What Blackstone Products does

Blackstone Products, founded in 2008 by Roger Dahle in Logan, Utah, designs, manufactures, and distributes propane-powered outdoor cooking equipment built around its flat-top griddle platform. The core technology centers on the proprietary Omnivore Griddle Plate Technology with integrated wind guards, faster preheat and recovery, and improved fuel efficiency, complemented by Rear Grease Management, Flexfold folding-leg portability, and the Blackstone Connect App for wireless control of pellet grills. The portfolio spans Original, Iron Forged, Bronco, Culinary, Select, Adventure Ready, E-Series, and On The Go griddles (sizes 17"–36"), pellet grills (900 Pellet Grill, 900 Pellet Grill Airfryer Combo, 22" XL Griddle Pellet Grill Combo), 2Stone Technology pizza ovens (Leggero Pro, Mobile Cart, Select), outdoor-kitchen drop-ins, camping units, and a deep accessories and consumables catalog that includes branded seasonings and sauces. Pricing ranges from approximately $149 for entry-level tabletop units to $1,999 for premium outdoor-kitchen drop-ins, with pellet grills priced $999–$1,399 and pizza ovens $279–$1,799.

The business is monetized through direct-to-consumer e-commerce on a Shopify storefront (orders shipped within 48 hours) layered against national retail distribution at Walmart, Lowe's, Sportsman's Warehouse, Cabela's, and Academy Sports, plus a dealer network for the premium Select and outdoor-kitchen lines. Target customers include individual outdoor-cooking enthusiasts, the "Griddle Nation" community, outdoor adventurers and tailgaters, and premium outdoor-kitchen buyers. Proprietary features are paired with content-driven community building (TikTok, YouTube, recipe blog, weekly newsletter, brand ambassador program) that the company credits with accelerating its half-decade of viral growth.

In May 2025 Blackstone completed a merger with Weber, forming Weber Blackstone under CEO Roger Dahle, retaining both brand identities and keeping headquarters in Logan; the company had previously secured a $75 million credit facility in April 2022 from Wells Fargo and White Oak Global Advisors and operates a Blackstone Europe subsidiary. In May 2026 Blackstone also issued a voluntary recall of three lots of its Walmart-exclusive Parmesan Ranch seasoning due to potential salmonella contamination traced to a third-party ingredient supplier.

Name

Blackstone Products

Legal name

Blackstone Products

Website

https://blackstoneproducts.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Blackstone Products is a Logan, Utah-based outdoor cooking equipment manufacturer and direct-to-consumer retailer whose flagship flat-top propane griddles, pellet grills, and pizza ovens are sold online and through Walmart, Lowe's, and outdoor-specialty retailers to backyard cooks and the "Griddle Nation" enthusiast community; the company merged with Weber in May 2025 to form Weber Blackstone.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Outdoor griddles
• Flat top cooking
• Pellet grills
• Pizza ovens
• Outdoor cooking equipment

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Sales - Griddles: Primary revenue stream from selling outdoor griddle units across multiple series (Original, Iron Forged, Bronco, Culinary, Select, Adventure Ready) in sizes ranging from 17" tabletop to 36" full-size units. Prices range from approximately $149 to $1,999 depending on model and configuration.
2. Pellet Grills and Smokers: Revenue from pellet grill product line including 900 Pellet Grill, 900 Pellet Grill Airfryer Combo, and 22" XL Griddle Pellet Grill Combo. These units range from $999 to $1,399.
3. Pizza Ovens: Revenue from pizza oven products including Tabletop Pizza Oven, Leggero Pro, Pizza Oven with Mobile Cart, and Select Pizza Oven. Prices range from $279.99 to $1,799.
4. Accessories and Consumables: Revenue from accessories including griddle tool kits, cleaning supplies, covers, carry bags, seasonings and sauces, and apparel. Accessories range from under $10 to around $300. Also includes replacement parts and warranty services.
5. Camping and Portable Cooking Units: Revenue from compact camping griddles and portable cooking units designed for outdoor adventure use, including 14", 17", and 20" tabletop and stand-mounted models.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Blackstone Products designs, manufactures, and sells outdoor cooking equipment, anchored by its flagship flat-top propane griddles in sizes from 17" to 36". The portfolio has expanded into pellet grills with wireless connectivity, pizza ovens using 2Stone technology, portable/Adventure Ready griddles, drop-in outdoor kitchen units, plus accessories, seasonings, sauces, and a recipe content platform. Hardware is sold direct-to-consumer through blackstoneproducts.com and through national retailers including Walmart, Lowe's, Sportsman's Warehouse, Cabela's, and Academy Sports.

Product overview

Blackstone Products is an outdoor cooking equipment company offering a comprehensive portfolio of flat-top propane and electric griddles, pellet grills, pizza ovens, and camping cooking units. The core product line centers on Original Griddles in sizes from 17" to 36" featuring proprietary Omnivore Griddle Plate Technology. The portfolio includes specialized lines: Adventure Ready (portable with Flexfold legs), E-Series (electric), Iron-Forged (premium), Bronco (rugged performance), Culinary (style-focused), and Select (luxury with 304 stainless steel). The company expanded into pellet grilling with 900 Pellet Grill models featuring wireless Blackstone Connect App connectivity, and offers combo units like the 22" XL Griddle Pellet Grill Combo. Pizza ovens include multiple form factors with 2Stone Technology reaching 900°F. Accessories, covers, and seasonings complete the ecosystem. The company merged with Weber in May 2025 forming Weber Blackstone, with headquarters remaining in Logan, Utah.

Differentiator

Problem solved

Functional benefit

Brands

• Original: Core griddle product line for traditional outdoor cooking
• Iron Forged
• Culinary
• Bronco
• Select
• Adventure Ready
• E-Series
• On The Go (OTG)

Products and services

• Original Griddles Flagship flat-top propane griddle line offered in sizes 17", 22", 28", and 36" with Omnivore Griddle Plate Technology and Rear Grease Management; designed for year-round outdoor cooking from breakfast through dinner for individual consumers.
• Iron Forged Griddles Heavy-duty premium griddle line with enhanced power, durability, and industrial-grade components aimed at consumers wanting a more robust outdoor cooking build.
• Select Premium Griddle Collection High-end griddle collection featuring 304-grade stainless steel, brass accents, Omnivore Griddle Plate Technology, convection oven up to 500°F, touch screen interface, and 1350-watt motor; sold through the dealer network for premium outdoor kitchen buyers.
• Culinary Collection Griddles Refined, style-forward griddle collection built with 304-grade stainless steel and premium features designed for restaurant-quality results and elevated outdoor entertaining.
• Bronco Series Griddles and Grills Performance-focused rugged product line combining powerful heat output with durable craftsmanship, including open-flame grills and combination units for outdoor cooking enthusiasts.
• Adventure Ready Griddles Portable griddles featuring the Flexfold collapsible-leg design enabling compact vertical storage and "Roll and Go" transport, targeted at campers, tailgaters, and outdoor adventurers.
• E-Series Electric Griddles Electric tabletop griddles in 17" and 22" sizes for indoor and outdoor use where propane is unavailable, including apartment, condo, and patio use cases for individual consumers.
• Outdoor Kitchen Drop-In Griddles Drop-in and built-in griddles for permanent outdoor kitchen installations, including natural gas-ready models ranging from $1,699 to $1,999.99 sold through the dealer network.
• 900 Pellet Grill Pellet grill with 875 sq. inches of cooking space, 20 lb. hopper, digital display, folding front shelf, wireless connectivity via the Blackstone Connect App, and a built-in smoke circulation system; priced at $999.
• 900 Pellet Grill Airfryer Combo Premium pellet grill with integrated 7-quart airfryer drawer offering hot and cold smoke infusion with wireless app control; capacity for 8 rib racks, 6 chickens, 16 NY strips, or 24 burgers; priced at $1,299.
• 22" XL Griddle Pellet Grill Combo Dual-function cooking unit combining 440 sq. in. of griddle space with 884 sq. in. of pellet grill space, featuring Omnivore Griddle Plate Technology, a 20 lb. hopper, and a $99 accessory kit bundled for limited time; priced at $1,399.
• Blackstone Pizza Ovens Multiple pizza oven models including Tabletop Propane, Electric Tabletop, Leggero Pro, Pizza Oven with Mobile Cart, and Select Pizza Oven; Select line uses 2Stone Technology with tri-heat convection/conduction/radiation plus a rotating 16-inch cordierite stone to cook pizza in as little as 90 seconds at up to 900°F; priced from $279.99 to $1,799.
• Camping and On The Go (OTG) Griddles Compact 14" and 20" griddles and stand-mounted outdoor cooking units with Propane-Chain System fuel efficiency, designed for campgrounds, tailgates, and other off-grid outdoor cooking use.
• Griddle Accessories and Tool Kits Accessories including 30-piece tool kits, spatulas, cleaning supplies, covers, carry bags, and apparel, with bundle promotions such as a "5 for $50" deal and free 30-piece accessory kit bundled with qualifying griddle purchases.
• Blackstone Sauces and Seasonings Branded seasoning blends and sauces (e.g., Blackstone Parmesan Ranch seasoning, formerly sold exclusively at Walmart), used to extend the brand into consumables that pair with Blackstone griddle cooking.

Quantifiable outcome

• 28" XL Griddle top capacity: 56 bacon slices, 38 fried eggs, 17 pancakes, 102 hot dogs, 25 burgers, or 22 NY strips per cook
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WebercoreStrategic or Co-development Partner · 1 May 2025Blackstone Products completed a merger with Weber in May 2025, forming Weber Blackstone under the leadership of founder Roger Dahle as CEO of the combined entity. Both brands are retained with distinct market identities. As part of the deal, headquarters remained in Logan, Utah — a condition that was paramount to Dahle during negotiations. This merger positioned the combined company as a dominant force in the outdoor cooking industry.
• Sportsman's WarehousecoreChannel Partner/ Reseller/ DistributorEarly retail partner in Blackstone's growth trajectory. Blackstone's griddle products are sold through Sportsman's Warehouse stores, aligning with the outdoor recreation channel.
• Cabela'scoreChannel Partner/ Reseller/ DistributorEarly outdoor specialty retail partner for Blackstone Products, part of the initial retail expansion strategy alongside Sportsman's Warehouse and Academy Sports.
• Academy SportscoreChannel Partner/ Reseller/ DistributorEarly retail partner for Blackstone Products in the outdoor sporting goods channel, contributing to the company's initial retail distribution before expansion to mass-market retailers.
• Lowe'scoreChannel Partner/ Reseller/ DistributorMajor national home improvement retailer that became a key retail partner for Blackstone griddle products as part of the company's accelerated expansion into mass-market retail, driven in part by viral social media growth.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart serves as a major national retail channel for Blackstone Products, selling griddle products in-store and online. Blackstone's Parmesan Ranch seasoning was sold exclusively through Walmart. The retailer was a key part of the expanded mass-market retail strategy.
• California Dairies, Inc.minorOthersThird-party supplier of dry milk powder ingredient used in Blackstone's Parmesan Ranch seasoning product. California Dairies, Inc. separately recalled its product, which was identified as the source of potential salmonella contamination leading to Blackstone's voluntary recall of three lots of seasoning sold at Walmart in May 2026. No illnesses were reported.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weber: Legacy gas-grill authority and now part of the same Weber Blackstone combined entity following the May 2025 merger. Weber's traditional kettle, gas, and charcoal grills directly overlap with Blackstone's pellet and outdoor-cooking lines, sharing retailers like Walmart and Lowe's.
• Traeger Grills: Pellet-grill pioneer and a leading competitor in the connected outdoor-cooking category. Direct overlap with Blackstone's 900 Pellet Grill line and 22" XL Griddle Pellet Grill Combo on features like app-based temperature control and pellet-driven smoking.
• Pit Boss Grills: Direct competitor in pellet grills, barrel grills, and griddles, with comparable mass-retail distribution including Walmart and Lowe's. Closely competes with Blackstone on value-tier pellet grills and combo units.
• Camp Chef: Outdoor and camp cooking specialist with a strong portable griddle, pellet grill, and outdoor stove portfolio. Direct overlap with Blackstone's Adventure Ready, On The Go, and camping griddle lines at outdoor specialty retailers.
• Ooni: Category-defining outdoor pizza oven brand that established the premium home pizza oven segment. Direct competitor to Blackstone's pizza oven portfolio, including the Select Pizza Oven with 2Stone technology.
• Big Green Egg: Iconic kamado-style ceramic grill and smoker brand with strong enthusiast community. Adjacent competitor in the higher-end outdoor cooking and smoking category overlapping with Blackstone's pellet grill smoker audience.
• Rec Tec: Pellet grill specialist with app-connected and traditional models. Direct competitor in the connected-pellet-grill category and a comparable DTC/retail hybrid distribution model.

Broad incumbents

• Char-Broil: Long-established mass-market gas and charcoal grill brand sold through Walmart, Lowe's, and Home Depot. Competes with Blackstone on retail shelf space for entry- and mid-tier outdoor cooking hardware.
• Napoleon: Canadian grill and outdoor-living incumbent offering grills, smokers, and outdoor kitchen components. Overlaps with Blackstone's premium Select line and outdoor kitchen built-in installations.
• Broil King: Gas and specialty grill manufacturer with strong North American retail presence, including independent dealer networks. Closely comparable to Blackstone in outdoor cooking hardware at mass and specialty retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlackstoneGrid
• YouTubeyoutube.com/channel/UCr39rimir8y3p-q1iQYidVA
• Facebookfacebook.com/blackstoneproducts
• LinkedInlinkedin.com/company/blackstone-products
• Instagraminstagram.com/blackstoneproducts
• Pinterestpinterest.com/blackstonegriddles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackstone Products