Vibe IQ
VibeIQ is an AI-powered product decision platform for retail, footwear, and apparel brands, unifying merchandising, design, and sales workflows across line planning, assortment building, product visualization, and PLM handoff through Board, Plan, and Showcase applications.
- Company typePrivate
- Founded2020
- HeadquartersLake Zurich, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vibe IQ does
VibeIQ (legal entity VibeIQ LLC, domiciled in Rhode Island with operating presence in Providence and Boston) sells an AI-powered product decision platform purpose-built for retail, footwear, and apparel brands. The platform unifies merchandising, design, and sales workflows — historically fragmented across Miro, Excel, PowerPoint, and PLM — through three core applications (Board for visual collaboration, Plan for line planning, Showcase for digital product presentations) backed by a Product Data Platform as system of record, an Agent Layer for native and custom AI agents, an Event & Workflow Engine for state-driven automation, and an Integration & App Platform with pre-built PLM/ERP/DAM connectors plus MCP support that lets external AI tools like Claude Desktop invoke VibeIQ agents.
The platform's AI capabilities span autonomous agents (assortment comparison, tech pack generation, trend research, carryover analysis), generative AI for concept design and product visualization, predictive analytics for line structure, recommendation engines for assortment mix, and NLP-driven trend intelligence. Integration with downstream PLM/ERP/DAM systems is a core architectural choice, with bi-directional data flow intended to position VibeIQ as the connective layer across the retail product creation stack. SOC 2 Type II certification and GDPR compliance support enterprise procurement, including the March 2026 European expansion announced at PI Apparel London.
Revenue is generated primarily through enterprise SaaS subscriptions (annual or multi-year) priced based on organization size and scope, supplemented by implementation and onboarding services. Go-to-market is consultative and sales-led under CRO Mark Rudolph, targeting both large multi-billion-dollar brands (New Balance, Ralph Lauren, Vera Bradley, a $6.5B luxury brand, a $4B accessories brand, a $2.4B lifestyle brand) and emerging brands (Kizik, Malbon, Huckberry). The company was founded in 2019 by Brian Lindauer, formerly lead architect of PTC's FlexPLM, and is backed by a $6.3M seed round from Venture Guides in May 2024; the team has grown to 50+ employees across US engineering and commercial functions.
Vibe IQ firmographics
Firmographics- Name
- Vibe IQ
- Legal name
- VibeIQ LLC
- Website
- https://www.vibeiq.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VibeIQ is an AI-powered product decision platform for retail, footwear, and apparel brands, unifying merchandising, design, and sales workflows across line planning, assortment building, product visualization, and PLM handoff through Board, Plan, and Showcase applications.
- Ownership category
- akta.pro rank
Vibe IQ industry classification
Industry- Product category
- Retail Merchandising & Product Lifecycle Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Industrial Design Services (54142)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Vibe IQ is headquartered
LocationHeadquarters
- HQ city
- Lake Zurich
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vibe IQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription to the AI-powered product decision platform. Includes access to Board, Plan, Showcase applications, Product Data Platform, Agent Layer, and Integration Platform. Pricing based on enterprise scope and team size.
- Professional Services: Implementation and onboarding services. The company handled heavy lifting for Kizik implementation including data migration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform - Full suite access |
| Other | Multi-year contract | Professional Services |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vibe IQ product offering
Product offeringCore offering
VibeIQ sells an AI-powered product decision platform for retail, footwear, and apparel brands, delivered as three purpose-built applications — Plan for visual line planning and assortment building, Board for design ideation and trend direction, and Showcase for interactive digital selling experiences — backed by a Product Data Platform, an Agent Layer of native and custom AI agents, an Event & Workflow Engine, and an Integration & App Platform with PLM/ERP/DAM connectors and MCP support. The platform unifies merchandising, design, and sales teams in a single workspace to accelerate go-to-market, automate line planning, generate product concepts, and publish directly to PLM.
Product overview
VibeIQ is an AI-powered product decision platform for retail, footwear, and apparel brands, comprising a unified platform architecture with three core applications (Plan, Board, Showcase), a Product Data Platform as system of record, an Agent Layer for AI automation, an Event & Workflow Engine for automation triggers, and an Integration & App Platform for enterprise connectivity. The platform supports merchandising workflows (Visual Line Planning, Assortment Building & Curation, Retail Visualization) and creative/design workflows (Trend & Direction, Concept & Design, Product Definition), connecting merchandising, design, and sales teams in a shared workspace to create and launch higher-performing assortments.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan Visual line planning workspace for merchandising teams to build category visual line plans, channel assortments, and key account plans. Features real-time multi-user plan editor, kanban and matrix views, drag-and-drop editing, automated KPI roll-ups, and AI-driven scenario generation, automatic design assignment, and intelligent optimization. Sold to retail, footwear, and apparel brands.
- Board Infinite digital canvas for design ideation, mood boards, trend research, and design briefs. Supports simultaneous team editing, annotations, dynamic layouts with automated grids, and AI auto-tagging of images by color, material, and silhouette. Sold to retail, footwear, and apparel brands for creative collaboration and trend direction.
- Showcase Interactive digital product presentation workspace for design reviews, milestone meetings, and B2B sell-in experiences. Features drag-and-drop slide authoring, dynamic product data display, hotspot annotations, and engagement analytics. Sold to retail, footwear, and apparel brands for buyer presentations and stakeholder reviews.
- VibeIQ Platform AI-powered product decision platform for retail, footwear, and apparel brands, built on five integrated layers: System of Engagement (Board, Plan, Showcase), Product Data Platform (system of record), Agent Layer (native and custom AI agents), Event & Workflow Engine (automation), and Integration & App Platform (PLM, ERP, DAM connectors plus MCP support). Sold as an enterprise SaaS subscription.
Quantifiable outcome
- 44% YoY revenue growth for customers (Kizik case)
- +4 more outcomes
Companies that use Vibe IQ
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Vibe IQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature10 records
Vibe IQ partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Vibe IQ competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vibe IQ social profiles
Digital presenceVibe IQ compliance and trust
Trust signalCompliance3 records
Vibe IQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibe IQ leadership team
Management profileNumber of profiles
Profiles9 records
Vibe IQ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibe IQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibe IQ
What does Vibe IQ do?
VibeIQ sells an AI-powered product decision platform for retail, footwear, and apparel brands, delivered as three purpose-built applications — Plan for visual line planning and assortment building, Board for design ideation and trend direction, and Showcase for interactive digital selling experiences — backed by a Product Data Platform, an Agent Layer of native and custom AI agents, an Event & Workflow Engine, and an Integration & App Platform with PLM/ERP/DAM connectors and MCP support. The platform unifies merchandising, design, and sales teams in a single workspace to accelerate go-to-market, automate line planning, generate product concepts, and publish directly to PLM.
Is Vibe IQ a public or private company?
Vibe IQ is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vibe IQ founded?
Vibe IQ was founded in 2020. It employs 11 to 50 people.
Where is Vibe IQ based?
Vibe IQ is headquartered in Lake Zurich, United States, in the North America region.
How does Vibe IQ make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Does Vibe IQ have an API?
Yes. VibeIQ's Integration & App Platform provides App Store connectors for PLM, ERP, and DAM systems, plus APIs, SDKs, and CLI access. The platform also serves as an MCP server, exposing product data and agent capabilities to any MCP-compatible tool. External AI tools such as Claude Desktop can query VibeIQ's product data and invoke agents directly via MCP.
What industry is Vibe IQ in?
Vibe IQ's product category is Retail Merchandising & Product Lifecycle Management Software. Its primary akta.pro industry code is HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151 and its SIC code is 7372.