SKUx
SKUx is a payments technology platform that delivers branded digital rewards and validates promotions at the individual SKU level at point of sale, serving CPG brands, retailers, healthcare organizations, and aid agencies via its patented SKUPay engine and Hedera Hashgraph-based infrastructure.
- Company typePrivate
- Founded2018
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SKUx does
SKUx (legally SKUxchange Inc.) is a payments technology and consumer engagement platform founded in 2018 and headquartered in St. Petersburg, Florida. The company operates a two-platform architecture: Payments X Promotions, which delivers branded digital rewards (prepaid cards, gift cards, promo codes) via SMS, QR code, email, or social media with dynamic spend controls; and Approval X Acceptance, which performs real-time, item-level validation of discounts, promotions, and healthy benefits at the point of sale. Both platforms are powered by SKUPay, a patented item-level payment adjudication engine that validates eligibility at the individual SKU level without requiring merchants to share sensitive basket data externally. The platform is built on Hedera Hashgraph distributed ledger technology for immutable transaction recording and is delivered to digital wallets (Apple, Google, Samsung) in under 30 seconds without requiring app downloads or bank accounts. SKUx holds four granted US patents and an exclusive commercial agreement licensing Fintiv's mobile wallet patent.
The company monetizes through transaction-based platform fees charged to brands, merchants, and program sponsors for item-level payment processing, promotional validation, and digital reward delivery, with custom enterprise pricing under multi-year contracts. Its go-to-market combines direct enterprise sales (targeting CPG, retail, healthcare, travel/hospitality, sports/entertainment, and aid organizations) with channel partnerships, notably TRUNO (12,000+ retail sites via Toshiba ACE certification), InComm Payments, Visa (200+ countries), ProHealth Connect (~11,000 merchants), and Highnote. The platform reaches 93,000+ store locations and claims >50% penetration of the largest CPG companies, >90% client retention, and >290% YoY growth in digital prepaid cards issued. Key customers include Mondelez International, Reynolds Consumer Products, Best Western, RaceTrac, Boston Beer, AAA, and a major membership club with 13M+ members. SOC 2 Type II certified, with roughly $22.5 million in disclosed funding across five rounds through March 2023.
SKUx firmographics
Firmographics- Name
- SKUx
- Legal name
- SKUxchange Inc.
- Website
- https://skux.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SKUx is a payments technology platform that delivers branded digital rewards and validates promotions at the individual SKU level at point of sale, serving CPG brands, retailers, healthcare organizations, and aid agencies via its patented SKUPay engine and Hedera Hashgraph-based infrastructure.
- Ownership category
- akta.pro rank
SKUx industry classification
Industry- Product category
- Digital Payments Platform
- NAICS
- Credit Card Issuing (52221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industry
- BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where SKUx is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SKUx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/Technology Fees: SKUx generates revenue through platform fees charged to brands and merchants for access to its item-level payment acceptance technology, promotional campaign management, and digital reward delivery services. The platform operates on a transaction-based model where fees are earned per digital payment or promotional offer processed.
- Digital Payment Processing: Revenue from processing digital prepaid cards, gift cards, and promo codes across the SKUx network. This includes fees for real-time validation, spend control management, and blockchain-backed transaction recording.
- SKUPay® Merchant Acceptance: Revenue from merchants for item-level payment acceptance technology, including promotional validation, healthy benefits processing, and government program acceptance at POS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on program requirements |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
SKUx product offering
Product offeringCore offering
SKUx provides a patented item-level payment adjudication platform (SKUPay) and a consumer engagement platform (Payments X Promotions) that enables brands and merchants to deliver branded digital rewards—prepaid cards, gift cards, and promo codes—to mobile wallets in under 30 seconds, with real-time eligibility validation at the point of sale and dynamic spend controls. The platform validates individual SKUs against complex program criteria without exposing sensitive basket data and records transactions on the Hedera Hashgraph distributed ledger.
Product overview
SKUx is a two-platform solution consisting of Payments X Promotions (for delivering branded digital rewards via QR code, SMS, email, or social media) and Approval X Acceptance (for real-time item-level validation at POS via SKUPay). These two platforms are supported by multiple modules including Offers & Promotions, Loyalty Solutions, Customer Care, Humanitarian Aid & Recovery, Preventive Care & Wellness, Promotional Acceptance, and Healthy Benefits. SKUx targets industries including CPG, retail, healthcare, sports & entertainment, travel & hospitality, and aid organizations. The company holds multiple U.S. patents (12,131,331, 11,288,697, 11,615,435, 12,293,383) and an exclusive commercial agreement with Fintiv, Inc. for mobile wallet distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- SKUPay SKUx's patented engine that powers real-time approvals at item level. It connects across POS and cloud environments, works with all major payment types, and validates individual items against complex program criteria without exposing sensitive basket data.
- Payments X Promotions Platform for delivering branded digital rewards instantly at scale, enabling merchants to issue digital prepaid cards, gift cards, or promo codes via SMS, QR code, email, or social media with dynamic controls, custom branding, and no app or bank account required.
- Approval X Acceptance Platform that gives merchants real-time, item-level validation to apply discounts, promotions, and healthy benefits accurately at checkout, connecting directly with POS systems via SKUPay to confirm eligibility, verify payments, and adjust totals instantly.
Quantifiable outcome
- 93% of cash customers who scanned followed through to digital loyalty enrollment
- +7 more outcomes
Companies that use SKUx
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
SKUx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
SKUx partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ProHealth ConnectcoreItem-level commerce orchestration partnership at retail checkout. PHC deploying SKUPay across nearly 11,000 independent merchants for item-level accuracy in CPG promotions, humanitarian aid, and eligibility-based programs including Medicare Advantage OTC benefits.
- InComm PaymentscoreStrategic partnership to develop digital payment solutions combining real-time, item-level controls with blockchain-backed transparency. Collaboration streamlines financial aid delivery, CPG and retail promotions, and enables next-gen emerging payment solutions through joint patented capabilities.
- TRUNOcoreToshiba ACE certification partnership enabling TRUNO merchants to accept item-level payment programs through single POS integration point. Eliminates costly custom development and reduces operational complexity for merchants accepting SKUx promotions and benefits.
- Hedera HashgraphcoreHedera's enterprise-grade distributed ledger technology provides secure, transparent, and immutable transaction recording for SKUx payments. Open-source, leaderless proof-of-stake network creates tamper-proof audit trail.
- VisacoreVisa facilitates digital payments across 200+ countries and territories, enabling SKUx to reach global merchant networks and financial institutions.
- HighnotecoreHighnote embedded finance platform provides modern card platform management for SKUx branded digital rewards, enabling innovative card payment launch capabilities.
- PaaL (Payments As A Lifeline)minorCoalition of payment companies collaborating to deliver funds directly to consumers and small businesses in need during disasters or chronic issues.
- TopcominorCooperative providing aggregation and knowledge management for grocery retailers, wholesalers, and food service companies leveraging collective strength for operational efficiency.
- Cre8FansminorInnovative company transforming fan engagement with brands and celebrities, partnering for loyalty-building experiences using SKUx rewards technology.
- IpX (Institute for Process Excellence)minorOrganization orchestrating continual improvement across people, processes, systems, and data, bringing transformation capabilities to SKUx partnerships.
- Merchant Advisory Group (MAG)minorAssociation helping merchants and industry shape innovative approaches to payments, providing collaboration and networking opportunities.
- SOCAPminorSociety of Consumer Affairs Professionals in Business - oldest CX organization providing environment for CX specialists and solution providers to collaborate.
- Inspire Brands FoundationminorFoundation igniting change across Arby's, Buffalo Wild Wings, SONIC, and Jimmy John's brands, potentially leveraging SKUx for loyalty and rewards.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
SKUx competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SKUx social profiles
Digital presenceSKUx compliance and trust
Trust signalCompliance1 record
SKUx financial estimates
Financial estimateRevenue estimate
Valuation estimate
SKUx leadership team
Management profileNumber of profiles
Profiles14 records
SKUx funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SKUx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SKUx
What does SKUx do?
SKUx provides a patented item-level payment adjudication platform (SKUPay) and a consumer engagement platform (Payments X Promotions) that enables brands and merchants to deliver branded digital rewards—prepaid cards, gift cards, and promo codes—to mobile wallets in under 30 seconds, with real-time eligibility validation at the point of sale and dynamic spend controls. The platform validates individual SKUs against complex program criteria without exposing sensitive basket data and records transactions on the Hedera Hashgraph distributed ledger.
Is SKUx a public or private company?
SKUx is a private company. It is classified as venture growth investor backed and is currently operating.
When was SKUx founded?
SKUx was founded in 2018. It employs 11 to 50 people.
Where is SKUx based?
SKUx is headquartered in St. Petersburg, United States, in the North America region.
How does SKUx make money?
Three revenue lines are on record. Platform/Technology Fees are the primary driver. The others are digital Payment Processing and SKUPay® Merchant Acceptance.
Does SKUx have an API?
No public API is recorded for SKUx.
What industry is SKUx in?
SKUx's product category is Digital Payments Platform. Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management). Its NAICS code is 52221 and its SIC code is 6200.