Prenuvo

What Prenuvo does

Prenuvo operates a preventive health platform built around radiation-free whole-body MRI screening. Founded in 2018 by Andrew Lacy and headquartered in Redwood City, California, the company uses 1.5T MRI machines running proprietary multiparametric acquisition protocols to capture 1.3 billion data points per scan in under one hour without contrast agents or ionizing radiation. Its core scan screens for hundreds of conditions across major organ systems, with optional AI-cleared body composition analysis, advanced brain volumetric assessment, MyoStrain-based cardiac imaging, and integrated 80+ biomarker blood panels. The clinical backbone is the Prenuvo Medical Group, employing more than 200 healthcare professionals including over 100 radiologists specialized in whole-body screening.

The business model is primarily direct-to-consumer with cash-pay economics. Customers can purchase a standalone whole-body scan for approximately $2,500 or subscribe to one of three annual membership tiers ($1,199 Core, $2,499 Comprehensive, $4,099-$4,599 Executive), with Affirm-provided installment financing and HSA/FSA acceptance to broaden access. Enterprise and channel revenue is layered on top through employer wellness programs, insurance partnerships (notably John Hancock Vitality), and platform integrations with Hone Health, GenieMD, and Hims & Hers Benefits, which offer subscriber discounts. Pricing varies modestly by geography, with NYC locations at the higher end.

Prenuvo has scaled to 26+ clinic locations across North America, Australia, and the UK, supported by 200+ clinical staff and operating entities across multiple US states (Prenuvo of Golden State P.C., Prenuvo Radiology PA, Prenuvo of Minnesota P.C., Independent Radiology of New York P.C.) plus a UK-registered subsidiary regulated by the Care Quality Commission. The company has cumulatively completed over 170,000 scans, raised $190M across a $70M Series A (Oct 2022, Felicis-led) and a $120M Series B (Feb 2025, Forerunner/Left Lane/Felicis), and launched the 100,000-participant Hercules clinical study to build the evidence base for eventual insurance coverage. Jill Woodworth, former Peloton CFO, joined as CFO in May 2025 to support continued scaling.

Name

Prenuvo

Legal name

Prenuvo, Inc.

Website

https://prenuvo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Prenuvo operates a preventive health platform centered on radiation-free whole-body MRI scans, serving affluent cash-pay consumers, employer wellness programs, and insurance channel partners through 26+ clinics across North America, Australia, and the UK, with tiered annual memberships priced from $1,199 to $4,599.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Medical Laboratories (621511)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industry

Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD)

Keywords

• Whole-body MRI screening
• Preventive health imaging
• Radiology diagnostic services
• Health biomarker testing
• Longevity health screening

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership tiers (Core, Comprehensive, Executive) providing access to whole-body MRI scans, blood panels, and follow-up consultations. Memberships automatically renew for successive 12-month terms. Provides predictable recurring revenue with land-and-expand potential as members upgrade tiers.
2. Standalone MRI Scans: One-time purchases of whole-body MRI scans for customers not wanting membership. Single scan pricing with no recurring commitment.
3. Financing Partnership (Affirm): Third-party financing through Affirm allows customers to pay for scans and memberships in installments, enabling higher price points and broader customer access.
4. Partner Discount Programs: B2B partnerships with employers, insurance companies, and health platforms that offer Prenuvo scans as employee benefits or subscriber perks, creating volume-based revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Prenuvo operates a radiation-free whole-body MRI screening service that captures 1.3 billion data points per scan in under an hour to screen for hundreds of conditions across major organ systems. The offering is delivered through tiered annual memberships (Core, Comprehensive, Executive) that combine whole-body MRI scans with blood biomarker panels of 80+ biomarkers and AI-powered body composition, brain, and heart health analyses.

Product overview

Prenuvo is a healthcare technology company offering a unified preventive health platform centered on radiation-free whole-body MRI scanning, supplemented with blood biomarker testing and AI-powered health analysis. The core product is the Whole Body MRI Scan, which can be enhanced with add-on imaging modules (Body Composition Analysis, Advanced Brain Health Scan, Advanced Heart Health Scan) and blood biomarker panels. These services are delivered through tiered membership plans (Core, Comprehensive, Executive) designed for ongoing year-over-year health monitoring, and via enterprise programs for healthcare providers and employers. The company operates 26+ clinic locations across North America, Australia, and Europe, and has conducted over 170,000 scans supported by 200+ healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole Body MRI Scan Radiation-free, contrast-free whole-body MRI scan completed in under one hour, screening for hundreds of conditions across major organ systems for individual consumers seeking preventive health assessments.
• Blood Biomarker Testing Blood panels measuring 80+ biomarkers tied to inflammation, hormone levels, metabolic health, and more, with results interpreted together with imaging data for comprehensive health summaries.
• Core Membership Entry-level proactive health membership at $1,199/year including a Focused Scan and Core Panel lab assessment to establish a health baseline.
• Comprehensive Membership Mid-tier membership at $2,499/year pairing Whole Body Scan with detailed Comprehensive Panel lab assessment for broader health visibility and tracking, including repeat lab test at 6 months.
• Executive Membership Most comprehensive membership at $4,099-$4,599/year combining Whole Body Scan with Advanced Brain Health Scan, Body Composition Analysis, Advanced Heart Health Scan (select locations), and Executive Panel lab assessment with repeat labs at 6 months.
• Provider Portal Referral platform for healthcare providers to order Prenuvo scans for patients and access the provider portal for patient management.
• Employer Program Corporate health benefit program allowing employers to offer Prenuvo whole-body MRI scans as part of employee wellness benefits.

Quantifiable outcome

• 99.8% negative predictive value for whole-body MRI in screening population (POLARIS study)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Hims & Hers HealthcoreGTM or Marketing Partner · 10 March 2026Hims & Hers Benefits program launched offering subscribers $400 off Prenuvo Whole Body Scans and up to $350 off Eight Sleep products. Hims & Hers passes 100% of negotiated savings directly to active subscribers without profiting from the initiative. This expands Hims & Hers' positioning in preventative health.
• GenieMDcoreTechnology or Integration · 20 November 2025GenieMD partnership to provide advanced whole-body MRI screening for proactive health assessments through GenieMD's virtual healthcare platform. The collaboration aims to offer comprehensive health insights by integrating Prenuvo's imaging technology into GenieMD's virtual healthcare platform.
• Hone HealthcoreTechnology or Integration · 6 November 2025Hone Health partnership to incorporate whole-body MRI scans into its preventive health platform. The integration enables patients to book scans through the Hone Health app, receive detailed radiologist-reviewed reports, and work with Hone clinicians to develop personalized treatment plans. Prenuvo has completed over 150,000 scans with 1 in 20 resulting in potentially life-saving diagnosis.
• John HancockflagshipChannel Partner/ Reseller/ Distributor · 1 July 2024John Hancock became the first life insurer to offer customers discounted access to Prenuvo whole-body MRI scans. John Hancock partnered with MIT AgeLab and integrated Prenuvo into their Vitality wellness program and longevity initiatives. This partnership reflects John Hancock's shift from transactional life insurance to becoming a longevity partner.
• GRAILminorStrategic or Co-development PartnerGRAIL's Galleri blood-based cancer test and Prenuvo's whole-body MRI scans are offered as complementary approaches to early detection through John Hancock partnerships. They are different tests and patients decide how to integrate either into their healthcare practice.

Scale indicators11 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Ezra: Direct competitor offering whole-body MRI-based cancer screening scans in major US cities. Ezra targets the same affluent, health-conscious demographic with similar pricing models and prevention-focused positioning, making it the closest product comparable to Prenuvo.
• Fountain Life: Fountain Life offers preventive whole-body health assessments combining advanced imaging (including MRI) with blood biomarkers and AI-driven diagnostics. Targets the same affluent longevity-focused consumer base as Prenuvo with a similar premium membership model.
• Human Longevity Inc. (Health Nucleus): Founded by Craig Venter, Health Nucleus by HLI offers premium whole-body preventive health assessments including whole-body MRI, genome sequencing, and advanced blood analytics. Competes directly with Prenuvo for the high-end preventive screening consumer.
• GRAIL: GRAIL's Galleri test is a blood-based multi-cancer early detection test that competes for the same preventive cancer screening dollar as Prenuvo, though via a different modality. GRAIL is already offered alongside Prenuvo through the John Hancock partnership, indicating overlapping customer demand.

Emerging players

• InsideTracker: InsideTracker offers blood biomarker analysis with personalized health recommendations focused on longevity and performance optimization. It complements rather than directly competes with Prenuvo but targets the same biohacker and longevity-focused consumer demographic.
• Natera: Natera develops cell-free DNA and molecular diagnostic tests including Signatera for cancer recurrence monitoring. Competes for the early cancer detection budget allocation but through a different testing modality and use case (recurrence vs. initial screening).

Broad incumbents

• RadNet: RadNet is one of the largest US outpatient diagnostic imaging providers with hundreds of centers offering MRI, CT, and other modalities. While not focused on whole-body preventive screening, it represents the established diagnostic imaging infrastructure Prenuvo must compete with or partner alongside.
• Akumin: Akumin operates a national network of outpatient diagnostic imaging centers offering MRI, CT, PET, and other modalities. Provides a comparable but much broader diagnostic imaging offering than Prenuvo's specialized whole-body preventive screening.
• SimonMed Imaging: SimonMed is one of the largest outpatient medical imaging providers in the US, offering MRI, CT, ultrasound, and other diagnostic services. Represents the established diagnostic imaging delivery model against which Prenuvo's preventive-focused positioning differentiates.

Others

• Hims & Hers Health: Hims & Hers is a current Prenuvo distribution partner through its Benefits program, offering subscribers $400 off Prenuvo scans. Serves as an adjacent telehealth wellness platform with overlapping customer demographics in preventive health and longevity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prenuvo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prenuvo