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Aalto

Full company profile

uuid0000yhb

Namestring
Aalto
Legal namestring
Aalto
Websiteurl
aalto.com
Company typeenum
Private
Founded yearint
2023
Descriptiontext

Aalto operates an online real estate marketplace that enables homeowners to buy and sell residential properties directly, bypassing traditional real estate agents. The company's core product is a self-serve web platform that connects sellers and buyers, reducing transaction friction and commission costs relative to the conventional brokerage model. Revenue is generated through transaction fees applied to completed property sales, making revenue directly proportional to marketplace GMV rather than subscription or listing fees.

The company is headquartered in San Francisco, operates with an 11–50 employee team, and is led by founder and CEO Nick Narodny. Aalto employs a product-led growth approach, emphasizing direct consumer adoption rather than a sales-driven enterprise GTM. The platform is positioned within the broader proptech category, targeting individual homeowners and buyers rather than institutional or commercial real estate clients.

Aalto has raised approximately $17.3M in venture funding, including a $13M Series A in August 2021 led by Sequoia Capital with participation from Background Capital, Defy.vc, and Maple VC, at a reported pre-money valuation of $45M. The marketplace launched publicly in April 2023. Key open questions include current GMV, active user counts, and the breadth of geographic coverage, none of which are disclosed in the available sources.

Short descriptiontext

Aalto operates an online residential real estate marketplace that enables homeowners to buy and sell properties directly without traditional agents. The San Francisco-based, venture-backed company uses a self-serve, product-led web platform and earns revenue via transaction fees on completed sales.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online real estate marketplace, direct home selling, residential property transactions, for sale by owner platform, real estate technology
Industry2 codes
1Real Estate Buyer Representation
CodeFSAEAJAGPrimaryYes
2Residential Investment Property Brokerage (SFR/Small Multifamily)
CodeBPAJAAAEPrimaryNo
NAICS code1 code
  • Offices of Real Estate Agents and Brokers5312
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Online Real Estate Marketplace
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Transaction Fees
TypeTransaction Fee
Description

Generates revenue through transaction fees charged on completed property sales between homeowners and buyers on the platform

webrazzi.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Aalto operates an online real estate marketplace that enables homeowners to list residential properties directly and sell to buyers without engaging traditional real estate agents. The platform facilitates direct transactions between sellers and buyers through a self-serve web interface, and Aalto generates revenue through transaction fees on completed property sales.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Aalto operates as a single-product online real estate marketplace that enables homeowners to list properties and sell directly to buyers. The platform facilitates the complete transaction process between sellers and buyers and generates revenue through transaction fees.

Product and service1 record
1Aalto Online Real Estate Marketplace
CategoryOnline Real Estate Marketplace
Description

An online marketplace that enables homeowners to list and sell residential properties directly to buyers, facilitating direct seller-to-buyer transactions through a self-serve digital platform. Revenue is generated through transaction fees on completed sales.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Competitive moat2 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors4 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Aalto

Online Real Estate Marketplaceaalto.com

Aalto operates an online residential real estate marketplace that enables homeowners to buy and sell properties directly without traditional agents. The San Francisco-based, venture-backed company uses a self-serve, product-led web platform and earns revenue via transaction fees on completed sales.

What Aalto does

Aalto operates an online real estate marketplace that enables homeowners to buy and sell residential properties directly, bypassing traditional real estate agents. The company's core product is a self-serve web platform that connects sellers and buyers, reducing transaction friction and commission costs relative to the conventional brokerage model. Revenue is generated through transaction fees applied to completed property sales, making revenue directly proportional to marketplace GMV rather than subscription or listing fees.

The company is headquartered in San Francisco, operates with an 11–50 employee team, and is led by founder and CEO Nick Narodny. Aalto employs a product-led growth approach, emphasizing direct consumer adoption rather than a sales-driven enterprise GTM. The platform is positioned within the broader proptech category, targeting individual homeowners and buyers rather than institutional or commercial real estate clients.

Aalto has raised approximately $17.3M in venture funding, including a $13M Series A in August 2021 led by Sequoia Capital with participation from Background Capital, Defy.vc, and Maple VC, at a reported pre-money valuation of $45M. The marketplace launched publicly in April 2023. Key open questions include current GMV, active user counts, and the breadth of geographic coverage, none of which are disclosed in the available sources.

Aalto firmographics

Firmographics
Name
Aalto
Legal name
Aalto
Website
https://aalto.com
Company type
Private
Founded year
2023
Operating status
Operating
Headcount range
11–50 employees
Short description
Aalto operates an online residential real estate marketplace that enables homeowners to buy and sell properties directly without traditional agents. The San Francisco-based, venture-backed company uses a self-serve, product-led web platform and earns revenue via transaction fees on completed sales.
Ownership category
akta.pro rank

Aalto industry classification

Industry
Product category
Online Real Estate Marketplace
NAICS
Offices of Real Estate Agents and Brokers (5312)
SIC
Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry
Real Estate Buyer Representation (FSAEAJAG)
akta.pro secondary industry
Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

  • Online real estate marketplace
  • Direct home selling
  • Residential property transactions
  • For sale by owner platform
  • Real estate technology

Where Aalto is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Aalto business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

  1. Transaction Fees: Generates revenue through transaction fees charged on completed property sales between homeowners and buyers on the platform

Go-to-market motion1 record

Distribution channels1 record

Aalto product offering

Product offering

Core offering

Aalto operates an online real estate marketplace that enables homeowners to list residential properties directly and sell to buyers without engaging traditional real estate agents. The platform facilitates direct transactions between sellers and buyers through a self-serve web interface, and Aalto generates revenue through transaction fees on completed property sales.

Product overview

Aalto operates as a single-product online real estate marketplace that enables homeowners to list properties and sell directly to buyers. The platform facilitates the complete transaction process between sellers and buyers and generates revenue through transaction fees.

Differentiator

Problem solved

Functional benefit

Products and services

  • Aalto Online Real Estate Marketplace An online marketplace that enables homeowners to list and sell residential properties directly to buyers, facilitating direct seller-to-buyer transactions through a self-serve digital platform. Revenue is generated through transaction fees on completed sales.

Companies that use Aalto

Customer profile

Segments1 record

Ideal customer profiles1 record

Aalto technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Aalto partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Aalto competitors and assessment

Company assessment

Market position

Competitive moat2 records

Customer concentration

Aalto social profiles

Digital presence

Aalto financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aalto leadership team

Management profile

Number of profiles

Profiles1 record

Aalto funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aalto M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aalto

What does Aalto do?

Aalto operates an online real estate marketplace that enables homeowners to list residential properties directly and sell to buyers without engaging traditional real estate agents. The platform facilitates direct transactions between sellers and buyers through a self-serve web interface, and Aalto generates revenue through transaction fees on completed property sales.

Is Aalto a public or private company?

Aalto is a private company. It is classified as venture growth investor backed and is currently operating.

When was Aalto founded?

Aalto was founded in 2023. It employs 11 to 50 people.

Where is Aalto based?

Aalto is headquartered in San Francisco, United States, in the North America region.

How does Aalto make money?

One revenue line is on record: transaction Fees.

Does Aalto have an API?

No public API is recorded for Aalto.

What industry is Aalto in?

Aalto's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAG, Real Estate Buyer Representation, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.

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Live signals
Mobile World LiveTelkomsel taps Aalto for Zephyr demos in 2027Telkomsel, Indonesia's largest mobile operator, has selected Airbus HAPS subsidiary Aalto to deliver rural connectivity using solar-powered Zephyr aircraft, with demonstration flights targeted for 2027 and full commercial services planned from 2028. The two parties signed a framework agreement covering commercial, technical, and regulatory cooperation, including integration with existing ground network infrastructure. The partnership builds on a 2024 deal with Mitratel, a tower company owned by Telkom Indonesia (Telkomsel's parent), to explore Zephyr's stratospheric capabilities for addressing coverage challenges in the country.Startupfrequency2026 Best Internet StartupsA comprehensive list highlights 527 startups focused on various internet-based solutions across sectors, including e-commerce, finance, and health technology. Some notable entries include Aalto, which connects home buyers and sellers, and Aquiline Drones, which offers UAV solutions for commercial use. The data reflects a growing trend in tech-enabled marketplaces and innovative service platforms.Business InsiderShe bought a house without using a realtor. Did you?Diem Nguyen bought a $1.6 million home in the San Francisco Bay Area without a realtor, using Aalto's platform. She received $24,000 in cash back, and about 88% of buyers this year used a realtor. Class-action lawsuits against real-estate organizations could alter agent compensation.AIM GroupReal estate startup Aalto.com raises $13MU.S.-based real estate marketplace Aalto.com has raised $13 million in a Series A funding round. The investment was led by Sequoia Capital, with participation from Background Capital, Defy Partners, Maple VC, and Greg Waldorf. This financing supports the company's growth as a property marketplace.TechCrunchSequoia leads $13M investment in Aalto, an online marketplace that lets homeowners sell directly to buyersAalto, a private online marketplace connecting homeowners directly to buyers without MLS listings, announced a $13 million Series A round led by Sequoia Capital, with participation from Capital, Defy Partners, Maple VC and Greg Waldorf. The round brings total funding to $17.3 million since 2018, with over 30,000 buyers and more than two dozen homes sold. The company plans to expand beyond the Bay Area.WebrazziEv sahipleri ile alıcıları buluşturan Aalto, 13 milyon dolar yatırım aldıUS-based real estate marketplace Aalto secured $13 million in Series A funding led by Sequoia Capital, bringing its total investment to $17.3 million. The company, which launched in April and operates a platform connecting home sellers directly with buyers, has facilitated over 24 sales from more than 85 listings.