Sistema Asia Capital
Sistema Asia Capital is the proprietary venture investment vehicle of Russian conglomerate Sistema PJSFC, deploying early to mid-stage growth capital into technology startups across India and Southeast Asia, with a portfolio spanning fintech, digital health, SaaS, consumer brands, and AI.
- Company typePrivate
- Founded1993
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sistema Asia Capital does
Sistema Asia Capital is a private equity firm (legal entity: Sistema Asia Capital Pte Ltd) headquartered in Singapore, operating as the proprietary venture investment vehicle of Russian conglomerate Sistema PJSFC (LSE-listed). The firm invests in early to mid-stage technology startups across India and Southeast Asia, with operations led from New Delhi by Managing Partner Andrey Terebenin and investment advisors including Sumit Jain and Dhruv Kapoor. The firm maintains a headcount of 1-10 employees and is privately held with no public stock listing of its own.
The firm invests across two stated themes: Customer Tech (specialized eCommerce, travel and transportation platforms, fintech, digital health, EdTech, new-age media, and online consumer brands) and Enterprise Tech (global enterprise applications leveraging frugal innovation, SaaS, AI/VR/Big Data with specific use cases, and Industrial IoT). Its disclosed portfolio of 10 companies includes Qwikcilver (gift card platform, exited), Seclore (enterprise data security), Licious (online meat brand), Subtra (enterprise subscription management), LendingKart (digital SME lending), Netmeds (online pharmacy, exited), HealthifyMe (digital health), Faasos (cloud kitchen), Kissht (consumer EMI lending), and Uniphore (conversational AI). Investments span Series B and Series C rounds between 2016 and 2019.
The firm's revenue model is not publicly disclosed, and no AUM, fund size, management fee structure, or carried interest terms appear in the source data. Deal sourcing relies on a corporate website with a direct proposal submission portal, supplemented by LinkedIn, Twitter, and Facebook presence, plus direct outreach within the India/SE Asia startup ecosystem. The entity does not publish pricing, customer count, or revenue figures, and its ownership is fully attributable to parent Sistema PJSFC with no disclosed third-party LPs or co-investors.
Sistema Asia Capital firmographics
Firmographics- Name
- Sistema Asia Capital
- Legal name
- Sistema Asia Capital Pte Ltd
- Website
- https://sistemaasiacapital.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sistema Asia Capital is the proprietary venture investment vehicle of Russian conglomerate Sistema PJSFC, deploying early to mid-stage growth capital into technology startups across India and Southeast Asia, with a portfolio spanning fintech, digital health, SaaS, consumer brands, and AI.
- Ownership category
- akta.pro rank
Sistema Asia Capital industry classification
Industry- Product category
- Private Equity / Venture Capital
- NAICS
- Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Business Services (B2B) Growth Equity (FSANACAD)
Keywords
Where Sistema Asia Capital is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Sistema Asia Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Distribution channels1 record
Marketing channels5 records
Sistema Asia Capital product offering
Product offeringCore offering
Sistema Asia Capital is a private equity firm initiated by Russian conglomerate Sistema that invests in India and South-East Asia's emerging startup ecosystem. The firm provides growth capital and strategic support to early to mid-stage technology-driven businesses across two themes: Customer Tech (eCommerce, travel, fintech, digital health, EdTech, online consumer brands) and Enterprise Tech (SaaS, AI/VR/Big Data, IoT, global enterprise applications leveraging frugal innovation).
Product overview
Sistema Asia Capital is a Private Equity firm that invests in India and South-East Asia's emerging startup ecosystem. The firm focuses on technology-driven businesses across two broad investment themes: Customer Tech (specialized eCommerce, Travel & Transportation platforms, Fintech and Digital Health, EdTech and New Age media/content businesses, Online consumer brands) and Enterprise Tech (Global enterprise applications leveraging frugal innovation, SAAS businesses, AI, VR and Big Data with specific use cases, Industrial Internet of Things). The firm does not offer a standalone product; rather, it provides capital and strategic support to its portfolio companies including Qwikcilver, Seclore, Licious, Subtra, LendingKart, Netmeds, HealthifyMe, Faasos, Kissht, and Uniphore.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Tech Investments
- Enterprise Tech Investments
Companies that use Sistema Asia Capital
Customer profileSegments1 record
Ideal customer profiles1 record
Sistema Asia Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sistema Asia Capital partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Sistema Asia Capital competitors and assessment
Company assessmentDirect peers
- Kalaari Capital: India-focused early-to-growth-stage venture capital firm investing across consumer internet, enterprise tech, and deep-tech — directly comparable in stage, geography, and theme coverage to Sistema Asia Capital.
- Nexus Venture Partners: US-India venture firm investing across seed, early, and growth stages in consumer, enterprise SaaS, and fintech — overlapping with Sistema Asia Capital's India focus and Customer/Enterprise Tech thesis.
- Jungle Ventures: Singapore-headquartered early-to-growth-stage VC investing across SE Asia and India — directly comparable geography and stage with Sistema Asia Capital.
- Vertex Ventures: Singapore-based global VC network with a dedicated SE Asia/India fund — comparable in geography, stage, and cross-border orientation to Sistema Asia Capital.
- SAIF Partners: Asia-focused growth equity firm investing across India and China in consumer and enterprise tech — overlapping stage and Customer/Enterprise Tech orientation with Sistema Asia Capital.
- Chiratae Ventures (formerly IDG Ventures India): India-focused VC investing across consumer tech, enterprise SaaS, and fintech from seed to growth — directly comparable stage and thematic overlap with Sistema Asia Capital's India book.
- Wavemaker Partners: US/SE Asia early-to-growth-stage VC with strong India and Singapore presence — comparable in geography and stage, particularly in enterprise SaaS and consumer tech.
Broad incumbents
- Sequoia Capital India: India/SE Asia arm of Sequoia Capital, a much larger incumbent investing across seed-to-growth stages — overlaps with Sistema Asia Capital on Series B/C consumer and enterprise tech in India.
- Accel (India/SE Asia): Global VC with deep India/SE Asia franchises investing across consumer and enterprise tech — a broader incumbent competitor for early-to-growth-stage deals in Sistema Asia Capital's geographies.
- Lightspeed India Partners: India-focused arm of Lightspeed Venture Partners investing across enterprise, consumer, and fintech — comparable in stage and Indian tech orientation, with deeper global LP base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Sistema Asia Capital social profiles
Digital presenceSistema Asia Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sistema Asia Capital leadership team
Management profileNumber of profiles
Profiles5 records
Sistema Asia Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sistema Asia Capital M&A and investment
M&A and investmentM&A
Investments28 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sistema Asia Capital
What does Sistema Asia Capital do?
Sistema Asia Capital is a private equity firm initiated by Russian conglomerate Sistema that invests in India and South-East Asia's emerging startup ecosystem. The firm provides growth capital and strategic support to early to mid-stage technology-driven businesses across two themes: Customer Tech (eCommerce, travel, fintech, digital health, EdTech, online consumer brands) and Enterprise Tech (SaaS, AI/VR/Big Data, IoT, global enterprise applications leveraging frugal innovation).
Is Sistema Asia Capital a public or private company?
Sistema Asia Capital is a private company. It is classified as corporate owned and is currently operating.
When was Sistema Asia Capital founded?
Sistema Asia Capital was founded in 1993. It employs 1 to 10 people.
Where is Sistema Asia Capital based?
Sistema Asia Capital is headquartered in Singapore, Singapore, in the Asia region.
Who are Sistema Asia Capital's main competitors?
Direct peers on record are Kalaari Capital, Nexus Venture Partners, Jungle Ventures, Vertex Ventures, SAIF Partners, Chiratae Ventures (formerly IDG Ventures India) and Wavemaker Partners. Broad incumbents are Sequoia Capital India, Accel (India/SE Asia) and Lightspeed India Partners.
Does Sistema Asia Capital have an API?
No public API is recorded for Sistema Asia Capital.
What industry is Sistema Asia Capital in?
Sistema Asia Capital's product category is Private Equity / Venture Capital. Its primary akta.pro industry code is FSANACAD, Business Services (B2B) Growth Equity. Its NAICS code is 52394 and its SIC code is 6282.