Imprints Cares
Imprints Cares is a Winston-Salem-based 501(c)(3) nonprofit operating the only Forsyth County education programs spanning prenatal through middle school, delivering evidence-based home visiting, pediatric-embedded parenting support, and before/after school care to low-income families.
- Company typePrivate
- Founded1969
- HeadquartersWinston Salem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Imprints Cares does
Imprints Cares is a 501(c)(3) nonprofit education organization headquartered in Winston-Salem, North Carolina (EIN 56-0949178), originally founded in 1969 as the Association to Benefit Children's Development (ABCD) by members of St. Anne's Episcopal Church and seven other local congregations. The organization operates as the only education nonprofit in Forsyth County serving families across a continuous developmental arc from prenatal stages through middle school, structured around two program pillars: "Ready for School" programs (Pediatric Parenting Connections, Family Friends & Neighbors, Parents as Teachers, Book Babies, and the Center for Thriving Children childcare center) targeting families with children prenatal through age 5, and "Expanded Learning" programs (Before & After School Care at 20+ schools, Summer Enrichment Camp, Inclusion Program, and Footprints to Kindergarten) serving pre-K through middle school.
The underlying delivery model is evidence-based and human-delivered rather than technology-driven, anchored in the Parents as Teachers (PAT) curriculum, home visiting methodologies, and pediatric-practice embedding via family educators placed directly in pediatricians' offices. Last year the PAT program completed 3,122 home visits serving 239 families and 325 children; the Book Babies program delivered 2,227 books across 382 visits; the PPC program received 1,221 referrals and served 938 children; and the FFN program supported 28 informal childcare providers and 39 children across 228 visits. Supporting technology is limited to standard nonprofit SaaS (Daycare Works for parent portals, QGiv for donations, SchoolCare Works and Procare Connect for registration, Benevity for workplace giving, Vimeo for webinar content); there is no proprietary platform, AI/ML capability, or app product.
The revenue model combines (1) grants and donations — Imprints Cares is a registered 501(c)(3) with administrative costs covered by Expanded Learning program revenue, allowing 100% of contributions to flow to community programs — and (2) fee-based program revenue from before/after school care ($120-$320 per month depending on tier and location), drop-in services, summer camp ($210 per week), and Center for Thriving Children tuition. Distribution is community-led: families are reached via pediatrician referrals, school partnerships across 20+ Forsyth County schools, home visits, and a dedicated Childcare center. The organization is led by CEO Scott Mollenkopf with a C-suite including a COO, CFO, and CDO, supported by a Board drawing from Atrium Health Wake Forest Baptist, William & Mary Law School, the YMCA, and the Winston-Salem Foundation.
Imprints Cares firmographics
Firmographics- Name
- Imprints Cares
- Legal name
- Imprints Cares
- Website
- https://imprintscares.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imprints Cares is a Winston-Salem-based 501(c)(3) nonprofit operating the only Forsyth County education programs spanning prenatal through middle school, delivering evidence-based home visiting, pediatric-embedded parenting support, and before/after school care to low-income families.
- Ownership category
- akta.pro rank
Imprints Cares industry classification
Industry- Product category
- Early Childhood Education Services
- NAICS
- Educational Services (611), Child Care Services (62441), Other Individual and Family Services (624190), Educational Support Services (611710)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Home Visiting & Parent Coaching Programs (EDACALAC)
- akta.pro secondary industries
- Early Childhood Education & Childcare Nonprofits (BPAGADAA), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)
Keywords
Where Imprints Cares is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Imprints Cares business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Grants and Donations: Imprints Cares operates as a 501(c)(3) nonprofit organization. Administrative costs are covered by revenue from the Expanded Learning program, allowing 100% of contributions to go toward supporting community programs. Federal EIN: 56-0949178.
- Program Fees - Expanded Learning: Revenue from before and after school care services, summer camp programs, and Center for Thriving Children childcare services. Fees range from $120-$320/month for before/after school care and $210/week for summer camp.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Before-school only care |
| Subscription | Monthly | After-school only care |
| Subscription | Monthly | Before and after-school care |
| Usage-based | Pay-as-you-go | Drop-in services |
| Unit Pricing | Pay-as-you-go | Summer Enrichment Camp |
| Other | Monthly | Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Imprints Cares product offering
Product offeringCore offering
Imprints Cares delivers evidence-based early childhood and family support programs in Forsyth County, North Carolina, including home visiting (Parents as Teachers, Book Babies, Family Friends & Neighbors), pediatric-embedded parenting education (Pediatric Parenting Connections), an early childhood center (Center for Thriving Children), and fee-based before/after-school care, summer camp, and inclusive childcare services for pre-K through middle school students. Free programs for eligible families are funded by grants and donations, while Expanded Learning programs charge monthly tuition.
Product overview
Imprints Cares offers a comprehensive portfolio of evidence-based programs serving families and children from prenatal stages through middle school using a multi-generational model. The product portfolio includes two main program categories: Ready for School programs (Center for Thriving Children, Pediatric Parenting Connections, Family Friends & Neighbors, Parents as Teachers, and Book Babies) serving families with children prenatal through age 5 with early literacy, parenting education, and developmental support; and Expanded Learning programs (Before & After School Care, Summer Enrichment Camp, Inclusion Program, and Footprints to Kindergarten) serving pre-K through middle school with before/after-school care, summer enrichment, and inclusive childcare services. Together these programs address child development, early literacy, family support, and educational equity in Forsyth County, North Carolina.
Differentiator
Problem solved
Functional benefit
Brands
- Center for Thriving Children: A childcare center operated by Imprints Cares serving children from 0-5 years old, located at 1918 Bethabara Rd, Winston-Salem, NC 27106. Also an intergenerational site at Brookridge with senior residents.
Products and services
- Parents as Teachers (PAT) Evidence-based in-home visiting program for families with children prenatal through age 5, providing up to twice-monthly visits with parenting tips, learning activities, developmental screenings, and connections to community services. Program is free for eligible families through grant funding.
- Pediatric Parenting Connections (PPC) Program placing family educators in pediatricians' offices to provide in-office support for parents of young children including positive parenting education, child development screening, depression screening for parents, and referrals to community resources. Free for eligible families.
- Family, Friends & Neighbors (FFN) Program supporting informal in-home childcare providers with two monthly educator visits, quarterly child development and enrichment kits, Play & Learn Groups, and developmental screenings for children ages birth to 5. Free for eligible providers.
- Book Babies Home-based early literacy program delivering age-appropriate books during visits, literacy coaching, and text message tips to help build home libraries of 100+ books by kindergarten entry. Free for eligible families.
- Center for Thriving Children Full-day early childhood center serving children from 6 weeks through age 5, including infant care, toddler, twos, threes, and fours/fives classrooms. Features intergenerational programming with Brookridge senior residents. Fee-based tuition.
- Before & After School Care Before and after-school childcare serving pre-K through middle school at multiple Forsyth County elementary and middle schools (20+ sites), offering homework help and enrichment activities. Monthly subscription tuition ranges $120-$320/month with available discounts.
Quantifiable outcome
- PAT program: 239 families, 325 children served through 3,122 home visits delivering 4,396 books
- +3 more outcomes
Companies that use Imprints Cares
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Imprints Cares technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Imprints Cares partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and minor.
- Smart Start of Forsyth CountycoreOver 25-year collaboration where Smart Start funds high-quality programs including home visitation, school readiness, and literacy programs that touch the lives of Forsyth County residents.
- Atrium Health Wake Forest Baptist / Wake Forest School of MedicinecoreCollaborative partners in the Young Moms Study providing health-to-home services for young moms (ages 14-21) giving birth at the hospital. Part of the Pediatric Parenting Connection program.
- Atrium Health Brenner FITsecondaryPartnership to conduct food security study assessing nutritional environment in homes of informal care providers through the FFN program.
- Crossnore (Trauma Resilient Communities)secondaryAdvisory Council and Research Steering Committee participation. Two Imprints Cares staff completed TRC train-the-trainer course to promote trauma-informed practice throughout the community.
- Forsyth FuturessecondaryData Sharing Project working with WS/FCS data team to track academics, attendance, discipline, and other metrics. Allows longitudinal tracking of students enrolled in Imprints Cares programs from age 4.
- Boston Thurmond Community NetworkcoreFive-year partnership to immerse Imprints Cares programming in the Boston Thurmond neighborhood using Purpose Driven Communities approach. Focus on Book Babies program to impact education and health equity.
- Wheels 4 HopeminorFaith-based non-profit providing affordable, reliable transportation to people working toward self-sufficiency. Imprints Cares refers eligible families as a partner agency.
- Book Harvest (Durham, NC)secondaryBook Babies program modeled after Book Harvest in Durham, NC. Book Harvest manages Book Babies inquiries and interest for the Forsyth County program.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Imprints Cares competitors and assessment
Company assessmentDirect peers
- Book Harvest: Durham, NC-based nonprofit focused on book ownership and early literacy; Imprints' Book Babies program was modeled directly after Book Harvest, and the two maintain a partnership where Book Harvest manages Forsyth County inquiries — making them direct program peers in early literacy.
- Nurse-Family Partnership: National nonprofit operating evidence-based nurse home-visiting programs for low-income first-time mothers; offers a comparable home visiting service model for prenatal through age 2, with greater clinical intensity but narrower age range than Imprints.
- Healthy Families America: Prevent Child Abuse America affiliate accrediting home-visiting programs for families with young children; directly competes with Imprints' PAT and FFN programs in the home visiting category for at-risk families.
- Reach Out and Read: National nonprofit that leverages pediatric visits to promote early literacy, structurally analogous to Imprints' Pediatric Parenting Connections model; both integrate family education into pediatric care delivery.
- Dolly Parton's Imagination Library: Global book-gifting program delivering age-appropriate books to children from birth to age 5; closely aligned with Imprints' Book Babies program on early literacy through book distribution, though at much larger scale.
Emerging players
- Smart Start of Forsyth County: Funder and collaborator for Imprints' home visitation and school readiness programs for over 25 years; operates the Forsyth County early childhood funding infrastructure, making it a direct peer in the local early childhood ecosystem.
Others
- Parents as Teachers National Center: National home-visiting curriculum provider; Imprints is a Blue Ribbon Affiliate using the PAT curriculum. As the franchisor of the model, PAT is an enabling organization and standards body for Imprints' core delivery approach.
- Boston Thurmond Community Network: Winston-Salem neighborhood revitalization partner of Imprints implementing the Purpose Driven Communities approach; an ecosystem collaborator rather than a competitor, but comparable as a place-based nonprofit partner model.
Broad incumbents
- YMCA of Northwest North Carolina: Major regional before/after-school care provider competing in the same Forsyth County market as Imprints' Expanded Learning programs; offers broader youth programming but less specialized in evidence-based early childhood home visiting.
- Head Start / Early Head Start (Forsyth County): Federally funded early childhood programs for low-income families operating in Forsyth County; competes with Imprints' Center for Thriving Children and Ready for School programs but serves a federally defined eligibility population.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Imprints Cares social profiles
Digital presenceImprints Cares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imprints Cares leadership team
Management profileNumber of profiles
Profiles8 records
Imprints Cares funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imprints Cares M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imprints Cares
What does Imprints Cares do?
Imprints Cares delivers evidence-based early childhood and family support programs in Forsyth County, North Carolina, including home visiting (Parents as Teachers, Book Babies, Family Friends & Neighbors), pediatric-embedded parenting education (Pediatric Parenting Connections), an early childhood center (Center for Thriving Children), and fee-based before/after-school care, summer camp, and inclusive childcare services for pre-K through middle school students. Free programs for eligible families are funded by grants and donations, while Expanded Learning programs charge monthly tuition.
Is Imprints Cares a public or private company?
Imprints Cares is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Imprints Cares founded?
Imprints Cares was founded in 1969. It employs 11 to 50 people.
Where is Imprints Cares based?
Imprints Cares is headquartered in Winston Salem, United States, in the North America region.
How does Imprints Cares make money?
Two revenue lines are on record. Grants and Donations are the primary driver. The others are program Fees - Expanded Learning.
Who are Imprints Cares's main competitors?
Direct peers on record are Book Harvest, Nurse-Family Partnership, Healthy Families America, Reach Out and Read and Dolly Parton's Imagination Library. Smart Start of Forsyth County is listed as an emerging player. Others are Parents as Teachers National Center and Boston Thurmond Community Network. Broad incumbents are YMCA of Northwest North Carolina and Head Start / Early Head Start (Forsyth County).
Does Imprints Cares have an API?
No public API is recorded for Imprints Cares.
What industry is Imprints Cares in?
Imprints Cares's product category is Early Childhood Education Services. Its primary akta.pro industry code is EDACALAC, Home Visiting & Parent Coaching Programs, with a secondary code of BPAGADAA, Early Childhood Education & Childcare Nonprofits. Its NAICS code is 611 and its SIC code is 8351.