Vivid Machines
Vivid Machines is a Toronto-based AgriTech company that builds AI-powered multispectral camera systems mounted on farm equipment to deliver real-time fruit counting, disease detection, and yield forecasting for commercial orchards and vineyards across North America, South America, Europe, and Oceania.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vivid Machines does
Vivid Machines is a Toronto-based agricultural technology company founded in late 2020 by Jenny Lemieux (CEO) and Jonathan Binas (CTO), both alumni of the Entrepreneur First program. The company builds AI-powered computer vision systems that mount onto existing farm equipment (tractors, ATVs, sprayers) to capture real-time, plant-level data in commercial orchards and vineyards. Its flagship product, the Vivid XV System (with iterative versions Vivid XV3 and Vivid XV4), combines ruggedized multispectral hardware capturing visible and near-infrared bands with onboard processing and a cloud-based software platform that delivers automated fruit counting, fruit sizing, disease detection, canopy health monitoring, and yield forecasting at operating speeds of 7-10 mph and accuracy levels reported above 90%.
The company operates a hybrid hardware-plus-software business model. Growers purchase the Vivid XV camera system and pay ongoing software subscriptions for the cloud dashboard, mobile app, and analytics services including yield prediction reports, task maps for crew deployment, and variable-rate spraying guidance. Pricing is quote-based and not publicly disclosed; the company has filed an SEC Form D for a US exempt offering with a $25,000 minimum investment threshold, suggesting enterprise-scale deal sizes. Vivid Machines sells primarily through direct enterprise field sales and inside sales motions, with no disclosed channel partner network, and has an e-commerce storefront for smaller purchases. The customer base spans commercial fruit producers, packhouses, and marketers across North America (USA, Canada), South America (Argentina, Peru), Europe (Spain), and Oceania (Australia, New Zealand). Key named customers include Algoma Orchards, Beak & Skiff, Okanagan Orchard, Niagara Fresh Fruit, Chudleigh's, and Penn State University, with research partnerships also extending to Cornell University and Washington State University.
Vivid Machines firmographics
Firmographics- Name
- Vivid Machines
- Legal name
- Vivid Machines Inc.
- Website
- https://vivid-machines.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vivid Machines is a Toronto-based AgriTech company that builds AI-powered multispectral camera systems mounted on farm equipment to deliver real-time fruit counting, disease detection, and yield forecasting for commercial orchards and vineyards across North America, South America, Europe, and Oceania.
- Ownership category
- akta.pro rank
Vivid Machines industry classification
Industry- Product category
- Precision Agriculture Technology
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823), Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion) (AFAAAGAG)
- akta.pro secondary industries
- Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Drone/UAV Data Capture & Processing Software (AFAAAFAH)
Keywords
Where Vivid Machines is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vivid Machines business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Vivid XV System): Sale of the Vivid XV camera hardware system that mounts to farm equipment. The system includes high-speed optics, multispectral cameras, processing module, and wireless connectivity components. One-time hardware purchase with ongoing software support.
- Software Subscription: Ongoing software subscriptions for data access, real-time insights, cloud dashboard, yield prediction reports, and historical data tracking. Includes mobile app access and remote customer support.
- Yield Prediction and Analytics Services: Advanced analytics including Yield Prediction reports beginning at ~35mm fruit stage, fruit growth rate modeling, and crop load forecasting for sales planning and insurance purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Enterprise fruit producers - custom pricing based on operation scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Vivid Machines product offering
Product offeringCore offering
Vivid Machines develops and sells the Vivid XV System, an AI-powered computer vision camera that mounts to existing farm equipment (tractors, ATVs, sprayers) and captures real-time, plant-level data in orchards and vineyards. The system combines multispectral imaging hardware with onboard AI processing to deliver automated fruit counting, fruit sizing, disease detection, yield forecasting, and precision spraying guidance. The offering is bundled as a hardware purchase with an ongoing software subscription for cloud dashboard access, mobile task maps, and analytics.
Product overview
Vivid Machines offers a single unified product line: the Vivid XV System (also referred to as Vivid X Vision System, Vivid XV3, and Vivid XV4), which is an AI-powered computer vision camera system for precision agriculture in fruit production. The system consists of hardware (a rugged camera with multispectral sensors that mounts to farm equipment) and software (cloud dashboard, mobile app for real-time data access, and AI models for fruit counting, disease detection, and yield prediction). The core Vivid XV System serves orchards (apples, pears, cherries) and has been expanded (as Vivid XV3) to vineyards for disease detection and cluster counting. The company also provides Vision Miles™ (yield forecasting model), BETA Fruit Growth Rate Model (yield prediction), and Task Maps (crew management tools) as integrated software features within their platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Vivid XV Vision System (Vivid X / Vivid XV3 / Vivid XV4) An AI-powered computer vision camera system that mounts to existing farm equipment (tractors, ATVs, sprayers) and captures real-time, plant-level data for crop load management, yield forecasting, disease detection, and precision spraying. Features high-speed optics operating up to 7-10 mph, multispectral cameras capturing visible and near-infrared bands, high-precision positioning, wireless connectivity, automatic data upload, and onboard real-time predictions. Sold to commercial fruit producers growing apples, grapes, pears, and cherries in orchards and vineyards globally.
Quantifiable outcome
- 90%+ yield prediction accuracy at block and tree level
- +6 more outcomes
Companies that use Vivid Machines
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Vivid Machines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Vivid Machines partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Scale AIcoreScale AI led Canada's third consecutive delegation to VivaTech 2026 in Paris with over 100 Canadian organizations. Vivid Machines participated as part of this delegation showcasing Canadian AI capabilities in agriculture. Mission deepened ties with Germany, France, England, and other nations.
- CohereminorCohere served as the official AI partner for Scale AI's VivaTech 2026 mission. Cohere is a Canadian AI company providing enterprise-grade AI solutions.
- Washington State UniversitycoreResearch collaboration with Washington State University, recognized as leading experts in grapevine leafroll disease (GVLD) research. Partnership advancing AI models for vineyard disease detection and canopy health monitoring.
- Cornell UniversitycoreCollaboration with Cornell University, globally recognized for innovation in disease detection and plant pathology. Partnership developing vineyard health technology and expanding disease detection models.
- Penn State UniversitycoreOngoing research partnership with Penn State University for variable-rate spraying technology. Dr. Long He, ag engineering professor, demonstrated technology at Fruit Research and Extension Center field day. Research showed 17% spray reduction using fruit count task maps.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Vivid Machines competitors and assessment
Company assessmentBroad incumbents
- Climate FieldView (Bayer): Climate FieldView is Bayer's broad digital agriculture platform offering field-level data, imagery, and analytics to growers worldwide — a much larger incumbent that competes for precision agriculture software spend that Vivid also targets.
- Prospera (Valmont Industries): Prospera, now part of Valmont, builds AI and computer vision for agriculture, originally focused on greenhouse and irrigation analytics — an incumbent in computer vision agriculture adjacent to Vivid's specialty crop vision offering.
- Trimble Agriculture: Trimble Agriculture provides GPS guidance, variable rate application, and farm management software globally — a broad incumbent in precision agriculture whose variable-rate and farm-management offerings overlap with Vivid's spraying and crop-load workflows.
- Blue River Technology: Blue River Technology (acquired by John Deere) builds computer vision and machine learning for agriculture, including See & Spray precision spraying technology — a broader incumbent in AI-driven farm equipment that overlaps with Vivid's variable-rate spraying value proposition.
Direct peers
- Tule Technologies: Tule Technologies delivers field-deployed sensors and computer-vision analytics for precision irrigation, canopy, and yield monitoring in specialty crops — comparable to Vivid in targeting high-value fruit growers with real-time plant-level data.
- Sentera: Sentera provides agricultural imaging, sensor, and analytics products including drone- and ground-based cameras for crop scouting and stand assessment — an adjacent computer vision competitor serving overlapping precision agriculture customers.
- Bloomfield Robotics: Bloomfield Robotics builds AI-powered computer vision systems mounted on farm equipment to monitor vine and tree health, yield, and disease for vineyards and orchards — a near-direct competitor to Vivid's Vivid XV platform with overlapping specialty crop focus and hardware-plus-software model.
- Ceres Imaging: Ceres Imaging provides aerial multispectral imaging and analytics for specialty crops including vineyards and orchards, offering plant-level health, vigor, and irrigation insights that overlap with Vivid's fruit-counting, disease-detection, and yield-forecasting use cases.
Emerging players
- Aigen: Aigen builds solar-powered agricultural robots with onboard computer vision for weeding and crop analytics in specialty crops — an emerging AI-robotics player whose vision-and-data stack in the field parallels Vivid's approach to plant-level crop intelligence.
- Agremo: Agremo offers AI-driven aerial imagery analytics for crop scouting, yield estimation, and plant counting in specialty crops — a more specialized emerging player competing in some of the same plant-level analytics use cases as Vivid, particularly from a drone-based delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vivid Machines social profiles
Digital presenceVivid Machines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivid Machines leadership team
Management profileNumber of profiles
Profiles2 records
Vivid Machines funding detail
Funding detailFunding overview
Funding rounds8 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivid Machines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivid Machines
What does Vivid Machines do?
Vivid Machines develops and sells the Vivid XV System, an AI-powered computer vision camera that mounts to existing farm equipment (tractors, ATVs, sprayers) and captures real-time, plant-level data in orchards and vineyards. The system combines multispectral imaging hardware with onboard AI processing to deliver automated fruit counting, fruit sizing, disease detection, yield forecasting, and precision spraying guidance. The offering is bundled as a hardware purchase with an ongoing software subscription for cloud dashboard access, mobile task maps, and analytics.
Is Vivid Machines a public or private company?
Vivid Machines is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vivid Machines founded?
Vivid Machines was founded in 2020. It employs 11 to 50 people.
Where is Vivid Machines based?
Vivid Machines is headquartered in Toronto, Canada, in the North America region.
How does Vivid Machines make money?
Three revenue lines are on record. Hardware Sales (Vivid XV System) is the primary driver. The others are software Subscription and yield Prediction and Analytics Services.
Who are Vivid Machines's main competitors?
Broad incumbents on record are Climate FieldView (Bayer), Prospera (Valmont Industries), Trimble Agriculture and Blue River Technology. Direct peers are Tule Technologies, Sentera, Bloomfield Robotics and Ceres Imaging. Emerging players are Aigen and Agremo.
Does Vivid Machines have an API?
No public API is recorded for Vivid Machines.
What industry is Vivid Machines in?
Vivid Machines's product category is Precision Agriculture Technology. Its primary akta.pro industry code is AFAAAGAG, Robot Perception & Sensing for Agriculture (Computer vision, LiDAR, multispectral, sensor fusion), with a secondary code of AFAGALAI, Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts). Its NAICS code is 333111 and its SIC code is 3523.