The Toro

What The Toro does

The Toro Company (NYSE: TTC) is a 100+ year-old, publicly traded manufacturer of outdoor equipment, turf maintenance machinery, precision irrigation systems, and underground construction equipment headquartered in Bloomington, Minnesota. The company operates across seven primary customer verticals: Homeowner, Golf, Professional Contractor, Sports Fields & Grounds, Agriculture, Rental, and Government. Its product portfolio spans residential battery-powered mowers (60V line, Revolution series), commercial-grade turf maintenance equipment (Greensmaster, Workman utility vehicles), precision irrigation systems (Lynx, DXi, SitePro, Oasis, and PSN+ nozzles), compact utility loaders (Dingo, eDingo), and underground construction equipment (Ditch Witch, HammerHead Trenchless, Tornado Infrastructure).

The underlying technology combines proprietary hardware with embedded control systems and software platforms. Core technical assets include the GeoLink autonomous fairway mower, the HyperCell Power System for battery-powered commercial mowers, Intelli360 digital fleet management software, NSN-certified irrigation control systems, and the Lynx/Sentinel/Rain Master central control software stack. The company has invested in electrification (GreensPro e1700, eDingo 500), autonomy (GeoLink, SmartYard), and digital fleet management (Intelli360 with integrated parts ordering). NSN (National Support Network), founded in 1991, provides 24/7 certified irrigation support across the U.S., Europe, and Asia Pacific.

Toro generates revenue primarily through hardware sales distributed via authorized dealers, major retail chains (Lowe's, Tractor Supply, Ace Hardware), and direct e-commerce (shop.toro.com), supplemented by recurring service agreements (NSN plans including Ultimate, Classic 36, and Lynx Smart Tower) and subscription-based irrigation support. Q1 2026 revenue reached $1.42 billion, up 8.1% year-over-year. GTM motion is multi-channel: dealer/distributor network for professional equipment, enterprise field sales for golf/municipal/agricultural accounts, and direct-to-consumer e-commerce for homeowner products. The company maintains a global footprint across North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America.

Name

The Toro

Legal name

The Toro Company

Website

https://toro.com

Company type

Public

Founded year

1914

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Toro Company is a 100+ year-old public manufacturer (NYSE: TTC) of outdoor power equipment, precision irrigation systems, and underground construction machinery, serving homeowners, golf courses, professional contractors, sports fields, agriculture, rental, and government customers via dealer networks, major retailers, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Outdoor Power Equipment & Irrigation Systems

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Agricultural Implement Manufacturing (33311), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Construction Machinery & Equip (3531)

akta.pro primary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

akta.pro secondary industries

Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Turf maintenance equipment
• Precision irrigation systems
• Outdoor power equipment
• Golf course equipment
• Compact utility loaders

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of outdoor power equipment including lawn mowers, golf course equipment, compact utility loaders, and professional contractor equipment. Revenue generated through dealer network, retail partners, and direct e-commerce.
2. Irrigation Systems: Precision irrigation systems including controllers, rotors, sprinklers, valves, and central control systems for golf, sports fields, agriculture, and residential/commercial applications
3. Parts and Accessories: Genuine Toro parts, controller repair services, and accessories through NSN support network
4. Professional Services: NSN service agreements, training programs, and technical support services for irrigation systems
5. Service Agreements: Extended support plans including Ultimate Plan, Classic 36 Plan, and Lynx Smart Tower Plan with multi-year coverage

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

The Toro Company designs, manufactures, and sells outdoor turf maintenance equipment, precision irrigation systems, and compact utility loaders for residential, commercial, golf, agricultural, sports field, and construction markets. Its portfolio spans walk-behind and riding lawn mowers, snow removal equipment, professional golf course mowers and sprayers, central control irrigation software and hardware, drip irrigation components, and Dingo compact utility loaders. The company serves distinct homeowner, professional contractor, golf course, sports field, agricultural, rental, and government customer segments through dealers, retail partners, and direct e-commerce.

Product overview

The Toro Company offers a comprehensive portfolio of outdoor equipment and irrigation solutions across multiple segments. The core product categories include professional turf maintenance equipment (mowers, aerators, top dressers, sprayers) for golf, sports fields, and grounds maintenance; residential lawn equipment (mowers, snow blowers, yard tools, 60V battery products); irrigation systems (controllers, rotors, sprays, valves, central control systems like DXi, Lynx, and SitePro); compact utility loaders (Dingo line); and construction equipment. Key product brands include the GeoLink autonomous mowing system, Greensmaster mowers, Workman utility vehicles, Revolution battery-powered equipment, and Intelli360 fleet management software. The irrigation division provides complete solutions including NSN 24/7 technical support, Lynx mobile apps, and cloud-based management through Oasis software. Products span from residential homeowner equipment to professional-grade commercial machinery, with notable technology investments in autonomous mowing, electric/battery-powered equipment, and precision irrigation management.

Differentiator

Problem solved

Functional benefit

Brands

• GeoLink: Autonomous turf products and fairway mowers for golf courses
• NSN (National Support Network)
• Lynx
• SitePro
• Sentinel
• Dingo
• Greensmaster
• Workman
• Revolution
• eDingo
• Intelli360
• RXC Controller
• Oasis
• Ditch Witch
• HammerHead Trenchless
• ProKASRO Services
• DXi
• WaterSmart
• Irritrol
• Unique Lighting
• Turf Guard

Products and services

• NSN (National Support Network)
• Intelli360 Digital Fleet Management Software
• Oasis Irrigation Management Software
• RXC Controller
• Lynx Drive Central Control System
• DXi Central Control System
• Greensmaster eTriFlex 3360
• GreensPro e1700
• GeoLink Solutions Autonomous Fairway Mower
• Revolution Series
• 60V Max Battery Products
• eDingo 500
• Dingo TX 1000 TURBO
• Dingo TX 450
• Workman LTX Series Utility Vehicles
• Residential Lawn Mowers
• Commercial Mowers
• Golf Mowers
• Golf Course Irrigation Systems
• Golf Turf Maintenance Equipment
• Sports Field Mowers
• Infield Groomers
• Walk Behind Trenchers
• Vibratory Plows
• Tree Care Equipment
• Material Buggies
• Snow Removal Equipment
• Twilight Golf Lighting
• Vista People Mover
• Outcross Utility Vehicles
• Drip Irrigation Products
• 17MM Drip-In Dripline
• Agricultural Irrigation Controllers and Valves
• Filtration Systems
• PSN+ Series Nozzles
• Autonomous Turf Products
• Greenhouse Irrigation Systems

Quantifiable outcome

• 18,000+ tons of waste diverted from landfill in fiscal 2025
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered major, divestiture, minor and core.

• Tornado InfrastructuremajorOthers · 6 October 2025Toro acquired Tornado Infrastructure for $200 million, expanding presence in the construction industry and establishing manufacturing footprint into Canada. Tornado Infrastructure makes vacuum excavation trucks.
• Ditch WitchdivestitureOthers · 7 August 2025Toro completed sale of Trencor business and auger boring product line of American Augers under Ditch Witch division, streamlining operations to focus on horizontal directional drilling (HDD).
• ProKASRO ServicesminorOthers · 4 February 2025HammerHead Trenchless, a division of Toro Company, acquired ProKASRO Services to strengthen market position in the trenchless technology sector.
• The Battery NetworkcoreStrategic or Co-development PartnerPartnership strengthened to enable battery collection and recycling at Lowe's locations across 48 U.S. states, supporting sustainability goals and responsible disposal of battery-powered equipment.
• Lowe'scoreChannel Partner/ Reseller/ DistributorLowe's serves as retail partner for Toro homeowner products across 48 U.S. states, including battery collection and recycling services through The Battery Network partnership.
• Yamabiko EuropeminorStrategic or Co-development PartnerCollaboration with Yamabiko Europe for distribution and partnership in the European market, part of sector-wide shift toward automation and sustainability in lawn care equipment.
• City Parks AllianceminorGTM or Marketing PartnerPartnership for The Toro Company Urban Park Innovation Award presented at Greater & Greener 2026 international urban parks conference, recognizing excellence in urban park management.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Deere & Company (John Deere): John Deere is the leading manufacturer of agricultural, turf, and construction equipment. It directly competes with Toro across professional landscape equipment, golf/sports turf machinery, and precision irrigation-adjacent solutions, serving overlapping contractor and municipal customers.
• Husqvarna Group: Husqvarna manufactures outdoor power equipment including robotic/autonomous mowers (Automower), professional turf care, and irrigation-adjacent products. It is one of Toro's closest competitors in both the homeowner and professional contractor segments.
• Kubota Corporation: Kubota produces compact tractors, utility equipment, and turf-care machinery for residential, agricultural, and contractor customers. It directly competes with Toro's professional contractor line, compact utility loaders, and agricultural irrigation offerings.
• Honda Power Equipment: Honda Power Equipment produces mowers, trimmers, generators, and other outdoor power equipment for residential and commercial users. It directly competes with Toro's homeowner and professional contractor segments including the YANMAR/Yamabiko diesel integrations Toro already partners with.
• STIHL Group: STIHL manufactures handheld outdoor power equipment including trimmers, blowers, and chainsaws for homeowner and professional users. It is a direct competitor in Toro's commercial handheld and professional contractor product lines.
• Ariens Company: Ariens produces snow blowers, zero-turn mowers (Ariens, Gravely), and turf-care equipment through its subsidiary brands. It directly competes with Toro in the residential and commercial mowing and snow-removal categories.
• Rain Bird Corporation: Rain Bird designs and manufactures irrigation products for agriculture, golf, commercial, and residential applications. It directly competes with Toro's Lynx/DXi golf irrigation systems and the broader Toro Ag irrigation portfolio.
• Hunter Industries: Hunter Industries manufactures residential, commercial, and golf irrigation equipment including controllers, rotors, and central-control systems. It competes with Toro across residential and professional irrigation segments, including smart/connected controllers.

Broad incumbents

• Textron (Jacobsen, E-Z-GO): Through Jacobsen, Textron manufactures professional turf-maintenance equipment including golf-course mowers and specialty turf products. It is a direct competitor in Toro's golf segment and a broader industrial conglomerate with aviation and other businesses.
• Caterpillar Inc. Caterpillar is the global leader in construction and mining equipment with adjacent turf/grounds offerings. While not a direct golf-mower competitor, it is a broad incumbent whose construction equipment competes with Toro's Ditch Witch and HammerHead underground-construction divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thetorocompany
• YouTubeyoutube.com/channel/UCQd20DNP_mT_PMUr-6z2E-g
• Facebookfacebook.com/toro.company
• Instagraminstagram.com/thetorocompany
• Pinterestpinterest.com/thetorocompany
• LinkedInlinkedin.com/company/8419

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A22 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Toro