What Valcre does

Valcre is a San Diego-based SaaS company founded in 2016 that provides an end-to-end appraisal platform purpose-built for the commercial real estate valuation industry. The core product unifies job and client management, property research, comparable data storage, customizable Excel and Word templates, team workload dashboards, and a mobile application for field inspections (iOS and Android). The platform integrates with 100+ data sources including Cherre, Rockport VAL, FUEL Enterprises, and the PwC Investor Survey API, and is the only commercial appraisal software vendor holding both SOC 2 Type II and ISO 27001 certifications. Add-on modules include Valcre AI, Valcre Assist, Market Insights, and BRAVE — a standardized 99-field export format increasingly mandated by major U.S. banks (Chase, Capital One, Bank OZK, U.S. Bank) in their engagement letters.

Valcre sells primarily through an enterprise field-sales motion with quote-based, multi-year SaaS contracts; pricing is not publicly disclosed. Its customer base spans more than 300 organizations, ranging from sole practitioners (e.g., Mosaic Property Valuations, Bowery Valuation) to the largest CRE services and accounting firms (Kroll, Avison Young, JLL, Newmark, RSM, Baker Tilly, Cohn Reznick, Withum, Apprise by Walker & Dunlop). The company has expanded geographically across the U.S., Canada, and Australia using $12.7 million of Series A funding raised in November 2022 led by Avenue Growth Partners, and has stated that its business tripled and its customer base roughly doubled since 2020. Secondary segments include public-sector property assessors using Valcre for tax-appeal processing and cross-department data centralization.

The company's strategic positioning combines workflow software, an accumulating proprietary comparable database (3.5M+ comparables and 400K+ completed appraisals), and a growing bank-facing data standard (BRAVE) that creates network-pull from lender clients. Recognition includes Inc. 5000 (2023), PropTech Breakthrough Property Valuation Tool of the Year (2025), and multiple GlobeSt. CRE technology awards, while leadership — CEO Lucas Rotter and CTO Kris Owens — operates a fully remote organization spanning 51-100 employees.

Name

Valcre

Legal name

Valcre Inc.

Website

https://valcre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Valcre is a San Diego-based SaaS company providing an end-to-end commercial real estate appraisal platform, serving 300+ organizations from sole practitioners to enterprise firms like JLL, Avison Young, and RSM across the U.S., Canada, and Australia.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Appraisal Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO)

akta.pro secondary industries

Real Estate Valuation & Appraisal (BPAHANAC), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Commercial real estate appraisal
• Appraisal workflow software
• Property valuation platform
• CRE appraisal data management
• Appraisal report generation

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Software-as-a-service subscription model providing access to Valcre's complete platform including web, mobile app, Excel/Word templates, and integrations. Pricing is quote-based, likely tiered by firm size or usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Valcre provides a cloud-based SaaS appraisal platform purpose-built for commercial real estate appraisers, covering the end-to-end workflow from job and client management, property research, comparable data capture and storage, to customizable report generation in Excel and Word. The platform is available on web, iOS, and Android, integrates with 100+ data sources, and includes AI-powered features (Valcre AI, Valcre Assist), a standardized 99-field export format (BRAVE) for bank delivery, and a centralized database of 3.5M+ verified comparables.

Product overview

Valcre is a unified, SaaS-based commercial real estate appraisal platform offering a comprehensive suite of integrated products. The core Valcre platform provides end-to-end workflow management including job tracking, client management, property research, and report generation. Supporting products include Valcre Mobile (iOS/Android app for field inspections), Valcre AI (artificial intelligence features for automation), BRAVE (standardized 99-field data export format for banks), Valcre Assist, and Market Insights. The platform also includes proprietary Excel and Word templates that sync seamlessly together. Valcre is designed by appraisers for appraisers and serves firms of all sizes from sole proprietors to enterprise organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Valcre Assist: A product offering within the Valcre platform.
• Valcre AI
• BRAVE
• Market Insights

Products and services

• Valcre (Core Platform) Cloud-based SaaS appraisal platform that streamlines data gathering and report writing for commercial real estate appraisers. Includes job and client management, property and comparable data storage, customizable Excel and Word templates, a dashboard for workload and billings, and integrations with 100+ data sources.
• Valcre Mobile Mobile application for iOS and Android that enables appraisers to conduct field inspections, capture photos and video, enter inspection data, search databases, and select comparables while on-site. Included at no extra charge for Valcre account holders.
• Valcre AI AI-powered features built into the Valcre platform that automate data entry and assist appraisers with data gathering, analysis, and report-writing workflows to improve speed, accuracy, and consistency.
• BRAVE (Banking Real Estate Appraisal Valuation Exchange) Standardized 99-field export format for commercial appraisal data delivery to financial institutions. Enables one-click exports that eliminate formatting errors and mid-review data requests, providing a competitive advantage in lender panel selections.
• Valcre Assist AI-powered assistant within the Valcre platform that helps appraisers with data gathering and analysis tasks, offered as a product alongside Valcre and Valcre AI.
• Market Insights Market intelligence offering within the Valcre platform providing appraisers with market trends, insights, and expert tips to support commercial property valuation decisions.
• PwC US Investor Survey Integration Integration with the PwC Investor Survey API that enables automatic import of Investor Survey data directly into Valcre workbooks, removing manual data entry, reducing errors, and saving time for appraisers.
• Fannie Mae DUS Export Feature Valcre export feature enabling users to easily meet Fannie Mae's 2025 appraisal compliance requirements for multi-family properties through the DUS (Delegated Underwriting and Servicing) format.

Quantifiable outcome

• 20%+ more appraisals completed per appraiser on average
• +7 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Rockport VALcoreTechnology or Integration · 15 November 2022Software integration partnership expanding appraisers' capabilities, enabling them to easily incorporate DCF (Discounted Cash Flow) calculations into their reports.
• CherrecoreTechnology or Integration · 16 May 2022Integration partnership using Cherre's powerful GraphQL API to enhance Valcre's commercial real estate appraisal platform with additional property data access.
• The Appraisal InstitutecoreStrategic or Co-development Partner · 4 February 2019Affinity agreement introducing Valcre's appraisal technology platform to Appraisal Institute professionals, providing institutional quality tools to all valuation professionals. The Appraisal Institute is the nation's largest professional association for appraisers.
• FUEL EnterprisescoreTechnology or Integration · 14 January 2019Integration partnership integrating FUEL Valuation's cutting-edge cash-flow modeling into Valcre's industry-leading appraisal software to benefit companies of all sizes.
• PwC UScoreTechnology or IntegrationIntegration partnership enabling users to automatically import PwC Investor Survey data directly into their Valcre workbooks via API, removing manual data entry and reducing errors.
• Bank OZKflagshipGTM or Marketing PartnerMajor financial institution that has started requesting BRAVE (Banking Real Estate Appraisal Valuation Exchange) in engagement letters. BRAVE is Valcre's standardized export format becoming industry standard.
• ChaseflagshipGTM or Marketing PartnerMajor financial institution requesting BRAVE-compliant appraisals in engagement letters, signaling industry adoption of Valcre's standardized format.
• Capital OneflagshipGTM or Marketing PartnerMajor financial institution requesting BRAVE-compliant appraisals, part of growing list of banks standardizing on Valcre's export format.
• U.S. BankflagshipGTM or Marketing PartnerMajor financial institution requesting BRAVE in engagement letters as part of industry-wide shift to standardized appraisal data delivery.
• Western Alliance BankminorGTM or Marketing PartnerRegional bank requesting BRAVE-compliant appraisals in engagement letters.
• WSFS BankminorGTM or Marketing PartnerRegional bank requesting BRAVE-compliant appraisals in engagement letters.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Argus (Altus Group): Altus Group's Argus Enterprise and Argus Valuation are the most established commercial real estate valuation and investment analysis software suites. Argus is the incumbent that Valcre most directly competes with for CRE valuation workflows, particularly among large enterprise firms and institutional investors.
• Rockport VAL: Rockport VAL provides DCF and cash-flow modeling software specifically for commercial real estate appraisers, with direct overlap to Valcre's core valuation modeling workflows. Although Rockport is also a Valcre integration partner, it competes head-on in DCF-based appraisal analysis.
• FUEL Valuation: FUEL Enterprises provides cash-flow modeling engines that are integrated into Valcre's platform, but also competes as a standalone valuation modeling tool for appraisers. Direct overlap in DCF/valuation analytics makes it a comparable software peer.

Broad incumbents

• Yardi Systems: Yardi is a broad real estate software platform spanning property management, accounting and analytics across CRE. While it does not specialize in appraisal workflows, it overlaps with Valcre in CRE data, valuation inputs and serves many of the same enterprise accounts.
• RealPage: RealPage is a large multifamily and CRE operations and analytics software provider. Although its core is property operations rather than appraisal, it intersects with Valcre's data and analytics offerings and serves overlapping enterprise real estate customers.
• CoStar Group: CoStar is the dominant CRE data, analytics and marketplace platform (LoopNet, Apartments.com). It is not an appraisal workflow product but is a strategic comparable given its data ownership and potential to enter or acquire into the appraisal workflow layer.
• LightBox: LightBox is a CRE data and analytics platform serving appraisal, valuation, broker and lender workflows with property data, GIS and AVM-related intelligence. It is comparable as a horizontal data/analytics incumbent that intersects Valcre's appraisal-side data integrations.

Emerging players

• CompStak: CompStak is a CRE lease and sales comp data platform built on crowdsourced broker-contributed data. It is an emerging peer that intersects Valcre's comparable-data value proposition for appraisers, though it remains a data source rather than a full appraisal workflow platform.
• Reonomy: Reonomy is a commercial property data and intelligence platform serving brokers, lenders and investors with ownership, debt and asset data. It overlaps with Valcre's property research and comparable-discovery workflows as an emerging data-side peer.

Others

• Cherre: Cherre is a CRE data platform that powers Valcre's property-data integration via its GraphQL API. It is not a direct competitor but an ecosystem partner/enabler, and a useful comparable for the data-side moat Valcre is building on top of its appraisal workflow.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valcre
• YouTubeyoutube.com/channel/UCneiRdScPIJkZxO-M5eD9Yw
• Facebookfacebook.com/valcresoftware
• LinkedInlinkedin.com/company/valcre
• Instagraminstagram.com/valcre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valcre