Clean Market
Clean Market is a multi-location functional wellness operator founded in 2017 that delivers medically supervised IV drip therapy, IM booster shots, lymphatic drainage massage, and infrared sauna sessions across branded lounges in New York, Las Vegas, Miami, and Chicago (2026).
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Clean Market does
Clean Market is a private, multi-location functional wellness operator founded in 2017 by Asa Kitfield and Lily Kunin, headquartered in New York City. The company delivers medically supervised wellness services — primarily NutriDrip IV drip therapy, IM booster shots, lymphatic drainage massage, and full-spectrum infrared sauna sessions — administered by registered nurses and nurse practitioners under clinical oversight provided by JMB Medical PLLC (Dr. Maurice Beer). It runs 10+ branded lounges across New York City (Midtown East, NoHo, FiDi/Brookfield Place, and three Equinox locations), Las Vegas (Wynn and Fontainebleau), and Miami (Fontainebleau), with a Chicago West Loop opening scheduled for August 2026.
The company's revenue model combines per-session service fees ($135–$395 for IV drips, $250–$350 for lymphatic massage, $45–$75 for sauna), a recurring membership program ($95/month or $995/year) with discounts across service categories, mobile concierge IV delivery, event services, and an e-commerce wellness shop selling proprietary supplements (Mega Gluta, Super C, Tru Niagen Pro) and curated third-party products. Distribution is anchored by exclusive hospitality venue partnerships with Equinox, Wynn Las Vegas, Fontainebleau Las Vegas, and Fontainebleau Miami Beach, which provide captive high-income foot traffic and function as de facto marketing channels. Booking is handled through the third-party Zenoti platform.
Clean Market has served more than 75,000 clients across its markets and has raised $2.2 million in disclosed funding from Able Partners (January 2019). Its customer base spans high-income individual wellness consumers (primary), corporate and group wellness clients, and luxury hospitality guests. Press coverage in Forbes, Wall Street Journal, Vogue, New York Times, Business Insider, and WWD supports aspirational brand positioning in the premium wellness category.
Clean Market firmographics
Firmographics- Name
- Clean Market
- Legal name
- Clean Market NYC
- Website
- https://cleanmarket.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clean Market is a multi-location functional wellness operator founded in 2017 that delivers medically supervised IV drip therapy, IM booster shots, lymphatic drainage massage, and infrared sauna sessions across branded lounges in New York, Las Vegas, Miami, and Chicago (2026).
- Ownership category
- akta.pro rank
Clean Market industry classification
Industry- Product category
- IV Therapy and Functional Wellness Services
- NAICS
- Other Personal Care Services (81219)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industry
- Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)
Keywords
Where Clean Market is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Clean Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-Lounge Wellness Services: Individual service fees for IV drips, IM booster shots, lymphatic drainage massage, and infrared sauna sessions charged at point of sale per session.
- Membership Subscriptions: Monthly and annual membership programs (Clean Market Wellness Membership) offering discounted access to services and perks, generating predictable recurring revenue.
- E-Commerce Wellness Products: Sale of wellness-related products through an online storefront, expanding revenue beyond in-person service visits.
- Concierge / Mobile IV Services: On-demand mobile IV administration at additional cost, available for events, hotels, or at-home visits, charged as a premium service on top of base treatment prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | IV Drips — à la carte single session |
| Unit Pricing | Pay-as-you-go | Lymphatic Drainage Massage |
| Unit Pricing | Pay-as-you-go | Infrared Sauna Sessions |
| Unit Pricing | Pay-as-you-go | IM Booster Shots |
| Subscription | Monthly | Clean Market Wellness Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Clean Market product offering
Product offeringCore offering
Clean Market delivers medically supervised functional wellness services including NutriDrip IV drip therapy, IM booster shots, lymphatic drainage massage, and full-spectrum infrared sauna sessions through branded lounges in New York, Las Vegas, and Miami. Services are also delivered via mobile concierge to homes, offices, hotels, and events, and the company sells proprietary wellness supplements online. A monthly/annual membership program provides discounted access and recurring revenue.
Product overview
Clean Market is a functional wellness company offering a unified suite of wellness services and products. The core offering centers on NutriDrip IV Drip Therapy and NutriDrip IM Booster Shots administered by registered nurses, complemented by Lymphatic Drainage Massage and Full-Spectrum Infrared Saunas. These services are available at physical lounge locations (with partnerships at Equinox, Wynn Las Vegas, and Fontainebleau hotels), through Mobile Concierge delivery, and at events. The company also offers proprietary IV drip formulations including Niagen NR, NAD+/NutriYouth, NutriImmunity, Mega Recovery, NutriCleanse, NutriBoost, NutriGlow, NutriFit, Gut Health, NutriSleep, NutriBeauty, and Pre-Game drips. A membership program provides pricing discounts across services and products. Physical wellness products include Clean Market Mega Gluta and Super C liposomal supplements. The platform operates on a per-session and membership model rather than a software platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- NutriDrip: IV Nutrient Therapy brand providing IV Drip Therapy, booster shots, and mobile concierge IV services for wellness and recovery benefits.
- Matchaful
- Clean Market West Loop
Quantifiable outcome
- 75,000+ clients served across markets
Companies that use Clean Market
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Clean Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Clean Market partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Equinox (Hotel Hudson Yards, Domino, Sports Club)coreClean Market operates dedicated IV Drip Lounges inside Equinox Hotel Hudson Yards, Equinox Domino, and Equinox Sports Club locations. Equinox members and hotel guests are directed to Clean Market's services, providing Clean Market with access to a premium, fitness-oriented consumer base. The relationship positions Clean Market as the de facto IV/wellness amenity within Equinox's wellness ecosystem.
- Wynn Las VegascoreClean Market operates a branded IV Drip Lounge within Wynn Las Vegas, offering IV therapy services to hotel guests. The partnership functions as a paid amenity within the luxury resort, with Clean Market renting or licensing space and retaining service revenue.
- Fontainebleau Las VegascoreClean Market operates a branded IV Drip Lounge at Fontainebleau Las Vegas, serving hotel guests seeking wellness and recovery treatments during their stay.
- Fontainebleau Miami BeachcoreClean Market operates a branded IV Drip Lounge at Fontainebleau Miami Beach, offering IV drip services to resort guests and visitors.
- MatchafulminorMatchaful café is co-located with Clean Market's FiDi/Brookfield Place location and Midtown East location, creating a combined wellness destination where clients can receive IV therapy alongside matcha and Japanese-inspired food and beverages. This co-location partnership enhances the wellness environment and cross-visitation traffic.
- JMB Medical PLLC / Dr. Maurice BeercoreJMB Medical PLLC, operating under Dr. Maurice Beer, provides the medical supervision and oversight required for Clean Market's IV drip and injection services. This medical partnership ensures legal and clinical compliance for all administered treatments, functioning as the licensed medical entity behind Clean Market's clinical protocols.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Clean Market competitors and assessment
Company assessmentDirect peers
- The DRIPBaR: Franchise IV therapy and vitamin injection brand operating retail drip lounges. Comparable on retail lounge format, franchise-driven geographic scaling, and menu of signature IV drip formulations.
- Restore Hyper Wellness: Multi-location franchise operating wellness centers combining IV therapy, cryotherapy, infrared sauna, and other recovery services. Most direct comparable on multi-modality retail wellness model and unit economics.
- The IV Doc: NYC-based IV therapy provider offering in-home, on-demand, and in-clinic drips targeting high-income consumers. Directly comparable on customer profile, service mix, and New York metro presence.
- Drip Hydration: Mobile and in-clinic IV therapy operator with nationwide reach and a similar menu of hydration, hangover, immunity, and anti-aging drips. Comparable on mobile concierge delivery and consumer wellness positioning.
- Mobile IV Medics: Mobile IV therapy provider delivering nurse-administered drips to homes, offices, hotels, and events. Comparable on concierge/mobile delivery model and event services revenue stream.
- Vida-Flo: Multi-location IV hydration and wellness therapy brand operating lounges with a comparable menu of hydration, recovery, and wellness drips at retail price points.
- Hydrate IV Bar: Multi-state IV therapy lounge chain offering drips, IM shots, and wellness services in retail settings. Comparable on lounge format and consumer-facing IV therapy positioning.
- IV Nutrition: Multi-location IV vitamin therapy clinic with a similar focus on nutrient drips, IM boosters, and wellness-oriented menus administered by medical staff.
Broad incumbents
- Equinox: Luxury fitness and wellness brand that is also a key Clean Market channel partner. Comparable as a broad premium fitness/wellness incumbent targeting the same high-income urban consumer, and provides direct insight into Clean Market's venue economics.
- Massage Envy: National membership-based massage and skin care franchise with hundreds of locations. Comparable on subscription/membership model, multi-service retail wellness footprint, and lymphatic/skin-adjacent service offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clean Market social profiles
Digital presenceClean Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Market leadership team
Management profileNumber of profiles
Profiles2 records
Clean Market funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Market
What does Clean Market do?
Clean Market delivers medically supervised functional wellness services including NutriDrip IV drip therapy, IM booster shots, lymphatic drainage massage, and full-spectrum infrared sauna sessions through branded lounges in New York, Las Vegas, and Miami. Services are also delivered via mobile concierge to homes, offices, hotels, and events, and the company sells proprietary wellness supplements online. A monthly/annual membership program provides discounted access and recurring revenue.
Is Clean Market a public or private company?
Clean Market is a private company. It is classified as venture growth investor backed and is currently operating.
When was Clean Market founded?
Clean Market was founded in 2017. It employs 101 to 250 people.
Where is Clean Market based?
Clean Market is headquartered in New York, United States, in the North America region.
How does Clean Market make money?
Four revenue lines are on record. In-Lounge Wellness Services are the primary driver. The others are membership Subscriptions, E-Commerce Wellness Products and concierge / Mobile IV Services.
Who are Clean Market's main competitors?
Direct peers on record are The DRIPBaR, Restore Hyper Wellness, The IV Doc, Drip Hydration, Mobile IV Medics, Vida-Flo, Hydrate IV Bar and IV Nutrition. Broad incumbents are Equinox and Massage Envy.
Does Clean Market have an API?
No public API is recorded for Clean Market.
What industry is Clean Market in?
Clean Market's product category is IV Therapy and Functional Wellness Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of THAJALAI, Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing). Its NAICS code is 81219 and its SIC code is 8090.