What Eezee does

Eezee Pte. Ltd. is a Singapore-headquartered B2B digital procurement marketplace that connects enterprises and SMEs with suppliers of maintenance, repair and operations (MRO) and industrial supplies across five Southeast Asian markets — Singapore, Malaysia, Indonesia, the Philippines and Thailand. Founded in 2017 by Logan Tan (CEO), Jasper Yap (CTO) and Terrence Goh, the company operates country-specific storefronts (eezee.sg, eezee.com.my, eezee.co.id, eezee.ph, eezee.co.th) hosting 133,607 items from 1,997 suppliers across 630 categories, and reports a network of ~11,000 business buyers and suppliers alongside 400+ enterprise accounts that include Shell, ExxonMobil, Chevron, PSA International, SMRT, Linde Gas, Zuellig Pharma and Resorts World Sentosa. The core platform is a cloud-based marketplace with ERP PunchOut integration to Oracle and SAP, ISO 27001:2022 and Singapore SAC ISMS certification, and an Ex-Stock programme under which Eezee stocks and ships critical SKUs from its own warehouses.

Eezee monetises through three revenue streams: (i) marketplace transaction fees / take rate on buyer-supplier transactions, (ii) annual Enterprise Programme subscriptions featuring compliance rules, procurement analytics, ERP PunchOut, 30-day credit terms and free delivery for Fortune 500 customers, and (iii) Ex-Stock inventory sales with locked pricing and guaranteed availability. In February 2026 the company launched two AI procurement products — RFQBot (NLP-based RFQ automation) and ProcureFlow (an autonomous AI procurement agent positioned at procureflow.ai) — scheduled for multi-market roll-out in H1 2026. The company has raised approximately US$18.7M to date across a US$7.5M Series A led by Ayala's Active Fund (Sept 2022), a US$6.2M round led by Active Fund (Dec 2022) and a US$5M pre-Series B led by Korea Investment Partners Southeast Asia (Feb 2026), with Indonesia and Malaysia at operational profitability and group-level profitability targeted for H2 2026.

Name

Eezee

Legal name

Eezee Pte. Ltd.

Website

https://eezee.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Eezee is a Singapore-headquartered B2B digital procurement marketplace operating across five Southeast Asian markets, serving SMEs and Fortune 500 enterprises with MRO and industrial supplies through an ERP-integrated marketplace plus AI procurement automation tools (RFQBot and ProcureFlow).

Ownership category

akta.pro rank

Product category

B2B Procurement Marketplace

NAICS

Industrial Supplies Merchant Wholesalers (423840), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Industrial Supplies & MRO Marketplaces (CRAFAHAA)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• B2B procurement marketplace
• MRO industrial supplies
• Enterprise procurement automation
• ERP PunchOut integration
• AI procurement platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Marketplace Transaction Fees: Eezee operates as a marketplace connecting buyers and suppliers. The platform generates revenue through transaction fees on purchases made through the marketplace. Pre-negotiated volume pricing and exclusive stock availability are offered to customers.
2. Enterprise Programme Subscription: Enterprise customers receive dedicated features including ERP integration, compliance rules, analytics, 30-day credit terms, and free delivery. This programme targets Fortune 500 companies and large enterprises requiring sophisticated procurement solutions.
3. Ex-Stock Inventory Sales: Eezee stocks and guarantees critical MRO inventory items. Revenue generated from sale of these pre-stocked items with locked prices and guaranteed availability.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eezee operates a B2B digital marketplace that connects business buyers with verified industrial and MRO suppliers across Southeast Asia, offering 133,607 items across 630 categories. The platform enables businesses to source, compare, and purchase maintenance, repair, and operations supplies with visual track-and-trace, pre-negotiated volume pricing, and ERP system integration. Enterprise customers receive additional procurement automation, compliance controls, analytics, and credit terms through a dedicated Enterprise Programme.

Product overview

Eezee operates as a B2B procurement platform with a unified marketplace at its core, supported by modular add-on services. The core Eezee Marketplace enables businesses to source MRO and business supplies from verified suppliers across Southeast Asia. The Enterprise Programme adds compliance controls, analytics, and ERP integration capabilities. The Ex-Stock Programme provides guaranteed inventory fulfillment. Two AI-powered sub-products—ProcureFlow (AI Procurement Agent) and RFQBot—leverage automation to handle procurement workflows, with ProcureFlow positioned as the primary AI offering that scales procurement without scaling personnel, while RFQBot specifically automates request-for-quotation processing.

Differentiator

Problem solved

Functional benefit

Brands

• ProcureFlow: AI-powered procurement agent developed by Eezee that automates procurement workflows for enterprises.
• Ex-Stock

Products and services

• Eezee Marketplace Southeast Asia's largest B2B marketplace for MRO (Maintenance, Repair, and Operations) and business supplies, offering 133,607 items across 630 categories from 1,997 verified suppliers. Businesses can source, compare, purchase, and track industrial products with pre-negotiated volume pricing, visual track and trace, and best-in-class customer service.
• Enterprise Programme Dedicated enterprise programme providing compliance controls, procurement analytics, ERP PunchOut integration with Oracle and SAP, customisable procurement rules, 30-day credit terms, and free delivery for Fortune 500 and large enterprise customers managing long-tail procurement spend.
• Ex-Stock Programme Guaranteed inventory programme where Eezee stocks, packs, and ships critical MRO items directly from its warehouses with locked prices and guaranteed stock availability, reducing customer inventory risk and freeing up warehouse capacity and cashflow.
• ProcureFlow AI Procurement Agent that autonomously scales procurement operations by automating workflows including RFQ processing, supplier management, and purchase requisition generation, enabling enterprises to grow procurement capacity without adding headcount.
• RFQBot AI-powered tool that uses natural language processing to automatically interpret, process, and respond to Request for Quotation requests, eliminating manual RFQ handling for enterprise procurement teams.

Quantifiable outcome

• 90% acceleration in procurement process for customers using the platform
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• OraclecoreTechnology or IntegrationEnterprise ERP system integration. Eezee's PunchOut integration allows Oracle users to generate purchase requisitions directly from their ERP system.
• SAPcoreTechnology or IntegrationEnterprise ERP system integration. Eezee's PunchOut integration allows SAP users to generate purchase requisitions directly from their ERP system.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• EC21: EC21 is a Korea-headquartered global B2B marketplace serving buyers and suppliers across industrial, MRO, and general merchandise categories. It is a regional Asia-based B2B marketplace comparable to Eezee in go-to-market, customer profile, and category mix.
• Grainger: Grainger is a leading North American distributor of MRO supplies, serving industrial and enterprise customers with a broad catalogue, vended catalogue/PunchOut integrations, and inventory management programmes. It is the global benchmark for the MRO distribution and procurement model that Eezee is replicating across Southeast Asia.
• ThomasNet: ThomasNet is a North American B2B platform connecting industrial buyers with suppliers of MRO, OEM, and custom-manufactured products. It is a direct comparable to Eezee in serving industrial procurement teams with a multi-supplier marketplace and supplier discovery workflow.
• TradeKey: TradeKey is a global B2B marketplace focused on connecting buyers and suppliers across categories including industrial and MRO supplies, with strong presence in emerging markets. It competes with Eezee for SME and mid-market buyers sourcing MRO and industrial goods across Asia.
• Amazon Business: Amazon Business is the B2B procurement arm of Amazon offering a marketplace for MRO, office, and industrial supplies to enterprises. It is the most direct global competitor to Eezee's B2B MRO marketplace, with overlapping target customers, catalogue breadth, and self-serve plus enterprise procurement motion.
• MSC Industrial: MSC Industrial is a large US-based distributor of metalworking and MRO supplies to industrial customers, with deep catalogue, vending/inventory solutions, and e-commerce procurement tooling. Its direct sales plus digital procurement model closely parallels Eezee's master merchant and Ex-Stock approach.

Emerging players

• Procurify: Procurify is a mid-market spend management and procurement platform offering purchase order, approval workflow, and supplier management tools. It is an emerging player with partial overlap to Eezee's enterprise procurement workflow ambitions, particularly for companies that want lighter-weight spend controls.

Broad incumbents

• Coupa Software: Coupa is a cloud-based business spend management platform covering procurement, invoicing, and expense management for large enterprises. It is a broad incumbent in the procurement software category where Eezee's ProcureFlow and RFQBot AI tools are positioning, and competes for enterprise procurement budget.
• SAP Ariba: SAP Ariba is a leading enterprise procurement and supplier network platform, integrated with SAP ERP and serving large enterprises with sourcing, procurement, and supply chain workflows. It is a broad incumbent that competes with Eezee's enterprise procurement motion and is one of the ERP vendors Eezee integrates with via PunchOut.
• Alibaba (1688.com): Alibaba's 1688.com is a massive China-based B2B wholesale marketplace spanning industrial supplies, MRO, and general merchandise. It competes with Eezee in the long-tail B2B procurement category and represents a cross-border incumbent that suppliers and buyers in Southeast Asia already use as an alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eezee_sg
• Facebookfacebook.com/eezee.sg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eezee