What Mobalytics does

Mobalytics (operating as Gamers Net, Inc.) is a Santa Monica-based gaming analytics company founded in 2016 that serves competitive and casual gamers across more than 20 titles, including League of Legends, Valorant, Deadlock, Diablo 4, Path of Exile 2, and Teamfight Tactics. The platform centers on a proprietary Gaming Performance Index (GPI) that aggregates structured match data into per-player weakness identification, paired with expert-curated builds, tier lists, and match-history analysis. Core delivery channels are a web platform and an Overwolf-distributed Windows desktop app that provides in-game overlay and live companion features, including a Tobii Gaming eye-tracking integration.

The company reaches over 10 million players across 182 countries and monetizes via a freemium model with a paid Mobalytics Plus subscription tier (specific pricing is not publicly disclosed) plus partnership-driven revenue from esports organizations (T1, Team Liquid), gaming hardware brands (Omen by HP), and Riot Games, for which Mobalytics serves as the official data partner of the LCS Amateur Scene. The go-to-market is product-led and community-led: free analytics drive adoption and word-of-mouth among gamers, while strategic alliances with esports teams and content creators provide brand validation and reach.

Mobalytics has raised approximately $13.85M across disclosed rounds, most notably a $11.25M Series A in 2020 led by Almaz Capital and CABRA VC, and acquired Stage Esports in December 2017. Operating with an 11–50 person team, the company has prioritized breadth of game coverage and product velocity (Deadlock, Marathon, Slay the Spire 2, Borderlands 4, and Neverness to Everness hubs launched into 2026) over disclosed revenue scaling, leaving monetization density the key open question.

Name

Mobalytics

Legal name

Gamers Net, Inc.

Website

https://mobalytics.gg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobalytics, founded in 2016 in Santa Monica, operates a freemium gaming analytics platform serving more than 10 million competitive and casual players across 20+ titles, offering a proprietary Gaming Performance Index, expert builds, tier lists, and in-game overlays via a Windows desktop app.

Ownership category

akta.pro rank

Product category

Gaming Analytics Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Gaming analytics software
• Esports performance tracking
• In-game overlay companion
• Player performance scoring
• Competitive gaming builds

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Subscription (Mobalytics Plus): The platform operates on a freemium model with a free tier providing basic analytics and features, while Mobalytics Plus subscription unlocks premium features including exclusive content, advanced analytics, and priority access to new features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mobalytics builds and operates an all-in-one gaming companion platform that provides competitive gamers with analytics, in-game overlays, expert build guides, and tier lists across 20+ games. Its flagship capability is the proprietary GPI (Gaming Performance Index) scoring system that analyzes match data to identify player strengths and weaknesses. The offering is delivered as a free Windows desktop app distributed via the Overwolf platform, with a web-based companion platform and a Mobalytics Plus premium subscription unlocking advanced features.

Product overview

Mobalytics is an all-in-one gaming companion platform offering a Windows desktop app (delivered via Overwolf) with in-game overlays and companion features, alongside a web platform providing tier lists, champion/hero builds, guides, and match history. The core product is the Mobalytics Desktop App featuring the proprietary GPI (Game Performance Index) system for player analytics, Live Companion for in-game overlays, and expert tier lists. The platform supports 23+ games including League of Legends (flagship), Teamfight Tactics, Deadlock, Diablo 4, Path of Exile 2, Valorant, Overwatch, Destiny 2, Hades 2, Monster Hunter Wilds, Borderlands 4, and more. A free tier is available with Mobalytics Plus premium subscription for enhanced features. The platform also includes Mobalytics Esports providing official data for the LCS Amateur Scene.

Differentiator

Problem solved

Functional benefit

Brands

• Mobalytics Plus: Premium subscription service offering enhanced features and analytics for gamers.

Products and services

• Mobalytics Desktop App Windows desktop application that delivers in-game overlays, real-time companion features, and live analytics across multiple competitive games, distributed via the Overwolf platform for individual gamers.
• Mobalytics Plus Premium subscription add-on tier that unlocks exclusive content, advanced analytics, and priority access to new Mobalytics features for paying individual subscribers on top of the free companion platform.
• Mobalytics Esports Official esports data offering that provides in-depth player stats, tournament schedules, team rankings, and comprehensive esports data, including the LCS Amateur Scene partnership with Riot Games, for esports organizations, teams, and fans.

Quantifiable outcome

• 27% more players climb ranks with Mobalytics compared to non-users

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• Tobii GamingcoreTechnology or IntegrationStrategic partnership to combine Tobii's eye tracking technology with Mobalytics' gaming analytics platform. The collaboration created enhanced analytics capabilities for gamers who use eye tracking, providing deeper insights into player attention and focus patterns during gameplay.
• T1 TeamcoreStrategic or Co-development PartnerOfficial investment and collaboration with T1 esports organization. All T1 players, coaches, and teams rely on Mobalytics for in-game analytics. Partnership includes development of new training programs for Valorant to help talent development within Riot's title.
• Omen by HPmajorStrategic or Co-development PartnerPartnership with HP's gaming brand Omen to provide analytics support for both competitive users and professional esports teams. Mobalytics is positioned as an ideal fit for the esports market during its growth phase.
• Team LiquidcoreStrategic or Co-development PartnerPartnership with Team Liquid providing best-in-class analytics technology to help players optimize performance. Steve Arhancet, co-CEO of Team Liquid, has been a long-time supporter of Mobalytics' data quality and visualization.
• Riot Games (LCS Amateur Scene)coreStrategic or Co-development PartnerOfficial data partner of the LCS Amateur Scene. Mobalytics works directly with Riot to provide in-depth player stats, tournament schedules, team rankings, and comprehensive esports data for the amateur league.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FACEIT: FACEIT (owned by ESL FACEIT Group/ESL) is a broad incumbent in competitive gaming, offering matchmaking, anti-cheat, and player statistics for titles like CS, Dota 2, and Rocket League. Overlaps with Mobalytics' competitive-gaming positioning at a portfolio level rather than per-game analytics depth.

Others

• Overwolf: Overwolf is both Mobalytics' primary distribution platform (hosting the Mobalytics Desktop app) and an adjacent ecosystem participant offering its own app store, developer tools, and competing companion apps. A partner/competitor on the enablement layer rather than in-game analytics.
• Leaguepedia: Leaguepedia is a community-driven esports wiki/data resource providing LoL player, team, and tournament statistics. Comparable to Mobalytics Esports' data-coverage angle and partially overlaps with Mobalytics' official LCS Amateur Scene offering, though without individual GPI improvement analytics.

Direct peers

• U.GG: U.GG is a direct peer offering champion analytics, tier lists, and matchup data for League of Legends, targeting the same competitive-ranker persona that uses Mobalytics. Overlapping feature surface (tier lists, win rates, builds) makes it one of the most comparable alternatives in LoL.
• Tracker Network (Tracker.gg): Tracker Network provides multi-title performance tracking and stats for Apex Legends, Call of Duty, Fortnite, and other FPS/BR games. Direct competitor in adjacent categories to Mobalytics' FPS/TPS/BR support (Valorant, Overwatch, Destiny 2).
• Porofessor: Porofessor is a direct LoL analytics competitor offering in-game overlays and post-match insights, distributed via Overwolf (the same platform channel Mobalytics uses). Functionally near-identical to Mobalytics' Live Companion for LoL.
• OP.GG: OP.GG is the closest direct competitor to Mobalytics' League of Legends analytics, providing champion stats, tier lists, match history, and replay insights for competitive LoL players — explicitly referenced in Mobalytics' own testimonial ('beats out OP.GG'). Both serve the same rank-climbing persona with similar feature sets.
• Blitz.gg: Blitz (formerly ProBuilds) is a direct gaming-companion peer offering in-game overlays, builds, and analytics across LoL, Valorant, CS, and TFT. Same Overwolf-style distribution model and largely overlapping feature set as Mobalytics' desktop app.

Emerging players

• SenpAI Gaming: SenpAI is an emerging AI-coaching platform providing in-game analytics and improvement advice for League of Legends and Valorant players. Comparable positioning (AI-driven performance improvement) targeting the same rank-climber segment but with a coaching angle rather than stat-led GPI approach.

Regional players

• Liquipedia: Liquipedia is the dominant esports wiki/data resource, providing tournament, team, and player statistics for competitive gaming communities. Adjacent to Mobalytics' Mobalytics Esports product (especially the LCS Amateur Scene partnership), but focused on encyclopedia-style data rather than individual GPI-style player improvement analytics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobalyticshq
• YouTubeyoutube.com/channel/UCGCpa--gJo5Dzi0oxNgUPrw
• Facebookfacebook.com/mobalytics
• Instagraminstagram.com/mobalyticslol
• LinkedInlinkedin.com/company/mobalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobalytics