Prenuvo
Prenuvo operates a preventive health platform centered on radiation-free whole-body MRI scans, serving affluent cash-pay consumers, employer wellness programs, and insurance channel partners through 26+ clinics across North America, Australia, and the UK, with tiered annual memberships priced from $1,199 to $4,599.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Prenuvo does
Prenuvo operates a preventive health platform built around radiation-free whole-body MRI screening. Founded in 2018 by Andrew Lacy and headquartered in Redwood City, California, the company uses 1.5T MRI machines running proprietary multiparametric acquisition protocols to capture 1.3 billion data points per scan in under one hour without contrast agents or ionizing radiation. Its core scan screens for hundreds of conditions across major organ systems, with optional AI-cleared body composition analysis, advanced brain volumetric assessment, MyoStrain-based cardiac imaging, and integrated 80+ biomarker blood panels. The clinical backbone is the Prenuvo Medical Group, employing more than 200 healthcare professionals including over 100 radiologists specialized in whole-body screening.
The business model is primarily direct-to-consumer with cash-pay economics. Customers can purchase a standalone whole-body scan for approximately $2,500 or subscribe to one of three annual membership tiers ($1,199 Core, $2,499 Comprehensive, $4,099-$4,599 Executive), with Affirm-provided installment financing and HSA/FSA acceptance to broaden access. Enterprise and channel revenue is layered on top through employer wellness programs, insurance partnerships (notably John Hancock Vitality), and platform integrations with Hone Health, GenieMD, and Hims & Hers Benefits, which offer subscriber discounts. Pricing varies modestly by geography, with NYC locations at the higher end.
Prenuvo has scaled to 26+ clinic locations across North America, Australia, and the UK, supported by 200+ clinical staff and operating entities across multiple US states (Prenuvo of Golden State P.C., Prenuvo Radiology PA, Prenuvo of Minnesota P.C., Independent Radiology of New York P.C.) plus a UK-registered subsidiary regulated by the Care Quality Commission. The company has cumulatively completed over 170,000 scans, raised $190M across a $70M Series A (Oct 2022, Felicis-led) and a $120M Series B (Feb 2025, Forerunner/Left Lane/Felicis), and launched the 100,000-participant Hercules clinical study to build the evidence base for eventual insurance coverage. Jill Woodworth, former Peloton CFO, joined as CFO in May 2025 to support continued scaling.
Prenuvo firmographics
Firmographics- Name
- Prenuvo
- Legal name
- Prenuvo, Inc.
- Website
- https://prenuvo.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prenuvo operates a preventive health platform centered on radiation-free whole-body MRI scans, serving affluent cash-pay consumers, employer wellness programs, and insurance channel partners through 26+ clinics across North America, Australia, and the UK, with tiered annual memberships priced from $1,199 to $4,599.
- Ownership category
- akta.pro rank
Prenuvo industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Medical Laboratories (621511)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
- akta.pro secondary industry
- Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD)
Keywords
Where Prenuvo is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices9 records
Markets served
Prenuvo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Annual membership tiers (Core, Comprehensive, Executive) providing access to whole-body MRI scans, blood panels, and follow-up consultations. Memberships automatically renew for successive 12-month terms. Provides predictable recurring revenue with land-and-expand potential as members upgrade tiers.
- Standalone MRI Scans: One-time purchases of whole-body MRI scans for customers not wanting membership. Single scan pricing with no recurring commitment.
- Financing Partnership (Affirm): Third-party financing through Affirm allows customers to pay for scans and memberships in installments, enabling higher price points and broader customer access.
- Partner Discount Programs: B2B partnerships with employers, insurance companies, and health platforms that offer Prenuvo scans as employee benefits or subscriber perks, creating volume-based revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Membership - Entry-level proactive health with focused scan and lab panel |
| Subscription | Annual | Comprehensive Membership - Most popular with whole-body scan and detailed lab panels |
| Subscription | Annual | Executive Membership - Most in-depth with whole-body scan, brain health, heart health, body composition, and detailed labs |
| One time/ perpetual license | Pay-as-you-go | Whole Body MRI Scan - Standalone one-time purchase |
| Subscription | Annual | New Membership Tiers - Extended offerings with bloodwork |
| Subscription | Pay-as-you-go | Combined MRI and New Tests Package |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels9 records
Prenuvo product offering
Product offeringCore offering
Prenuvo operates a radiation-free whole-body MRI screening service that captures 1.3 billion data points per scan in under an hour to screen for hundreds of conditions across major organ systems. The offering is delivered through tiered annual memberships (Core, Comprehensive, Executive) that combine whole-body MRI scans with blood biomarker panels of 80+ biomarkers and AI-powered body composition, brain, and heart health analyses.
Product overview
Prenuvo is a healthcare technology company offering a unified preventive health platform centered on radiation-free whole-body MRI scanning, supplemented with blood biomarker testing and AI-powered health analysis. The core product is the Whole Body MRI Scan, which can be enhanced with add-on imaging modules (Body Composition Analysis, Advanced Brain Health Scan, Advanced Heart Health Scan) and blood biomarker panels. These services are delivered through tiered membership plans (Core, Comprehensive, Executive) designed for ongoing year-over-year health monitoring, and via enterprise programs for healthcare providers and employers. The company operates 26+ clinic locations across North America, Australia, and Europe, and has conducted over 170,000 scans supported by 200+ healthcare professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Whole Body MRI Scan Radiation-free, contrast-free whole-body MRI scan completed in under one hour, screening for hundreds of conditions across major organ systems for individual consumers seeking preventive health assessments.
- Blood Biomarker Testing Blood panels measuring 80+ biomarkers tied to inflammation, hormone levels, metabolic health, and more, with results interpreted together with imaging data for comprehensive health summaries.
- Core Membership Entry-level proactive health membership at $1,199/year including a Focused Scan and Core Panel lab assessment to establish a health baseline.
- Comprehensive Membership Mid-tier membership at $2,499/year pairing Whole Body Scan with detailed Comprehensive Panel lab assessment for broader health visibility and tracking, including repeat lab test at 6 months.
- Executive Membership Most comprehensive membership at $4,099-$4,599/year combining Whole Body Scan with Advanced Brain Health Scan, Body Composition Analysis, Advanced Heart Health Scan (select locations), and Executive Panel lab assessment with repeat labs at 6 months.
- Provider Portal Referral platform for healthcare providers to order Prenuvo scans for patients and access the provider portal for patient management.
- Employer Program Corporate health benefit program allowing employers to offer Prenuvo whole-body MRI scans as part of employee wellness benefits.
Quantifiable outcome
- 99.8% negative predictive value for whole-body MRI in screening population (POLARIS study)
- +5 more outcomes
Companies that use Prenuvo
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Prenuvo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Prenuvo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Hims & Hers HealthcoreHims & Hers Benefits program launched offering subscribers $400 off Prenuvo Whole Body Scans and up to $350 off Eight Sleep products. Hims & Hers passes 100% of negotiated savings directly to active subscribers without profiting from the initiative. This expands Hims & Hers' positioning in preventative health.
- GenieMDcoreGenieMD partnership to provide advanced whole-body MRI screening for proactive health assessments through GenieMD's virtual healthcare platform. The collaboration aims to offer comprehensive health insights by integrating Prenuvo's imaging technology into GenieMD's virtual healthcare platform.
- Hone HealthcoreHone Health partnership to incorporate whole-body MRI scans into its preventive health platform. The integration enables patients to book scans through the Hone Health app, receive detailed radiologist-reviewed reports, and work with Hone clinicians to develop personalized treatment plans. Prenuvo has completed over 150,000 scans with 1 in 20 resulting in potentially life-saving diagnosis.
- John HancockflagshipJohn Hancock became the first life insurer to offer customers discounted access to Prenuvo whole-body MRI scans. John Hancock partnered with MIT AgeLab and integrated Prenuvo into their Vitality wellness program and longevity initiatives. This partnership reflects John Hancock's shift from transactional life insurance to becoming a longevity partner.
- GRAILminorGRAIL's Galleri blood-based cancer test and Prenuvo's whole-body MRI scans are offered as complementary approaches to early detection through John Hancock partnerships. They are different tests and patients decide how to integrate either into their healthcare practice.
Scale indicators11 records
Recent moves12 records
Expansion highlights7 records
Prenuvo competitors and assessment
Company assessmentDirect peers
- Ezra: Direct competitor offering whole-body MRI-based cancer screening scans in major US cities. Ezra targets the same affluent, health-conscious demographic with similar pricing models and prevention-focused positioning, making it the closest product comparable to Prenuvo.
- Fountain Life: Fountain Life offers preventive whole-body health assessments combining advanced imaging (including MRI) with blood biomarkers and AI-driven diagnostics. Targets the same affluent longevity-focused consumer base as Prenuvo with a similar premium membership model.
- Human Longevity Inc. (Health Nucleus): Founded by Craig Venter, Health Nucleus by HLI offers premium whole-body preventive health assessments including whole-body MRI, genome sequencing, and advanced blood analytics. Competes directly with Prenuvo for the high-end preventive screening consumer.
- GRAIL: GRAIL's Galleri test is a blood-based multi-cancer early detection test that competes for the same preventive cancer screening dollar as Prenuvo, though via a different modality. GRAIL is already offered alongside Prenuvo through the John Hancock partnership, indicating overlapping customer demand.
Emerging players
- InsideTracker: InsideTracker offers blood biomarker analysis with personalized health recommendations focused on longevity and performance optimization. It complements rather than directly competes with Prenuvo but targets the same biohacker and longevity-focused consumer demographic.
- Natera: Natera develops cell-free DNA and molecular diagnostic tests including Signatera for cancer recurrence monitoring. Competes for the early cancer detection budget allocation but through a different testing modality and use case (recurrence vs. initial screening).
Broad incumbents
- RadNet: RadNet is one of the largest US outpatient diagnostic imaging providers with hundreds of centers offering MRI, CT, and other modalities. While not focused on whole-body preventive screening, it represents the established diagnostic imaging infrastructure Prenuvo must compete with or partner alongside.
- Akumin: Akumin operates a national network of outpatient diagnostic imaging centers offering MRI, CT, PET, and other modalities. Provides a comparable but much broader diagnostic imaging offering than Prenuvo's specialized whole-body preventive screening.
- SimonMed Imaging: SimonMed is one of the largest outpatient medical imaging providers in the US, offering MRI, CT, ultrasound, and other diagnostic services. Represents the established diagnostic imaging delivery model against which Prenuvo's preventive-focused positioning differentiates.
Others
- Hims & Hers Health: Hims & Hers is a current Prenuvo distribution partner through its Benefits program, offering subscribers $400 off Prenuvo scans. Serves as an adjacent telehealth wellness platform with overlapping customer demographics in preventive health and longevity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prenuvo social profiles
Digital presencePrenuvo compliance and trust
Trust signalCompliance1 record
Prenuvo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prenuvo leadership team
Management profileNumber of profiles
Profiles3 records
Prenuvo subsidiaries and ownership
Company hierarchySubsidiaries7 records
Prenuvo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prenuvo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prenuvo
What does Prenuvo do?
Prenuvo operates a radiation-free whole-body MRI screening service that captures 1.3 billion data points per scan in under an hour to screen for hundreds of conditions across major organ systems. The offering is delivered through tiered annual memberships (Core, Comprehensive, Executive) that combine whole-body MRI scans with blood biomarker panels of 80+ biomarkers and AI-powered body composition, brain, and heart health analyses.
Is Prenuvo a public or private company?
Prenuvo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prenuvo founded?
Prenuvo was founded in 2018. It employs 101 to 250 people.
Where is Prenuvo based?
Prenuvo is headquartered in Vancouver, Canada, in the North America region.
How does Prenuvo make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are standalone MRI Scans, financing Partnership (Affirm) and partner Discount Programs.
Who are Prenuvo's main competitors?
Direct peers on record are Ezra, Fountain Life, Human Longevity Inc. (Health Nucleus) and GRAIL. Emerging players are InsideTracker and Natera. Broad incumbents are RadNet, Akumin and SimonMed Imaging. Hims & Hers Health is listed as an others.
Does Prenuvo have an API?
No public API is recorded for Prenuvo.
What industry is Prenuvo in?
Prenuvo's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology), with a secondary code of HLACALAD, Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic). Its NAICS code is 621512 and its SIC code is 8734.