OYO

What OYO does

OYO, operating under its parent company PRISM (formerly Oravel Stays Limited), is a global hospitality technology platform founded in 2013 by Ritesh Agarwal and headquartered in Gurugram, India. The company operates an asset-light franchise and technology-enabled distribution model serving 174,000+ hotels and homes across more than 35 countries (with claims of presence in 80+ countries), connecting independent property owners with travelers through standardized branding, technology infrastructure, and a global demand-generation network. Its portfolio spans budget brands (OYO Rooms, Spot On, Flagship), mid-market (Townhouse, Capital O), premium (Collection O, Palette, Townhouse Oak, Silver Key), lifestyle (Sunday), corporate travel (OYO for Business serving 5,000+ corporates), vacation rentals (@Leisure brands Belvilla, DanCenter, Traum, plus Direct Booker, Checkmyguest, MadeComfy), and coworking (Innov8). The technology stack includes the OYO OS property management system, AI-driven dynamic pricing, OYO360 self-onboarding, OTA Powerplay for multi-channel distribution, the OYO Wizard loyalty program, and consumer apps (standard and OYO Lite) with over 100 million cumulative downloads.

OYO earns revenue primarily through commissions on bookings generated via its platform, franchise and brand-affiliation fees across its sub-brand portfolio, and subscription products such as OYO Wizard and OTA Powerplay. Pricing on the consumer side is dynamic, tiered by brand category from roughly Rs 600 per night in budget (OYO Rooms/Spot On) up to Rs 3,980–7,970 per night in luxury tiers (Palette/Sunday). On the supply side, hotel partners join through OYO Circle and the OYO Frames technology portal, gaining access to inventory management, dynamic pricing optimization, and OYO's global distribution. Distribution channels combine self-serve direct channels (app, website), enterprise sales (OYO for Business, Yatra partnership), and third-party OTA resellers via OTA Powerplay.

FY25 consolidated revenue was Rs 6,253 crore (approximately $748M USD) with 16% YoY growth, and net profit of Rs 244.8 crore marked the company's second consecutive profitable year after substantial historical losses. Major recent strategic actions include the $525M acquisition of G6 Hospitality (Motel 6/Studio 6) in 2024, the ~€100M acquisition of Checkmyguest in 2024, and MadeComfy in 2025. The parent entity rebranded from Oravel Stays to PRISM in 2025 and received SEBI approval in June 2026 for an IPO of up to Rs 6,650 crore at a targeted $7–8 billion valuation, OYO's third attempt at a public listing after two prior withdrawals.

Name

OYO

Legal name

Oravel Stays Limited

Website

http://www.oyorooms.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

OYO is a global hospitality technology platform operating an asset-light franchise model across 35+ countries, serving 174,000+ hotels and homes with proprietary booking, pricing, and property management technology for independent operators, leisure travelers, and corporate clients.

Ownership category

akta.pro rank

Product category

Hotel Booking Platform

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Hotel booking platform
• Hospitality technology
• Budget accommodations
• Vacation rental marketplace
• Corporate travel booking

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Commission from Hotel Partners: OYO charges commission from partner hotels for bookings facilitated through its platform. The asset-light franchise model allows OYO to earn revenue by providing technology, marketing, and distribution services to hotel owners.
2. Franchise Fees: OYO earns franchise fees from branded properties under its various hotel categories (Townhouse, Collection O, Palette, etc.), providing standardized services and brand standards.
3. Subscription Services: OYO Wizard loyalty program and OTA Powerplay subscription product provide recurring revenue streams from hotel partners seeking better visibility and guest retention.
4. Hotel Bookings: Revenue from processing hotel room bookings, earning a take rate on transactions between guests and hotel partners across its digital platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

OYO operates a global hospitality marketplace and technology platform that lists budget-to-premium hotels, vacation homes, and workspaces supplied by independent property owners. It provides an asset-light franchise model under which hotel partners receive OYO-branded distribution, dynamic pricing tools, and the OYO OS property management system, while travelers book through the OYO App, oyorooms.com, and OYO for Business. Revenue is generated through booking commissions, franchise/managed-hotel fees, and B2B subscriptions such as OTA Powerplay and OYO Wizard membership across 80+ countries.

Product overview

OYO is a global hospitality technology platform operating under parent company PRISM (rebranded in 2025). The platform provides a comprehensive suite of products including the core OYO Rooms/Hotels & Homes marketplace, OYO App (with OYO Lite for low-connectivity markets), OYO OS property management system, and various hotel sub-brands (OYO Rooms, Townhouse, Townhouse Oak, Capital O, Collection O, Palette, Silver Key, Spot On). The ecosystem extends to vacation homes through @Leisure Group acquisitions (Belvilla, DanCenter, Traum), coworking via Innov8, and loyalty programs (OYO Wizard). OYO serves both leisure and corporate travellers with OYO for Business, while enabling property owners to list via OYO Circle and OYO Frames. The platform spans 35+ countries with over 174,000 hotels and homes.

Differentiator

Problem solved

Functional benefit

Brands

• Townhouse: Premium neighbourhood hotel brand at handpicked locations for discerning travellers
• Palette Hotels
• Capital O
• Collection O
• Silver Key
• Flagship
• Spot On
• Townhouse Oak
• OYO Rooms
• OYO Home
• OYO Lite
• OYO OS
• OYO Wizard
• OYO Life
• OYO Workspaces
• Sunday Hotels
• Belvilla by OYO
• MadeComfy

Products and services

• OYO Hotels & Homes (booking platform) OYO's flagship global hotel-booking marketplace listing 174,000+ hotels and homes across 35+ countries; supplied by independent hotel and home owners using OYO's technology and branding, and booked by travelers via the website and mobile app.
• OYO App Consumer-facing mobile application (iOS/Android) for instant hotel and home bookings, real-time availability, and loyalty rewards; crossed 100M+ downloads globally.
• OYO for Business Corporate travel booking solution providing negotiated corporate rates, centralized billing, expense reporting, and policy-compliant hotel inventory to enterprises; trusted by 5,000+ corporates and distributed in part via Yatra.
• OYO Wizard Subscription-based customer loyalty program offering 5–15% additional discounts, free cancellation options, and priority support across OYO's hotel network.
• OYO OS Property management system (PMS) for hotel operators that provides inventory management, booking synchronization, and operational automation to partner hotels; centerpiece of OYO's B2B technology stack.
• OTA Powerplay Subscription product for hotel partners that boosts visibility and rankings of their storefronts on popular third-party OTA channels.
• OYO360 Self-onboarding platform that enables independent hotel owners to list and join the OYO partner network with minimal friction.
• OYO Life Long-stay rental service offering accommodations for extended business assignments, relocations, or extended vacations.
• OYO Workspaces / Innov8 Flexible co-working and managed office-space offering (Innov8), providing enterprise workspace solutions with 30+ centers across 10 Indian cities.
• @Leisure Group (Belvilla, DanCenter, Traum Ferienwohnungen) Premium vacation-rental property portfolio in Europe encompassing brands Belvilla, DanCenter, and Traum Ferienwohnungen, offering self-catered vacation accommodations across multiple European countries.
• CheckIn (premium value hotel chain) India's largest premium value hotel chain under PRISM, comprising 1,300+ hotels under brands including Townhouse Hotels, Clubhouse, and Palette Hotels.
• Sunday Hotels (wildlife tourism) Premium lifestyle hotel brand expanded into wildlife and nature-based tourism, with planned properties across India's national parks; positions OYO in the experiential-premium tier.
• G6 Hospitality (Motel 6 and Studio 6) US budget motel chain (Motel 6 and Studio 6 brands) acquired by OYO for $525M, adding 1,500 motels with $1.7B in gross room revenues and making OYO the largest US economy hotel brand owner.

Quantifiable outcome

• Hotels achieve revenue optimization through dynamic pricing during demand surges and special events
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered strategic.

• IBS SoftwarestrategicTechnology or Integration · 1 August 2025OYO partnered with IBS Software to power digital transformation in hospitality operations. IBS provides technology solutions for travel and hospitality companies.
• YatrastrategicChannel Partner/ Reseller/ Distributor · 10 July 2025OYO partnered with Yatra to expand business travel offerings in India. The partnership allows Yatra's corporate customers to access OYO's hotel inventory for business travel bookings.
• Blackstone Real EstatestrategicOthers · 21 September 2024Blackstone sold G6 Hospitality (parent company of Motel 6 and Studio 6) to OYO for $525 million. The acquisition added 1,500 motels and $1.7 billion in gross room revenues to OYO's portfolio.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Airbnb: Global alternative accommodation platform with overlap to OYO's vacation home business (Belvilla, DanCenter, Traum); both offer technology-driven lodging marketplaces for travelers and property owners.
• Hyatt Hotels: Global hotel chain with growing presence in India and premium segments; competes with OYO's premium tier brands (Palette, Collection O, Townhouse Oak, Sunday Hotels).
• Booking.com: World's largest hotel booking platform by room nights; competes directly with OYO for hotel bookings globally and is a channel OYO's OTA Powerplay helps its partners rank on.
• Trip.com Group: Major Chinese OTA and travel platform with significant Asia presence; competes with OYO's hotel booking business across multiple Asian markets.
• Lemon Tree Hotels: Indian hotel chain operating in mid-market and premium segments; competes with OYO's Townhouse, Capital O, and Palette brands in India's branded hotel space.

Direct peers

• MakeMyTrip: India's largest online travel company and OTA, directly competing with OYO in hotel booking, with strong brand recognition and corporate travel offerings similar to OYO for Business.
• Agoda: Asia-Pacific focused OTA (Booking Holdings subsidiary) that directly competes with OYO in hotel booking distribution across Southeast Asia, India, and other key OYO markets.
• Treebo Hotels: Indian budget hotel chain operating a similar asset-light franchise model with branded rooms in independent hotels, directly competing with OYO Rooms in mid-range Indian accommodations.
• FabHotels: Indian budget hotel franchise network using a similar asset-light model to OYO, partnering with independent hotels to standardize quality and distribute bookings online.

Regional players

• RedDoorz: Southeast Asian budget hotel chain/franchise operating an asset-light model comparable to OYO Rooms, with strong presence in Indonesia, Singapore, and the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oyo-rooms
• Xx.com/oyorooms
• Facebookfacebook.com/oyorooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries9 records

Funding overview

Funding rounds22 records

Investors27 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OYO