What Basemark does

Basemark Oy is a Helsinki-headquartered, private software and services company founded in 2015 by Tero Sarkkinen that builds the Rocksolid platform for augmented reality (AR) and human-machine interface (HMI) development in mission-critical environments, principally automotive cockpits and defense applications. The platform consists of Rocksolid Studio, a low-code visual node-graph development environment with real-time preview; Rocksolid Engine, an embedded graphics and compute runtime featuring 15-degree-of-freedom (15-DOF) tracking, ultra-low-latency rendering, latency compensation, and a patent-pending AI-based spatial compute engine; plus an SDK supporting OpenXR, QNX, and Adaptive AUTOSAR. Adjacent products include BATS (Basemark Automotive Test Suite) for SoC benchmarking on OpenGL ES, Vulkan, OpenGL SC 2.0, OpenCL, and OpenCV workloads, and the freemium GPUScore benchmarking suite. The company holds ISO 26262 functional safety certification up to ASIL-B (industry first for automotive HMI graphics), alongside ISO 9001, ISO 27001, and TISAX.

Basemark's revenue model combines Rocksolid seat and runtime subscriptions (monthly or annual), one-time licensing for BATS and reference project modules (AR HUD, Instrument Cluster, Multiscreen Experience), professional services for turnkey AR/HMI delivery, and freemium-to-commercial GPUScore benchmarking. Go-to-market is enterprise-led, anchored by design wins at BMW (iX AR over-video navigation and parking since 2021) and Lucid Motors (Gravity AR HUD), a Tier-1 partner ecosystem that includes KPIT Technologies as first certified Rocksolid partner, and a regional sales and engineering footprint spanning Helsinki, Munich, Chicago, and Yokohama with roughly 80 employees. Distribution mixes direct enterprise sales, a certified partner/reseller program (KPIT, Luxoft, Acsia, Excalibur in Japan), hardware co-selling (Panasonic Automotive, Bosch HMI, Distance Technologies, Jorjin, Dispelix, Creal, MediaTek, Imagination Technologies, CoreAVI), and product-led growth via demo requests and free GPUScore trials.

The company is venture-backed, having closed a €22 million Series B in April 2024 led by Constructor Capital with participation from the European Innovation Council, ETF Partners, Tesi, and Business Finland, following prior rounds including ETF Partners-led capital and EIC funding. Ownership is concentrated with founder/CEO Tero Sarkkinen alongside board members Jussi Harvela (Chairman), Remy de Tonnac, Klaus Zimmer, and Dr. Matthias Winter, with Bruce C Belliveau and Dr. Kay Segler as advisors. Operating geography spans Europe (Finland, Germany), North America (US), and Asia (Japan), and the company holds memberships in the EIC Scaling Club and the NATO Innovation Continuum.

Name

Basemark

Legal name

Basemark Oy

Website

https://basemark.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Basemark is a Finnish software company that builds the Rocksolid AR and HMI development platform, used by automotive OEMs (BMW, Lucid, Lamborghini, Renault) and Tier-1 suppliers to develop safety-certified (ISO 26262 ASIL-B) augmented-reality head-up displays, digital cockpits, and defense applications.

Ownership category

akta.pro rank

Product category

Automotive AR & HMI Development Software

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• Automotive AR software
• HMI development platform
• Augmented reality SDK
• SoC benchmarking tools
• Defense AR solutions

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing (Rocksolid): Flexible licensing options for Rocksolid platform including monthly or annual licensing for Studio and Engine components. Available with subscription model for ongoing access and updates.
2. Professional Services: Turnkey projects and consulting support for series production from start to finish, working as part of customer's existing team setup or delivering complete solutions.
3. BATS (Basemark Automotive Test Suite): C++ source code package licensing for automotive SoC evaluation tool, with standard binaries for Android and Linux, with commercial licensing available.
4. GPUScore Benchmarks: Free consumer versions of GPU benchmarking software, with corporate/commercial versions available for purchase to GPU and device vendors and IT media.
5. Reference Projects: Production-ready reference projects available as paid add-on modules for AR HUD, Instrument Cluster, and Multiscreen Experience implementations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Basemark develops and licenses the Rocksolid AR & HMI software platform, which consists of Rocksolid Studio (a low-code visual design environment), Rocksolid Engine (a high-performance graphics and compute runtime), and SDK/runtimes optimized for embedded automotive and defense hardware. The platform enables production-grade AR applications such as head-up displays, instrument clusters, infotainment, and multi-display cockpits, supplemented by the BATS automotive SoC benchmarking tool and the GPUScore GPU benchmarking suite.

Product overview

Basemark offers a unified product portfolio centered on Rocksolid, a comprehensive AR and HMI development platform. The platform consists of Rocksolid Studio (a low-code visual development tool for creating AR and HMI applications), Rocksolid Engine (optimized graphics and compute runtime with 15-DOF localization and content stabilization), and associated SDKs and runtimes. BATS (Basemark Automotive Test Suite) provides complementary SoC performance benchmarking for automotive hardware validation. The GPUScore family of GPU benchmarking tools (Relic of Life, In Vitro, Breaking Limit, etc.) serves consumer device testing. Professional Services provides turnkey consulting for automotive and defense AR deployments. The Rocksolid ecosystem includes certified partners like KPIT and ecosystem members including Bosch HMI, Panasonic Automotive, and Distance Technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Rocksolid: AR and HMI development platform and runtime for production-grade automotive applications
• BATS (Basemark Automotive Test Suite)
• GPUScore

Products and services

• Rocksolid AR & HMI Platform Rocksolid is Basemark's full software suite for rapid AR and HMI development and deployment, comprising a visual design studio, SDK, and high-performance graphics and compute runtimes. Built for mission-critical environments including automotive (AR HUDs, digital cockpits, instrument clusters, infotainment) and defense (smart helmets, AR glasses, drones), it targets automotive OEMs, Tier-1 suppliers, and defense organizations.
• Rocksolid Studio Rocksolid Studio is a low-code visual development environment for creating, debugging, calibrating, and testing AR and HMI applications, featuring spatial AI integration, real-time preview, node graph editor, and reference project templates (AR HUD, Instrument Cluster, Multiscreen). Available on Windows, Linux, and macOS; designed for automotive and defense developers.
• Rocksolid Engine Rocksolid Engine is an optimized graphics and compute runtime designed for predictable performance on embedded hardware, managing spatial positioning, content stabilization, and low-latency rendering with 15-degree-of-freedom localization for AR applications in automotive and defense environments.
• BATS (Basemark Automotive Test Suite) Professional automotive SoC performance evaluation tool enabling rapid configuration and parallel execution of complex test scenarios on target systems, with real-life workloads for machine vision, instrument clusters, and IVIs. Supports OpenGL ES 3.1+, Vulkan 1.0+, OpenGL SC 2.0, OpenCL 1.2+, and OpenCV 4.0+. Sold under commercial licensing to chip manufacturers, silicon IP companies, and automotive developers.
• GPUScore GPUScore is a GPU performance benchmarking suite including Relic of Life (Vulkan raytracing benchmark), In Vitro, Breaking Limit, Sacred Path, The Expedition, and In Vitro 2, supporting Vulkan, Metal, and DirectX APIs across Windows, Linux, macOS, Android, and iOS. Free consumer versions are available alongside corporate/commercial licenses for GPU vendors, device makers, and IT media.
• Professional Services Software engineering consulting and turnkey project delivery for AR, ADAS, middleware, and firmware development, supporting automotive OEMs and Tier-1 suppliers with HMI development, integration, and validation services. Services can be delivered as part of a customer's existing team setup or as complete turnkey projects for series production.

Quantifiable outcome

• Basemark helped reduce at least 2 chips per car produced globally, representing 200 million chips per year savings in water and energy consumption
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature10 records

Partnerships

16 partnerships are on record, tiered core and minor.

• KPIT TechnologiescoreImplementation/ SI/ Consulting Partner · 28 May 2026First certified partner in Basemark's Rocksolid ecosystem. KPIT brings deep automotive software engineering, systems integration, validation, and global delivery capabilities. Together they help OEMs accelerate HMI development from concept to production deployment for digital cockpits, AR HUDs, and multi-display experiences. Supports 20+ million vehicles globally.
• Lucid MotorscoreStrategic or Co-development Partner · 26 March 2026Strategic partnership to integrate AR Head-Up Display technology into Lucid Gravity electric SUV. Basemark engineers used Rocksolid Studio to implement Lucid's in-house AR HUD design. AR HUD marked as key feature in Lucid Gravity with additional capabilities planned for future software updates.
• NATO Innovation ContinuumcoreStrategic or Co-development Partner · 17 March 2026Basemark joined NATO Innovation Continuum, an initiative led by NATO Allied Command Transformation that brings together academia, industry, and member nations to accelerate evaluation and adoption of new technologies for defense applications.
• Distance TechnologiescoreTechnology or Integration · 13 November 2025Collaboration on next-generation AR HUD solutions combining Distance's 3D lightfield hardware/software technology with Basemark's Rocksolid AR software toolchain. Full compatibility ensures OEMs and Tier-1 suppliers have ready-to-integrate, series-production solution. Distance also joined Rocksolid Ecosystem Program.
• JorjincoreOEM/ Whitelabel/ Licensing Partner · 19 June 2025Strategic alliance to revolutionize industrial AR with cutting-edge smart glasses solutions. Basemark integrates Rocksolid software with Jorjin AR glasses and offers fully customized hardware and software solutions. Basemark is authorized reseller of Jorjin industry-and military-grade custom AR glasses.
• Excalibur Inc.minorChannel Partner/ Reseller/ Distributor · 14 May 2025Partnership to accelerate Basemark's expansion into Japanese market. Excalibur Inc. serves as local partner helping Basemark reach Japanese automotive manufacturers and suppliers.
• Apostera Founders (Nikolay Spasenov, Yuriy Svyezhentsev, Viktor Sdobnikov, Andrey Golubinskiy)coreOthers · 13 March 2025Former Apostera GmbH founders (acquired by Harman International/Samsung in 2022) joined Basemark bringing 13+ years of automotive AR expertise. Viktor Sdobnikov appointed VP of Rocksolid AR, Andrey Golubinskiy to lead strategic direction and vertical expansion.
• Panasonic Automotive Systems EuropecoreTechnology or Integration · 19 November 2024Joined Basemark's Rocksolid Ecosystem to enhance development of AR HUDs. Panasonic provides hardware and optical expertise while Basemark contributes AR software capabilities. Combined expertise aims to deliver superior user experience with safer and easier-to-use AR solutions for automotive customers.
• Bosch HMIcoreTechnology or Integration · 1 April 2024Bosch HMI joined Basemark's Rocksolid Partner Ecosystem to rapidly develop, test, and debug AR-based UI concepts and prototypes and transition them to series production. Rocksolid AR added to Bosch's existing tooling suite for cutting-edge AR applications.
• MediaTekcoreTechnology or Integration · 5 January 2024Validated Basemark's advanced automotive instrument clusters with AR and HMI graphics on MediaTek's MT2715 automotive infotainment platform at CES 2023. Collaboration allows MediaTek to offer complete AR and HMI authoring solution for automakers.
• AcsiaminorChannel Partner/ Reseller/ Distributor · 1 January 2024Ecosystem partner using Rocksolid Studio for automotive HMI development. Customer testimonial praising transformation of development process.
• LuxoftminorChannel Partner/ Reseller/ Distributor · 1 June 2023Partnership to provide cutting-edge automotive Augmented Reality solutions. Luxoft serves as delivery partner for AR implementation services to automotive clients.
• Soma Muthumanickam (Former ZF Group)minorOthers · 6 September 2022Senior autonomous drive software executive appointed as Director & Chief Architect of Automotive, bringing 10+ years experience from ZF, Bosch, and Autoliv. Previously lead software architect for Automated Driving and ADAS at ZF Group.
• Customer: High-end German OEMcoreStrategic or Co-development Partner · 6 September 2022Partnership with leading German automotive manufacturer for In-Cockpit Camera System (IKS) software development. QNX and Adaptive AUTOSAR development for functional safety compliance and ASPICE requirements.
• CoreAVIcoreTechnology or Integration · 5 January 2022Ecosystem collaboration for ISO 26262 compliant graphics solutions. CoreAVI's VkCoreGL SC2 OpenGL SC 2.0 libraries running on VkCore SC Vulkan-based graphics driver on NXP i.MX 8 hardware combined with Basemark Rocksolid Graphics Engine.
• Imagination TechnologiescoreTechnology or Integration · 5 January 2022Ecosystem partnership for functional safety-compliant graphics. Imagination Technologies drivers running on Renesas R-Car H3 hardware with Basemark Rocksolid Graphics Engine, creating separation of hardware and software for instrument clusters and HUDs.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Unity Technologies: Unity's real-time 3D platform powers automotive HMI and AR experiences for OEMs, directly competing with Basemark's Rocksolid Studio and Engine for in-vehicle visualization and digital cockpit workloads. Both target embedded automotive SoCs with visual authoring tools.
• Rightware (THINKWARE): Rightware provides Kanzi UI and Kanzi VR for automotive HMI, directly competing with Rocksolid Studio for design tooling and runtime. Basemark originally acquired Rightware's benchmarking unit in 2015, indicating historic overlap.
• Garmin: Garmin's automotive OEM group supplies AR-based navigation HUDs and infotainment systems to manufacturers, competing directly with Rocksolid-powered AR HUD solutions in production vehicles.

Broad incumbents

• Epic Games (Unreal Engine): Unreal Engine is widely deployed for automotive HMI development (e.g., BMW, Rivian, GMC) and competes with Rocksolid on high-fidelity 3D rendering for instrument clusters and HUDs. Epic offers broader gaming-industry tooling rather than a focused automotive stack.
• Harman International (Samsung): Harman (owned by Samsung) is a Tier-1 automotive supplier offering connected car and AR experiences; it acquired Apostera (a direct Basemark predecessor/competitor) in 2022 and remains a likely competitor in OEM AR HUD RFPs.
• NVIDIA (DRIVE platform): NVIDIA's DRIVE OS and DriveIX include AR HMI and visualization capabilities bundled with its automotive SoCs. Basemark lists Nvidia as an ecosystem partner, but Nvidia's vertically integrated stack is also a competitive threat for AR rendering.
• Qualcomm Technologies: Qualcomm's Snapdragon Digital Chassis and Snapdragon Ride platforms include HMI and AR visualization tools that compete with Rocksolid at the OEM software-stack level. Basemark has a co-existing partnership for Snapdragon deployments.
• Continental Automotive: Continental is a major Tier-1 automotive supplier with an AR HUD product line and in-house HMI software; competes with Basemark for both HUD supply programs and AR rendering software embedded in cockpit electronics.
• Visteon: Visteon is a cockpit electronics Tier-1 supplying digital instrument clusters and displays to global OEMs; competes with Basemark on HMI rendering and is simultaneously an ecosystem partner through Rocksolid.

Emerging players

• Cipia (formerly Eyesight Technologies): Cipia provides in-cabin sensing and computer-vision-based HMI/AR features for automotive OEMs, overlapping with Basemark's computer vision and AR rendering capabilities inside next-generation cockpits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BasemarkLtd
• YouTubeyoutube.com/basemarkltd
• Facebookfacebook.com/BasemarkLtd
• LinkedInlinkedin.com/company/basemarkltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds12 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basemark