Haus
Haus is a direct-to-consumer aperitif brand producing 18% ABV fruit-and-botanical beverages in Sonoma, California, selling exclusively online to adult consumers seeking lower-ABV, cleaner-label alternatives to traditional spirits across 41 US states.
- Company typePrivate
- Founded2019
- HeadquartersHealdsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Haus does
Haus is a direct-to-consumer aperitif brand that produces low-ABV (18%) beverages by steeping whole fruits, herbs, and botanicals in brandy, then blending the infusions with fermented and distilled grapes and a small amount of organic cane sugar for stability. The company was originally founded in 2019 by Helena Price Hambrecht and Woody Hambrecht and was the first brand to legally sell alcohol directly to consumers online in the US, exploiting the regulatory carve-out for beverages under 24% ABV. After a change of ownership, the brand was re-launched in June 2023 under new owners Alex and Harrison, with production in Sonoma, California and corporate headquarters in Venice, California. The company operates with a small team of 11–50 employees and ships to 41 US states.
The core product line consists of four flavor SKUs — Rose Rosé, Citrus Flower, Grapefruit Jalapeño, and Pomegranate Rosemary — sold as 750 mL bottles at $39.99 or in variety cases of three ($99.99), six ($179.99), and twelve bottles ($299.99). Revenue is generated exclusively through the company's own Shopify-powered e-commerce site (drink.haus), using Vinoshipper for alcohol-compliant payment processing, with limited on-premise distribution through California bars, restaurants, and retailers. Marketing is brand-led, relying on earned media coverage in Food & Wine, The New York Times, and Bon Appétit, organic social channels (Instagram, TikTok, Twitter), an email newsletter, the Haus Journal content site, and event activations including Haus Parties. The target customer is the modern adult drinker seeking a lower-ABV, cleaner-label alternative to traditional high-proof spirits.
Haus firmographics
Firmographics- Name
- Haus
- Legal name
- Haus & Co. LLC
- Website
- https://drink.haus
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haus is a direct-to-consumer aperitif brand producing 18% ABV fruit-and-botanical beverages in Sonoma, California, selling exclusively online to adult consumers seeking lower-ABV, cleaner-label alternatives to traditional spirits across 41 US states.
- Ownership category
- akta.pro rank
Where Haus is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Haus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Haus sells aperitif products directly to consumers through their e-commerce website drink.haus. Products are shipped from Northern California to customer doorsteps. They offer single bottles, variety packs (3, 6, and 12 bottles), with tiered pricing that incentivizes larger purchases through percentage savings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Bottle - $39.99 |
| Unit Pricing | Pay-as-you-go | 3-Bottle Variety Case - $99.99 (~$33.33/bottle) |
| Unit Pricing | Pay-as-you-go | 6-Bottle Variety Case - $179.99 (~$30.00/bottle) |
| Unit Pricing | Pay-as-you-go | 12-Bottle Variety Case - $299.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Haus product offering
Product offeringCore offering
Haus manufactures and sells low-ABV (18% ABV) aperitifs made by steeping whole fruits, herbs, and botanicals in brandy and blending the extractions with naturally fermented and distilled grapes plus a small amount of organic cane sugar. It sells four core flavors — Rose Rosé, Citrus Flower, Grapefruit Jalapeño, and Pomegranate Rosemary — as 750mL bottles and in 3, 6, and 12-bottle variety cases directly to consumers through its drink.haus e-commerce site, shipping to 41 US states.
Product overview
Haus is a direct-to-consumer apértif brand that crafts low-alcohol beverages (18% ABV) using natural fruits, herbs, and botanicals steeped in brandy, blended with fermented and distilled grapes and organic cane sugar. All products are made in Sonoma, CA. The core product line consists of four distinct apértif flavors: Rose Rosé (juicy and floral), Citrus Flower (crisp and refreshing with lemon and elderflower), Grapefruit Jalapeño (bright with a subtle jalapeño kick), and Pomegranate Rosemary (bright and herbaceous). These are sold as individual 750mL bottles ($39.99 each) or through variety bundles (3-pack at $99.99, 6-pack at $179.99, and 12-pack at $299.99). Haus ships directly to consumers across approximately 90% of the United States, leveraging Vinoshipper for alcohol-compliant transaction processing and Shopify for e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Rose Rosé Aperitif A juicy and floral aperitif with notes of raspberry, rose, and cherries; 750mL bottle at 18% ABV, serving approximately 10–12 drinks per bottle. Sold as a single bottle for $39.99.
- Citrus Flower Aperitif A crisp and refreshing aperitif made with lemon, subtle elderflower, and hints of cinnamon; 750mL bottle at 18% ABV. Sold as a single bottle for $39.99.
- Grapefruit Jalapeño Aperitif A bright and refreshing aperitif blending fresh grapefruit, Makrut lime leaves, pink peppercorn, and a subtle kick of fresh jalapeño; 750mL bottle at 18% ABV. Sold as a single bottle for $39.99.
- Pomegranate Rosemary Aperitif A bright and herbaceous aperitif blending pomegranate and berries with earthy juniper and rosemary; 750mL bottle at 18% ABV. Sold as a single bottle for $39.99.
- Rosé Variety Case [3 Bottles] Curated 3-bottle bundle featuring Rose Rosé, Grapefruit Jalapeño, and Citrus Flower. Priced at $99.99 (~$33.33 per bottle) with free shipping, offering 33% savings versus single-bottle pricing.
- Variety Case [6 Bottles] 6-bottle case including 2x Rose Rosé, 2x Citrus Flower, 1x Grapefruit Jalapeño, and 1x Pomegranate Rosemary. Priced at $179.99 (~$30.00 per bottle) with free shipping, offering 40% savings versus single-bottle pricing.
- Variety Case [12 Bottles] 12-bottle case featuring 3 bottles of each of Haus's four core flavors. Priced at $299.99 with free shipping included.
Quantifiable outcome
- Each 750mL bottle serves approximately 10-12 drinks depending on pour size
Companies that use Haus
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Haus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Haus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HAUS Bitters (Note: This appears to be a separate entity from Haus apéritifs; context suggests potential partnership or brand collaboration)minorDropWorks Rum, a Nottinghamshire rum distillery and one of Europe's largest premium rum producers, partnered with HAUS Bitters to launch immersive cocktail events under the 'HAUS Parties' brand. This partnership aims to create experiential marketing events for cocktail enthusiasts. The source suggests HAUS Bitters is a distinct entity collaborating on events.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Haus competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Haus social profiles
Digital presenceHaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haus leadership team
Management profileNumber of profiles
Profiles2 records
Haus funding detail
Funding detailFunding overview
Funding rounds4 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haus
What does Haus do?
Haus manufactures and sells low-ABV (18% ABV) aperitifs made by steeping whole fruits, herbs, and botanicals in brandy and blending the extractions with naturally fermented and distilled grapes plus a small amount of organic cane sugar. It sells four core flavors — Rose Rosé, Citrus Flower, Grapefruit Jalapeño, and Pomegranate Rosemary — as 750mL bottles and in 3, 6, and 12-bottle variety cases directly to consumers through its drink.haus e-commerce site, shipping to 41 US states.
Is Haus a public or private company?
Haus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haus founded?
Haus was founded in 2019. It employs 11 to 50 people.
Where is Haus based?
Haus is headquartered in Healdsburg, United States, in the North America region.
How does Haus make money?
One revenue line is on record: direct E-commerce Sales.
Does Haus have an API?
No public API is recorded for Haus.