MYXfitness

What MYXfitness does

MYXfitness is a connected fitness brand founded in 2018 by Brent Drake, Cindi Fisher, Bradley Palmer, and Stefanie Rosenzweig, and now operating as a wholly-owned sub-brand within The Beachbody Company (NASDAQ: BODY), which is the parent formed via a 2021 SPAC merger between Interactive Strength Inc. and Beachbody (the entity was rebranded to BODi in 2023). Its core product is the BODi Bike, a connected indoor cycling stationary bike that streams live and on-demand workouts through the BODi subscription platform, supported by apps on iOS, Android, Apple TV, Roku, Fire TV, and Chromecast. The bike is currently sold out and not being offered for new sales, with the business effectively pivoting to subscription content delivery and ongoing support for the existing installed base, including promised new bike workouts throughout 2025.

The company sells its products and subscriptions directly to consumers via the BODi e-commerce storefront (shop.bodi.com), the BODi website, and mobile app stores, with promotional pricing (a 25% WELCOME25 code) available in the US, UK, and Canada. Revenue is generated through two streams: historical connected-equipment hardware sales (now inactive) and recurring digital subscriptions bundled with broader BODi fitness, nutrition, and community programs. The business is integrated into the parent Beachbody, LLC distribution operation based in El Segundo, California (400 Continental Blvd, Floor 6), and employs 11-50 people.

No AI/ML capabilities, patents, certifications, enterprise customers, or third-party technology partnerships are disclosed. The competitive context is a fast-growing connected and interactive fitness equipment market projected by various third-party analysts to expand at high double-digit CAGRs through the late 2020s and into the mid-2030s, though MYXfitness's share of that market is not measurable from the available data given the discontinuation of its primary hardware product.

Name

MYXfitness

Legal name

Beachbody, LLC

Website

https://myxfitness.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MYXfitness is a connected fitness brand within The Beachbody Company (NASDAQ: BODY) that built the BODi Bike indoor cycling product. Following discontinuation of new bike sales, the brand now focuses on streaming subscription content and supporting existing bike owners across the US, UK, and Canada.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

NAICS

Fitness and Recreational Sports Centers (71394), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

Keywords

• Connected fitness equipment
• Indoor cycling bike
• Streaming workout subscription
• At-home fitness
• Interactive fitness platform

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Connected Equipment Sales: Hardware sales of the BODi Bike and related fitness equipment sold directly to consumers through the BODi e-commerce platform. Currently sold out status indicates no immediate hardware revenue, with focus shifting to subscription content.
2. BODi Subscription: Recurring subscription model providing access to streaming workout content including bike workouts, fitness programs, and nutrition programs. Customers can continue streaming bike workouts with subscription even without owning equipment.
3. Digital Programs and Nutrition Products: Upsell revenue from other BODi fitness and nutrition programs and products sold alongside the subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MYXfitness sells the BODi Bike, a connected indoor cycling bike that integrates with the BODi Subscription streaming platform to deliver live and on-demand bike workouts to consumers. The bike pairs with a content subscription accessible across iOS, Android, and major TV streaming platforms, with additional fitness and nutrition programs offered as upsells. The BODi Bike is currently sold out, with the company shifting emphasis toward subscription content and continued support for existing bike owners.

Product overview

MYXfitness is a connected fitness brand that offers the BODi Bike as its primary connected fitness equipment product. The offering consists of a stationary bike paired with a BODi Subscription that provides streaming access to both new and existing bike workouts. The company continues to support existing bike owners with content updates and equipment assistance, with plans for additional bike workouts throughout 2025. The product is distributed through BODi (by Beachbody) with apps available on iOS, Android, and major streaming platforms including Apple TV, Roku, Fire TV, and Chromecast.

Differentiator

Problem solved

Functional benefit

Brands

• BODi: The primary consumer brand for Beachbody's fitness and nutrition subscription programs and services.

Products and services

• MYXfitness BODi Bike A connected indoor cycling bike that allows users to stream live and on-demand bike workouts through the BODi subscription service. The product is currently sold out but existing owners continue to receive support and content access. Distribution handled by Beachbody, LLC.
• BODi Subscription Recurring subscription providing streaming access to bike workouts (both new and existing), other BODi fitness programs, and nutrition content. Available on iOS, Android, Apple TV, Roku, Fire TV, and Chromecast. Customers can subscribe and stream bike workouts without owning a bike.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Wattbike: Wattbike makes premium indoor training bikes with companion apps (Wattbike Hub) for structured workouts. It targets a more performance-oriented cyclist niche versus MYXfitness's general consumer audience but competes for the same connected-bike-plus-content wallet.
• Stages Cycling: Stages Indoor Cycling produces commercial and consumer studio-grade indoor bikes with structured ride content. It is comparable to MYXfitness in the indoor-cycling hardware-plus-content category but skews toward commercial/gym buyers.
• SoulCycle (at-home): SoulCycle, owned by Equinox, expanded into at-home connected cycling with its SoulCycle at-home bike. It targets the same premium consumer segment as BODi Bike with branded streaming cycling content.

Direct peers

• Zwift: Zwift is a subscription-based interactive indoor-cycling and running platform that gamifies workouts. While primarily software-led, it competes directly with BODi's streaming cycling content for the same at-home cyclist user.
• iFit Health & Fitness (NordicTrack, ProForm): iFit operates the largest connected-fitness content platform, paired with NordicTrack and ProForm equipment. The combination of proprietary hardware, streaming workouts, and a tiered subscription is directly comparable to MYXfitness/BODi's offering.
• Echelon Fitness: Echelon sells connected indoor bikes, treadmills, and rowers with a subscription-based streaming fitness app. It is a direct mid-market competitor to the BODi Bike in the connected indoor-cycling category.
• Peloton Interactive: Peloton is the category-defining connected indoor-cycling and fitness subscription company. It sells connected bikes and treadmills paired with a streaming fitness content library — the same hardware-plus-subscription model MYXfitness pursues with the BODi Bike.

Broad incumbents

• Bowflex: Bowflex is an established home fitness equipment brand (owned by Nautilus Inc.) that has expanded into connected bikes and subscription content. It overlaps with MYXfitness in the connected indoor-cycling and home fitness category.
• Apple Fitness+: Apple Fitness+ is Apple's subscription fitness platform bundled with Apple Watch, offering cycling, strength, yoga, and more. It competes with BODi's streaming content but does not sell connected fitness hardware of its own.

Others

• Equinox+: Equinox+ is Equinox's premium digital fitness streaming subscription offering cycling, strength, Pilates, and recovery classes. It is an indirect competitor for BODi's subscription content within the broader premium at-home fitness category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/beachbody
• Facebookfacebook.com/myxfitness
• Instagraminstagram.com/bodi
• Xx.com/MYXfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYXfitness