartphones, differentiated by proprietary Supercomputing Chips (Q1/Q2/Q3), up to 200W FlashCharge technology, high-refresh-rate AMOLED displays, large-capacity silicon-carbon batteries, and the custom OriginOS 6 Android skin. The brand also sells gaming accessories such as active cooling clips, wireless earbuds, and gaming tablets.

Product overview

iQOO is a vivo sub-brand (subsidiary of BBK Electronics) specializing in performance-oriented smartphones and accessories targeting gaming enthusiasts and young consumers. The product portfolio consists of flagship series (iQOO 15, 13, 12, 11), Neo series (Neo 10) for mid-range gaming, Z series (Z11, Z11x, Z10, Z9, Z9x, Z7, Z7x) for budget to mid-range segments, plus the Pad 6 Pro tablet. Key differentiating features include proprietary Supercomputing Chips (Q3, Q2) for gaming, large silicon-carbon batteries (up to 9,020mAh), 144Hz+ AMOLED displays, and OriginOS 6 software with AI capabilities. Accessories include Cooling Back Clip Pro, Wireless Active earbuds, and Game Finger Sleeve. The brand positions itself as 'I Quest On and On' with premium partnership with BMW M Motorsport.

Differentiator

Problem solved

Functional benefit

Products and services

• iQOO 15 Flagship smartphone featuring Snapdragon 8 Elite Gen 5, Samsung 2K M14 LEAD OLED display with 144Hz, 7000mAh battery with 100W charging, 50MP Sony 3x periscope camera, Supercomputing Chip Q3, and 8K VC cooling system, aimed at gaming enthusiasts and performance-focused consumers.
• iQOO 13 Flagship smartphone with Snapdragon 8 Elite Mobile Platform, Supercomputing Chip Q2 enabling 2K+144FPS concurrency, 6150mAh battery with 120W charging, 2K 144Hz Ultra Eyecare Display, and 50MP triple camera system, targeted at gamers and power users.
• iQOO 12 Flagship smartphone featuring Snapdragon 8 Gen 3, Supercomputing Chip Q1 for 144FPS gaming, 6.78-inch 144Hz LTPO AMOLED display, 50MP+50MP+64MP triple camera, 6K VC Four-Zone cooling, and 5000mAh battery with 120W charging.
• iQOO 11 Flagship smartphone with Snapdragon 8 Gen 2, 2K E6 AMOLED display with 144Hz, V2 chip for gaming and imaging, 120W FlashCharge, 5000mAh battery, and vapor chamber liquid cooling.
• iQOO 15 Apex Edition Premium flagship tier of the iQOO 15 lineup with 12GB+256GB and 16GB+512GB configurations priced at Rs 72,999 and Rs 79,999 respectively, targeting performance enthusiasts seeking top-tier specs.
• iQOO 15R iQOO 15R launched in India featuring Snapdragon 8 Gen 5, 7,600mAh battery with 100W charging, 6.59-inch AMOLED 144Hz display, 50MP Sony LYT camera, positioned as India's slimmest phone with 7,600mAh battery at 7.9mm.
• iQOO 15 Ultra iQOO 15 Ultra launched in China featuring Snapdragon 8 Elite Gen 5, 6.85-inch 2K Samsung M14 AMOLED 144Hz display, up to 8,000 nits peak brightness, active cooling fan, and 7,400mAh battery with 100W wired and 40W wireless charging, positioned as a gaming flagship.
• iQOO 15T iQOO 15T gaming flagship featuring MediaTek Dimensity 9500 chip, 6.82-inch 2K+ 144Hz LTPO AMOLED display, 8,000mAh battery with 100W charging, 200MP main camera with OIS, dedicated Q3 e-sports co-processor, and 4,000Hz touch sampling rate.
• iQOO Neo 10 Mid-range gaming smartphone with Snapdragon 8s Gen 4, 7000mAh BlueVolt Silicon battery with 120W charging, 1.5K 144Hz AMOLED display, 50MP Sony IMX882 OIS camera, and 7K Ultra VC cooling system.
• iQOO Z11 Budget/mid-range smartphone with MediaTek Dimensity 8500, 9,020mAh Blue Ocean Battery with 90W fast charging, 6.83-inch AMOLED 165Hz display, 50MP dual rear camera, running Android 16-based OriginOS 6.
• iQOO Z11x 5G Budget smartphone with MediaTek Dimensity 7400 Turbo, 7,200mAh battery with 44W charging, 6.76-inch 120Hz LCD display, 50MP camera, IP68/IP69+ ratings, and military-grade durability.
• iQOO Z10 5G Mid-range smartphone with Snapdragon 7s Gen 3, 7300mAh BlueVolt Silicon Gen 3 battery with 90W charging, 6.77-inch AMOLED display, 50MP Sony IMX882 OIS camera, and IP65 rating.
• iQOO Z9 5G Mid-range smartphone with Snapdragon 7 Gen 3, 6000mAh ultra-thin graphite battery with 80W charging, 6.78-inch 144Hz AMOLED display, 50MP Sony IMX882 camera, NFC, and infrared remote control.
• iQOO Z9x 5G Budget smartphone with Snapdragon 6 Gen 1, 6000mAh battery with 44W charging, 6.72-inch 120Hz Eye-Care LCD display, 50MP camera, IP64 rating, and dual stereo speakers.
• iQOO Z7x 5G Budget smartphone with Snapdragon 695 5G, 6000mAh battery with 80W charging, 6.64-inch 120Hz LCD display, 50MP camera, and 5-layer liquid cooling system.
• iQOO Z11 Turbo iQOO Z11 Turbo launched in China featuring Snapdragon 8 Gen 5, 7,600mAh battery with 100W charging, 200MP rear camera, 6.59-inch 1.5K AMOLED display with 144Hz, positioned in the upper mid-range.
• iQOO Pad 6 Pro Gaming tablet with 13.2-inch 4K LCD display at 144Hz refresh rate, Snapdragon 8 Elite Gen 5, up to 16GB LPDDR5X RAM, 8-speaker panoramic audio system, and 13,000mAh battery with 90W charging.
• iQOO Cooling Back Clip Pro Active cooling accessory with vapor chamber technology designed for extended gaming sessions, attaching to the back of smartphones to reduce thermal throttling during intensive gameplay.
• iQOO Wireless Active Wireless earbuds featuring active noise cancellation, long battery life, and low-latency gaming mode, designed to complement iQOO smartphones for gaming and media consumption.
• iQOO TWS 5i True wireless earbuds with up to 50 hours battery life, launched alongside the iQOO Pad 6 Pro and iQOO 15T as part of the iQOO accessories ecosystem.
• iQOO Game Finger Sleeve Touch-sensitive finger sleeves designed to improve gaming precision and reduce fingerprints and sweat on smartphone screens during extended mobile gaming sessions.

Quantifiable outcome

• iQOO 15 scores 4,186,917 on AnTuTu benchmark with Snapdragon 8 Elite Gen 5
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• KRAFTON India (BGIS 2026)coreStrategic or Co-development Partner · 1 March 2026Team iQOO Soul won BGIS 2026 Grand Finals held at Chennai Trade Centre, claiming ₹1 crore prize money. The tournament set new viewership records with 600,000+ peak concurrent viewers. KRAFTON India organized the event as part of establishing esports as mainstream sporting category in India, with ₹4 crore prize pool.
• 2026 Asian Games Esports Qualifiers (Honor of Kings)flagshipGTM or Marketing Partner · 1 January 2026iQOO 15R named Official Gaming Phone for 2026 Asian Games Esports Qualifiers for Honor of Kings. The device features Snapdragon 8 Gen 5 Mobile Platform, Supercomputing Chip Q2, Super Touch Control Chip, and advanced cooling for tournament-level mobile esports. This partnership positions iQOO in premier Asian esports events.
• Samsung DisplaycoreTechnology or Integration · 1 August 2025Joint development partnership for Samsung 2K M14 LEAD OLED display technology. iQOO 15 features Samsung's jointly developed display achieving 6000 nits peak brightness, 40% improved light-emitting efficiency, 50% extended lifespan, and 44% reduced power consumption compared to previous generations.
• QualcommcoreTechnology or Integration · 1 January 2023Co-engineering partnership with Qualcomm for Snapdragon processors. iQOO and Qualcomm co-developed Snapdragon 8 Elite Gen 5 platform optimized for iQOO's gaming requirements, featuring Monster Engine for smoother, more powerful performance with lower power consumption.
• Edward Gaming (EDG)coreStrategic or Co-development Partner · 1 January 2022Partnership announced January 2022 with EDG (Edward Gaming), named as iQOO Esports Explorer. The collaboration aimed to create a new esports ecosystem and bring more exciting gaming content. iQOO and EDG committed to joint efforts in developing esports culture and supporting professional gaming.
• BMW M MotorsportflagshipStrategic or Co-development Partner · 1 August 2020Long-term premium partnership announced in August 2020 with BMW M Motorsport - a legend at Deutsche Tourenwagen Masters (DTM) famed for speed and performance. The partnership reinforces iQOO's positioning around speed, control, and technology excellence, with BMW M's pursuit of speed mirroring iQOO's monster performance philosophy. The partnership is reflected in design elements and brand positioning across iQOO's flagship products.
• King Pro League (KPL)flagshipStrategic or Co-development Partner · 1 January 2019iQOO phones have been the official gaming phone of the King Pro League (KPL) since the first iQOO phone debuted in February 2019. The partnership has continued through multiple product generations, establishing iQOO as a premier esports gaming phone brand in mobile gaming's top competitive league.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Realme: Realme, another BBK Electronics brand, competes head-to-head with iQOO in the budget and mid-range performance segment, particularly in India and Southeast Asia. Both brands emphasize gaming-oriented specs, fast charging and aggressive online pricing.
• Redmi (Xiaomi): Redmi/Xiaomi is the most direct competitor in the value-flagship and gaming phone segment, with overlapping Snapdragon-equipped devices at aggressive price points. Both brands target the same young, online, performance-driven buyer across India, Indonesia and Southeast Asia.
• OnePlus: OnePlus is iQOO's direct sibling brand under BBK Electronics, also targeting performance-oriented consumers with flagship Snapdragon-powered smartphones. Both brands compete in the same online-first, performance-flagship price band (especially in India) and share parent-level R&D, supply chain and software.
• Poco (Xiaomi sub-brand): Poco is Xiaomi's performance-focused sub-brand targeting young, online-first consumers with high-spec Snapdragon phones at competitive prices. It directly overlaps iQOO's Neo and Z-series positioning in India and Southeast Asia.
• Nubia Red Magic: Nubia Red Magic is a dedicated gaming smartphone brand with active cooling fans and high refresh-rate displays, directly comparable to iQOO's Supercomputing Chip and 8K VC cooling approach. Both brands court mobile esports players and tournament sponsorships.
• ASUS ROG Phone: ASUS ROG Phone is the most established dedicated gaming-smartphone brand, with active cooling, shoulder triggers and esports tournament tie-ins. It competes with iQOO for the premium mobile-gaming flagship buyer, including in India and Southeast Asia.

Broad incumbents

• Samsung Galaxy S / A series: Samsung is the broad incumbent across the entire smartphone price stack, competing with iQOO from budget (Galaxy A/F series) through premium flagships (Galaxy S/Z). iQOO's Supercomputing Chip and gaming positioning carve out a niche within Samsung's portfolio, particularly in India and Southeast Asia.
• Honor: Honor, spun out of Huawei, competes across mid-range to premium smartphone tiers with an emphasis on youthful, design-led devices. It is a relevant peer in the same online-first, value-flagship category where iQOO competes, especially in Southeast Asia and the Middle East.

Regional players

• Infinix (Transsion): Infinix, part of Transsion Holdings, competes with iQOO's Z-series in Southeast Asia, the Middle East and parts of South Asia, with aggressive pricing and large batteries. While not a direct premium competitor, it is a relevant adjacent peer in the same emerging-market value segment.

Emerging players

• Nothing: Nothing Phone is an emerging smartphone brand targeting design-conscious, performance-oriented young buyers with distinctive transparent hardware and clean software. It overlaps iQOO's online-first, Gen-Z customer base, particularly in India and Southeast Asia, though at lower specs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IqooInd
• YouTubeyoutube.com/@iQOOConnect
• Facebookfacebook.com/iQOOConnect
• Instagraminstagram.com/iQOOConnect

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iQoo