The Cynosure Group
The Cynosure Group is a Salt Lake City-based private SEC-registered investment firm founded in 2013 that manages the Eccles family portfolio and assets of like-minded investors across six business lines spanning private equity, credit, OCIO, wealth advisory, hedge fund, sports PE, and real estate PE.
- Company typePrivate
- Founded2013
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Cynosure Group does
The Cynosure Group is a Salt Lake City-based private investment firm founded in 2013 to manage the Eccles family's investment portfolio and those of other long-term, like-minded investors. The firm is organized as The Cynosure Group, LLC, is SEC-registered as an investment adviser, and operates from a Salt Lake City headquarters and a New York City office. Its roots trace to David Eccles, who emigrated from Scotland in 1863 aboard the ship Cynosure and built an industrial empire across banking, railroads, insurance, and real estate, with descendants including Marriner S. Eccles, Chairman of the Federal Reserve Board from 1934.
The firm operates six wholly-owned business lines under a unified platform: Cynosure Partners (private growth equity and private credit), Cynosure Capital Management (foundation and endowment portfolio management), Cynosure Wealth Advisors (integrated wealth management), Cynosure Strategies (global equity long-short hedge fund), Cynosure Checketts Sports Capital (sports private equity), and Cynosure Elevations (real estate private equity). It also maintains minority and joint-venture positions in Threadline Wealth (an RIA with nearly $6B AUM spun off from Moss Adams in 2026) and Utah Development and Construction (a hospitality and mixed-use development platform jointly owned with Clyde Capital Group since February 2026).
Revenue is generated through management and performance fees on capital under management, advisory fees on wealth and OCIO mandates, hedge fund management and performance fees, and investment gains on direct positions such as the ~13.6 million shares of Black Rock Coffee Bar acquired in May 2026 and the ALK Capital/European football investment made via Checketts Sports Capital Fund I in November 2025. Customer segments are family offices, foundations, endowments, and like-minded long-term investors, served primarily through direct relationship-based distribution and partner channels including Steward Partners, where Managing Director Keith Taylor serves as Board Chairman.
The Cynosure Group firmographics
Firmographics- Name
- The Cynosure Group
- Legal name
- The Cynosure Group, LLC
- Website
- https://cynosuregroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Cynosure Group is a Salt Lake City-based private SEC-registered investment firm founded in 2013 that manages the Eccles family portfolio and assets of like-minded investors across six business lines spanning private equity, credit, OCIO, wealth advisory, hedge fund, sports PE, and real estate PE.
- Ownership category
- akta.pro rank
The Cynosure Group industry classification
Industry- Product category
- Private Equity and Investment Advisory
- NAICS
- Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (525920), Other Financial Vehicles (525990)
- SIC
- Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
- akta.pro secondary industries
- Single-Family Offices (SFOs) (FSAAADAA), Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Family Office Administration & Operations (Accounting, Reporting, Payroll) (FSAAADAD)
Keywords
Where The Cynosure Group is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Cynosure Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
The Cynosure Group product offering
Product offeringCore offering
The Cynosure Group is a private investment firm that sources, evaluates, and manages direct private equity investments in profitable, small to mid-sized companies. It also operates a registered investment advisory business, manages a family office investment portfolio (the Eccles family), and provides wealth advisory, strategic consulting, and sports capital services through six business lines.
Product overview
The Cynosure Group operates as a diversified investment firm with six distinct business lines organized under a unified platform architecture. The core offerings include Cynosure Partners (private growth equity and private credit), Cynosure Capital Management (foundation and endowment portfolio management), Cynosure Wealth Advisors (integrated wealth management), Cynosure Strategies (global equity long-short hedge fund), Cynosure | Checketts Sports Capital (sports private equity), and Cynosure Elevations (real estate private equity). The firm, founded in 2013 and SEC-registered, supports family offices, foundations, endowments, and like-minded investors seeking to build wealth and maximize impact. The business lines share collaborative investment resources while maintaining specialized focus areas across equity, credit, wealth management, hedge funds, sports, and real estate sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Cynosure Partners Business line dedicated to direct private equity investments in profitable, small to mid-sized companies. Targets investors and operators looking to deploy capital into established businesses.
- Cynosure Capital Management Capital management arm managing pooled investment vehicles, including a growth fund that closed at $750 million in December 2024. Targets accredited investors and institutional limited partners.
- Cynosure Wealth Advisors SEC-registered investment advisory service providing personalized wealth advisory solutions to families, foundations, endowments, and like-minded investors.
- Cynosure Strategies Strategic advisory and consulting service line supporting portfolio companies and external clients with operational and strategic initiatives.
- Cynosure Checketts Sports Capital Specialized investment vehicle focused on sports-related investment opportunities and capital deployment in the sports sector.
- Cynosure Elevations Business line associated with the Cynosure Group's broader elevation/growth initiatives for portfolio companies and investment activities.
Companies that use The Cynosure Group
Customer profileSegments4 records
Ideal customer profiles2 records
The Cynosure Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Cynosure Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Clyde Capital GroupcoreJoint venture formed to create a new development platform for hospitality and mixed-use projects in the Intermountain West. UDC was reorganized into a jointly owned entity by Clyde Capital Group and Cynosure Elevations (Cynosure's real estate investment arm). The partnership is funded by Cynosure's $750 million growth fund.
- Steward PartnerscoreKeith Taylor, Managing Director at The Cynosure Group, serves as Chairman of Steward Partners' Board. Cynosure has maintained a strategic partnership with Steward Partners since 2019. Taylor brings over two decades of private equity and financial services experience.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Cynosure Group competitors and assessment
Company assessmentBroad incumbents
- KKR: Global alternative asset manager with PE, credit, real estate, and hedge fund strategies. Comparable as a multi-strategy alternatives incumbent against which Cynosure competes for institutional capital.
- Blackstone: Largest global alternative asset manager with PE, real estate, hedge fund, and credit franchises. Comparable broad-platform alternative asset manager competing for the same family office and endowment capital.
- Rockefeller Capital Management: Multi-family office and wealth manager built on a storied family name, offering investment management, wealth advisory, and family office services. Directly comparable in brand-driven family-office positioning to The Cynosure Group.
Direct peers
- Bessemer Trust: Multi-family office serving ultra-HNW families with investment management, wealth advisory, and family office services. Closely comparable in mission and target clientele to The Cynosure Group.
- Stone Point Capital: Private equity firm focused on financial services investments, often partnering with management teams and family offices. Comparable in profile and co-invest approach to Cynosure Partners' direct investment activity.
- Cambridge Associates: Investment advisor to foundations, endowments, and family offices, providing OCIO and portfolio management services. Directly comparable to Cynosure Capital Management and the firm's overall advisory platform.
- Genstar Capital: Middle-market private equity firm focused on profitable, growing companies in business services, financial services, healthcare, and software. Directly comparable in investment thesis to Cynosure Partners' growth equity strategy.
- Brown Brothers Harriman: Private banking and wealth management firm with dedicated family office services for HNW families, including investment management, trust and custody. Comparable to Cynosure Wealth Advisors and the firm's full-stack wealth offering.
- Pitcairn: Multi-family office founded by a single wealthy family (Pew) that now serves multiple HNW families with direct investing, wealth advisory, and trust services. Highly comparable single-family-origin multi-family-office model to Cynosure.
- Larch Lane: Private investment firm that historically managed fund-of-funds and direct co-invest programs for family offices and HNW investors. Comparable direct-investing-for-family-offices model to Cynosure Partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Cynosure Group social profiles
Digital presenceThe Cynosure Group compliance and trust
Trust signalCompliance1 record
The Cynosure Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cynosure Group leadership team
Management profileNumber of profiles
Profiles5 records
The Cynosure Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Cynosure Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cynosure Group M&A and investment
M&A and investmentM&A2 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cynosure Group
What does The Cynosure Group do?
The Cynosure Group is a private investment firm that sources, evaluates, and manages direct private equity investments in profitable, small to mid-sized companies. It also operates a registered investment advisory business, manages a family office investment portfolio (the Eccles family), and provides wealth advisory, strategic consulting, and sports capital services through six business lines.
Is The Cynosure Group a public or private company?
The Cynosure Group is a private company. It is classified as family owned and is currently operating.
When was The Cynosure Group founded?
The Cynosure Group was founded in 2013. It employs 51 to 100 people.
Where is The Cynosure Group based?
The Cynosure Group is headquartered in Salt Lake City, United States, in the North America region.
Who are The Cynosure Group's main competitors?
Broad incumbents on record are KKR, Blackstone and Rockefeller Capital Management. Direct peers are Bessemer Trust, Stone Point Capital, Cambridge Associates, Genstar Capital, Brown Brothers Harriman, Pitcairn and Larch Lane.
Does The Cynosure Group have an API?
No public API is recorded for The Cynosure Group.
What industry is The Cynosure Group in?
The Cynosure Group's product category is Private Equity and Investment Advisory. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of FSAAADAA, Single-Family Offices (SFOs). Its NAICS code is 52394 and its SIC code is 6282.