OGQ

What OGQ does

OGQ (legal entity: OGQ 크리에이터 스튜디오) is a Seoul-headquartered IP marketplace platform founded in 2003 that operates a two-sided creator economy connecting more than 17 million individual creators and consumers. Its creator-facing surface is OGQ Creator Studio (creators.ogq.me), where independent artists upload and manage digital assets; its consumer-facing surface is OGQ Market, distributed natively inside Naver's marketplace infrastructure at ogqmarket.naver.com. The catalog spans five digital content categories — stickers (스티커), stock images (이미지), audio tracks (음원), coloring sheets (컬러링시트), and broadcast/virtual assets (방송용 에셋) — plus an integrated physical goods line (굿즈) including card stickers, acrylic keychains, phone cases, tablet covers, and smart tags priced between 2,900 and 27,000 won.

The platform's underlying technology stack centers on AI-powered image and video recognition, acquired through the May 2022 purchase of GY Networks and applied to copyright detection and content verification. Distribution is anchored by Naver integration, which provides privileged access to the dominant Korean search and commerce audience; supplementary channels include a direct creator portal, an affiliate/partnership program, and user-generated goods customization. The founder and CEO is Shin Cheol-ho (신철호).

OGQ's revenue mechanics combine a marketplace commission on digital content transactions with direct sales of physical merchandise. The company has raised approximately $115M across disclosed rounds from 2017 through 2022, including a $56.6M Series B (November 2021, AfreecaTV and others) and a $29.2M strategic investment from Tisai Scientific (February 2022) earmarked for AI, NFT, and blockchain expansion. Geographic reach is described as worldwide via the 17M-creator base, though the Naver-integrated storefront is Korea-domestic.

Name

OGQ

Legal name

OGQ 크리에이터 스튜디오

Website

https://ogqmarket.naver.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Content Marketplace

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (53311), Art Dealers (459920), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)

akta.pro secondary industries

Rights Management, Content ID & Anti-Piracy Platforms (MPACABAK), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• Digital content marketplace
• Creator economy platform
• Stock image marketplace
• Copyright protection platform
• Digital asset trading

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Commission: OGQ operates a copyright content trading platform where creators sell digital content (stickers, images, audio, coloring sheets, broadcast assets) and the platform earns commission from transactions. Products visible on the marketplace include stickers, acrylic keychains, phone cases, and tablet covers priced between 2,900 to 27,000 won.
2. Physical Goods Sales: Sale of physical merchandise created by creators including card stickers, acrylic keychains, phone cases, and tablet covers through the integrated goods store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

OGQ operates a copyright-protected digital content marketplace where individual creators upload and sell stickers, stock images, audio tracks, coloring sheets, and broadcast assets to consumers through a Naver-integrated storefront. The platform supports over 17 million creators and provides AI-based image and video recognition technology to verify ownership and protect creator content from unauthorized use. In addition to digital content, OGQ also sells physical merchandise such as card stickers, acrylic keychains, phone cases, and tablet covers featuring creator artwork.

Product overview

OGQ operates a dual-platform ecosystem comprising OGQ Creator Studio for content creators to upload and manage their digital assets, and OGQ Market (operated on Naver) as the consumer-facing marketplace. The platform serves over 17 million creators worldwide and supports the exchange and copyright verification of various digital content types including stickers, stock images, audio tracks, coloring sheets, and broadcast assets. OGQ also offers physical merchandise (굿즈) featuring creator designs on products like card stickers, acrylic keychains, phone cases, and tablet covers. The company has expanded into AI-powered copyright protection through its acquisition of GY Networks.

Differentiator

Problem solved

Functional benefit

Products and services

• OGQ Market (네이버 OGQ마켓) Consumer-facing digital content marketplace integrated with Naver where individual creators list and sell stickers, stock images, audio tracks, coloring sheets, broadcast/virtual assets, and physical merchandise to Korean consumers.
• OGQ Creator Studio Creator-side platform that allows independent creators to upload, manage, and monetize digital content including stickers, images, audio tracks, coloring sheets, and broadcast assets on the OGQ marketplace.
• Stickers (스티커) Digital sticker assets created by independent creators and sold through OGQ Market for use in blogs, messaging apps, and social media platforms.
• Stock Images (이미지) Stock images and visual assets provided by the OGQ creator community for commercial and personal projects.
• Audio/Music (음원) Audio tracks and music assets produced by creators and licensed through OGQ Market for use in videos, streaming, and other content.
• Coloring Sheets (컬러링시트) Digital coloring sheet assets produced by independent artists and sold on OGQ Market for creative and therapeutic applications.
• Broadcast Assets (방송용 에셋) Virtual assets and broadcast elements designed by creators and sold on OGQ Market for streamers, content creators, and media producers.
• Physical Goods (굿즈) Physical merchandise featuring creator-designed characters, including card stickers (2,900 KRW), acrylic keychains (6,900–8,900 KRW), phone/tablet cases (18,000–27,000 KRW), and smart tags, sold through the OGQ Market goods store.

Quantifiable outcome

• Over 17 million creators on the platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• GY NetworkscoreTechnology or Integration · 11 May 2022OGQ acquired GY Networks, an AI image and video recognition company, to strengthen core technologies and global competitiveness. The acquisition aims to improve AI recognition, copyright protection, and develop applied AI technologies using GYN's data and expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Patreon: Creator monetization platform for fan memberships and digital goods. Adjacent competitor for the same individual-creator wallet share, particularly around digital sticker and content sales.

Direct peers

• Shutterstock: Global stock image, video, and audio marketplace connecting creators with buyers. Directly comparable to OGQ's creator-asset marketplace motion, with a more enterprise-leaning customer base.
• Pond5: Video, audio, image, and effects marketplace for creators and buyers. Comparable to OGQ's audio and broadcast-asset marketplace categories.
• Getty Images: Premium stock photography and visual content marketplace with strong licensing and rights management. Comparable to OGQ's image marketplace plus copyright enforcement positioning.
• Redbubble: Global marketplace where independent artists sell physical merchandise (apparel, stickers, phone cases). Directly comparable to OGQ's creator-merchandise 'Goods' segment.
• Freepik: Global marketplace for graphics, stock images, and design assets. Comparable creator-asset marketplace with subscription and on-demand pricing.
• Kakao Emoticon: Kakao's official emoticon/sticker marketplace for KakaoTalk. Direct Korean competitor to OGQ's sticker business with much larger native distribution via KakaoTalk.
• LINE Creators Market: Sticker and creator marketplace operated by LINE (LY Corporation) primarily serving Japan, Thailand, Taiwan and other Asian markets. Closest functional peer to OGQ, especially for digital stickers and emoticons on messaging platforms.

Broad incumbents

• Adobe Stock: Creator-asset marketplace embedded inside Adobe Creative Cloud. Overlaps with OGQ's image/sticker/audio offering but bundled into a much larger creative software platform.
• Etsy: Global marketplace for handmade, vintage, and creator-made goods. Comparable marketplace motion and creator base, though broader in category scope than OGQ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OGQ_Official
• Facebookfacebook.com/ogqcorporation
• LinkedInlinkedin.com/company/ogq-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OGQ