What Talenthouse does

Talenthouse is a London-based, publicly listed (SIX:THAG) creative marketplace founded in 2000 that connects brands with a global community of approximately 14.6 million creatives. Its core platform facilitates creative projects between artists, brands and music labels, generating revenue primarily via marketplace commissions on creative services and, since the April 2022 acquisition of Sponsokit, via subscription/recurring revenue from AI-enabled influencer-marketing software. The company has executed an aggressive multi-year roll-up, acquiring Creative Commission, EyeEm, jovoto, Coolabi, Quest Digital, TLNT Holdings, New Value, Zooppa and Ello between 2018 and 2022, and brought on board the Sponsokit team to add AI-powered influencer-marketing capabilities to the product portfolio.

Talenthouse serves two articulated customer segments. The primary vertical is the music industry, where the company works with major label partners including Warner Music and Sony Music (relationships inherited through the Creative Commission acquisition). A secondary, actively-developed segment is brands and advertisers seeking AI-driven influencer-marketing campaigns. The combined platform is positioned to monetize both the demand side (labels, brands, agencies sourcing creative and influencer campaigns) and the supply side (the 14.6M creator community providing talent).

The business model blends marketplace commissions on creative project volume (Creative Commission historically facilitated over $12 million in projects) with recurring subscription/recurring revenue from influencer-marketing software. Talenthouse is funded by approximately $79 million of disclosed equity raised across multiple rounds between 2009 and 2021, plus its SIX Swiss Exchange listing, and operates with a 101–250 employee base concentrated in London with operational presence across Germany and other geographies via acquired entities.

Name

Talenthouse

Website

https://talenthouse.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Talenthouse is a London-based public creative marketplace (SIX:THAG) connecting brands with a 14.6 million-member global creator community, offering AI-enabled influencer marketing through its acquired Sponsokit platform and serving enterprise music-industry clients including Warner Music and Sony Music.

Ownership category

akta.pro rank

Product category

Creative Talent Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Software Publishers (513210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Creative talent marketplace
• Influencer marketing platform
• Creator economy software
• Music industry commissioning
• AI influencer campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative Services Platform: Platform connecting creatives with the music industry, facilitating creative projects between artists, brands, and music labels
2. Influencer Marketing Services: Software and services for influencer marketing campaigns, leveraging acquired AI technology from Sponsokit

Core offering

Talenthouse operates a global creative marketplace that connects a 14M+ community of creative professionals with brands and the music industry for commissioned creative projects. Its offering combines the Creative Commission platform (music-industry brand-to-creative partnerships with Warner Music and Sony Music) and the Sponsokit AI software platform for influencer marketing, enabling brands to discover, brief, and execute creative campaigns end-to-end.

Product overview

Talenthouse is a creative platform that connects brands with creative professionals for marketing campaigns. Following its April 2022 acquisitions of Creative Commission (a music industry creative platform) and the Sponsokit AI software platform for influencer marketing, Talenthouse's portfolio includes its core creative marketplace and the acquired music industry creative platform (Creative Commission) and AI-powered influencer marketing technology (Sponsokit). The company serves major clients including Warner Music and Sony Music, providing access to a community of over 14 million members.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Commission Platform
• Sponsokit AI Influencer Marketing Platform
• EyeEm
• Coolabi
• jovoto
• Zooppa Creative talent marketplace within the Talenthouse group focused on connecting brands with creative professionals.
• Ello Creative social platform and marketplace within the Talenthouse group supporting creators and brand collaborations.

Quantifiable outcome

• Over $12 million in creative projects facilitated through Creative Commission

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Creative CommissioncoreStrategic or Co-development Partner · 28 April 2022Acquired Creative Commission, a London-based platform connecting creatives with the music industry. The acquisition included Creative Commission's user base and partnerships with major record labels, expanding Talenthouse's presence in the music sector.
• SponsokitcoreTechnology or Integration · 28 April 2022Acquired Sponsokit team and its AI software platform for influencer marketing. This acquisition added AI-powered influencer marketing capabilities to Talenthouse's product portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fiverr: Fiverr is a global freelance marketplace connecting businesses with creative and digital service providers. It is broadly comparable to Talenthouse as a two-sided creative services marketplace, though significantly larger in scale and breadth of services.
• Upwork: Upwork operates a global freelance platform spanning creative, technical, and professional services. Comparable to Talenthouse in the marketplace commission business model and creator-brand matchmaking functionality, but serves a much broader professional services category.
• Behance (Adobe): Behance is Adobe's portfolio and creative professional network, enabling discovery of photographers, designers, and illustrators. Comparable to Talenthouse as a destination for showcasing and sourcing creative talent, though Adobe's broader ecosystem provides significant incumbent advantages.
• Creative Artists Agency (CAA): CAA is one of the world's largest entertainment and sports agencies representing musicians, actors, and brands. Comparable to Talenthouse at the intersection of artist representation and brand marketing, though operating as an incumbent talent agency with established music industry relationships.

Direct peers

• 99designs (by Vista): 99designs is a crowdsourced graphic design marketplace connecting brands with freelance designers, owned by Vista (parent of Vistaprint). Directly comparable to Talenthouse's Creative Commission marketplace for branded creative work and talent contests.
• Aspire (formerly AspireIQ): Aspire is an influencer marketing platform that enables brands to discover, contract, and manage creator campaigns. Directly comparable to the Sponsokit AI influencer marketing capability acquired by Talenthouse, serving the same brand-and-creator campaign workflow.
• Grin: Grin is an influencer marketing platform focused on creator relationship management and campaign execution for direct-to-consumer brands. Directly comparable to Talenthouse's Sponsokit influencer marketing offering, with overlapping AI-driven creator discovery and analytics features.
• Dribbble: Dribbble is a community and marketplace for designers and creative professionals to showcase work and connect with hiring brands. Directly comparable to Talenthouse's core creative marketplace offering, with overlapping freelance matching functionality.
• Klear: Klear is an influencer marketing platform providing creator discovery, analytics, and campaign management tools. Directly comparable to Talenthouse's Sponsokit influencer marketing AI capability, with similar AI-driven targeting and reporting features for brand marketers.

Regional players

• Wasserman Music: Wasserman is a major talent and sports agency representing musicians, athletes, and brands for endorsements, appearances, and campaigns. Comparable to Talenthouse on the music-industry representation and brand-creator matchmaking side, though operating as a traditional agency rather than a platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/talenthouse
• Facebookfacebook.com/talenthousefans
• LinkedInlinkedin.com/company/talenthouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talenthouse