Hasselblad

What Hasselblad does

Hasselblad (legal entity: Victor Hasselblad AB) is a privately held Swedish manufacturer of premium medium format digital and film cameras, lenses, digital backs, and image processing software, founded in 1941 and headquartered in Gothenburg, Sweden. Its core technology centers on proprietary medium format sensor systems offering up to 100 megapixels in flagship mirrorless bodies and 400 megapixels in multi-shot configurations, paired with XCD lenses that integrate central shutters enabling 1/2000th second flash sync. The portfolio spans three camera systems (the mirrorless X System with the X2D II 100C flagship, the heritage V System including the 907X & CFV 100C, and the professional H System with H6D cameras), supported by the Phocus image processing platform for Mac/PC and iPhone.

The company sells through a hybrid distribution architecture that combines its own e-commerce platform and brand stores, authorized global dealers, and the 'Rent a Hasselblad' rental service spanning approximately 40 pickup locations. Pricing positions Hasselblad at the premium tier of the professional imaging market, with flagship kits priced around €14,900 ex-VAT. Beyond standalone cameras, Hasselblad generates licensing and partnership revenue by embedding its color science and imaging expertise into smartphone cameras via strategic partnerships, most prominently an extended OPPO collaboration covering Find X9 Ultra and Find X9s devices and a previous OnePlus alliance that ended in late 2025.

Customer segments are led by professional photographers (commercial, editorial, fashion, architecture, landscape, product, portrait) with a secondary enthusiast segment and a business-to-business mobile manufacturer segment that monetizes the brand's optical heritage. The company maintains an active community program of ambassadors, the Hasselblad Masters competition (drawing 30,000+ entries), and the Hasselblad Heroines initiative, and operates eight regional offices across Europe, North America, and Asia Pacific with additional distributor coverage worldwide.

Name

Hasselblad

Legal name

Victor Hasselblad AB

Website

https://hasselblad.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Hasselblad is a Swedish manufacturer of premium digital medium format cameras, lenses, and imaging software serving professional photographers, with a parallel licensing business embedding its color science into smartphones through partnerships such as OPPO.

Ownership category

akta.pro rank

Product category

Professional Medium Format Cameras

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro primary industry

Interchangeable-Lens Cameras (Mirrorless & DSLR) (CRACAPAA)

akta.pro secondary industry

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)

Keywords

• Medium format cameras
• Professional camera systems
• Camera lens manufacturing
• Mirrorless camera technology
• Camera software solutions

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Camera Hardware Sales: Sale of medium format digital cameras including X System (X1D II 50C, X2D II 100C), V System (907X & CFV 100C), and H System (H6D series)
2. Lens Sales: XCD lens sales including wide-angle, standard zoom, telephoto, and macro lenses
3. Rent a Hasselblad: Global rental service for cameras and lenses, enabling easier access to medium format technology for professionals and enthusiasts
4. Licensing and Brand Partnerships: Technology licensing to smartphone manufacturers including OPPO for mobile imaging systems

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hasselblad designs and manufactures premium medium format digital cameras (X System mirrorless, V System heritage, H System professional), a dedicated range of XCD lenses with integral central shutters, and Phocus image-processing software. It also operates a global rental service and an e-commerce store, and licenses its color science and imaging expertise to smartphone manufacturers such as OPPO.

Product overview

Hasselblad is a premium Swedish manufacturer of digital medium format cameras and lenses, offering three distinct camera systems: the X System (compact mirrorless), H System (professional high-end), and V System (heritage/film). The portfolio centers on the X2D II 100C as the flagship mirrorless camera, complemented by the 907X & CFV 100C hybrid system that connects legacy V System technology with modern digital back capability. Hasselblad provides a comprehensive range of XCD lenses spanning wide-angle, standard, telephoto, and zoom options, with the XCD 2,8-4/35-100E as the current standard zoom. Software offerings include Phocus for Mac/PC (RAW processing and color management) and Phocus Mobile 2 (iPhone companion app for tethered shooting). The company also offers accessories including lens adapters (XPan, XV, XH converters), camera kits (Field Kit, Portrait Kit), and services through the Hasselblad Store e-commerce platform and Rent a Hasselblad global rental program. Founded in 1941 and headquartered in Gothenburg, Sweden, Hasselblad is renowned for iconic design, uncompromising image quality, and has captured some of the world's most iconic images including the first moon landing.

Differentiator

Problem solved

Functional benefit

Brands

• X System: Mirrorless medium format camera system featuring the X1D and X2D series cameras
• V System
• H System
• Phocus

Products and services

• X2D II 100C 100 megapixel medium format mirrorless camera featuring HDR technology, designed for professional photographers requiring uncompromising image quality. Successor to the original X2D 100C.
• XCD 2,8-4/35-100E Lens Standard zoom lens for the X System with integral central shutter, offering versatile focal range for various professional photography needs.
• 907X & CFV 100C Hybrid camera system combining the compact 907X camera body with the CFV 100C digital back, connecting Hasselblad's legacy V System with modern digital technology.
• XCD 3,4/75P Lens Lightweight portrait lens in the XCD portable lens series, designed for portrait photography with medium format cameras.
• XCD 3,2-4,5/20-35E Lens First ultra-wide-angle zoom lens for the X System, expanding creative capabilities for wide-angle photography.
• XCD 2,5/25V Lens Wide-angle lens optimized for night photography, enhancing low-light shooting capabilities.
• XCD 4/28P Lens Lightweight wide-angle lens designed for street photography enthusiasts.
• XCD 4/45P Lens World's lightest digital medium format autofocus lens, designed for portability with the X System.
• H6D-400c MS Professional H System camera offering 400 megapixel multi-shot capability for the highest resolution requirements.
• H6D-50c Professional H System camera with 50 megapixel medium format sensor.
• H6D-100c Professional H System camera with 100 megapixel medium format sensor.
• Phocus Professional image processing software for Mac and PC, offering RAW processing, color management, and workflow tools for Hasselblad camera files.
• Phocus Mobile 2 Mobile companion app for iPhone enabling tethered shooting, image review, and workflow portability for Hasselblad cameras.
• XPan Lens Adapter Adapter allowing legacy XPan lenses to be used on X System cameras, bridging iconic optics with modern mirrorless technology.
• Hasselblad Store Online e-commerce platform for purchasing Hasselblad cameras, lenses, and accessories, available in USA, China, UK, Germany, and France.
• Rent a Hasselblad Global rental service for Hasselblad medium format cameras and lenses with approximately 40 pickup locations, enabling easier access for professional photographers and enthusiasts.

Quantifiable outcome

• Medium format sensors up to 400 megapixels available in multi-shot configuration
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OPPOcoreStrategic or Co-development Partner · 11 January 2026OPPO and Hasselblad have extended their strategic partnership to co-develop next-generation imaging systems for smartphones. The collaboration brings Hasselblad's authentic color science, professional imaging expertise, and 80+ years of photographic heritage to OPPO's flagship smartphones including the Find X9 Ultra and Find X9s series. This partnership has produced industry-leading camera systems with dual 200MP sensors, 10x optical zoom, and Hasselblad Master camera modes.
• OnePlus (former)minorStrategic or Co-development Partner · 17 November 2025OnePlus previously partnered with Hasselblad for camera system development following the OnePlus-OPPO merger. However, OnePlus ended the partnership with Hasselblad for the OnePlus 15 launch in 2025, moving to an in-house imaging system called DetailMax Engine.
• Stockholm OpenminorGTM or Marketing Partner · 1 January 2020Hasselblad partnered with Björn Ceder and Stockholm Open to artistically document a charity tennis match supporting the Against Corona fundraiser, demonstrating the cameras' versatility for event photography.
• Hasselblad FoundationcoreStrategic or Co-development Partner · 1 January 2020Hasselblad Foundation and Hasselblad Camera Company initiated a long-term collaboration to support photography arts, education, and research, leveraging the company's heritage in imaging excellence.
• AquaTechminorStrategic or Co-development Partner · 1 November 2017Hasselblad collaborated with AquaTech to create an underwater imaging solution for the X1D II 50C camera, enabling photographers to use Hasselblad medium format cameras underwater for specialized photography applications.
• DJIminorStrategic or Co-development Partner · 1 January 2017Hasselblad collaborated with DJI for aerial photography solutions, using Hasselblad aerial cameras (A6D series) with DJI drone technology for ultra-resolution 3D modeling applications.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Canon: Canon's EOS R5/R5 II and forthcoming high-resolution bodies target the same professional portrait, landscape, and commercial photographers that buy Hasselblad, and Canon has vastly larger R&D and distribution scale.
• Fujifilm: Fujifilm's GFX medium format line is the most direct large-volume competitor to Hasselblad, and Fujifilm's broader X Series mirrorless and Instax lines make it a major incumbent in the wider camera market.
• Sony: Sony's Alpha mirrorless line and high-resolution A7R bodies compete with Hasselblad for high-end professional photographers while Sony is also the dominant sensor supplier in the industry.
• Nikon: Nikon Z8 and Z9 high-resolution mirrorless bodies compete head-to-head with Hasselblad for studio, fashion, and commercial shooters, and Nikon brings far greater scale and dealer reach.

Direct peers

• Phase One: Phase One is the closest direct peer, making high-end medium format digital backs and camera systems (IQ4, XF) aimed at exactly the same professional commercial and fine-art photographers as Hasselblad.
• Leica Camera: Leica competes in the same premium rangefinder and mirrorless camera segment as Hasselblad, sharing the luxury positioning, heritage brand equity, and prosumer-to-professional customer base.
• Pentax (Ricoh Imaging): Ricoh's Pentax 645 series is a medium format DSLR/mirrorless system targeting the same professional and advanced enthusiast segment as Hasselblad's H and X Systems.

Emerging players

• Sigma: Sigma is a major third-party lens and camera maker (fp/fp L series) that increasingly overlaps with Hasselblad on the high-end mirrorless and lens accessory axis, though at lower price tiers.

Others

• OPPO: OPPO is Hasselblad's core smartphone licensing partner, integrating Hasselblad color science and camera modes into the Find X flagship series; not a camera competitor but a key channel for brand reach and licensing revenue.
• DJI: DJI is both a 2015 investor in Hasselblad and a partner on aerial imaging solutions; DJI's own drone and gimbal cameras compete for the same professional content creation budget, making it a partner-cum-adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hasselblad
• Facebookfacebook.com/Hasselblad.official
• LinkedInlinkedin.com/company/hasselblad

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasselblad