What TiPJAR® does

TiPJAR® (legal entity Pocket Change Pioneers Ltd., headquartered at 124 City Road, London) is a UK-based vertical SaaS platform that enables hospitality operators to collect, manage, and distribute cashless tips and service charges to workers in a manner compliant with the UK Employment (Allocation of Tips) Act 2023 and HMRC PAYE Tronc rules. The platform was founded in 2019 by James Brown (now CEO of Prezzo) while he was at BrewDog, alongside co-founders Ben Thomas (CEO) and Paul Stancer (CTO, ex-WorldRemit). TiPJAR serves more than 5,000 hospitality sites across the UK — including named enterprise and mid-market customers such as Honest Burgers, BrewDog, The Alchemist, Parogon Pub Group, and Wells & Co — supporting over 75,000 tipped workers and processing £130M+ in annual tips.

The product is built on Stripe payment infrastructure with an open, system-agnostic API. The core SaaS is Digital Tipping (QR-code and web-based tip collection) offered at two subscription tiers: Team at £0.99/day plus a £99 setup fee for single-venue operators, and Team+ at £1.99/day for multi-site operators with rota/payroll integrations, an account manager, and API credentials. Modular add-ons include Tap To Tip™ (a contactless countertop hardware device at £0.50/day), Supertronc™ (a PAYE Tronc payroll service at £100/month operated via wholly-owned subsidiary TJ SuperTronc Ltd), TiPJAR Connect™ (integrations with ~20 POS, rota, and payroll partners including Zupa, Preoday, and Deliverect), and TiPJAR Labs™ (API rails for embedding tipping in third-party applications). Card transactions carry a 4% TiPJAR fee passed to the tipping customer (98.7% opt-in), while open-banking tipping runs at 0.2% processing — a notably lower-cost rail.

TiPJAR's go-to-market is sales-led for multi-site operators (with a 'Book A Demo' CTA, assigned account managers, and custom onboarding) and self-serve for single-venue businesses. In March 2026 the company closed a £4.5M growth capital round led by YFM Equity Partners to fund UK consolidation and international expansion into the US, Ireland, France, and Germany. The leadership team and advisory bench carry hospitality and fintech pedigree, including Monzo co-founder Gary Dolman and former Access Hospitality leader Henry Seddon.

Name

TiPJAR®

Legal name

Pocket Change Pioneers Ltd.

Website

https://wearetipjar.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TiPJAR® is a UK-based vertical SaaS platform that helps hospitality operators collect, distribute, and report on cashless tips and Tronc-compliant service charges, serving 5,000+ UK venues and 75,000+ workers with Stripe-backed digital tipping, Tap To Tip hardware, and PAYE Tronc payroll.

Ownership category

akta.pro rank

Product category

Hospitality Fintech Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)

akta.pro secondary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

Keywords

• Hospitality tipping software
• Digital tipping platform
• Tronc distribution system
• Contactless tipping device
• Cashless gratuity management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. SaaS Subscription - Team Plan: Smaller single-venue businesses pay a daily subscription fee of £0.99/day plus a £99 setup fee. Includes team tip distribution and manual hours processing.
2. SaaS Subscription - Team+ Plan: Multi-site operators pay £1.99/day subscription. Includes all Team features plus rota/CSV integrations, payroll integrations, feedback modules, account manager, direct tipping functionality, and API credentials. Enables Supertronc and Tap To Tip add-ons.
3. Tap To Tip Device Add-on: Hardware/software add-on at £0.50/day for contactless tip collection. Requires Team+ subscription. Transaction processing fees (2%+3p per transaction for V2 devices, 5%+5p for V1) are paid by the customer tipping.
4. Supertronc Add-on: Monthly fee of £100/month for collecting tips/service charges through existing card machines. Requires Team+ subscription. Processing fees from the operator's supplier apply; TiPJAR does not add additional fees on top for these transactions.
5. Transaction/Processing Fees (Customer-Paid): TiPJAR charges a 4% fee on card transactions, which is passed to customers who choose to cover the tipper's fees. Open banking transactions carry only 0.2% processing cost. For Supertronc, TiPJAR currently adds no fee — only the supplier's processing fees apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

TiPJAR is a SaaS platform that enables hospitality operators to collect, distribute, and manage digital tips and service charges across staff teams. The core Digital Tipping product (QR-code and web-based tipping for small venues) is extended via Tap To Tip™ contactless hardware for bars and pubs, SUPERTRONC™ for enterprise tronc/service-charge distribution with PAYE payroll, TiPJAR Connect™ for POS/payroll/rota integrations, and TiPJAR Labs™ API rails for embedding tipping in third-party applications. The platform is fully compliant with the UK Employment (Allocation of Tips) Act 2024 and HMRC tronc requirements.

Product overview

TiPJAR® is a UK-based digital tipping and tip management platform built for the hospitality industry. The core platform consists of Digital Tipping (QR code and web-based tipping for small venues) with modular add-ons including Tap To Tip™ (contactless hardware device), SUPERTRONC™ (enterprise tip pool and Tronc payroll management), TiPJAR Connect™ (POS and payroll integrations), and TiPJAR Labs™ (API for embedding tipping into third-party apps). The platform is system-agnostic with an open API architecture. TiPJAR also offers companion financial wellbeing tools for both operators and employees. The company processes over £130 million in tips annually across more than 5,000 hospitality sites, supporting approximately 75,000 workers.

Differentiator

Problem solved

Functional benefit

Brands

• SUPERTRONC™: A product enabling distribution of tips, gratuities and voluntary service charges collected by operators to employees in accordance with Tronc legislation. Includes PAYE payroll scheme operated by TJ SuperTronc Ltd.
• TAP TO TIP™
• TiPJAR Connect™
• TiPJAR Labs™

Products and services

• Digital Tipping Digital Tipping enables small venues and takeaways to collect tips via QR codes and digital links, allowing customers to tip using Apple Pay, Google Pay, or credit cards directly to staff members and distribute them across the team based on hours worked. It is the entry-level offering for single-venue UK hospitality businesses on the £0.99/day Team tier.
• Tap To Tip™ Tap To Tip™ is the world's first dedicated contactless tip collection hardware device for hospitality. It accepts Google Pay, Apple Pay, and contactless cards, sits on bar or countertops for high-volume wet-led environments, and routes tips directly to the team's TiPJAR wallet without going through the operator. Available as a £0.50/day add-on to the Team+ tier.
• SUPERTRONC™ SUPERTRONC™ is a comprehensive tip and service-charge distribution solution for multi-site hospitality operators. It collects tips and voluntary service charges through existing card machines and distributes them fairly to staff via PAYE tronc payroll integration, ensuring compliance with UK Tronc legislation and the Employment (Allocation of Tips) Act. The payroll scheme is operated by subsidiary TJ SuperTronc Ltd, offering NIC savings and up to six years of NI rebates via The Tronc Advisor.
• TiPJAR Connect™ TiPJAR Connect™ is a plug-and-play integration solution that connects TiPJAR's tipping platform with existing POS systems, payroll providers, and scheduling/rota tools in hospitality businesses. It enables automated hours-based tip allocation via rota or CSV feeds and is included in the Team+ subscription.
• TiPJAR Labs™ TiPJAR Labs™ provides API rails for tipping functionality that can be embedded into third-party applications, enabling developers and hospitality technology providers to integrate cashless tipping capabilities into their own apps and platforms.

Quantifiable outcome

• 30.5% improvement in employee retention at Honest Burgers
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is TiPJAR's payment processing partner, handling all card payments (credit card, Apple Pay, Google Pay). Stripe stores card details — TiPJAR never holds card information directly. Stripe's security standards are referenced in TiPJAR's customer-facing FAQ.
• TJ SuperTronc LtdcoreStrategic or Co-development PartnerTJ SuperTronc Ltd (company no. 13843425) is a related entity that operates the PAYE Tronc payroll scheme for Supertronc as Troncmaster in accordance with HMRC requirements. It handles tax withholding and NIC contributions before distributing tips to staff.
• POS and Rota Integration Partners (Zupa, Preoday, Deliverect, and others)coreTechnology or IntegrationTiPJAR integrates with a range of POS systems, scheduling tools, and payroll platforms. The website shows logos for approximately 20 integration partners including Zupa, Preoday, Deliverect, and others. The system-agnostic open API platform enables tip collection from any device or format.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiphaus: UK-based digital tipping platform focused on hospitality businesses with similar tip distribution and tronc functionality. Direct competitor to TiPJAR's core offering in the UK market.

Broad incumbents

• Toast: Large US-based hospitality tech platform offering POS, payroll, and team management — includes built-in tipping functionality. Represents the type of broad incumbent that could bundle competing tipping features.
• Square (Block): Major payment processor with integrated tipping functionality for hospitality and service businesses. Competes indirectly through POS and payment infrastructure that includes tip management.
• SumUp: European payment solutions provider serving SMBs including hospitality operators, with built-in tipping capabilities on its card readers. Operates across TiPJAR's target European expansion markets.
• Lightspeed Commerce: Hospitality POS platform with integrated payments, payroll, and tip management features. Targets similar multi-site hospitality operators as TiPJAR's Team+ tier.
• Zettle by PayPal: PayPal-owned payment platform with tipping features on its card readers, serving SMBs across Europe including hospitality. Competes with TiPJAR at the small-venue end of the market.
• Access Hospitality: UK's largest hospitality software provider (per advisor Henry Seddon's background), offering POS, reservations, stock, and HR solutions. Could embed tipping functionality into its broader hospitality suite.

Others

• Stripe: TiPJAR's payment processing partner and infrastructure provider. While not a direct competitor, Stripe's Connect platform could enable competitors or operators to build comparable tipping solutions on top of shared infrastructure.

Emerging players

• Wagestream: UK-based financial wellbeing platform for hourly workers, including hospitality staff. Adjacent in addressing hospitality worker financial needs, with potential overlap in earned wage access and tip access features.
• Goodtips: Digital tipping solution focused on hospitality and service businesses with contactless tip collection and distribution. A smaller, emerging competitor in the UK and European digital tipping market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tipjar_tweets
• Facebookfacebook.com/wearetipjar
• Instagraminstagram.com/wearetipjar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TiPJAR®