easyHotel

What easyHotel does

easyHotel is a pan-European super-budget hotel operator operating 48 hotels with approximately 4,700 rooms across 11 countries (UK, Netherlands, Switzerland, Germany, Portugal, Belgium, Spain, France, Hungary, Republic of Ireland, and Bulgaria). Founded in 2004 and headquartered in Edinburgh under the legal entity easyHotel UK Limited, the company positions itself as a "super-priced, low-carbon" budget brand, stripping non-essential amenities to deliver compact en-suite rooms with 4-star mattresses, free Wi-Fi and air conditioning at price points starting from approximately £28 per night. The brand is affiliated with easyGroup, sharing the "easy" prefix with easyJet and other easy-branded businesses.

The business is asset-light in a budget-hotel operating sense but capital-intensive in real estate: the platform was acquired by Tristan Capital Partners' EPISO 6 opportunistic fund in June 2025 in a transaction valued at over €400 million, with KKR subsequently providing approximately €300 million in whole loan financing (December 2025) to fund expansion and capex. Technology infrastructure runs on Azure with Cloudflare bot management, PayPal transaction processing, Google Analytics tracking and a proprietary digital key / mobile app stack across iOS and Android. Ancillary revenue streams include early check-in, late check-out, luggage storage, extra cleaning, pet fees and corporate bookings for groups of 6+ rooms, complemented by the free clubBedzzz loyalty program offering a 10% member discount.

easyHotel serves a horizontal set of customer segments — budget-conscious leisure travellers, business travellers, families, solo travellers and couples, and transit/airport travellers — predominantly through direct-to-consumer booking channels (proprietary website and mobile app) with a best-price guarantee that bypasses third-party OTA commissions. A dedicated corporate bookings team handles group and B2B contracts. The company markets itself on a sustainability positioning (wooden key cards, reduced single-use plastics, extended cleaning intervals, LED lighting) and has documented a 24.5% energy reduction at its London Victoria property under an Earth Day Energy Challenge.

Name

easyHotel

Legal name

easyHotel UK Limited

Website

https://easyhotel.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

easyHotel operates a 48-hotel, ~4,700-room pan-European super-budget hotel portfolio across 11 countries, serving price-sensitive leisure and business travellers with compact low-carbon rooms booked via direct website and mobile app.

Ownership category

akta.pro rank

Product category

Budget Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

akta.pro secondary industries

Urban Limited-Service Hotels (THAGABAH), Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Budget hotel rooms
• City center accommodations
• Hotel booking platform
• Low-carbon hospitality
• Pan-European hotels

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Night Bookings: Core revenue from nightly room rentals across twin, double, accessible, and family room categories. Prices vary by location, date, and room type with window availability affecting pricing.
2. Extra Services: Ancillary revenue from early check-in (from £10-20), late check-out (from £10-20), luggage storage (£2.50-5 per item), extra room cleaning (£10-15), and pet fees (£10)
3. Club Membership: clubBedzzz loyalty program offering 10% discount on rooms plus local partner discounts for annual/membership fees
4. Corporate Bookings: Dedicated B2B channel for group bookings of 6+ rooms with negotiated rates for corporate clients

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

easyHotel operates a pan-European network of 48 budget hotels with approximately 4,700 rooms across 11 countries, selling nightly room rentals in compact, en-suite rooms with essential amenities (4-star style mattresses, free Wi-Fi, air conditioning) in central city locations. Revenue is driven by room night bookings, supplemented by ancillary services including early check-in, late check-out, luggage storage, extra room cleaning, pet fees, the clubBedzzz loyalty program, and dedicated corporate and group booking channels.

Product overview

easyHotel operates as a pan-European budget hotel platform offering super-priced, low-carbon accommodations across 11 European countries (UK, Netherlands, Switzerland, Germany, Portugal, Belgium, Spain, France, Hungary, Republic of Ireland, and Bulgaria). The portfolio comprises 48 hotels with approximately 4,700 rooms. The core product delivers compact, en-suite rooms with 4-star style mattresses, free Wi-Fi, and air conditioning. The platform is supplemented by ancillary services including clubBedzzz (free loyalty program offering 10% member discounts), corporate booking capabilities, group deals for 6+ rooms, student discounts via Student Beans, digital key access via mobile app, and a dedicated booking management app. The company positions itself on sustainability through low-carbon practices including wooden key cards, reduced single-use plastic, and optimized cleaning schedules.

Differentiator

Problem solved

Functional benefit

Brands

• clubBedzzz: Free loyalty program offering 10% discount on rooms and local discounts at restaurants and parking.

Products and services

• easyHotel Budget Hotel Rooms Pan-European budget hotel chain offering nightly room rentals in compact, en-suite rooms with 4-star style mattresses, free Wi-Fi, and air conditioning across 48 hotels in 11 European countries (UK, Netherlands, Switzerland, Germany, Portugal, Belgium, Spain, France, Hungary, Republic of Ireland, and Bulgaria). Room categories include small double (with or without window), standard double with window, twin, family triple, and accessible rooms. Prices vary by location, season, and demand, starting from £28 per night.
• clubBedzzz Loyalty Program Free loyalty membership program offering 10% discount on room bookings plus access to local partner discounts at restaurants, parking, and other amenities for enrolled members.
• Corporate Bookings Service Dedicated booking service for corporate clients and business travelers offering negotiated group rates for bookings of 6 or more rooms, with a dedicated sales team handling reservations.
• Group Deals Special rates and dedicated arrangements for group bookings of 6 or more rooms, including events such as conferences and weddings.
• Digital Key Mobile-based digital key solution allowing guests to access their hotel rooms via smartphone without requiring traditional physical key cards, streamlining the check-in and room access process.
• easyHotel Mobile App Dedicated smartphone application for iOS and Android that enables guests to search, book, and manage reservations, access mobile check-in, use the digital key for room entry, and receive exclusive app-only offers.
• Student Discount Program Discounted accommodation rates available exclusively to students booking through the Student Beans platform, delivered via a hosted integration on the easyHotel website.

Quantifiable outcome

• 75%+ of Dutch travelers prefer lower room rates over extra amenities
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Student BeansminorGTM or Marketing PartnerStudent discount partnership offering exclusive deals for students through Student Beans platform, providing hosted integration on easyHotel website for student-specific promotional codes.
• Q-ParkminorGTM or Marketing PartnerParking partnership providing easyHotel Manchester guests with discounted parking rates at Q-Park Piccadilly Place car park through pre-booking on Q-Park website.
• easyGroupcoreStrategic or Co-development PartnereasyHotel is part of the easyGroup brand family, which includes other easy brands such as easyJet. The company benefits from brand association and family brand positioning under the easyGroup umbrella.
• Part of easy.com Brand FamilyminorGTM or Marketing PartnerCross-promotion through easy.com family website connecting various easy-branded services and products.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&B Hotels: Pan-European independent budget hotel chain (recently expanded via a landmark deal with Goldman Sachs and PAI Partners). Closest direct peer to easyHotel by footprint, target customer, and value proposition across France, Germany, and other EU markets.
• Travelodge: UK-headquartered budget hotel chain with hundreds of properties focused on low-cost, no-frills rooms. Direct budget competitor to easyHotel in the UK and increasingly across Europe, with similar GTM and target traveler.
• Meininger Hotels: European budget hotel-hostel hybrid brand with properties in Germany, Austria, Netherlands, and other EU cities. Comparable to easyHotel in target customer (budget urban travelers) and city-center locations.
• Motel One: German design-led budget hotel chain operating across major European cities. Competes with easyHotel for price-sensitive urban travelers but differentiates through design-forward interiors while maintaining budget price points.

Broad incumbents

• ibis Budget (Accor): Accor's economy hotel brand operating across Europe and globally. Directly comparable budget offering to easyHotel, with greater scale, broader geographic reach, and the brand backing of a global hotel major.
• Campanile / Premiere Classe (Louvre Hotels): Louvre Hotels Group's budget and economy hotel brands with strong presence in France and other EU markets. Direct budget competitor to easyHotel in France, with comparable value proposition and city-center locations.
• Premier Inn: Largest UK budget hotel brand operated by Whitbread, with significant German and Middle East expansion. Competes with easyHotel in UK and Continental Europe on price and central city locations, but with a much larger room base and broader amenity profile.

Emerging players

• citizenM: Premium-affordable boutique hotel brand with a tech-forward, compact-room concept across major European and US cities. Comparable to easyHotel on compact urban rooms and digital key/app model, but at a higher price point.
• Generator Hostels: Design-led hostel-hotel hybrid operating across major European cities. Competes with easyHotel for the price-sensitive solo and group traveler in urban centers, offering even lower price points.
• a&o Hostels: Largest European privately owned hostel chain, operating in Germany, Austria, Netherlands, Italy, Czech Republic, and other EU markets. Comparable to easyHotel on budget urban accommodation targeting leisure and corporate travelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easyHotelEdinburgh
• Instagraminstagram.com/easyhotel
• Xx.com/easyhotelpsw
• LinkedInlinkedin.com/company/easyhotel-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyHotel