Ready, Set, Food!
Ready, Set, Food! is a Los Angeles-based consumer packaged goods company that sells pre-measured, organic powdered allergen mix-ins for parents to introduce common food allergens to infants starting at 4 months, distributed via DTC e-commerce, Walmart retail, and pediatrician recommendations.
- Company typePrivate
- Founded2017
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ready, Set, Food! does
Ready, Set, Food! (legal entity Prollergy Corporation) is a Los Angeles-based direct-to-consumer consumer packaged goods company founded in 2017 that develops and sells a staged allergen introduction system for infants starting at approximately 4 months of age. The core product is a 3-stage regimen of pre-measured, USDA Certified Organic powdered allergen mix-ins that dissolve in breast milk, formula, or soft foods: Stage 1+2 introduces peanut, egg, and milk one at a time over 30 days then maintains exposure; Stage 3 expands the regimen to nine allergens including cashew, almond, walnut, sesame, soy, and wheat. A bundled 180-day Complete System is sold at $450. Allergen doses are graduated (starting dose equivalent to roughly 1 teaspoon of yogurt, 1/8th teaspoon of peanut butter, and 1/250th of an egg) and the company relies on landmark clinical evidence (LEAP, EAT, PETIT studies) to substantiate an 80% reduction in peanut allergy risk and 79% reduction in egg allergy.
The business model is primarily direct-to-consumer e-commerce with a Subscribe & Save 15% subscription option, supplemented by retail placement at Walmart and a healthcare provider referral channel driven by pediatricians and allergists at institutions including Mayo Clinic, Children's Hospital of Philadelphia, Providence, and Advocate Aurora Health. Pricing ranges from $99 for individual stage products to $175 for the Stage 1+2 program and $450 for the Complete System; a 30-day money-back guarantee and free shipping above $50 support conversion. The company's commercial moat rests on a patent-pending dosing methodology, Clean Label Project Purity and Pesticide Free certifications, FDA Closer to Zero program alignment, and a media footprint anchored by a Shark Tank appearance and coverage in Forbes, Good Housekeeping, BuzzFeed, and The Bump.
The company is private and venture-backed, with cumulative disclosed funding of approximately $36.5 million across rounds led or supported by Edward-Elmhurst Health, Danone Manifesto Ventures, Mark Cuban, AF Ventures, Amplify.LA, Johnson & Johnson, Memorial Hermann Health System, Providence Health & Services, AllerFund, Wavemaker 360, and TCA Venture Group. Customer scale is reported at 100,000+ families, headcount is 11-50 employees, and revenue is not publicly disclosed.
Ready, Set, Food! firmographics
Firmographics- Name
- Ready, Set, Food!
- Legal name
- Prollergy Corporation
- Website
- https://readysetfood.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ready, Set, Food! is a Los Angeles-based consumer packaged goods company that sells pre-measured, organic powdered allergen mix-ins for parents to introduce common food allergens to infants starting at 4 months, distributed via DTC e-commerce, Walmart retail, and pediatrician recommendations.
- Ownership category
- akta.pro rank
Ready, Set, Food! industry classification
Industry- Product category
- Infant Allergen Introduction Products
- NAICS
- Other Snack Food Manufacturing (311919), Frozen Food Manufacturing (31141)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO)
- akta.pro secondary industries
- Organic & Clean-Label Baby Nutrition (CRADAEAK), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL)
Keywords
Where Ready, Set, Food! is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ready, Set, Food! business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of allergen introduction products (mix-ins, oatmeal, purees, puffs, oat bars) directly to consumers. Subscription model available with 15% discount. Revenue generated through one-time purchases and recurring subscription orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stage 1 + 2 Mix-Ins - Introduction to top 3 allergens (peanut, egg, milk) |
| Unit Pricing | Pay-as-you-go | Stage 2 Mix-Ins - Maintain exposure to peanut, egg, and milk |
| Unit Pricing | Pay-as-you-go | Stage 3 Mix-Ins - Expand to 9 allergens including tree nuts, sesame, soy, wheat |
| Unit Pricing | Pay-as-you-go | Complete System - All 3 stages (Stage 1 + 2 + 3) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ready, Set, Food! product offering
Product offeringCore offering
Ready, Set, Food! sells a pediatrician-developed, 3-stage allergen introduction system consisting of pre-measured daily packets of USDA Certified Organic powdered allergens (peanut, egg, milk, plus tree nuts, sesame, soy, and wheat in Stage 3) that dissolve into breast milk, formula, or soft foods to enable safe early allergen exposure for infants starting at 4 months of age. The system is sold direct-to-consumer via the company's e-commerce site with a subscription option, and is also distributed through Walmart retail and healthcare provider recommendations.
Product overview
Ready, Set, Food! is a pediatrician-developed allergen introduction system consisting of a 3-stage product portfolio designed to help prevent food allergies in babies through early and consistent allergen exposure. The core offering includes Stage 1 + 2 Mix-Ins (introducing peanut, egg, and milk one at a time over 30 days), Stage 2 Mix-Ins (maintaining daily exposure for tolerance building), and Stage 3 Mix-Ins (expanding to 9 allergens including tree nuts, sesame, soy, and wheat). The Complete System bundles all three stages into a 180-day program. All products feature pre-measured daily packets of USDA Certified Organic ingredients with no added sugar.
Differentiator
Problem solved
Functional benefit
Products and services
- Stage 1 + 2 Mix-Ins Pediatrician-developed pre-measured daily packets that gradually introduce the top 3 allergens (peanut, egg, and milk) one at a time over 30 days. Powdered organic allergens dissolve in breast milk, formula, or soft foods. Designed for babies 4+ months of age. 100% organic real food, no added sugar.
- Stage 2 Mix-Ins Daily pre-measured packets that maintain daily exposure to peanut, egg, and milk allergens for at least 2 months to build lasting tolerance following Stage 1. Bottle- and food-friendly. 100% organic real food, no added sugar.
- Stage 3 Mix-Ins Pre-measured daily packets that expand allergen exposure from 3 to 9 top allergens by adding cashew, almond, walnut, sesame, soy, and wheat. Designed for babies who are regular food eaters and have completed Stage 2 or already introduced peanut, egg, and milk. 100% organic real food, no added sugar.
- Stage 1 + 2 + 3 - Complete System A comprehensive 180-day allergen introduction program that combines Stage 1 (30 days of one-at-a-time introduction), Stage 2 (2 months of maintenance exposure), and Stage 3 (3 months expanding to 9 allergens) into a single bundle at a discounted price. Pre-measured organic daily packets with no added sugar, starting at 4 months of age.
Quantifiable outcome
- 80% reduction in peanut allergy risk with early allergen introduction (LEAP Study)
- +4 more outcomes
Companies that use Ready, Set, Food!
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ready, Set, Food! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ready, Set, Food! partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ProvidenceminorProvidence is listed as a trusted healthcare system that recommends Ready, Set, Food! to patients.
- Advocate Aurora HealthminorAdvocate Aurora Health is listed as a trusted healthcare system that recommends Ready, Set, Food! to patients.
- Mayo ClinicminorMayo Clinic is listed as a trusted healthcare institution recommending Ready, Set, Food! to patients.
- Children's Hospital of Philadelphia (CHOP)coreDr. Jonathan Spergel, Head of Allergy at CHOP, serves as a medical advisor and provides testimonials recommending Ready, Set, Food!. CHOP is a leading pediatric hospital.
- American Academy of Allergy, Asthma & Immunology (AAAAI)coreDr. Gary Rachelefsky, former President of AAAAI, provides medical endorsements for Ready, Set, Food!. AAAAI guidelines support early allergen introduction.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ready, Set, Food! competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ready, Set, Food! social profiles
Digital presenceReady, Set, Food! compliance and trust
Trust signalCompliance4 records
Ready, Set, Food! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ready, Set, Food! leadership team
Management profileNumber of profiles
Profiles5 records
Ready, Set, Food! funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ready, Set, Food! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ready, Set, Food!
What does Ready, Set, Food! do?
Ready, Set, Food! sells a pediatrician-developed, 3-stage allergen introduction system consisting of pre-measured daily packets of USDA Certified Organic powdered allergens (peanut, egg, milk, plus tree nuts, sesame, soy, and wheat in Stage 3) that dissolve into breast milk, formula, or soft foods to enable safe early allergen exposure for infants starting at 4 months of age. The system is sold direct-to-consumer via the company's e-commerce site with a subscription option, and is also distributed through Walmart retail and healthcare provider recommendations.
Is Ready, Set, Food! a public or private company?
Ready, Set, Food! is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ready, Set, Food! founded?
Ready, Set, Food! was founded in 2017. It employs 11 to 50 people.
Where is Ready, Set, Food! based?
Ready, Set, Food! is headquartered in Los Angeles, United States, in the North America region.
How does Ready, Set, Food! make money?
One revenue line is on record: direct Product Sales.
Does Ready, Set, Food! have an API?
No public API is recorded for Ready, Set, Food!.
What industry is Ready, Set, Food! in?
Ready, Set, Food!'s product category is Infant Allergen Introduction Products. Its primary akta.pro industry code is CRADAEAO, Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled), with a secondary code of CRADAEAK, Organic & Clean-Label Baby Nutrition. Its NAICS code is 311919 and its SIC code is 2000.