Proximity
Proximity provides an API-first SaaS platform that automates 340B drug discount program operations for healthcare covered entities and hospital systems, unifying claims, eligibility, and replenishment data to detect missed savings, remediate claims, and manage rebate submissions.
- Company typePrivate
- Founded2023
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Proximity does
Proximity is a Chicago-based, venture-backed software company that sells an API-first automation platform purpose-built for the 340B drug discount program. The platform ingests data from third-party administrators, pharmacies, wholesalers, and payers via standardized APIs or batch uploads, then consolidates claims, eligibility, replenishments, ESP submissions, and provider data into a unified 340B data stream. A Detect-Resolve-Protect workflow continuously surfaces previously undetectable program loss and eligibility gaps, remediates incorrect transaction data through an automated resolution engine, and centralizes rebate claim submission and reconciliation. The product is sold to two primary customer segments — healthcare grantees and hospital systems — with a secondary channel serving third-party administrators and ecosystem partners.
The core product surface comprises the Proximity 340B Platform and the Proximity Rebate Solution module. Technically, the platform is differentiated by API-first ingestion that avoids custom ETL, real-time analytics that process millions of claims at sub-minute latency, scalable workflow infrastructure that handles thousands of in-flight corrections, and governance/audit trails suitable for HRSA or manufacturer audits. Pricing is quote-based enterprise subscription on annual billing; the company does not publish rate cards and instead uses a no-obligation data assessment as a sales entry point.
Proximity operates a sales-led go-to-market with structured Demo Days segmented by entity type (Grantee, Hospital, Partner). The company was founded around 2023, has 1-10 employees, and closed a $3 million seed round in February 2025 led by healthcare-focused investor LRVHealth with Commonweal Ventures participating. The company claims its technology delivers an average 20% improvement in 340B program values for healthcare providers, though no customer logos, contract counts, or revenue figures are disclosed in available sources.
Proximity firmographics
Firmographics- Name
- Proximity
- Legal name
- Proximity
- Website
- https://proximityhealth.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proximity provides an API-first SaaS platform that automates 340B drug discount program operations for healthcare covered entities and hospital systems, unifying claims, eligibility, and replenishment data to detect missed savings, remediate claims, and manage rebate submissions.
- Ownership category
- akta.pro rank
Proximity industry classification
Industry- Product category
- 340B Program Management Software
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- 340B Program Administration & Support (HLAEAKAJ)
- akta.pro secondary industry
- Data Access, Sharing & Marketplace Platforms (incl. TEFCA/QHIN enablement) (HLACAIAL)
Keywords
Where Proximity is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Proximity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- 340B Program Management Platform: Subscription-based SaaS platform for healthcare providers to automate and optimize 340B drug discount revenue operations. The platform detects missed savings, remediates data issues, and centralizes rebate claim submission and reconciliation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Proximity product offering
Product offeringCore offering
Proximity sells a cloud-based 340B program management platform for U.S. healthcare covered entities. It ingests TPA, pharmacy, wholesaler, and payer data via APIs, consolidates claims/eligibility/replenishments/ESP/provider data into a single stream, automatically detects missed savings and eligibility gaps, and uses an automated resolution engine to correct, reprocess, and route claims. The platform centralizes rebate claim submission and reconciliation with audit trails for HRSA and manufacturer compliance, and is offered with a complementary Rebate Solution module.
Product overview
Proximity offers a unified 340B program management platform with its core Proximity 340B Platform at the center, supplemented by the specialized Proximity Rebate Solution module. The platform operates on a Detect-Resolve-Protect workflow: Detect identifies previously undetectable program loss and eligibility gaps, Resolve remediates and reprocesses incorrect transaction data through an automated resolution engine, and Protect centralizes rebate claim submission and reconciliation to maintain steady cash flow and audit readiness.
Differentiator
Problem solved
Functional benefit
Products and services
- Proximity 340B Platform
Quantifiable outcome
- 20% average improvement in 340B program values
- +1 more outcomes
Companies that use Proximity
Customer profileSegments3 records
Ideal customer profiles3 records
Proximity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Proximity partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Proximity competitors and assessment
Company assessmentDirect peers
- Macro Helix: Macro Helix is a long-standing 340B management platform serving hospitals, grantees, and contract pharmacies with split-billing, audit, and compliance tools. It is the closest direct competitor to Proximity in 340B program management.
- Sentry Data Systems (now CereCore 340B): Sentry Data Systems provides 340B software and services to hospitals and grantees, including split-billing, contract pharmacy, and audit support. It is a direct competitor in 340B program administration.
- CaptureRx: CaptureRx offers 340B management and reverse-distribution software for safety-net providers and grantees. It directly competes with Proximity in the grantee 340B segment.
- Verity Solutions: Verity Solutions provides 340B auditing and software tools to covered entities to identify savings opportunities and ensure compliance. It overlaps with Proximity's detect and audit-readiness positioning.
- RxStrategies: RxStrategies delivers 340B program management, split-billing, and contract pharmacy services to hospitals and grantees, competing directly for covered-entity wallet share.
- Visante: Visante provides 340B consulting and program management services for health systems, often paired with software tools. It is comparable to Proximity as a 340B-focused revenue optimization partner.
- Wellpartner (340B division): Wellpartner operates as a contract pharmacy and 340B administrator serving covered entities, overlapping with Proximity's rebate and replenishment workflows.
Broad incumbents
- Waystar: Waystar is a broad healthcare revenue cycle management platform with claims, billing, and analytics capabilities used by hospitals and grantees. It is a broad incumbent that could expand into 340B-specific workflows Proximity targets.
Emerging players
- Avaneer Health: Avaneer Health operates a healthcare data exchange and interoperability network for payers, providers, and TPAs. It is comparable to Proximity's API-first data ingestion and unified data stream capabilities.
- Turquoise Health: Turquoise Health is a healthcare pricing and data platform serving providers and payers. While not 340B-specific, it is comparable as an emerging data infrastructure player targeting healthcare revenue optimization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Proximity social profiles
Digital presenceProximity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proximity leadership team
Management profileNumber of profiles
Profiles1 record
Proximity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proximity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proximity
What does Proximity do?
Proximity sells a cloud-based 340B program management platform for U.S. healthcare covered entities. It ingests TPA, pharmacy, wholesaler, and payer data via APIs, consolidates claims/eligibility/replenishments/ESP/provider data into a single stream, automatically detects missed savings and eligibility gaps, and uses an automated resolution engine to correct, reprocess, and route claims. The platform centralizes rebate claim submission and reconciliation with audit trails for HRSA and manufacturer compliance, and is offered with a complementary Rebate Solution module.
Is Proximity a public or private company?
Proximity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proximity founded?
Proximity was founded in 2023. It employs 1 to 10 people.
Where is Proximity based?
Proximity is headquartered in Chicago, United States, in the North America region.
How does Proximity make money?
One revenue line is on record: 340B Program Management Platform.
Who are Proximity's main competitors?
Direct peers on record are Macro Helix, Sentry Data Systems (now CereCore 340B), CaptureRx, Verity Solutions, RxStrategies, Visante and Wellpartner (340B division). Waystar is listed as a broad incumbent. Emerging players are Avaneer Health and Turquoise Health.
Does Proximity have an API?
Yes. The platform offers API-first data ingestion capabilities, allowing seamless ingestion of TPA, pharmacy, wholesaler, and payer data via standardized APIs or batch uploads—no custom ETL required. The API enables consolidating disparate sources including claims, eligibility, replenishments, ESP, and provider data into a single, consistent platform.
What industry is Proximity in?
Proximity's product category is 340B Program Management Software. Its primary akta.pro industry code is HLAEAKAJ, 340B Program Administration & Support, with a secondary code of HLACAIAL, Data Access, Sharing & Marketplace Platforms (incl. TEFCA/QHIN enablement). Its NAICS code is 524292 and its SIC code is 7370.