DG Lab
Digital Garage, Inc. is a publicly listed Japanese fintech group operating Japan's largest-scale domestic payment platforms (VeriTrans4G, Cloud Pay), B2B invoice card payments, real estate DX services, and the ONLAB startup accelerator, serving e-commerce merchants, retailers, corporates, and real estate firms.
- Company typePublic
- Founded1995
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DG Lab does
Digital Garage, Inc. (operated in connection with the DG Lab brand) is a publicly listed Japanese fintech and digital services group founded in 1995 and headquartered in Tokyo, operating across three segments: Platform Solution, Long-term Incubation, and Global Investment Incubation. The Platform Solution segment is anchored by VeriTrans4G, a comprehensive payment platform serving both EC sites and physical retail stores with multi-method payment processing, and by Cloud Pay, a QR code payment service that has surpassed ¥1 trillion in cumulative transaction volume and is expanding at 1.7x the broader market growth rate. The Long-term Incubation segment covers strategic fintech development including DGFT Invoice Card Payment, a B2B service that converts bank-transfer invoices to card payments and extends due dates by up to 60 days, plus Musubell, a real estate DX cloud service digitizing contracts and property management.
The company extends its payment platform into adjacent product lines through DG Commerce (EC site build, marketing, and payment integration) and DG Business Technology (EC strategy, sales expansion, and data utilization), and operates Appay, Japan's first out-of-app payment service for digital content. The Global Investment Incubation segment is built around Open Network Lab (ONLAB), Japan's pioneering accelerator, which has nurtured 150+ startups targeting global expansion. Revenue mechanics are not publicly disclosed but are driven by payment processing fees on GTV across multiple platforms, subscription and SaaS fees for Musubell and DG Commerce, transaction fees on B2B invoice card payments, and investment returns from the incubation segment. Customers span e-commerce merchants, physical retailers, real estate firms, and corporate AP departments; distribution is via direct enterprise sales, self-service SMB channels, and a strategic partnership with Resona Holdings (one of Japan's major regional banking groups) for SME fintech distribution. Notable recent strategic actions include the deepened Resona Holdings capital and business partnership (January 2025), a Works Applications ERP integration for B2B card payments (June 2026), the Cloud Pay ¥1 trillion transaction volume milestone (June 2026), and an OpenAI co-hosted Series T event positioning the firm around the AGI investment frontier (June 2026).
DG Lab firmographics
Firmographics- Name
- DG Lab
- Legal name
- 株式会社デジタルガレージ（Digital Garage, Inc.）
- Website
- https://dglab.com
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Digital Garage, Inc. is a publicly listed Japanese fintech group operating Japan's largest-scale domestic payment platforms (VeriTrans4G, Cloud Pay), B2B invoice card payments, real estate DX services, and the ONLAB startup accelerator, serving e-commerce merchants, retailers, corporates, and real estate firms.
- Ownership category
- akta.pro rank
DG Lab industry classification
Industry- Product category
- Payment Processing & Fintech Platforms
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)
Keywords
Where DG Lab is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
DG Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels4 records
DG Lab product offering
Product offeringCore offering
DG Lab operates within the Digital Garage Group, providing payment processing platforms (VeriTrans4G for EC sites and physical stores, Cloud Pay QR code payments) along with B2B invoice card payment services (DGFT), real estate digital transformation cloud services (Musubell), end-to-end e-commerce support (DG Commerce, DG Business Technology), and a startup accelerator program (Open Network Lab). The firm itself is positioned as a venture capital fund combining investment and R&D capabilities.
Product overview
DG Lab (Digital Garage, Inc.) operates a multi-product portfolio organized around a FinTech Shift strategy that converges payment solutions, data technology, and digital services. The core offering centers on VeriTrans4G — a comprehensive payment processing platform serving both EC and physical retail channels — supplemented by specialized B2B payment products (DGFT Invoice Card Payment), a QR code payment service (Cloud Pay), and real estate DX tooling (Musubell). These payment and service platforms are complemented by EC support sub-brands (DG Business Technology and DG Commerce) that offer end-to-end support from site construction through marketing and data analytics. An accelerator program (Open Network Lab) rounds out the ecosystem, providing startup investment and incubation.
Differentiator
Problem solved
Functional benefit
Brands
- VeriTrans4G: Comprehensive payment platform with multiple payment methods for EC sites and physical stores, featuring high functionality and top-level security.
- Musubell
- DGFT Invoice Card Payment
- Open Network Lab (ONLAB)
- DG FinTech Shift
- DG Commerce
- DG Business Technology
Products and services
- VeriTrans4G Comprehensive payment platform enabling diverse payment methods across EC sites and physical retail channels, combining high functionality with top-level security for merchants in Japan.
- Cloud Pay (クラウドペイ) QR code payment service that has surpassed ¥1 trillion in transaction volume, growing at 1.7x the market growth rate; serves merchants accepting QR-based payments from consumers in Japan.
- DGFT Invoice Card Payment (DGFT請求書カード払い) B2B payment service that allows enterprises to switch bank transfers to card payments, extending invoice payment due dates by up to 60 days; targeted at companies requiring B2B invoice payment digitization compatible with ERP infrastructure.
- Musubell Real estate-focused cloud service that digitizes and streamlines contract procedures, property management, and customer management for the real estate industry in Japan.
- DG Commerce (DGコマース) E-commerce service supporting site construction, marketing, and payment integration, enabling consistent support across the full e-commerce lifecycle for merchants.
- DG Business Technology (DGビジネステクノロジー) EC support service covering strategic design, revenue growth, and data utilization — providing end-to-end support from strategy to execution as a single partner for merchants.
- Open Network Lab (ONLAB) Startup accelerator program that has mentored over 150 startups aiming to expand globally, operated by Digital Garage and Onlab as part of the Global Investment Incubation segment.
- Apppay (アプリペイ) Japan's first out-of-app payment service enabling payments for digital content and services outside of app stores.
Companies that use DG Lab
Customer profileSegments3 records
Ideal customer profiles4 records
DG Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DG Lab partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- OpenAIminorOpenAI's participation as featured partner in 'Series T - Post AGI from Kyoto' event series organized by Digital Garage and Onlab accelerator. Focuses on exploring what startups should create in an AGI-realized world.
- Resona Holdings (りそなホールディングス)coreCapital and business partnership focusing on next-generation fintech development, CVC investment in startups, and B2B payment digitization. The collaboration aims to support SME DX across Japan and promote cashless payments between businesses. Resona is one of Japan's major regional banking groups.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
DG Lab competitors and assessment
Company assessmentDirect peers
- Rakuten Pay: Rakuten Pay is a QR code and online payment service within the Rakuten ecosystem, competing head-to-head with Cloud Pay for merchant adoption and consumer share-of-wallet in Japan.
- PayPay Corporation: PayPay (SoftBank/Z Holdings JV) is Japan's dominant QR payment platform with 60M+ users, directly competing with Cloud Pay in the consumer QR payments market. Comparable scale ambition and merchant acquisition strategy.
- GMO Payment Gateway: GMO Payment Gateway is Japan's largest online payment processor offering EC and B2B payment services — a direct competitor to VeriTrans4G with overlapping merchant base, technology stack, and channel partnerships.
- LINE Pay Corporation: LINE Pay operates QR and online payments across Japan via LINE messenger integration — directly comparable to Cloud Pay in both merchant payment processing and consumer-facing payment apps.
- Sony Payment Services (econtext): Sony Payment Services provides EC payment processing and B2B collection services in Japan, directly competing with VeriTrans4G in the online merchant payment processing category.
Broad incumbents
- Stripe: Stripe is a global payment processing platform serving developers and online merchants — comparable technology stack and developer-first GTM to VeriTrans4G, though operating at much larger global scale.
- SBI Holdings (Fintech Division): SBI Holdings is a large Japanese financial conglomerate offering online securities, banking, insurance, and a growing B2B fintech stack — broadly comparable as a multi-vertical Japanese fintech platform player.
Others
- Resona Holdings: Resona Holdings is a major Japanese regional banking group and a strategic capital and business partner to Digital Garage — comparable as a financial services ecosystem player but operates as partner/channel rather than direct competitor.
- Works Applications: Works Applications is a Japanese enterprise ERP vendor that recently partnered with Digital Garage to integrate B2B card payment — a partner and adjacent ecosystem player in Japanese enterprise digital transformation, not a direct competitor.
Emerging players
- Net Protections (NP後払い): Net Protections offers deferred B2C and B2B payment services in Japan — comparable product category to DGFT Invoice Card Payment with similar focus on extending payment terms, though focused more on post-payment consumer credit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DG Lab social profiles
Digital presenceDG Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
DG Lab leadership team
Management profileNumber of profiles
Profiles1 record
DG Lab subsidiaries and ownership
Company hierarchySubsidiaries4 records
DG Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DG Lab M&A and investment
M&A and investmentM&A
Investments24 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DG Lab
What does DG Lab do?
DG Lab operates within the Digital Garage Group, providing payment processing platforms (VeriTrans4G for EC sites and physical stores, Cloud Pay QR code payments) along with B2B invoice card payment services (DGFT), real estate digital transformation cloud services (Musubell), end-to-end e-commerce support (DG Commerce, DG Business Technology), and a startup accelerator program (Open Network Lab). The firm itself is positioned as a venture capital fund combining investment and R&D capabilities.
Is DG Lab a public or private company?
DG Lab is a public company. It is classified as corporate owned and is currently operating.
When was DG Lab founded?
DG Lab was founded in 1995. It employs 51 to 100 people.
Where is DG Lab based?
DG Lab is headquartered in San Francisco, United States, in the North America region.
Who are DG Lab's main competitors?
Direct peers on record are Rakuten Pay, PayPay Corporation, GMO Payment Gateway, LINE Pay Corporation and Sony Payment Services (econtext). Broad incumbents are Stripe and SBI Holdings (Fintech Division). Others are Resona Holdings and Works Applications. Net Protections (NP後払い) is listed as an emerging player.
Does DG Lab have an API?
No public API is recorded for DG Lab.
What industry is DG Lab in?
DG Lab's product category is Payment Processing & Fintech Platforms. Its primary akta.pro industry code is FSAGAJAG, Treasury, Cash Management & Liquidity (SME). Its NAICS code is 51821 and its SIC code is 7371.