Sallve
Sallve is a Brazilian digital-native dermocosmetics brand selling science-backed skincare (cleansers, serums, sunscreens, stick-format treatments) through DTC e-commerce, owned retail kiosks, pharmacies and marketplaces to Brazilian consumers with concerns including acne, oiliness, hyperpigmentation and aging.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sallve does
Sallve is a Brazilian digital-native dermocosmetics brand founded in 2018/2019 by Julia Petit, headquartered in São Paulo with operations spanning São Paulo, Rio de Janeiro and Niterói. The company sells science-backed skincare formulations—including cleansers, toners, serums, moisturizers, sunscreens and a differentiated stick-format product line (Bastão Antioleosidade, Bastão Antiolheiras, Bastão Antiatrito, Bastão Vitamina C)—targeting Brazilian consumers with concerns such as acne, oiliness, hyperpigmentation, dark circles, fine lines and sun exposure. Underlying technology centers on proprietary active-ingredient systems including Matrixyl® Synthe'6 peptides and vectored adenosine for collagen stimulation, high-SPF formulations with visible-light protection (FPVIS >5.0), and clinical testing programs that yield quantified efficacy claims (e.g., 99% improved hydration after 56 days on Firmador Pró-Colágeno).
The business model is omnichannel and consumer-direct. Sallve generates revenue through unit-priced product sales (R$29.90–R$249.70), bundled routine kits (R$119–R$249.70), and the 'Minha Sallve' points-based loyalty program. Distribution operates through four layers: the official DTC storefront sallve.com.br with a skin quiz and educational blog, 13 owned retail kiosks/stores, thousands of pharmacy doors (Drogasil, Droga Raia, Drogaria Venâncio and others), and four major Brazilian marketplaces (Mercado Livre, Amazon, Beleza na Web, Época Cosméticos). Community co-creation via 'colab' sessions and 50,000+ consumer reviews directly informs product roadmaps, anchoring a feedback flywheel that is uncommon among Brazilian beauty peers. The company has raised R$170 million across four rounds through 2021, led by Kaszek (Series A) and Atlantico (Series B), and currently employs 101–250 people under a professionalized C-suite.
Sallve firmographics
Firmographics- Name
- Sallve
- Legal name
- Sallve
- Website
- https://sallve.com.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sallve is a Brazilian digital-native dermocosmetics brand selling science-backed skincare (cleansers, serums, sunscreens, stick-format treatments) through DTC e-commerce, owned retail kiosks, pharmacies and marketplaces to Brazilian consumers with concerns including acne, oiliness, hyperpigmentation and aging.
- Ownership category
- akta.pro rank
Sallve industry classification
Industry- Product category
- Skincare and Dermocosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN)
Keywords
Where Sallve is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices13 records
Markets served
Sallve business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Direct-to-Consumer (DTC) E-commerce: Sallve sells its full product portfolio directly to consumers through its official website sallve.com.br, offering individual products, bundled kits (duplas/trios), and subscription-style recurring purchases. Revenue is generated through one-time product transactions and repeat purchases.
- Retail and Pharmacy Distribution: Products are sold through pharmacies, kiosks in shopping malls, and marketplaces (Mercado Livre, Amazon, Beleza na Web, Época Cosméticos). Sallve operates its own physical store in Pinheiros, São Paulo, and multiple kiosks in shopping centers. This channel extends reach beyond digital-native customers.
- Marketplace Sales: Products are distributed through major Brazilian e-commerce marketplaces including Mercado Livre, Amazon, Beleza na Web, and Época Cosméticos, generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Cleansers, Tonics, Serums, Sunscreens, Stick Formats |
| Unit Pricing | Pay-as-you-go | Bundled Kits (Duplas and Trios) |
| Other | Pay-as-you-go | Minha Sallve Loyalty Program - Points Redemption |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Sallve product offering
Product offeringCore offering
Sallve develops, brands and sells its own line of dermocosmetic skincare products directly to Brazilian consumers. The assortment spans stick-format (bastão) sunscreens and targeted treatments (anti-oiliness, anti-dark circles, anti-chafing, vitamin C), core skincare (cleansers, tonics, serums, moisturizers, sunscreens), and a high-concentration "Super Ativos" line (e.g., 20% niacinamide, 20% vitamin C, 2% salicylic acid, 10% glycolic acid, 10% pro-collagen), offered individually or as bundled routine kits (duplas/trios) through its DTC site, physical retail, pharmacies, and major Brazilian marketplaces.
Product overview
Sallve is a digital-native dermocosmetics brand (nativa digital) that combines science, community input, and high-performance formulations for Brazilian skin needs. The product portfolio centers on a comprehensive skincare line organized around distinct product formats and treatment categories: the innovative stick (bastão) format products including sunscreens, anti-oiliness, anti-eye-bag, anti-chafing, and vitamin C treatments; core skincare essentials including cleansers, toners, moisturizers, and sunscreens; and the Super Ativos (Super Actives) sub-brand featuring high-concentration treatments at 10-20% for targeted concerns. The brand also offers bundled routine kits (kits and duplas) combining complementary products for complete skincare regimens. Products address skin concerns including acne, oiliness, dark circles, hyperpigmentation, fine lines, wrinkles, and chafing, with formulations featuring actives such as niacinamide, vitamin C, retinol, hyaluronic acid, peptides, ceramides, and various acids.
Differentiator
Problem solved
Functional benefit
Products and services
- Firmador Pró-Colágeno Aquagel Anti-aging firming aquagel treatment that stimulates and preserves collagen type 1 and type 3, and elastin synthesis, using Matrixyl® Synthe'6 peptide and vectored adenosine. Promotes firmness, elasticity, and reduced pores, lines, wrinkles, and improved facial contour definition. For consumers seeking clinically proven firming skincare.
- Protetor Solar Bastão com Cor Antimanchas FPS 90 Tinted stick sunscreen with SPF 90 UVA/UVB (PA++++) that supports treatment of sun spots and protects against UVA/UVB and visible light (FPVIS >5.0, 80.60% at 415 nm). 80-minute water/sweat resistance, available in 8 shades with buildable medium coverage, incorporating tranexamic acid and niacinamide. For consumers with melasma, hyperpigmentation, or those seeking tinted high-protection sun care.
- Protetor Solar Bastão FPS 60 Muito Resistente
- Bastão Antioleosidade
- Bastão Antiolheiras Antioxidante
- Bastão Antiatrito
- Vitamina C Antioxidante Hidratante
- Super Niacinamida 20%
- Protetor Solar Toque Seco FPS 50
- Hidratante Antioleosidade
- Sérum Antissinais (Retinol Puro 0.3%)
- Limpador Facial
- Super Vitamina C 20%
- Sérum Antiacne
- Sérum Uniformizador
- Sérum Antiolheiras
- Super Pró-Colágeno 10%
- Limpador Antioleosidade
- Tônico Antioleosidade
- Creme Retexturizador Noturno
- Hidratante Reparador
- Bastão Vitamina C Pura 10%
- Kit Rotina Pele Mais Firme
- Kit Rotina Antioleosidade
- Dupla Rotina Noturna
Quantifiable outcome
- 99% of users reported improved skin hydration after 56 days of Firmador Pró-Colágeno use
- +8 more outcomes
Companies that use Sallve
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Sallve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sallve partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sallve competitors and assessment
Company assessmentBroad incumbents
- Grupo Boticário: Largest Brazilian fragrance and beauty conglomerate with multi-brand portfolio (O Boticário, Eudora, Quem Disse, Berenice?, Nuxe). Comparable as a domestic beauty leader operating across mass and premium price tiers in Brazil, with strong pharmacy and direct-sales channels.
- Natura &Co: Brazilian beauty multinational (Natura, Avon, The Body Shop, Aesop) operating direct-sales and retail channels across LatAm. Comparable as a Brazil-headquartered, multi-category beauty platform competing for the same consumer skincare share.
- CeraVe: L'Oréal-owned dermatologist-developed skincare brand with strong pharmacy and mass-retail distribution globally, including Brazil. Comparable in active-ingredient positioning (ceramides, niacinamide, hyaluronic acid) and Brazilian pharmacy channel presence.
- La Roche-Posay: L'Oréal-owned dermatological skincare brand with deep pharmacy presence in Brazil and clinical/dermatologist endorsement strategy. Comparable as a premium dermocosmetics player competing for the same pharmacy-distributed Brazilian skincare consumer.
Direct peers
- Granado Pharmácias: Heritage Brazilian pharmacy and cosmetics brand with strong DTC e-commerce, physical store network, and dermatological product lines. Comparable as a Brazilian-rooted, omnichannel dermocosmetics and personal care brand emphasizing heritage and trust.
- Quem Disse, Berenice?: Grupo Boticário sub-brand targeting young Brazilian consumers with playful, affordable color cosmetics and skincare. Comparable in digital-first positioning, millennial/Gen-Z target demographic, and Brazilian mass-premium pricing tier.
- The Ordinary (DECIEM): Digital-first, single-active-focused skincare brand with strong community engagement and transparent ingredient-led marketing. Comparable in its clinical/active-ingredient positioning, direct-to-consumer model, and high-volume review-driven growth strategy.
- Drunk Elephant: Premium digital-native skincare brand built on biocompatible formulations and clinical positioning. Comparable as a digitally born dermocosmetics brand that scaled through Sephora partnerships and loyalty-driven community engagement.
- Eudora: Grupo Boticário digital-first mass beauty brand with strong e-commerce, color cosmetics, and skincare range targeted at Brazilian women. Comparable in digital-first go-to-market, Brazilian female consumer base, and accessible premium pricing.
Regional players
- Dailus: Brazilian indie beauty brand with significant digital and pharmacy presence focused on color cosmetics and accessible skincare. Comparable as a Brazilian mass-market beauty brand with growing DTC and marketplace footprint, competing on price-accessibility rather than premium dermocosmetics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sallve social profiles
Digital presenceSallve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sallve leadership team
Management profileNumber of profiles
Profiles6 records
Sallve funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sallve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sallve
What does Sallve do?
Sallve develops, brands and sells its own line of dermocosmetic skincare products directly to Brazilian consumers. The assortment spans stick-format (bastão) sunscreens and targeted treatments (anti-oiliness, anti-dark circles, anti-chafing, vitamin C), core skincare (cleansers, tonics, serums, moisturizers, sunscreens), and a high-concentration "Super Ativos" line (e.g., 20% niacinamide, 20% vitamin C, 2% salicylic acid, 10% glycolic acid, 10% pro-collagen), offered individually or as bundled routine kits (duplas/trios) through its DTC site, physical retail, pharmacies, and major Brazilian marketplaces.
Is Sallve a public or private company?
Sallve is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sallve founded?
Sallve was founded in 2019. It employs 101 to 250 people.
Where is Sallve based?
Sallve is headquartered in São Paulo, Brazil, in the Latin America region.
How does Sallve make money?
Three revenue lines are on record. Direct-to-Consumer (DTC) E-commerce is the primary driver. The others are retail and Pharmacy Distribution and marketplace Sales.
Who are Sallve's main competitors?
Broad incumbents on record are Grupo Boticário, Natura &Co, CeraVe and La Roche-Posay. Direct peers are Granado Pharmácias, Quem Disse, Berenice?, The Ordinary (DECIEM), Drunk Elephant and Eudora. Dailus is listed as a regional player.
Does Sallve have an API?
No public API is recorded for Sallve.
What industry is Sallve in?
Sallve's product category is Skincare and Dermocosmetics. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRADAMAF, Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal). Its NAICS code is 456120 and its SIC code is 2844.