Auddy
Auddy is a London-based private audio company whose SOC 2 certified Campfire platform delivers encrypted, measured podcast-style content to enterprises for investor relations, internal communications, and brand marketing, anchored by its London Stock Exchange partnership.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Auddy does
Auddy is a London-based private audio communications company that sells secure, encrypted podcast-style content to enterprise customers through its Campfire platform. The platform is purpose-built for organizations that need compliance, auditability, and measurable engagement around internal updates, investor communications, and brand storytelling — replacing earnings calls, internal newsletters, and member-only content channels with private audio that, according to the company, averages 14x longer engagement than video and 168x longer than email. Campfire is delivered as SOC 2 Type 2 certified infrastructure with granular analytics (listeners, completion rates, replays, drop-offs), named-user access controls, exportable audit logs, and a mobile/offline app, distributed through existing enterprise tools (Slack, Microsoft Teams, email, intranet, IR tools) without requiring rip-and-replace. The product is organized into three modules — Campfire for Investor Relations, Campfire for Internal Comms, and Campfire for Brands & Marketing — supported by an end-to-end services layer covering production, creative, and project management, with dedicated account representatives handling the full cadence from concept to publishing.
Auddy monetizes primarily through custom enterprise subscriptions on annual contracts (quote-based pricing, not publicly disclosed), with an additional professional-services revenue stream from full creative and editorial support. A secondary advertising revenue line exists through its wholly-owned subsidiary Audiomy, a Vienna-based podcast ad-sales operation serving the German-speaking DACH market. The go-to-market is enterprise field sales with global coverage across North America, Europe, and APAC, anchored by the company's status as the official podcast partner of the London Stock Exchange and inclusion in the LSEG Issuer Services Marketplace — a relationship that has produced a flagship deployment serving 90,000+ independent brokers. Other named enterprise users include BT Business. The company is venture-backed (most notably a £2.5M seed round led by Pembroke VCT in August 2022, alongside earlier rounds from Haatch, Brick Capital Ventures, The Future Fund, Crowdcube, and Knudsen Capital), operates 11-50 employees, and is led by founder & CEO Andrew Craissati alongside co-founder Howie Singer and a leadership team spanning COO, CRO, CMO, Strategy & BD, and Insights & Analytics functions.
Auddy firmographics
Firmographics- Name
- Auddy
- Legal name
- Auddy Limited
- Website
- https://auddy.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Auddy is a London-based private audio company whose SOC 2 certified Campfire platform delivers encrypted, measured podcast-style content to enterprises for investor relations, internal communications, and brand marketing, anchored by its London Stock Exchange partnership.
- Ownership category
- akta.pro rank
Auddy industry classification
Industry- Product category
- Enterprise Audio Communications / Private Podcasting
- NAICS
- Other Sound Recording Industries (512290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
- akta.pro secondary industry
- Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Auddy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Auddy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Subscription (Campfire Platform): Subscription-based access to the Campfire secure audio distribution platform with encrypted delivery, analytics, and enterprise features including compliance workflow, access control, and auditability.
- Full Creative & Editorial Support: End-to-end operational support including production, creative services, and project management. Dedicated representatives manage cadence from concepts, guest outreach, recording, editing, and publishing.
- Advertising Revenue: Podcast advertising services across the Auddy platform, including private podcasting for corporate clients. Expansion through Audiomy acquisition in DACH region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise private podcasting platform with dedicated support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Auddy product offering
Product offeringCore offering
Auddy provides Campfire, an end-to-end enterprise audio communications solution combining a SOC 2-certified encrypted podcast distribution platform with full-service creative production and project management. Organizations use Campfire to deliver secure, measurable, segmented private podcasts for investor relations, internal employee communications, and brand/marketing engagement. Dedicated Auddy representatives manage the entire workflow from concept and guest outreach through recording, editing, and publishing.
Product overview
Auddy is a private audio company and official podcast partner of the London Stock Exchange, offering a unified platform architecture centered on the Campfire secure audio distribution platform. Campfire provides enterprise podcast hosting, content creation, and full-service support across three core modules: Campfire for Investor Relations (enabling secure, compliant investor communications for listed companies), Campfire for Internal Comms (driving employee engagement and culture), and Campfire for Brands & Marketing (enabling member-exclusive audio for fanbases and communities). The platform is augmented by end-to-end creative and editorial support, granular analytics, and encrypted delivery. Auddy also acquired Audiomy, a Vienna-based podcast advertising sales company serving the DACH region, to expand its European footprint.
Differentiator
Problem solved
Functional benefit
Brands
- Campfire: Auddy's secure audio distribution platform that provides encrypted delivery, analytics to prove ROI, and full creative support for corporate clients seeking private, members-only communications.
Products and services
- Campfire Auddy's SOC 2-certified encrypted podcast distribution platform for organizations that need secure, compliant, and measurable private audio communications. Bundles the technology platform with end-to-end production, creative, and project-management support from dedicated Auddy representatives, and provides granular analytics (listeners, completion rates, replays, drop-offs) plus named-user access controls and audit logs.
- Campfire for Investor Relations Module of the Campfire platform that delivers results, strategy, and updates to investors through secure, compliant, and measurable private audio with encrypted delivery, segmented distribution, and audit-ready access controls. Designed for listed companies and financial organizations replacing or supplementing traditional earnings calls and investor briefings.
- Campfire for Internal Comms Module of the Campfire platform that drives employee engagement, develops culture, and distributes leadership storytelling, critical updates, and audio newsletters to internal audiences. Marketed with claims of 14x longer engagement than video and 168x longer than email, with distribution through email, intranet, Slack, and Microsoft Teams via secure links.
- Campfire for Brands & Marketing Module of the Campfire platform that delivers direct, on-the-go private audio for brand and marketing teams to develop a following or fanbase, share exclusives, and drive action through members-only communications distributed via mobile and encrypted delivery.
- Audiomy (Podcast Advertising Sales, DACH) Wholly-owned Vienna-based subsidiary of Auddy that sells podcast advertising across the German-speaking DACH region (Germany, Austria, Switzerland), accelerating Auddy's expansion in European podcast advertising.
Quantifiable outcome
- 14x longer engagement than video
- +2 more outcomes
Companies that use Auddy
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Auddy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Auddy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- London Stock Exchange Group (LSEG)coreAuddy is an official podcast partner of the London Stock Exchange and has been included in the LSEG Issuer Services Marketplace. This partnership enables listed companies to access Auddy's Campfire secure, encrypted audio communication solutions for investor and internal communications. The endorsement positions Auddy as a trusted partner for investor communications and story-driven audio.
- AudiomyminorVienna-based podcast advertising sales company acquired by Auddy in August 2022. The acquisition focuses on the German-speaking DACH region and accelerates Auddy's expansion in the European podcast advertising market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Auddy competitors and assessment
Company assessmentBroad incumbents
- Megaphone (Spotify): Enterprise podcast hosting and monetization platform owned by Spotify, serving publishers and advertisers with hosting, dynamic ad insertion, and analytics. Comparable to Auddy on hosting and analytics, with substantially larger distribution but less focus on private/compliance-grade distribution for IR.
- Spotify: Largest global audio streaming platform and parent of Megaphone. Represents both a distribution channel and a potential competitive entrant into compliance-grade enterprise private podcasting, given Spotify's enterprise and podcast monetization ambitions.
Direct peers
- Acast: Global podcast hosting, monetization, and analytics platform with open and some enterprise monetization tooling. Overlaps directly with Auddy on hosting and advertising sales (vs. Audiomy), though Acast focuses on open/public podcasts rather than compliance-grade private distribution.
- Simplecast: B2B podcast hosting and analytics platform serving brands, agencies, and publishers. Comparable to Auddy's analytics and distribution backbone for Campfire, though Simplecast is oriented toward public marketing podcasts rather than encrypted stakeholder comms.
- Transistor: B2B podcast hosting platform with private feeds and analytics, explicitly targeting businesses, brands, and agencies. Closest pure-software comparable to Campfire on private distribution and analytics, but without Auddy's SOC 2/IR compliance emphasis.
- Podbean: Podcast hosting and monetization platform with enterprise plans, monetization, and live audio features. Overlaps with Auddy on hosting and monetization; less differentiated on compliance-grade encrypted private podcasting for regulated buyers.
- Audioboom: Podcast hosting and advertising platform serving publishers and brands with monetization tools. Comparable to Auddy on the podcast advertising side (similar to Audiomy) and on hosting, though Audioboom is oriented toward public podcasts and brand-safe advertising at scale.
Emerging players
- Supercast: Premium/private podcast monetization platform enabling creators to publish paid, members-only feeds. Comparable to Auddy's private distribution and access-control features, but focused on creator-led subscriptions rather than enterprise IR and internal comms.
- Riverside.fm: Cloud-based recording and editing platform for podcasts and video with remote, high-fidelity capture. Adjacent to Auddy on the podcast production stack, often paired with hosting platforms; overlaps in production services that Auddy bundles into Campfire.
Others
- Slack (Salesforce): Enterprise messaging/UC platform listed as an integration partner for Auddy's distribution. Represents both a critical distribution channel and a potential competitor if Slack deepens native audio messaging features for internal comms use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Auddy social profiles
Digital presenceAuddy compliance and trust
Trust signalCompliance1 record
Auddy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auddy leadership team
Management profileNumber of profiles
Profiles10 records
Auddy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Auddy funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auddy M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auddy
What does Auddy do?
Auddy provides Campfire, an end-to-end enterprise audio communications solution combining a SOC 2-certified encrypted podcast distribution platform with full-service creative production and project management. Organizations use Campfire to deliver secure, measurable, segmented private podcasts for investor relations, internal employee communications, and brand/marketing engagement. Dedicated Auddy representatives manage the entire workflow from concept and guest outreach through recording, editing, and publishing.
Is Auddy a public or private company?
Auddy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Auddy founded?
Auddy was founded in 2022. It employs 11 to 50 people.
Where is Auddy based?
Auddy is headquartered in London, United Kingdom, in the Europe region.
How does Auddy make money?
Three revenue lines are on record. Enterprise Subscription (Campfire Platform) is the primary driver. The others are full Creative & Editorial Support and advertising Revenue.
Who are Auddy's main competitors?
Broad incumbents on record are Megaphone (Spotify) and Spotify. Direct peers are Acast, Simplecast, Transistor, Podbean and Audioboom. Emerging players are Supercast and Riverside.fm. Slack (Salesforce) is listed as an others.
Does Auddy have an API?
No public API is recorded for Auddy.
What industry is Auddy in?
Auddy's product category is Enterprise Audio Communications / Private Podcasting. Its primary akta.pro industry code is MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts), with a secondary code of HDABAHAI, Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC). Its NAICS code is 512290 and its SIC code is 7372.