What Sunburn Cannabis does

Sunburn Cannabis is a Florida-based, vertically integrated cannabis operator founded in 2022 by Brady Cobb that runs a multi-location medical marijuana dispensary chain across the state. As of mid-2024, the company operates 14-15 retail locations spanning from Pensacola in the northwest to Miami Beach in the southeast, with two Jacksonville sites (Five Points and Mandarin) and coverage of major Florida metros including Orlando, Tampa Bay (St. Petersburg, Sarasota), Southwest Florida (Cape Coral, Fort Lauderdale, Stuart, West Palm Beach), and the Space Coast (Indialantic, Tallahassee). Each location offers in-store pickup with extended hours (9AM-8:45PM daily, Cape Coral at 7AM) and supports home delivery to qualified Florida medical marijuana patients.

The product platform is organized across a tiered sub-brand portfolio: Sunburn (house brand), Premium Stash (premium flower up to 28% THC), Bill's Reserve (top-shelf up to 30% THC), General Admission (value vaporizers), and Dealer's Choice (mid-tier flower). Categories span flower, pre-rolls, concentrates (live rosin, hash, badder, jam), vaporizers (distillate carts and live rosin cartridges), edibles (chews), oral products (tinctures, RSO syringes), topicals, and branded merchandise. A Flowhub-based loyalty program (1 point per dollar, redeemable up to 25% off), demographic discounts (40% first-time, 20% veterans/seniors/students/SSI, 30% industry workers on Wednesdays), and a referral program (free pre-rolls for both parties) drive repeat traffic and customer acquisition.

The business model is straightforward transaction-based retail: patients pay per visit with no subscriptions or contracts; accepted payment methods include cash, cashless ATM, CanPay, and ATM. Revenue mechanics are commodity dispensary economics — basket size × visit frequency × patient count — with no disclosed SaaS, data, or wholesale revenue streams. The company has raised approximately $111.3M across three funding rounds (a $76.3M round in January 2023, a $34M AFC Gamma facility in March 2024, and a $1M Poseidon Asset Management investment in August 2024), and added cannabis-focused institutional governance via the appointment of Poseidon co-founder Emily Paxhia to its Board of Managers. No revenue figures have been publicly disclosed.

Name

Sunburn Cannabis

Legal name

Sunburn Cannabis

Website

https://sunburncannabis.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunburn Cannabis is a Florida-based, vertically integrated cannabis operator that runs 14-15 medical marijuana dispensaries statewide, serving qualified patients with a tiered multi-brand product portfolio spanning flower, concentrates, vaporizers, edibles, and topicals.

Ownership category

akta.pro rank

Product category

Medical cannabis retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Pharmacies and Drug Retailers (45611)

SIC

Tobacco Products (2100)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ), Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Medical cannabis dispensary
• Cannabis retail
• Cannabis product sales
• Medical marijuana delivery
• Cannabis loyalty program

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cannabis Product Sales: Retail sales of medical marijuana products including flower, pre-rolls, edibles, concentrates, vaporizers, oral products (tinctures, RSO syringes), and topicals. Transaction-based purchases at dispensary locations with delivery option.
2. Merchandise and Accessories: Sale of branded merchandise including apparel (t-shirts, hats, socks) and accessories (koozies). These items are subject to sales tax unlike medicinal cannabis products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sunburn Cannabis operates a chain of medical marijuana dispensaries in Florida, selling cannabis flower, pre-rolls, concentrates, vaporizers, edibles, oral products (tinctures, RSO syringes), and topicals to patients holding a valid Florida medical marijuana card. Revenue is generated through in-store pickup at 14 owned retail locations statewide and through direct home delivery to qualified patients.

Product overview

Sunburn Cannabis operates a Florida-based medical marijuana dispensary chain consisting of 15 retail locations across the state, functioning as both a unified retail platform and a diverse product portfolio. The core offering is the dispensary service, which provides in-store pickup and delivery of medical cannabis products to qualified patients with Florida medical marijuana cards. The product lineup is organized across multiple sub-brands targeting different market segments: Sunburn (house brand), Premium Stash (premium tier up to 28% THC), Bill's Reserve (top-shelf up to 30% THC), General Admission (value vaporizers), and Dealer's Choice (mid-tier flower). Product categories span flower, pre-rolls, concentrates (live rosin, hash, badder, jam), vaporizers (distillate carts and live rosin cartridges), edibles (chews), oral products (tinctures, RSO syringes), topicals, and accessories. The business also includes ancillary services such as a loyalty program (Flowhub-based points system) and delivery service. The company positions itself as a patient-focused dispensary with educational resources, discounts for veterans, seniors, students, and first-time patients, and a referral program.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunburn Cannabis Dispensary (Retail Chain) Chain of 14 medical marijuana dispensaries across Florida offering in-store pickup of cannabis products to qualified patients with a Florida medical marijuana card. Locations include Pensacola, Panama City Beach, Tallahassee, Jacksonville Beach, Jacksonville (Five Points and Mandarin), Orlando, Indialantic, St. Petersburg, Sarasota, Stuart, West Palm Beach, Fort Lauderdale, Cape Coral, and Miami Beach.
• Medical Marijuana Delivery Home delivery service for medical cannabis orders, available to qualified patients in addition to in-store pickup.
• Flower Products Dried cannabis flower sold in multiple strains and sizes (1g, 3.5g, 7g), with THC potency ranging approximately 16% to 29%, including Indica, Sativa, and hybrid varieties.
• Pre-Rolls Pre-rolled cannabis joints in single-pack (1g, 2ct) and multi-pack (7ct) configurations across various strains with THC levels between 17% and 30%.
• Concentrates High-potency cannabis extracts including live rosin badder, jam, fresh press, hash sticks, aged hash, hash coins, temple balls, bubble hash, and piatella hash, with THC levels ranging from 59% to 72%.
• Vaporizers Cannabis vape cartridges and devices including 1g distillate vape carts (THC 80-88%) and 0.5g live rosin cartridges (THC 73-79%) in multiple strain flavors.
• Edibles Cannabis-infused food products including live rosin chews and distillate chews in 100mg 10-pack formats, with THC content from 89mg to 103mg per package.
• Oral Products (Tinctures and RSO Syringes) Oral cannabis products including 100mg and 500mg nectar tinctures in 2oz bottles and 1g RSO syringes with THC content up to 787mg.
• Topicals Cannabis-infused topical products including THC:CBD lotions and whipped body butter for localized application, with balanced 1:1 ratio options.
• Accessories and Branded Merchandise Cannabis consumption accessories and Sunburn-branded merchandise including logo t-shirts, hats, socks, and koozies. These items are subject to sales tax.
• Sunburn Loyalty Program Points-based loyalty program where customers earn 1 point per dollar spent, redeemable for 5%-25% discounts, plus a birthday pre-roll reward, sweepstakes entries, and referral free pre-rolls.
• Sunburn (House Brand) House brand product line featuring flower, pre-rolls, concentrates, and edibles with consistent quality and pricing across Sunburn dispensaries.
• Premium Stash Premium-tier flower brand featuring higher-potency strains up to 28% THC and premium-quality concentrates.
• Bill's Reserve Top-shelf brand featuring premium flower strains with THC levels up to 30% and artisan-quality concentrates.
• General Admission Entry-level vaporizer brand offering affordable 1g distillate vape cartridges with THC levels between 80-88%.
• Dealer's Choice Mid-tier flower brand offering quality strains at competitive price points.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Verano Holdings: Multi-state cannabis operator with retail presence in Florida via MÜV dispensaries. Overlaps in product categories and patient demographic.
• Green Thumb Industries: National cannabis MSO with Florida operations through its Rise dispensaries. Broader portfolio player competing for the same FL medical patients.
• Curaleaf Holdings: Large U.S. MSO operating dispensaries across multiple states including Florida. Competes with Sunburn in FL while also offering far broader multi-state scale and product breadth.
• Cannabist (Columbia Care): Multi-state cannabis operator with Florida retail locations under the Cannabist brand. Competes in the same medical dispensary channel with similar SKU breadth.

Direct peers

• Ayr Wellness: U.S. cannabis MSO with a meaningful Florida retail presence. Competitor in FL's medical dispensary market, comparable product mix, and similar multi-state growth posture.
• Fluent Cannabis Care: Florida-based medical cannabis operator with multiple dispensaries across the state. Direct competitor serving the same patient pool with similar flower, pre-roll, and concentrate offerings.
• iAnthus Capital Holdings: Multi-state cannabis operator with Florida retail operations (GrowHealthy). Directly comparable in operating model and patient demographic.
• Trulieve Cannabis: Florida-headquartered multi-state operator with the largest dispensary footprint in FL (100+). Direct competitor in the same medical cannabis market with the same patient base and product categories.
• Surterra Wellness (Parallel/Glasshouse): Florida-focused cannabis operator with multiple retail locations across the state. Direct competitor in the same patient pool, with comparable sub-brand strategy.

Emerging players

• Cookies: Cannabis brand and retail operator with select Florida dispensary locations. Comparable premium-brand-led retail model targeting the same patient/consumer demographic.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/sunburncannabis
• Facebookfacebook.com/SunburnFL77
• LinkedInlinkedin.com/company/sunburncannabis
• Instagraminstagram.com/sunburncannabis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunburn Cannabis