What Sugarbreak does

Sugarbreak is a U.S. consumer health company founded in 2019 and structured as a Public Benefit Corporation (Sugarbreak, LLC, California) that markets a natural, non-prescription system for blood sugar management. Its core offering is a three-product regimen — Resist (Gymnema Sylvestre dissolvable strips that block sugar taste receptors), Stabilize (White Mulberry Leaf Extract pre-meal capsules that block carbohydrate and sugar absorption), and Reduce (daily capsules combining Gymnema Sylvestre with 45% EGCG Green Tea Extract) — supplemented by a parallel kids line (Resist Kids, Stabilize Kids, Reduce Kids), a Saliva Glucose Level Self-Test priced at $9.99, and a Monitor subscription at $399 that bundles an Abbott Freestyle Libre CGM with the Levels glucose monitoring app. Quantified product claims include up to 40% carb/sugar absorption blocking and up to 42% reduction in post-meal blood sugar spikes from Stabilize.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce at sugarbreak.com (subscription and one-time purchase, FSA/HSA eligible with a clinician prescription, ships to all 50 U.S. states), physical retail distribution at Target, CVS, and HyVee, and a Clinician Network that drives healthcare-provider referrals with patient discounts and an affiliate program for non-physician clinicians. Pricing is structured around low-ASP consumables ($11.99-$38.99 per SKU) plus a $75.99 monthly Blood Sugar Bundle. The company was founded by Scarlett Leung (CEO), Adam Lowry (former founder of Method Products and Ripple Foods), Kyle Heller, and Luke Raymond, and has raised $3.0M in a single seed round (Nov 2020) from BBG Ventures, Bronze Investments, SKAGEN Funds, and Sorven Capital. Headcount is reported at 1-10 employees.

Name

Sugarbreak

Legal name

Sugarbreak, LLC

Website

https://sugarbreak.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sugarbreak is a U.S. Public Benefit Corporation that sells a natural, non-prescription three-product system (Resist strips, Stabilize capsules, Reduce capsules) plus kids variants and a CGM subscription to help consumers manage blood sugar and curb sugar cravings through DTC e-commerce, retail (Target, CVS, HyVee), and clinician referrals.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Dietary supplements
• Blood sugar management
• Natural health products
• Sugar craving control
• Glucose monitoring

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Product Sales: Sugarbreak sells its core product line (Resist, Stabilize, Reduce, and kids' variants) directly through its e-commerce storefront at sugarbreak.com. Products are available as one-time purchases or through subscription/auto-renewal plans. The blood sugar bundle (all three core products) is priced at $75.99 with subscription. Products ship to all 50 U.S. states with free shipping on orders over $30.
2. Glucose Monitor Subscription (Monitor): Sugarbreak's Monitor product is sold as a subscription ($399) bundled with the Abbott Freestyle Libre Continuous Glucose Monitor and Levels app access. This represents a higher-ASP recurring revenue stream targeting consumers seeking continuous glucose monitoring alongside Sugarbreak's supplement products.
3. Saliva Glucose Test (One-time Purchase): The Saliva Glucose Level Self-Test is sold as a single-use, one-time purchase product at $9.99. It provides a non-invasive entry point for consumers beginning their blood sugar management journey, complementing the core product line.
4. Clinician Network Referral Program: Sugarbreak operates a Clinician Network where healthcare providers refer patients to Sugarbreak products in exchange for program benefits. Non-physician clinicians may also be eligible for an affiliate program, creating a referral-revenue dynamic that drives patient acquisitions through clinical endorsements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sugarbreak sells a three-product natural supplement system for blood sugar management: Resist (dissolvable strips that block sugar taste receptors), Stabilize (pre-meal capsules that block carb and sugar absorption), and Reduce (daily capsules for metabolism and blood sugar support). The line is offered for both adults and children, with additional complementary offerings including a non-invasive Saliva Glucose Level Self-Test and a Monitor subscription bundling the Abbott Freestyle Libre CGM with the Levels app. Products are sold direct-to-consumer, through retail chains (Target, CVS, HyVee), and via a clinician referral network.

Product overview

Sugarbreak is a Public Benefit Corporation offering a suite of blood sugar management products. The core product line consists of three adult supplements (Resist, Stabilize, Reduce) and three corresponding kids formulations (Resist Kids, Stabilize Kids, Reduce Kids). Resist is a minty-fresh dissolvable strip that blocks sugar taste cravings using Gymnema Sylvestre. Stabilize is a pre-meal capsule with White Mulberry Leaf Extract that blocks carb and sugar absorption. Reduce is a daily morning capsule with Gymnema Sylvestre and Green Tea Extract for ongoing blood sugar support. Additionally, Sugarbreak offers a Monitor subscription that pairs with Abbott Freestyle Libre Continuous Glucose Monitor and a Levels glucose monitoring app, plus a Saliva Glucose Test for non-invasive self-testing. The company also sells bundled product packages for both adults and children.

Differentiator

Problem solved

Functional benefit

Brands

• Resist: Minty-fresh breath strips that block the taste of sugar in sweet foods and curb cravings on the spot using Gymnema Sylvestre.
• Stabilize
• Reduce
• Resist Kids
• Stabilize Kids
• Reduce Kids
• Monitor
• Saliva Glucose Test

Products and services

• Resist Minty-fresh dissolvable breath strips that block the taste of sugar in sweet foods and curb sugar cravings instantly. Made with Gymnema Sylvestre, an ancient herb whose gymnemic acid temporarily blocks taste bud receptors on the tongue from sugar, disrupting the brain's dopamine reward mechanism without numbing other tastes. Each strip blocks sugar taste for approximately 1 hour. For adults.
• Stabilize
• Reduce
• Resist Kids
• Stabilize Kids
• Reduce Kids
• Monitor
• Saliva Glucose Test Non-invasive, single-use saliva test strip that estimates blood glucose levels in under 10 minutes without finger pricking. Uses a color-change reaction (pink line) that is compared against a glucose level scale, based on the scientific correlation between saliva glucose and blood glucose levels. Priced at $9.99 per single use. Described as the first saliva glucose self-test in the U.S.
• Blood Sugar Bundle
• Kids Bundle

Quantifiable outcome

• Stabilize blocks up to 40% of carb and sugar absorption
• +6 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Levels (Glucose Monitoring App)coreTechnology or IntegrationSugarbreak's Monitor product integrates with the Levels app, a continuous glucose monitoring application. Levels provides the software platform that connects to the Abbott Freestyle Libre CGM sensor, enabling Sugarbreak customers to track blood glucose levels in real-time 24 hours a day. The iPhone-compatible app downloads data by tapping the phone onto the monitor. This integration allows Sugarbreak to offer a complete hardware + software + supplement blood sugar management solution.
• Abbott (Freestyle Libre)coreTechnology or IntegrationSugarbreak's Monitor subscription includes the Abbott Freestyle Libre Continuous Glucose Monitor as a bundled hardware component. Abbott provides the CGM sensor hardware that Sugarbreak's customers use in conjunction with the Levels app to monitor blood glucose levels. This is a product bundling arrangement where Abbott's device is included in Sugarbreak's subscription offering.
• Clinician Network (Healthcare Providers)coreStrategic or Co-development PartnerSugarbreak operates a Clinician Network of healthcare providers who are at the forefront of blood sugar management innovation. Clinicians receive early access to new products and their patients receive a discount on Sugarbreak purchases. Non-physician clinicians may also be eligible for an affiliate program. This network serves as both a clinical advisory and referral channel, with clinicians from Mount Sinai, Cleveland Clinic, Morehouse School of Medicine, Cedars-Sinai, and other institutions.
• Haven's KitchenminorGTM or Marketing PartnerHaven's Kitchen is featured in Sugarbreak's blog content (The Break Room), specifically providing recipe content for low-sugar holiday meals. Their Red Pepper Romesco and Herby Chimichurri products are featured in Sugarbreak's Thanksgiving recipes blog post, representing a content co-marketing relationship.
• RxSugarminorGTM or Marketing PartnerRxSugar (a zero-calorie sugar substitute brand) is featured in Sugarbreak's blog content, specifically in Thanksgiving recipes as a sugar-free alternative. Sugar-free Cranberry Sauce and Fireball Whiskey Pumpkin Pie recipes use RxSugar as an ingredient, representing a content co-marketing and ingredient partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Care/of:
• Ritual: Ritual is a DTC essential vitamins and supplements brand selling through subscription with a clean-label, science-backed positioning. Sugarbreak competes for the same health-conscious DTC supplement customer with a similar brand and subscription GTM.
• Levels Health: Levels is a metabolic health software platform built around CGM data and consumer education. Sugarbreak's Monitor product directly integrates Levels' app and shares the same CGM-driven blood sugar management value proposition, making it a direct partner/peer in the consumer metabolic health category.

Broad incumbents

• Abbott (Freestyle Libre): Abbott manufactures the Freestyle Libre CGM that Sugarbreak bundles in its Monitor subscription. Abbott is the dominant CGM hardware incumbent and competes broadly in the metabolic health space where Sugarbreak operates.
• Dexcom: Dexcom is a leading CGM manufacturer expanding into the consumer metabolic health category (Stelo). It competes in the same blood sugar monitoring space that Sugarbreak addresses through its Monitor offering and adjacent supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/takeasugarbreak
• Facebookfacebook.com/takeasugarbreak
• Instagraminstagram.com/takeasugarbreak

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugarbreak