Clean Market

What Clean Market does

Clean Market is a private, multi-location functional wellness operator founded in 2017 by Asa Kitfield and Lily Kunin, headquartered in New York City. The company delivers medically supervised wellness services — primarily NutriDrip IV drip therapy, IM booster shots, lymphatic drainage massage, and full-spectrum infrared sauna sessions — administered by registered nurses and nurse practitioners under clinical oversight provided by JMB Medical PLLC (Dr. Maurice Beer). It runs 10+ branded lounges across New York City (Midtown East, NoHo, FiDi/Brookfield Place, and three Equinox locations), Las Vegas (Wynn and Fontainebleau), and Miami (Fontainebleau), with a Chicago West Loop opening scheduled for August 2026.

The company's revenue model combines per-session service fees ($135–$395 for IV drips, $250–$350 for lymphatic massage, $45–$75 for sauna), a recurring membership program ($95/month or $995/year) with discounts across service categories, mobile concierge IV delivery, event services, and an e-commerce wellness shop selling proprietary supplements (Mega Gluta, Super C, Tru Niagen Pro) and curated third-party products. Distribution is anchored by exclusive hospitality venue partnerships with Equinox, Wynn Las Vegas, Fontainebleau Las Vegas, and Fontainebleau Miami Beach, which provide captive high-income foot traffic and function as de facto marketing channels. Booking is handled through the third-party Zenoti platform.

Clean Market has served more than 75,000 clients across its markets and has raised $2.2 million in disclosed funding from Able Partners (January 2019). Its customer base spans high-income individual wellness consumers (primary), corporate and group wellness clients, and luxury hospitality guests. Press coverage in Forbes, Wall Street Journal, Vogue, New York Times, Business Insider, and WWD supports aspirational brand positioning in the premium wellness category.

Name

Clean Market

Legal name

Clean Market NYC

Website

https://cleanmarket.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Clean Market is a multi-location functional wellness operator founded in 2017 that delivers medically supervised IV drip therapy, IM booster shots, lymphatic drainage massage, and infrared sauna sessions across branded lounges in New York, Las Vegas, Miami, and Chicago (2026).

Ownership category

akta.pro rank

Product category

IV Therapy and Functional Wellness Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industry

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• IV therapy services
• Functional wellness treatments
• Lymphatic drainage massage
• Infrared sauna therapy
• Mobile IV therapy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Lounge Wellness Services: Individual service fees for IV drips, IM booster shots, lymphatic drainage massage, and infrared sauna sessions charged at point of sale per session.
2. Membership Subscriptions: Monthly and annual membership programs (Clean Market Wellness Membership) offering discounted access to services and perks, generating predictable recurring revenue.
3. E-Commerce Wellness Products: Sale of wellness-related products through an online storefront, expanding revenue beyond in-person service visits.
4. Concierge / Mobile IV Services: On-demand mobile IV administration at additional cost, available for events, hotels, or at-home visits, charged as a premium service on top of base treatment prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Clean Market delivers medically supervised functional wellness services including NutriDrip IV drip therapy, IM booster shots, lymphatic drainage massage, and full-spectrum infrared sauna sessions through branded lounges in New York, Las Vegas, and Miami. Services are also delivered via mobile concierge to homes, offices, hotels, and events, and the company sells proprietary wellness supplements online. A monthly/annual membership program provides discounted access and recurring revenue.

Product overview

Clean Market is a functional wellness company offering a unified suite of wellness services and products. The core offering centers on NutriDrip IV Drip Therapy and NutriDrip IM Booster Shots administered by registered nurses, complemented by Lymphatic Drainage Massage and Full-Spectrum Infrared Saunas. These services are available at physical lounge locations (with partnerships at Equinox, Wynn Las Vegas, and Fontainebleau hotels), through Mobile Concierge delivery, and at events. The company also offers proprietary IV drip formulations including Niagen NR, NAD+/NutriYouth, NutriImmunity, Mega Recovery, NutriCleanse, NutriBoost, NutriGlow, NutriFit, Gut Health, NutriSleep, NutriBeauty, and Pre-Game drips. A membership program provides pricing discounts across services and products. Physical wellness products include Clean Market Mega Gluta and Super C liposomal supplements. The platform operates on a per-session and membership model rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• NutriDrip: IV Nutrient Therapy brand providing IV Drip Therapy, booster shots, and mobile concierge IV services for wellness and recovery benefits.
• Matchaful
• Clean Market West Loop

Quantifiable outcome

• 75,000+ clients served across markets

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Equinox (Hotel Hudson Yards, Domino, Sports Club)coreChannel Partner/ Reseller/ DistributorClean Market operates dedicated IV Drip Lounges inside Equinox Hotel Hudson Yards, Equinox Domino, and Equinox Sports Club locations. Equinox members and hotel guests are directed to Clean Market's services, providing Clean Market with access to a premium, fitness-oriented consumer base. The relationship positions Clean Market as the de facto IV/wellness amenity within Equinox's wellness ecosystem.
• Wynn Las VegascoreChannel Partner/ Reseller/ DistributorClean Market operates a branded IV Drip Lounge within Wynn Las Vegas, offering IV therapy services to hotel guests. The partnership functions as a paid amenity within the luxury resort, with Clean Market renting or licensing space and retaining service revenue.
• Fontainebleau Las VegascoreChannel Partner/ Reseller/ DistributorClean Market operates a branded IV Drip Lounge at Fontainebleau Las Vegas, serving hotel guests seeking wellness and recovery treatments during their stay.
• Fontainebleau Miami BeachcoreChannel Partner/ Reseller/ DistributorClean Market operates a branded IV Drip Lounge at Fontainebleau Miami Beach, offering IV drip services to resort guests and visitors.
• MatchafulminorStrategic or Co-development PartnerMatchaful café is co-located with Clean Market's FiDi/Brookfield Place location and Midtown East location, creating a combined wellness destination where clients can receive IV therapy alongside matcha and Japanese-inspired food and beverages. This co-location partnership enhances the wellness environment and cross-visitation traffic.
• JMB Medical PLLC / Dr. Maurice BeercoreOthersJMB Medical PLLC, operating under Dr. Maurice Beer, provides the medical supervision and oversight required for Clean Market's IV drip and injection services. This medical partnership ensures legal and clinical compliance for all administered treatments, functioning as the licensed medical entity behind Clean Market's clinical protocols.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The DRIPBaR: Franchise IV therapy and vitamin injection brand operating retail drip lounges. Comparable on retail lounge format, franchise-driven geographic scaling, and menu of signature IV drip formulations.
• Restore Hyper Wellness: Multi-location franchise operating wellness centers combining IV therapy, cryotherapy, infrared sauna, and other recovery services. Most direct comparable on multi-modality retail wellness model and unit economics.
• The IV Doc: NYC-based IV therapy provider offering in-home, on-demand, and in-clinic drips targeting high-income consumers. Directly comparable on customer profile, service mix, and New York metro presence.
• Drip Hydration: Mobile and in-clinic IV therapy operator with nationwide reach and a similar menu of hydration, hangover, immunity, and anti-aging drips. Comparable on mobile concierge delivery and consumer wellness positioning.
• Mobile IV Medics: Mobile IV therapy provider delivering nurse-administered drips to homes, offices, hotels, and events. Comparable on concierge/mobile delivery model and event services revenue stream.
• Vida-Flo: Multi-location IV hydration and wellness therapy brand operating lounges with a comparable menu of hydration, recovery, and wellness drips at retail price points.
• Hydrate IV Bar: Multi-state IV therapy lounge chain offering drips, IM shots, and wellness services in retail settings. Comparable on lounge format and consumer-facing IV therapy positioning.
• IV Nutrition: Multi-location IV vitamin therapy clinic with a similar focus on nutrient drips, IM boosters, and wellness-oriented menus administered by medical staff.

Broad incumbents

• Equinox: Luxury fitness and wellness brand that is also a key Clean Market channel partner. Comparable as a broad premium fitness/wellness incumbent targeting the same high-income urban consumer, and provides direct insight into Clean Market's venue economics.
• Massage Envy: National membership-based massage and skin care franchise with hundreds of locations. Comparable on subscription/membership model, multi-service retail wellness footprint, and lymphatic/skin-adjacent service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clean-market
• Instagraminstagram.com/cleanmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Market