4finance

What 4finance does

4finance is a Luxembourg-headquartered, Latvia-rooted digital consumer lending group founded in 2008 that originates instalment loans, lines of credit, and single payment loans directly to individual consumers across approximately 11 countries in Europe, Central Asia, and South-East Asia. The group operates mobile-first online platforms under regional brands including Vivus (Bulgaria, Lithuania, Spain), Zaplo (Czech Republic), and Online Loans Pilipinas (Philippines), with over 70% of customer applications submitted via mobile devices and more than 22 million loans cumulatively disbursed totalling over €10 billion since inception.

The technology stack is a proprietary digital lending platform covering online and mobile origination, processing, and servicing, supported by wholly-owned IT and media subsidiaries (SIA 4finance IT, SIA 4finance Media). Pricing and credit terms are determined through individual credit assessments rather than publicly disclosed schedules. The group funds operations through a combination of retained earnings and capital markets debt, including publicly traded bonds (EUR 135 million, 11.25%, maturing May 2028) listed on the Frankfurt Stock Exchange and Nasdaq Baltic First North, with credit ratings of B2 (Moody's, stable) and B (Fitch, positive).

4finance generates revenue primarily through interest income on consumer loans and loan origination fees (transaction-fee model). FY2025 interest income was €486.5 million (up 9% YoY), Adjusted EBITDA €194.9 million (40% margin), and net profit €64.3 million (up 23% YoY), against a net receivables book of €1,605.5 million (up 22%). Following the February 2026 sale of banking subsidiary TBI Bank EAD to Advent International and the May 2026 acquisition of 4finance Holding's core assets by Mellenu Holding, the group has sharpened strategic focus on the online consumer lending business, with new market launches in South Africa, Uzbekistan, the UK (joint venture at ondal.co.uk), and Georgia (auto loans) during 2025–2026.

Name

4finance

Legal name

4finance Group S.A.

Website

https://4finance.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

4finance is a Latvia-rooted, Luxembourg-domiciled digital consumer lender originating instalment loans, lines of credit, and single payment loans to individual retail borrowers across approximately 11 countries in Europe and Asia via mobile-first branded platforms.

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Consumer Lending (522291), Other Nondepository Credit Intermediation (52229)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Microfinance & Community P2P Lending (FSAKAHAD)

akta.pro secondary industries

P2P Debt Consolidation & Refinancing (FSAKAHAB), Student Loan Marketplace Lending (FSAKAHAE)

Keywords

• Consumer lending
• Instalment loans
• Digital lending
• Online credit
• Personal loans

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Consumer Loan Interest Income: 4finance generates revenue primarily through interest income from consumer loans including instalment loans, lines of credit, and single payment loans. The company reported interest income of €486.5 million in FY 2025.
2. Loan Origination Fees: Revenue from fees associated with loan origination and processing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

4finance is a digital consumer lending group providing instalment loans, lines of credit, and single payment loans directly to individual consumers via online and mobile channels. More than 70% of customers apply via mobile devices, and the company operates local branded platforms in multiple European and Asian markets.

Product overview

4finance operates as a digital consumer lending platform offering three core loan products: Instalment Loans, Lines of Credit, and Single Payment Loans. The products are distributed through the company's own branded platforms as well as regional sub-brands including Vivus (Bulgaria, Lithuania, Spain), Zaplo (Czech Republic), and Online Loans Pilipinas (Philippines). More than 70% of customers apply via mobile phones. The company has expanded into new markets including the UK (via ondal.co.uk joint venture), Georgia (auto loans), South Africa, and Uzbekistan. Instalment loans and Lines of Credit together comprise over 50% of the net portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Instalment Loans Digital consumer instalment loans allowing borrowers to repay in fixed monthly payments over a specified term, offered directly to individual consumers via online and mobile channels across multiple markets.
• Lines of Credit Revolving credit facilities allowing customers to draw and repay funds as needed up to a preset limit, distributed through the group's digital lending platform.
• Single Payment Loans Short-term loans repaid in a single payment, typically at the borrower's next paycheck or within a short timeframe, designed for quick access to funds for individual consumers.

Quantifiable outcome

• Over 70% of customers apply via mobile phones
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered growth and growing.

• Online Loans Pilipinas Financing, Inc. (OLP)growthStrategic or Co-development Partner · 17 May 20224finance expanded to South-East Asia through the acquisition of Online Loans Pilipinas Financing, Inc. (OLP), establishing presence in the Philippines market. The Philippines business was later added as a Guarantor of 4finance bonds in December 2023.
• UK Joint Venture (ondal.co.uk)growingStrategic or Co-development PartnerUK joint venture operating at ondal.co.uk is progressing well with positive unit economics and growing lending volumes. Represents a new market expansion initiative.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wonga: Wonga was a UK-based online payday and short-term consumer lender offering similar instalment and single-payment loans. It is the most directly comparable historical peer to 4finance's short-duration digital consumer lending model in Europe.
• Oakam: Oakam is a UK digital lender providing instalment loans to non-prime consumers via a mobile app. It targets a similar underserved consumer segment with comparable short-term, small-ticket credit products.

Emerging players

• Zopa: Zopa is a UK digital consumer lending and savings platform. While more diversified into prime credit and savings products, it shares the digital-first consumer credit model and European focus comparable to 4finance.
• Creditas: Creditas is a Latin American digital consumer and asset-backed lending platform. It shares the model of leveraging digital channels to provide consumer credit, with a comparable risk profile in an emerging-market context.
• Kueski Pay: Kueski is a Mexican BNPL and online consumer lender operating in Mexico. Its digital consumer credit model, mobile-first delivery, and emerging-market focus parallel 4finance's positioning in the Philippines and other growth markets.
• Funding Circle: Funding Circle is a UK-headquartered digital small business and consumer credit platform. While primarily SMB-focused, its digital lending model and European footprint align with 4finance's approach to online credit.

Broad incumbents

• LendingClub: LendingClub is a US digital consumer lending marketplace. While broader and US-focused, it shares the digital-first consumer credit model and operates in a comparable regulatory and competitive category.
• SoFi Technologies: SoFi is a US digital personal loan and broader consumer finance platform. It is comparable to 4finance as a scaled digital personal lender, though SoFi operates a far broader product suite including deposits, investing, and banking.

Regional players

• Cash Converters International: Cash Converters operates short-term consumer lending and pawnbroking businesses in the UK, Australia, and other markets. It is comparable to 4finance as a provider of small-ticket, short-duration consumer credit in physical and digital channels.

Others

• Prospa Advance: Prospa is an Australian digital small business and consumer lender. It is adjacent to 4finance in digital credit distribution and underwriting discipline, though focused on SMB rather than consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2553342
• Instagraminstagram.com/4financegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4finance