What United Homes Group does

United Homes Group was a publicly traded homebuilder (NASDAQ: UHG) headquartered in Columbia, South Carolina, that built and sold attainable single-family homes across high-growth markets in the Southeast, primarily South Carolina, North Carolina, and Georgia. The company targeted entry-level and first-time move-up buyers, operating through model homes and community sales offices on a direct-to-consumer basis with unit-level pricing. Its product portfolio was a unified offering of single-family homes, augmented by acquired design capabilities including cottage-style homes from Rosewood Communities (acquired October 2023).

The business model was a traditional residential construction roll-up: revenue was generated almost entirely from one-time home sales, with lot acquisition, vertical construction, and direct buyer sales executed in-house across multiple active communities. The company went public via de-SPAC in March 2023, used public capital and a December 2024 capital raise of approximately $37.1M to fund regional acquisitions (Rosewood, Creekside), and reported FY2025 revenue of approximately $406.7M with 1,192 homes closed.

In October 2025, the company experienced a governance crisis when six of seven board members resigned following a dispute with Executive Chairman and controlling shareholder Michael Nieri (who held ~79% voting power), triggering a 52.46% stock collapse and a cascade of securities class actions and merger-fairness investigations. In February 2026, United Homes Group agreed to be acquired by Stanley Martin Homes (a Daiwa House subsidiary) at $1.18 per share (enterprise value ~$221M), and the transaction closed in May 2026. United Homes became a wholly-owned subsidiary of Stanley Martin Homes and delisted from NASDAQ.

Name

United Homes Group

Legal name

United Homes Group, Inc.

Website

https://unitedhomesgroup.com

Company type

Public

Founded year

2023

Operating status

Acquired

Headcount range

101–250 employees

Short description

United Homes Group was a publicly traded Southeast US homebuilder that built and sold attainable single-family homes in South Carolina, North Carolina, and Georgia, targeting entry-level and first-time move-up buyers until its May 2026 acquisition by Stanley Martin Homes.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Single-family homebuilding
• Attainable housing
• Residential construction
• Entry-level homes
• Southeast homebuilder

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Home Sales: United Homes Group generated revenue primarily through the sale of single-family homes to homebuyers. The company built and sold homes across active communities in South Carolina, North Carolina, and Georgia, targeting entry-level and first-time move-up buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

United Homes Group built and sold attainable single-family homes directly to consumers in high-growth Southeast US markets, including South Carolina, North Carolina, and Georgia. The company focused on entry-level and first-time move-up buyers and operated through model homes and community sales offices across active residential communities. United Homes expanded its portfolio and regional footprint through acquisitions of Rosewood Communities (2023) and Creekside Custom Homes (2024).

Product overview

United Homes Group operates as a homebuilder offering a unified portfolio of attainable single-family homes. The company primarily serves entry-level and first-time move-up buyers across high-growth Southeast markets, operating through residential home construction with no modular product lines or add-on services. The core offering consists of single-family homes built across multiple communities in South Carolina, North Carolina, and Georgia.

Differentiator

Problem solved

Functional benefit

Products and services

• Attainable Single-Family Homes

Quantifiable outcome

• Closed 1,192 homes in 2025 across Greenville, Spartanburg, Clemson, Columbia, and Myrtle Beach, South Carolina, as well as Augusta, Georgia

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Creekside Custom HomescoreStrategic or Co-development Partner · 29 January 2024United Homes Group acquired the homebuilding business of Creekside Custom Homes to expand its regional presence in South Carolina. This acquisition strengthened United Homes Group's market position in the region.
• Rosewood CommunitiescoreStrategic or Co-development Partner · 26 October 2023United Homes Group acquired Rosewood Communities, a home builder in South Carolina, to expand its footprint in the Upstate region. The deal involved integrating Rosewood's cottage-style homes and designs into UHG's broader portfolio with plans for further expansion.
• Paul, Weiss, Rifkind, Wharton & Garrison LLPminorImplementation/ SI/ Consulting PartnerPaul, Weiss, Rifkind, Wharton & Garrison LLP served as legal counsel to the Special Committee of United Homes Group during the acquisition process.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Dream Finders Homes: Public homebuilder (NYSE: DFH) focused on entry-level and first-time move-up buyers, with significant operations in the Southeast U.S. (including the Carolinas and Florida) — directly comparable geography and customer segment to United Homes Group.
• LGI Homes: Pure-play entry-level homebuilder (NASDAQ: LGIH) selling attainable single-family homes nationwide. Comparable product positioning and customer segment to UHG's attainable-housing thesis.
• Century Communities: Public homebuilder (NYSE: CCS) with a strong focus on affordable and entry-level single-family homes across the Southeast, Mountain West, and Texas — overlapping product and price-point strategy with UHG.
• M/I Homes: Public homebuilder (NYSE: MHO) with operations in the Carolinas, Georgia, and other Southeast markets, serving entry-level and move-up buyers — comparable regional and product profile to United Homes Group.
• Green Brick Partners: Public homebuilder (NASDAQ: GRBK) operating through subsidiaries in Texas, Georgia, the Carolinas, and Florida — directly competes in UHG's core Southeast geographies with a similar entry-level/move-up mix.
• Tri Pointe Homes: Public homebuilder (NYSE: TPH) with a Southeast regional platform serving entry-level through premium move-up buyers — comparable geographic exposure and product segmentation to UHG.
• Beazer Homes: Public homebuilder (NYSE: BZH) with an entry-level and move-up focus and a meaningful Southeast footprint (including the Carolinas and Georgia) — directly comparable to UHG's attainable-housing positioning.
• Meritage Homes: Public homebuilder (NYSE: MTH) with a stated focus on entry-level and first move-up buyers and operations across the Southeast U.S. — comparable customer segment and product positioning to United Homes Group.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder (NYSE: DHI) with deep entry-level exposure through its D.R. Horton brand and active across UHG's Southeast footprint — sets the competitive pricing and volume benchmark for attainable homebuilders in the region.

Emerging players

• Smith Douglas Homes: Smaller Southeast-focused homebuilder with an entry-level and move-up product mix in similar Carolinas/Georgia markets — now part of Dream Finders but historically a close comparable to UHG on scale and product.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Homes Group