HiPay
HiPay is a European payment services provider offering online, unified commerce, and marketplace payment processing, supported by proprietary fraud protection and reconciliation tools, for approximately 5,000 merchants across 85+ countries.
- Company typePublic
- Founded2013
- HeadquartersLevallois-perret, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What HiPay does
HiPay is a European payment services provider headquartered in Levallois-Perret, France, licensed as a payment institution by the French ACPR since 2011 and listed on Euronext Growth (ticker ALHYP) since 2015. The company processes online, in-store, and marketplace payments for approximately 5,000 merchants across 85+ countries and 150+ currencies, with disclosed 2024 payment volume of €9.152 billion and revenue of €74.3 million.
The product portfolio is organized around three core offerings: Online Payments (gateway processing for e-commerce), Unified Commerce (online-to-in-store payment integration with PAX Android terminals), and Marketplace Payments (escrow, KYC, and seller payout flows). These are augmented by modular components including HiPay Console (centralized management and automated reconciliation), HiPay Sentinel (real-time fraud detection with 80+ risk criteria and PSD2 TRA support), Payment Methods (alternative and local methods including BNPL), Conversion Optimization, and Data Insights. The technology stack is delivered through a public API with JavaScript SDK and pre-built integrations into Shopify, Magento, PrestaShop, WooCommerce, and Salesforce Commerce Cloud.
HiPay generates revenue primarily through transaction-processing fees on payment volume, supplemented by subscription/platform fees proportional to usage and managed-service fees for marketplace-specific features (KYC, escrow). Go-to-market combines direct enterprise sales with a dedicated sales team and solution advisors, an extensive channel/partner ecosystem (CMS platforms, terminal hardware, SaaS integrators), and self-service onboarding for smaller merchants. The company employs roughly 200-250 staff across offices in France, Italy, Belgium, and Portugal, and reported its first profitable periods in 2023 with EBITDA of €10.8 million in 2024.
HiPay firmographics
Firmographics- Name
- HiPay
- Legal name
- HIPAY SAS
- Website
- https://hipay.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- HiPay is a European payment services provider offering online, unified commerce, and marketplace payment processing, supported by proprietary fraud protection and reconciliation tools, for approximately 5,000 merchants across 85+ countries.
- Ownership category
- akta.pro rank
HiPay industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Payouts, Disbursements & Marketplace Split Payments (CRAFALAI), Cross-border Payments & FX for E-commerce (CRAFALAF), Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG)
Keywords
Where HiPay is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices5 records
Markets served
HiPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Revenue generated from processing payment transactions for merchants, charged as a percentage or fixed fee per transaction. Payment volume of €9.152 billion in 2024 demonstrates substantial transaction flow.
- Subscription/Platform Fees: Monthly or annual fees for access to payment platform, management interface, and fraud protection tools. Pricing is proportional to use of services and adapts to business size.
- Marketplace Solutions: Additional fees for marketplace-specific features including KYC verification, escrow account management, and seller fund allocation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom enterprise pricing based on business needs and volume |
| Usage-based | Pay-as-you-go | Transparent proportional pricing aligned with usage |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
HiPay product offering
Product offeringCore offering
HiPay provides a customizable all-in-one payment platform for online, in-store, and marketplace commerce. Its core offerings include Online Payments (e-commerce gateway with hosted page integration), Unified Commerce (omnichannel bridge between online and physical store payments), and Marketplace Payments (escrow-based multi-party fund flows with KYC). These are supported by proprietary modules including HiPay Sentinel anti-fraud, HiPay Console management dashboard, conversion optimization, and analytics.
Product overview
HiPay is a European payment services provider offering an integrated platform of payment solutions designed for online retailers, marketplaces, and brands with physical store networks. The portfolio consists of three core products: Online Payments for e-commerce transactions, Unified Commerce for omnichannel retail combining online and in-store payments, and Marketplace Payments for marketplace operators. These core offerings are supported by modular components including HiPay Console (centralized management dashboard), HiPay Sentinel (real-time fraud protection), Payment Methods (multi-currency and alternative payment coverage), Conversion Optimization tools, and Data Insights analytics. The platform also offers flexible payment page integration options (Hosted Fields, Hosted Pages, iFrame) and remote payment capabilities (E-Terminal, Pay-by-Link). The architecture combines these modules into a unified platform enabling merchants to manage all payment operations from a single interface while accessing specialized capabilities as needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Payments
- Unified Commerce Omnichannel payment solution unifying online and in-store payments under a single platform for retail brands with physical and digital channels. Includes real-time transaction monitoring, automated financial reconciliation, compatibility with PAX Android payment terminals (A80, Q25, A77, A50, A920, A920 Pro, IM30), and E-Terminal / Pay-by-Link remote payment modules.
- Marketplace Payments End-to-end marketplace payment solution handling cash-in and cash-out flows for platform operators. Features include escrow account management, KYC verification for sellers, regulatory compliance via HiPay's status as an agent of a payment institution, and automated fund allocation to third-party vendors.
- HiPay Sentinel Real-time fraud protection and prevention tool. Analyzes transactions using 80+ customizable criteria including device fingerprint, velocity controls, payment data analysis, consistency controls, and activity monitoring. Supports PSD2 TRA exemptions for frictionless payments and reduces abandonment through Acquirer TRA implementation.
- HiPay Console Centralized payment management interface providing a unified view of all payment activities. Features real-time transaction monitoring, KPI tracking, automated financial reconciliation (eliminating up to 80% of accounting work), and business intelligence tools for strategic decision-making across all sales channels.
- Payment Methods
- Conversion Optimization
- Data Insights
Quantifiable outcome
- Up to +7pts improvement in net success rate with HiPay Sentinel and Acquirer TRA
- +7 more outcomes
Companies that use HiPay
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles4 records
HiPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
HiPay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic and core.
- Open Internet Project (OIP)strategicAssociation membership expanding OIP's scope to include sovereign online payment issues; HiPay joins as payment platform member
- ShopifycorePre-built payment integration available through Shopify App Store, enabling Shopify merchants to easily connect HiPay payment services
- Magento (Adobe Commerce)coreOfficial integration partnership providing HiPay payment acceptance within Magento e-commerce platform
- PrestaShopcoreCertified payment module integration for PrestaShop merchants seeking advanced payment solutions
- WooCommercecoreWordPress/WooCommerce compatible payment gateway integration for small to medium e-commerce businesses
- Salesforce Commerce CloudcoreEnterprise integration with Salesforce Commerce Cloud for large-scale retail deployments
- PAX TechnologycoreAndroid payment terminal hardware provider for in-store unified commerce deployments including A80, A77, A50, A920, and IM30 devices
- AvemcoreTerminal supplier and maintenance partner co-constructing unified commerce solution for in-store deployments
- SaaS Marketplace PlatformscoreStrategic partnerships with leading SaaS marketplace platforms to integrate HiPay easily and launch quickly
Scale indicators13 records
Recent moves14 records
Expansion highlights6 records
HiPay competitors and assessment
Company assessmentDirect peers
- Adyen: Dutch-headquartered global payment processor serving enterprise merchants with omnichannel payment solutions. Directly comparable to HiPay across online, in-store (POS), and marketplace offerings, though at materially larger scale (€1.6B+ revenue).
- Stripe: US-headquartered global payment infrastructure provider serving online businesses of all sizes. Directly competes with HiPay in European e-commerce and marketplace segments with comparable gateway, fraud, and payment method coverage.
- Mollie: Dutch payment service provider focused on European SMB and mid-market merchants. Closely comparable to HiPay in target customer, geographic focus, and product breadth across online payment methods and integrations.
- Checkout.com: UK-headquartered global payment processor serving enterprise merchants and digital businesses. Directly comparable to HiPay in e-commerce payment processing, with similar focus on conversion optimization and alternative payment methods.
- Mangopay: European payment infrastructure provider specialized in marketplace and platform payments, offering escrow, KYC, and multi-party payouts. Directly comparable to HiPay's marketplace offering with similar regulatory positioning and target customers.
- Lemonway: French payment institution specialized in marketplace and crowdfunding payment processing. Directly comparable to HiPay in marketplace payment flows, escrow management, and regulated European PSP positioning.
- PayPlug: French payment service provider (owned by Natixis/BNP Paribas) targeting SMB and mid-market e-commerce merchants. Directly comparable to HiPay in French market positioning, merchant size focus, and payment gateway offerings.
Broad incumbents
- Worldline: French-headquartered European payment giant and one of the largest PSPs globally, offering merchant acquiring, payment processing, and digital services. Overlaps with HiPay across online and in-store payments but operates at vastly larger scale with broader portfolio.
- Nexi: Italian-headquartered European payment services group covering merchant acquiring, card issuing, and digital banking. Comparable to HiPay in European focus and merchant services breadth, though substantially larger and with broader financial services portfolio.
Emerging players
- Klarna: Swedish-headquartered BNPL provider and broader payment network. Partial overlap with HiPay through alternative payment method integration, though operating with a fundamentally different business model focused on consumer credit rather than merchant acquiring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HiPay social profiles
Digital presenceHiPay compliance and trust
Trust signalCompliance4 records
HiPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
HiPay leadership team
Management profileNumber of profiles
Profiles16 records
HiPay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HiPay M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HiPay
What does HiPay do?
HiPay provides a customizable all-in-one payment platform for online, in-store, and marketplace commerce. Its core offerings include Online Payments (e-commerce gateway with hosted page integration), Unified Commerce (omnichannel bridge between online and physical store payments), and Marketplace Payments (escrow-based multi-party fund flows with KYC). These are supported by proprietary modules including HiPay Sentinel anti-fraud, HiPay Console management dashboard, conversion optimization, and analytics.
Is HiPay a public or private company?
HiPay is a public company. It is classified as public and is currently operating.
When was HiPay founded?
HiPay was founded in 2013. It employs 101 to 250 people.
Where is HiPay based?
HiPay is headquartered in Levallois-perret, France, in the Europe region.
How does HiPay make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are subscription/Platform Fees and marketplace Solutions.
Who are HiPay's main competitors?
Direct peers on record are Adyen, Stripe, Mollie, Checkout.com, Mangopay, Lemonway and PayPlug. Broad incumbents are Worldline and Nexi. Klarna is listed as an emerging player.
Does HiPay have an API?
Yes. HiPay provides a public API for payment processing, fraud management, and transaction operations. The API enables developers to integrate payment processing, customize payment pages (Hosted Fields, Hosted Pages, iFrame), manage transactions, access fraud protection via HiPay Sentinel, handle marketplace payment flows, and retrieve payment data and analytics. The developer portal at developer.hipay.com provides technical documentation and integration resources. Developer documentation is at developer.hipay.com.
What industry is HiPay in?
HiPay's product category is Payment Processing. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of CRAFALAI, Payouts, Disbursements & Marketplace Split Payments. Its NAICS code is 522320 and its SIC code is 6199.