Great Wrap
Great Wrap is a Melbourne-based material science company that produced compostable cling wrap and pallet wrap from potato waste for B2B logistics and warehousing customers in Australia and New Zealand. The company entered voluntary administration in October 2025.
- Company typePrivate
- Founded2019
- HeadquartersSorrento, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Great Wrap firmographics
Firmographics- Name
- Great Wrap
- Legal name
- Great Wrap
- Website
- https://greatwrap.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Great Wrap is a Melbourne-based material science company that produced compostable cling wrap and pallet wrap from potato waste for B2B logistics and warehousing customers in Australia and New Zealand. The company entered voluntary administration in October 2025.
- Ownership category
- akta.pro rank
Great Wrap industry classification
Industry- Product category
- Sustainable Packaging
- NAICS
- Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB)
- akta.pro secondary industries
- Plastic Trays, Clamshells & Blister Packaging Manufacturing (IMANAEAE), Plastic Wrap & Cling Film (CRAJAGAC)
Keywords
Where Great Wrap is headquartered
LocationHeadquarters
- HQ city
- Sorrento
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Great Wrap business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Compostable Packaging Products: Sale of compostable stretch wrap and pallet wrap products to businesses, positioning as a sustainable alternative to traditional plastic packaging
Go-to-market motion1 record
Distribution channels1 record
Great Wrap product offering
Product offeringCore offering
Great Wrap manufactures and sells compostable cling wrap and industrial pallet wrap made from potato waste (potato peels). The company's products serve as sustainable alternatives to traditional petroleum-based plastic stretch films for both consumer food storage and commercial logistics/warehousing applications. Production is centered at a Tullamarine manufacturing facility with biorefinery capability to process up to 50,000 tonnes of potato waste annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Compostable Cling Wrap
- Compostable Pallet Wrap
Quantifiable outcome
- Divert 100,000 tonnes of pallet wrap from landfills
- +2 more outcomes
Companies that use Great Wrap
Customer profileSegments1 record
Ideal customer profiles1 record
Great Wrap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Great Wrap partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Opal ANZcoreDistribution partnership with Opal ANZ to sell Great Wrap's compostable plastic pallet wrap in Australia and New Zealand markets. This partnership supports Great Wrap's expansion of its sustainable packaging products into the ANZ region.
Scale indicators6 records
Great Wrap competitors and assessment
Company assessmentEmerging players
- Cruz Foam: Cruz Foam develops compostable, protective foam packaging that addresses similar sustainability goals as Great Wrap's compostable pallet wrap for logistics and shipping applications.
- Lactips: Lactips produces water-soluble, bio-based thermoplastic materials that compete with traditional plastic films, intersecting Great Wrap's bio-based compostable-film space with a different feedstock (casein).
Broad incumbents
- NatureWorks LLC: NatureWorks is the largest global producer of PLA Ingeo bioplastic resin used in compostable films and rigid packaging, supplying the broader category Great Wrap competes in.
- Danimer Scientific: Danimer produces Nodax PHA bioplastic used in compostable coatings, films, and packaging, making it a broad alternative-technology incumbent in Great Wrap's competitive set.
- Novamont: Novamont's Mater-Bi bioplastic portfolio underpins compostable bags, films, and packaging across Europe, representing the established incumbent technology stack that Great Wrap's potato-based approach seeks to differentiate from.
- Sealed Air: Sealed Air is a global incumbent in industrial protective packaging, including stretch and pallet-wrap films sold to logistics customers who also purchase compostable pallet wrap from Great Wrap.
- Bolloré (Packaging Films): Bolloré is a major European producer of industrial stretch films and pallet wraps, and represents the conventional incumbent channel against which Great Wrap's compostable pallet wrap competes for ANZ and global enterprise buyers.
Direct peers
- TIPA Corp: TIPA develops fully compostable flexible packaging films that compete head-to-head with Great Wrap in replacing conventional plastic films and wraps for food and consumer packaging.
- BioPak: BioPak produces compostable food-service and retail packaging, including wraps and bags, from bio-based materials, and is headquartered in the same ANZ region with overlapping B2B sustainability-buyer customers.
- Notpla: Notpla makes seaweed- and plant-based, home-compostable films and coatings used as plastic-replacement packaging, directly overlapping with Great Wrap's compostable-film thesis.
Market position
Customer concentration
Great Wrap social profiles
Digital presenceGreat Wrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Wrap leadership team
Management profileNumber of profiles
Profiles2 records
Great Wrap funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Wrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Wrap
What does Great Wrap do?
Great Wrap manufactures and sells compostable cling wrap and industrial pallet wrap made from potato waste (potato peels). The company's products serve as sustainable alternatives to traditional petroleum-based plastic stretch films for both consumer food storage and commercial logistics/warehousing applications. Production is centered at a Tullamarine manufacturing facility with biorefinery capability to process up to 50,000 tonnes of potato waste annually.
Is Great Wrap a public or private company?
Great Wrap is a private company. It is classified as venture growth investor backed and is currently closed.
When was Great Wrap founded?
Great Wrap was founded in 2019. It employs 1 to 10 people.
Where is Great Wrap based?
Great Wrap is headquartered in Sorrento, Australia, in the Oceania region.
How does Great Wrap make money?
One revenue line is on record: compostable Packaging Products.
Who are Great Wrap's main competitors?
Emerging players on record are Cruz Foam and Lactips. Broad incumbents are NatureWorks LLC, Danimer Scientific, Novamont, Sealed Air and Bolloré (Packaging Films). Direct peers are TIPA Corp, BioPak and Notpla.
Does Great Wrap have an API?
No public API is recorded for Great Wrap.
What industry is Great Wrap in?
Great Wrap's product category is Sustainable Packaging. Its primary akta.pro industry code is IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films), with a secondary code of IMANAEAE, Plastic Trays, Clamshells & Blister Packaging Manufacturing. Its NAICS code is 32611 and its SIC code is 3081.