Salt Mobile

What Salt Mobile does

Salt Mobile is a Swiss telecommunications provider operating under the Salt brand as the operational subsidiary of privately held holding company Matterhorn Telecom S.A. Founded in 1999 (originally as Orange Switzerland), the company ranks as Switzerland's third-largest telecom operator and serves more than 1.7 million mobile postpaid subscribers, over 265,000 broadband (Salt Home) subscribers, and more than 150,000 business customers. The company maintains a hybrid network combining 5G mobile infrastructure with Fiber-to-the-Home (FTTH) fixed broadband delivering up to 10 Gbit/s symmetric speeds for consumers and 40 Gbit/s for enterprise customers, supported by 100+ retail stores and a recently relocated headquarters in Prilly.

The core product portfolio spans tiered postpaid mobile plans (Start Max, Europe Surf & Call, Travel, Europe XL, Travel Plus, Europe XXL, Surf Unlimited) priced from CHF 9.95 to CHF 39.95 per month, prepaid mobile service, and converged home bundles (Salt Home and Salt Home+ with Wi-Fi 7). Salt monetizes through subscription recurring revenue across mobile, fixed broadband, TV (via Android TV Salt TV Box), and value-added services (Mobile Security, Serenity, Keep & Care device insurance with AXA, Mobile ID SIM authentication), supplemented by device sales and usage-based roaming (Data DayPass). Go-to-market combines a digital-first online e-shop with lifetime discount pricing (up to 76% off), a flagship "Home of Salt" retail concept in Zurich, Geneva, Basel, and Bern, dedicated B2B field sales via the Salt Business division, and channel partnerships including Swiss Post (Post Mobile), Green (fiber resale), and IT reseller/integrator networks.

Revenue mechanics center on monthly recurring ARPU from mobile postpaid (CHF 9.95-39.95), fixed bundles (CHF 39.95-49.95), B2B plans, and an expanding portfolio of roaming data packs and add-ons. Distribution extends through direct online, retail, field sales for enterprises, self-serve portals (MySalt App, My Business Account), and wholesale/reseller arrangements. Strategic partnerships with SpaceX/Starlink (first European operator to test Starlink Direct to Cell satellite messaging in July 2025), Sky Switzerland, Fortinet, and Google underpin technology and content differentiation. The business has demonstrated sustained financial performance, evidenced by S&P's upgrade to BB- and Moody's upgrade to B1 (May 2025), supported by a CHF 100 million Senior Secured Notes issuance in July 2023.

Name

Salt Mobile

Legal name

Salt Mobile

Website

https://www.salt.ch/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Salt Mobile is Switzerland's third-largest telecom operator, serving 1.7M+ mobile postpaid, 265K+ broadband, and 150K+ business customers with 5G mobile and 10 Gbit/s FTTH fixed networks via direct online, 100+ retail stores, and B2B field sales channels.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications (517), Satellite Telecommunications (517410)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

Keywords

• Mobile telecommunications
• Fiber broadband services
• Postpaid mobile plans
• 5G mobile network
• Home internet TV

Headquarters

HQ city

Renens

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mobile Postpaid Subscriptions: Monthly recurring subscription revenue from mobile plans (Europe Surf & Call, Travel, Europe XL, Start Max, Travel Plus, Europe XXL, Surf Unlimited, Swiss XXL). Plans include unlimited calling/SMS in Switzerland, varying data allowances with 5G speeds, and roaming packages covering European and global destinations. Discounts up to 76% for online ordering with lifetime price guarantees.
2. Salt Home (Fixed Broadband, TV, Telephony): Bundled FTTH internet, TV (300+ channels), and fixed telephony service at CHF 39.95-49.95/month with cashback promotions up to CHF 250. Premium Salt Home+ tier at higher price point with Wi-Fi 7 and enhanced TV features. TV Box included at no additional cost.
3. Salt Business (Corporate Mobile, Internet, Voice): B2B mobile subscriptions, ultra-fast fiber internet (up to 40 Gbit/s symmetric for enterprise), and fixed telephony services for Swiss businesses. Corporate Internet launched January 2026 with built-in business continuity and Fortinet security. Pro Europe Lite and Pro Office offerings with cashback incentives.
4. PrePay Mobile: Pay-as-you-go mobile service with no commitment. Initial SIM card with CHF 10 credit included free. Usage-based charging for calls (CHF 0.49/call), SMS (CHF 0.12), and data packs (1GB/CHF 9.95 to 25GB/CHF 29.95). International roaming data packs available for travelers.
5. Mobile Security App: Cybersecurity mobile app providing protection against phishing, malware, ransomware, and unsafe Wi-Fi. CHF 3.95/month with first month free. Parental controls included.
6. Serenity Service: Comprehensive mobile protection combining cybersecurity, financial protection (up to CHF 250 roaming fee compensation), and reimbursement of up to two reminder fees. CHF 4.95/month, first month free.
7. Salt Keep & Care (Device Insurance): Device insurance through AXA covering repairs, fraudulent call charges (up to CHF 3,000), and device replacement. Available as Care or Care Premium tiers.
8. Device Sales: Smartphone sales bundled with mobile subscriptions. Devices available at CHF 0 with qualifying subscriptions (Swiss XXL, etc.), including latest iPhone, Samsung Galaxy, and Google Pixel models.
9. TV Premium Content & Add-ons: Additional TV options including Replay (7 days), Recordings, Multiroom, Sky Show Standard, Sky Sport trial. Salt TV app available on Smart TVs (Samsung, LG, Android TV) with Smart TV option subscription.
10. Data DayPass (Roaming): Daily roaming data passes providing unlimited internet with 1GB high-speed in various zones: Europe/US/Canada (CHF 4.95/day), Travel (CHF 9.95/day), World (CHF 14.95/day), Far (CHF 19.95/day). Automatically activated when using data abroad.
11. Roaming Data Packs: Prepaid data packages for international roaming including Europe Data Packs (1 week: CHF 14.95 with 5GB high-speed; 1 month: CHF 29.95 with 20GB high-speed) and Voice & Data packs for specific countries (CHF 39.95-99.95 for 20GB + 60 min).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Salt Mobile is a Swiss telecommunications operator providing mobile postpaid and PrePay subscriptions (Start Max, Europe Surf & Call, Travel, Europe XL, Travel Plus, Europe XXL, Surf Unlimited) with 5G/4G+ connectivity and European/global roaming, plus fixed-line services including Salt Home and Salt Home+ FTTH bundles delivering up to 10 Gbit/s symmetric internet, 280+ TV channels, and telephony. The portfolio extends to Salt TV via Android TV box and Smart TV apps, value-added security (Mobile Security, Serenity, Keep & Care with AXA), Mobile ID SIM-based authentication, and dedicated Salt Business corporate mobile, internet (up to 40 Gbit/s symmetric), and voice solutions served via direct sales, a partner/reseller network, and over 100 retail stores.

Product overview

Salt Mobile is a Swiss telecommunications provider offering a comprehensive portfolio of mobile and fixed-line services. The core product portfolio centers on tiered postpaid mobile plans (Start Max, Europe Surf & Call, Travel, Europe XL, Europe XXL, Travel Plus, Surf Unlimited) with optional prepaid (PrePay) alternatives, alongside converged broadband bundles (Salt Home, Salt Home+) providing internet, TV, and fixed telephony via fiber technology. The offering extends through platform services including Salt TV (delivered via Android TV Salt TV Box, Apple TV, Smart TV apps), value-added security services (Mobile Security App, Serenity, Keep & Care with AXA), identity authentication (Mobile ID), connectivity features (Wi-Fi Calling, SBB FreeSurf, Voicemail), and device management (MySalt App, BuyBack). Business solutions include Corporate Mobile, Corporate Internet (with Fortinet security), and Corporate Voice, supported by a Partner Network for resellers. Optional add-ons include Data DayPass and Data Packs for expanded data access.

Differentiator

Problem solved

Functional benefit

Products and services

• Salt Mobile Postpaid Plans
• Salt PrePay
• Salt Home
• Salt Home+
• Salt TV / Salt TV Box
• Salt Mobile Security App
• Serenity
• Salt Keep & Care
• Salt Business Corporate Mobile
• Salt Business Corporate Internet
• Salt Business Corporate Voice
• Data DayPass
• Roaming Data Packs
• Data Packs (Switzerland)

Quantifiable outcome

• Network score of 972/1000 in Connect Mobile Network Test 2026 - highest ever achieved and just 1% behind national leader
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• FortinetcoreTechnology or Integration · 27 January 2026Corporate Internet solution powered by Fortinet security. Salt Business launch of nationwide corporate connectivity includes built-in business continuity and advanced security powered by Fortinet, maintaining Salt's trademark excellent pricing for businesses.
• Sky SwitzerlandflagshipStrategic or Co-development Partner · 26 August 2025Partnership to bring Sky Fiber (internet) and Sky Mobile (mobile) services to Switzerland. Sky Switzerland uses Salt's network infrastructure to offer streaming fans ultrafast internet access for home and on the go with price advantages for active Sky customers. Represents premium content bundling opportunity.
• GreencoreChannel Partner/ Reseller/ Distributor · 3 April 2025Strategic partnership where Green significantly expands its nationwide fiber offering by collaborating with Salt. Green gives private and business customers ability to sign up for nationwide service on all major networks, providing first-class connectivity. Salt's fixed broadband reach expanded through Green's existing customer base.
• Swiss PostcoreChannel Partner/ Reseller/ Distributor · 15 February 2024Strategic partnership where Swiss Post offers 'Post Mobile' service in Swiss Post branches using Salt's network infrastructure. Service aimed at private customers, providing Salt distribution through post office locations nationwide. Salt became exclusive partner to provide telecommunication services to Post customers as of 2024.
• SpaceX/StarlinkcoreStrategic or Co-development Partner · 1 March 2023Groundbreaking European partnership to provide continuous coverage through Starlink satellite technology. Salt is first European operator to successfully test satellite-based text messaging with Starlink Direct to Cell satellites (July 2025). Leverages SpaceX's LEO satellite constellation combined with Salt's mobile network to provide enhanced connectivity and coverage, particularly in remote areas and for national resilience.
• RevendominorStrategic or Co-development PartnerBuyBack Program partner for device trade-in. Salt customers can sell used devices to Revendo at fair prices in Salt Stores or online. Revendo refurbishes devices for resale or recycles components environmentally. Device evaluation via online questionnaire followed by in-person assessment.
• GooglecoreTechnology or IntegrationSalt TV Box operates on Android TV OS with Google Play Store access, Google Assistant, and Chromecast built-in. Users can access Google services and download apps. Salt TV app available on Android TV devices (Sony, Philips) running Android TV 9 or later.
• AXAcoreStrategic or Co-development PartnerSalt Keep & Care device insurance underwritten by AXA. Covers repairs, fraudulent call charges (up to CHF 3,000), and device replacement. Insurance partnership provides comprehensive device protection integrated with Salt's care options.

Scale indicators14 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Swisscom: Switzerland's incumbent telecom operator and market leader, offering mobile, fixed broadband, TV, and business services nationally. Direct competitor to Salt across mobile postpaid, FTTH broadband, TV, and B2B; comparable customer base and product portfolio.
• Iliad / Free Mobile: French challenger operator built on aggressive low-cost pricing versus incumbents Orange, SFR, Bouygues. Highly comparable business model to Salt's online-first, discount-led D2C approach in a mature European market.
• Sunrise (Liberty Global / UPC Switzerland): Switzerland's #2 mobile and fixed network operator, merged with UPC Switzerland under Liberty Global. Direct competitor in mobile postpaid, broadband, TV and business services; closest peer in size and challenger positioning versus Swisscom.
• 1&1 / United Internet: German mobile and broadband challenger operator competing with Deutsche Telekom through aggressive pricing and online-first sales. Closely comparable to Salt's challenger positioning, discount strategy, and converged product portfolio in a neighboring mature European market.

Regional players

• Tele2: Northern European mobile and fixed operator serving consumer and business customers in Sweden, Baltic states, and the Netherlands. Comparable as a regional challenger in a mature market with similar mobile/broadband and B2B offerings; does not overlap geographically with Salt.
• Proximus: Belgium's incumbent telecom offering mobile, fixed broadband, TV, and IT services to consumers and enterprises. Comparable in scale, product breadth, and challenger/incumbent dynamics in a small Western European market; does not directly compete in Switzerland.

Broad incumbents

• Telenor: Scandinavian-headquartered mobile and fixed operator with consumer and business offerings across multiple European and Asian markets. Comparable as a tier-1 regional telecom with similar mobile/broadband/TV portfolio and B2B focus.
• Vodafone: Major European mobile and fixed-line operator serving multiple markets with mobile, broadband, TV, and business services. Broad incumbent comparable to Salt's full-stack consumer and B2B offerings, with deeper scale and international reach.
• Telefonica (O2): Global telecom operator offering mobile and fixed services across Europe and Latin America. Comparable as a multi-country mobile operator with bundled consumer and business offerings; broader geographic footprint than Salt.

Emerging players

• Yallo (Sunrise subsidiary): Swiss online-first mobile brand operated by Sunrise targeting price-sensitive customers with no-frills postpaid and prepaid offers. Closely comparable to Salt's online D2C positioning and discounted plan portfolio within the Swiss market.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/SaltMobile_Care
• LinkedInlinkedin.com/company/salt
• Facebookfacebook.com/saltmobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Mobile