Radwell International-North America

What Radwell International-North America does

Radwell International-North America, founded in 1979 and headquartered in Willingboro, NJ, is a privately held industrial automation distributor and repair specialist. The company maintains an inventory of 220+ million SKUs (20+ million active products) valued at $2+ billion across a global warehouse network, including operations in the United States and Mexico. Its product portfolio spans PLCs, HMIs, robotics, servo products, drives, sensors, circuit protection, hydraulics, pneumatics, motors, electronic components, controls, safety equipment, and test and measurement devices. The PLCCenter subsidiary is retained as an active brand within the corporate structure.

Radwell generates revenue through three primary streams: (1) product sales of new, surplus, and repaired automation, electrical, and MRO components on a per-unit, pay-as-you-go basis; (2) repair services covering CNC, HMI, hydraulics, servomotors, electrical drives, and robotics, billed on a transactional basis with a standard 2-year warranty; and (3) an Advanced Exchange Program that monetizes used and rebuilt parts. The go-to-market is sales-led and supplemented by a 24/7 self-serve e-commerce platform, supported by 450+ direct phone lines, AI-enabled logistics and inventory management, and ISO 9001:2015-certified quality processes.

The company serves three primary customer cohorts: industrial manufacturers seeking parts and lifecycle management for aging equipment; maintenance, engineering, and operations teams requiring reliable, fast parts sourcing; and industrial resellers/distributors sourcing surplus inventory. Radwell ships to 100+ countries with same-day shipping and rush processing. Backed by a 2021 $200 million investment from Greenbriar Equity Group, the company has set an explicit goal to become the leading industrial automation repair center in Mexico by 2027-2028, capitalizing on infrastructure that is reportedly 35-40% older than in other industrialized markets.

Name

Radwell International-North America

Legal name

Radwell International, LLC

Website

https://radwell.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Radwell International-North America is a privately held industrial automation distributor and repair specialist serving manufacturers worldwide. Founded in 1979, the company maintains 220+ million SKUs across global warehouses, offering new, surplus, and repaired components plus engineering services with 24/7 expert support.

Ownership category

akta.pro rank

Product category

Industrial Automation Parts Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Rework, Repair & Refurbishment (Depot/Light Manufacturing) (TLAIAFAG)

Keywords

• Industrial automation parts
• MRO parts distribution
• Automation repair services
• Industrial component supplier
• Surplus parts distributor

Headquarters

HQ city

Willingboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Sale of new, surplus, and repaired industrial automation, electrical, and MRO parts. Products include circuit breakers, PLCs, drives, motors, sensors, and thousands of other industrial components.
2. Repair Services: Industrial automation repair services including CNC, HMI, hydraulics, servomotor, electrical drives, and robotics repairs. Certified quality with 2-year warranty on repairs.
3. Parts Exchange Program: Advanced exchange program allowing customers to exchange used parts for rebuilt/repaired units.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Radwell International-North America is an industrial automation parts distributor and repair specialist that sells new, surplus, and repaired automation, electrical, and MRO components through an e-commerce catalog and direct phone sales. The company maintains a global inventory of 220+ million SKUs across multiple warehouses and offers certified repair services covering CNC, HMI, hydraulics, servomotors, electrical drives, and robotics, supported by 24/7 expert phone support and same-day shipping.

Product overview

Radwell International-North America is an industrial automation repair specialist and distributor offering a comprehensive portfolio of over 20 million automation, electrical, and MRO (Maintenance, Repair, and Operations) parts. The company operates a transactional e-commerce model with a global inventory distributed across multiple warehouses worldwide. The product portfolio spans diverse categories including PLCs & HMIs, Robotics, Servo Products, Drives, Sensors & Switches, Circuit Breakers, Hydraulics, Pneumatics, Motors & Motor Control, Electronic Components, Controls & Indicators, Safety Equipment, and Test & Measurement Equipment. Radwell complements its distribution business with extensive repair services covering CNC, HMI, Hydraulics, Servomotors, Electrical Drives, and Robotics. Additional services include eProcurement integration, Advanced Exchange Program, Asset Lifecycle Analytics, Calibration Services, Field Repair, and remote technical support through Radwell Remote and Ask An Engineer programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Circuit Breakers, Fuses & Protection Air breakers, molded case circuit breakers, din-rail mount circuit breakers, contactors, starters, power supplies, transformers, and protection relays sold as new, surplus, and repaired units for industrial electrical protection.
• Controls & Indicators CPU/control boards, panel meters, temperature/process controls, timer/counters, and operator interface terminals for industrial control applications.
• Drives Variable frequency drives, drive boards, drive interface/operator panels, and soft starts for motor control in industrial applications.
• Electronic Components Integrated circuits, semiconductors, capacitors, resistors, LCD/LED displays, heating elements, cable and wire products for industrial electronic applications.
• HVAC & Plumbing Air conditioners, burner controls, heat exchangers, plumbing fixtures, water heaters, and related components sold as new, surplus, and repaired units for facility and process use.
• Hydraulics Hydraulic cylinders, motors, pumps, and valves for fluid power systems, sold as new, surplus, and repaired units.
• Lighting LED lamps, ballasts, lighting controllers, and lighting fixtures for industrial and facility lighting.
• Motors & Motor Control Electric motors, gear heads, reducers, clutch brakes, and motor control components sold as new, surplus, and repaired units.
• Networking & Communication Computers, routers, modems, data loggers, chart recorders, audio visual equipment, and telecommunications devices for industrial environments.
• Pneumatics Air compressors, pneumatic cylinders, pneumatic valves, and filter regulators for compressed air systems, sold as new, surplus, and repaired units.
• PLCs & HMIs Programmable Logic Controllers and Human Machine Interfaces for industrial automation and machine control applications.
• Robotics Robot systems, robot control, teach pendants, robot cables, robot wrist units, and end of arm tooling for industrial automation.
• Safety Equipment Safety controllers, light curtains, safety interlock switches, fire alarms, smoke detectors, ESD equipment, and personal protective equipment for industrial safety.
• Sensors & Switches Photoelectric sensors, ultrasonic sensors, current sensors, limit switches, flow switches, pressure switches, and load cells for industrial sensing applications.
• Servo Products Servo motors, servo add-on modules, CNC motor controls, and stepper motors for precise motion control applications.
• Test & Measurement Equipment Multimeters, oscilloscopes, calibrators, scales, and laboratory equipment for industrial testing and measurement.
• Industrial Supplies Building maintenance supplies, consumer goods, office supplies, printers, and tools sold alongside industrial automation and MRO parts.
• Automation Equipment Repair Services Certified ISO 9001:2015 repair services for CNC, HMI, hydraulics, servomotors, electrical drives, and robotics equipment, performed by 350+ engineers and backed by a standard 2-year warranty.
• Calibration Services Professional calibration services to ensure measurement accuracy and compliance for industrial test and measurement equipment.
• Field Repair & Troubleshooting On-site repair and troubleshooting services for industrial equipment at customer facilities.
• Radwell Remote Technical Support Live expert technical assistance delivered remotely for troubleshooting and support of industrial equipment.
• Ask An Engineer Consultation Consultation with Radwell engineers for product selection and technical questions on industrial components and repairs.
• eProcurement Integration Electronic procurement integration services that connect Radwell's catalog into enterprise purchasing workflows and systems.
• Advanced Exchange Program Exchange program that allows customers to swap surplus or used parts for rebuilt/repaired units, supporting parts liquidation and recovery.
• Asset Lifecycle Analytics Analytics services for tracking and managing equipment lifecycle data across installed industrial assets.

Quantifiable outcome

• 35-40% infrastructure age gap in Mexico creates sustained market opportunity for repair services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mexico Manufacturing IndustrycoreOthersRadwell is expanding into the Mexican market where manufacturing infrastructure is approximately 35-40% older than in other industrialized markets. The company has set a goal to become the leading repair center for industrial automation equipment in Mexico by 2027-2028 while simultaneously expanding its transactional e-commerce model and institutional maintenance partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with broad SKU coverage and global shipping. Overlaps with Radwell's electronic components category and global distribution model, but is positioned toward new-product design rather than industrial MRO/surplus/repair.
• MSC Industrial Direct: Major US-focused industrial MRO distributor serving manufacturers with metalworking, MRO supplies, and tooling. Comparable customer base (US manufacturers) and similar one-stop-shop positioning, though MSC's catalog skews more toward consumables and cutting tools than automation electronics.
• WESCO International: Large publicly traded industrial distributor offering electrical, communications, and utility products plus MRO services. Highly comparable to Radwell's broad industrial MRO distribution model, but at much larger scale and with broader vertical exposure (electrical, data center, utility, broadband).
• W.W. Grainger: Largest US industrial MRO distributor with a broad catalog spanning safety, material handling, and facility maintenance. Comparable end customers (maintenance, operations, procurement teams) and similar e-commerce-led GTM, but Grainger's portfolio is far broader and less automation-electronics focused than Radwell's.
• Digi-Key Electronics: Global electronics component distributor with massive SKU breadth and design-in customer base. Tangentially comparable to Radwell's electronic components category (semiconductors, ICs, passives) and global e-commerce distribution model, though Digi-Key is design-engineer focused rather than industrial MRO.

Direct peers

• Wolf Automation: Industrial automation distributor specializing in motor controls, drives, and PLCs, with repair services for select product lines. Operates in the same product categories and customer base as Radwell but at substantially smaller scale.
• Galco Industrial Electronics: Specialty industrial electronics distributor and authorized service center for drives, PLCs, and motion control. Closely aligned with Radwell's niche (industrial automation electronics distribution plus repair), though at meaningfully smaller scale.
• AX Control: Industrial automation parts distributor and repair house focused on hard-to-find and obsolete components. Closely mirrors Radwell's surplus/repair hybrid model in the same customer segments, though with a smaller catalog and US-centric operations.
• AutomationDirect: Direct-to-customer industrial automation components vendor (PLCs, drives, motors, sensors) with a low-cost catalog model. Comparable in serving industrial automation buyers with PLCs, drives, and controls, but competes primarily on price/new products rather than surplus or repair — a partial substitute rather than a complete overlap.
• RS Group (RS Components / Allied Electronics): Global industrial and electronics product distributor serving design, maintenance, and operations customers across 100+ countries. Closest direct peer to Radwell given overlapping automation/electronics categories, global footprint, and product breadth — differs mainly by being PLC-heavy OEM-aligned vs Radwell's surplus/repair emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/radwellinternational
• Facebookfacebook.com/RadwellInternational
• LinkedInlinkedin.com/company/radwell-international
• Instagraminstagram.com/radwell_int
• Xx.com/radwell_intl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radwell International-North America