Nabors
- Company typePublic
- Founded1952
- HeadquartersHamilton, Bermuda
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Nabors firmographics
Firmographics- Name
- Nabors
- Legal name
- Nabors Industries Ltd.
- Website
- https://nabors.com
- Company type
- Public
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Nabors industry classification
Industry- Product category
- Oilfield Drilling Services
- NAICS
- Drilling Oil and Gas Wells (213111), Oil and Gas Field Machinery and Equipment Manufacturing (333132), Support Activities for Mining (213), Mining and Oil and Gas Field Machinery Manufacturing (33313)
- SIC
- Drilling Oil & Gas Wells (1381), Oil & Gas Field Machinery & Equipment (3533), Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Drilling & Workover Rigs (Land & Offshore) (EUALABAA)
- akta.pro secondary industries
- Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Completion Tools & Subsurface Equipment (Packers, Liners, Valves, Sand Control) (EUALABAD), Geothermal Drilling & Well Construction (Production/Injection, Directional, Well Services) (EUAMAEAB)
Keywords
Where Nabors is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Bermuda
Offices4 records
Markets served
Nabors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Contract Drilling Services: Dayrate-based contracts for automated land drilling rigs (PACE series) and offshore platform rigs. Revenue based on daily rental rates for rigs and associated equipment.
- Drilling Solutions Services: Directional drilling automation, managed pressure drilling (MPD), tubular running services, and other well services. Complementary services sold alongside rig contracts.
- Rig Equipment and Technology Sales: Sale of drilling automation equipment, top drives, and proprietary technology solutions to other drilling contractors through Canrig subsidiary.
- Software and Digital Services: RigCLOUD platform and analytics services for digital operations, emissions reporting, and remote monitoring.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nabors product offering
Product offeringCore offering
Nabors provides land and offshore drilling rigs and the drilling services performed with them, plus proprietary drilling-automation software, directional-drilling, managed-pressure-drilling, and tubular-running services to oil and gas operators worldwide. Through its Canrig subsidiary it also designs and manufactures rig equipment such as top drives, and it is applying its rig fleet and drilling know-how to deliver geothermal drilling solutions.
Product overview
Nabors is a provider of land drilling rigs and well services for the oil and gas sector, offering a comprehensive portfolio of automated drilling solutions. The company's product architecture is organized around three main pillars: (1) Core Rig Fleet - Nabors SmartRigs (PACE-R, PACE-M, PACE-X, PACE-S, PACE-B, PACE-F) representing one of the world's youngest and most advanced land drilling fleets, plus offshore rigs (MASE, MODS, SunDowner); (2) Smart Suite Automation Platform - integrated drilling automation products including SmartROS (rig operating system), SmartDRILL (process automation), SmartPLAN (workflow management), SmartSLIDE and SmartNAV (directional automation), ROCKit and REVit (vibration/steering control), and Predictive Drilling (AI/ML-based ROP optimizer); (3) Digital Operations - RigCLOUD instrumentation, analytics, and automation, supported by Rigline 24/7 remote support; (4) Drilling Solutions - Blue Force directional services (motors, MWD, LWD tools including FracView, SpectraView, DrillView, DeepView), Integra Managed Pressure Drilling and Tubular Running Services; (5) Energy Transition - Hybrid Energy Management System (hEMS), rig electrification, geothermal solutions through partnerships. The company operates across North America, Middle East, and other hydrocarbon basins.
Differentiator
Problem solved
Functional benefit
Products and services
- PACE-Series Land Drilling Rigs High-spec, automated land drilling rigs operated by Nabors crews for oil and gas operators worldwide; designed to deliver faster drilling, improved safety, and consistent performance on complex horizontal and extended-reach wells.
- Offshore Drilling Rigs and Services Offshore drilling rigs and the associated drilling services performed with them, provided to oil and gas operators for offshore exploration and development drilling.
- Smart Suite Drilling-Automation Platform Suite of drilling-automation software modules (including SmartROS, SmartDRILL, SmartSLIDE, and SmartCLOUD) that automate drilling processes, optimize drilling parameters in real time, and improve drilling consistency on Nabors and third-party rigs.
- RigCLOUD Digital Operations Platform Cloud-based digital operations platform that aggregates rig telemetry, drilling data, and analytics to give operators and Nabors real-time visibility into drilling performance across a fleet.
- Blue Force Directional Drilling Services Directional drilling and downhole navigation services delivered by Nabors to oil and gas operators, supporting precise wellbore placement in conventional and unconventional wells.
- Integra Managed Pressure Drilling Managed pressure drilling (MPD) and underbalanced drilling services that allow precise control of wellbore pressure during drilling, used on complex and unconventional wells where conventional drilling methods pose risks.
- Tubular Running Services Tubular running services for the safe and efficient handling and installation of casing, tubing, and other downhole strings during well construction.
- Hybrid Energy Management System (hEMS) Hybrid energy system combining battery storage with conventional diesel power generation on drilling rigs to reduce fuel consumption, lower emissions, and improve energy efficiency during drilling operations.
- Geothermal Drilling Solutions Drilling services, rigs, and expertise applied to deep, high-temperature geothermal wells, allowing Nabors to serve the geothermal energy market using its existing rig fleet and drilling know-how.
- Canrig Rig Equipment Capital equipment manufactured by Nabors' Canrig subsidiary — including top drives, drawworks, control systems, and rig instrumentation — sold to third-party drilling contractors and operators worldwide.
- Rigline 24/7 Support Services
Quantifiable outcome
- 36% increase in average ROP with Predictive Drilling solution
- +3 more outcomes
Companies that use Nabors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Nabors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
Nabors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CorvacoreNabors and Corva joined forces to provide a first-of-its-kind digital and automation offering to the global drilling industry. By integrating Corva's App Store and Dev Center with Nabors' SmartROS and RigCLOUD platforms, the companies combined AI and rig automation to drive greater drilling efficiencies. The partnership delivered Predictive Drilling, achieving 36% ROP increase and 9.7% vibration reduction.
- GA DrillingminorNabors participated in GA Drilling's $44.1 million investment package to advance its NexTitan drilling tool to commercial validation. GA Drilling is commercializing technologies to enable geothermal drilling anywhere globally.
- Quaise EnergyminorPartnership for novel millimeter wave drilling systems to harness geothermal energy. Nabors provided facility in Houston for Quaise to demonstrate its technology in May 2025.
- Sage GeosystemsminorPartnership to advance deployment of supercritical CO2 based geothermal systems globally. Sage Geosystems is advancing pressure geothermal solutions for baseload power generation.
- Ignis H2 EnergyminorPartnership with Ignis H2 Energy striving to develop affordable, reliable, and sustainable baseload geothermal energy.
- HephaeminorPartnership to commercialize technologies pushing temperature limits of electronics and sensors for drilling applications.
- MindMeshcoreAcquired by Nabors in January 2023. MindMesh specialized in digital twin and modeling technologies for drilling operations. Integration aims to enhance real-time predictive analytics, automation, and digitalization capabilities with plans to integrate MindMesh's RiMo platform into Nabors' existing systems.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Nabors competitors and assessment
Company assessmentDirect peers
- Helmerich & Payne: Largest U.S. land drilling contractor operating the FlexRig fleet of high-spec AC rigs. Closely comparable to Nabors on land rig dayrate business, U.S. shale exposure, and the shift toward automation and super-spec rigs.
- Precision Drilling: Canadian-based land drilling contractor with a large high-spec rig fleet across North America and the Middle East. Direct overlap with Nabors on dayrate-based contracts, super-spec rigs, and international expansion.
- Patterson-UTI Energy: U.S. land driller combining drilling rigs, pressure pumping, and directional drilling services. Comparable business mix and U.S. shale customer base, with overlapping directional/automation technology offerings.
- Transocean: Offshore ultra-deepwater drilling contractor with a fleet of harsh-environment rigs. Comparable to Nabors' offshore platform rigs (MASE, MODS, SunDowner) and similar dayrate-based, capital-intensive business model.
- Valaris Limited: Offshore drilling contractor operating both floaters and jackups globally. Comparable to Nabors on offshore rig services, capital intensity, and customer base of international oil companies and national oil companies.
- Borr Drilling: Pure-play jackup rig contractor focused on international shallow-water drilling. Compares to Nabors on rig dayrate economics, international customer base, and modern fleet positioning.
Broad incumbents
- SLB (Schlumberger): Largest oilfield services incumbent with a broad portfolio across drilling, completions, production, and digital. Partners with Nabors on drilling automation (directional drilling technology advancement) and competes in drilling services via its drilling tools and bits business.
- Halliburton: Major oilfield services incumbent active across drilling, completions, and digital solutions (iCruise, DecisionSpace). Overlaps with Nabors on drilling-related services and digital automation for operators.
- Baker Hughes: Diversified oilfield services and industrial energy technology company. Comparable on drilling services, well construction, and digital oilfield platforms that compete with Nabors' RigCLOUD and Smart Suite.
Emerging players
- Corva: Energy-focused AI and drilling optimization platform; strategic partner of Nabors integrating its App Store and Dev Center with SmartROS and RigCLOUD. Closely tied to Nabors through the Predictive Drilling (ROP Optimizer) co-development and commercial relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nabors social profiles
Digital presenceNabors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nabors leadership team
Management profileNumber of profiles
Profiles2 records
Nabors subsidiaries and ownership
Company hierarchySubsidiaries8 records
Nabors funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nabors M&A and investment
M&A and investmentM&A7 records
Investments16 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nabors
What does Nabors do?
Nabors provides land and offshore drilling rigs and the drilling services performed with them, plus proprietary drilling-automation software, directional-drilling, managed-pressure-drilling, and tubular-running services to oil and gas operators worldwide. Through its Canrig subsidiary it also designs and manufactures rig equipment such as top drives, and it is applying its rig fleet and drilling know-how to deliver geothermal drilling solutions.
Is Nabors a public or private company?
Nabors is a public company. It is classified as public and is currently operating.
When was Nabors founded?
Nabors was founded in 1952. It employs 5,001 to 10,000 people.
Where is Nabors based?
Nabors is headquartered in Hamilton, Bermuda.
How does Nabors make money?
Four revenue lines are on record. Contract Drilling Services are the primary driver. The others are drilling Solutions Services, rig Equipment and Technology Sales and software and Digital Services.
Who are Nabors's main competitors?
Direct peers on record are Helmerich & Payne, Precision Drilling, Patterson-UTI Energy, Transocean, Valaris Limited and Borr Drilling. Broad incumbents are SLB (Schlumberger), Halliburton and Baker Hughes. Corva is listed as an emerging player.
Does Nabors have an API?
No public API is recorded for Nabors.
What industry is Nabors in?
Nabors's product category is Oilfield Drilling Services. Its primary akta.pro industry code is EUALABAA, Drilling & Workover Rigs (Land & Offshore), with a secondary code of EUALABAL, Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment). Its NAICS code is 213111 and its SIC code is 1381.