Venus Concept

What Venus Concept does

Venus Concept is a global medical aesthetic device company founded in 2009 and headquartered in Toronto, Canada, that develops, manufactures, and sells energy-based, robotic, and AI/IoT-integrated systems for non-invasive aesthetic treatments. Its product portfolio spans three categories — body contouring and shaping devices (Venus Nova, Venus Bliss MAX, Venus Bliss, Venus Legacy, Venus Versa), face and skin resurfacing devices (Venus Viva MD, Venus Versa Pro, Venus Glow, TriBella), and hair restoration and removal devices (ARTAS iXi robotic FUE system, NeoGraft, Venus Velocity, Venus Epileve). Underlying technologies combine radio frequency, diode laser, electrical muscle stimulation, robotics, and emerging AI/IoT capabilities, with FDA 510(k) clearances supporting US commercialization.

The company serves medical spas, dermatologists, plastic surgeons, and hair transplant physicians across more than 60 countries, including 11 direct markets, via a direct enterprise field-sales motion supplemented by Practice Development Managers who provide clinical training, marketing, and operational support. Devices are sold as hardware (typically priced in the $120K-$300K range per market research) with recurring service, training, and support revenue attached. Venus Concept completed a going-private merger with Madryn Asset Management in March 2026 at $0.04 per share following multiple debt-to-equity exchanges that reduced debt by roughly 49% between December 2023 and September 2025. The company has executed the NeoGraft acquisition (2018) and most recently secured FDA 510(k) clearance for its Venus NOVA multi-application platform in November 2025.

Name

Venus Concept

Legal name

Venus Concept Inc.

Website

https://venusconcept.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Venus Concept is a Toronto-based medical aesthetic device company that develops and sells energy-based, robotic, and AI-integrated systems for non-invasive body contouring, skin rejuvenation, hair removal, and hair restoration to medical spas, dermatologists, plastic surgeons, and hair transplant physicians across 60+ countries.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Medical aesthetic devices
• Energy-based aesthetics
• Radio frequency devices
• Robotic hair restoration
• Aesthetic practice equipment

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Aesthetic Devices: Sale of proprietary aesthetic medical devices for body contouring, skin treatments, and hair restoration. Products include Venus Bliss, Venus Legacy, Venus Versa, Venus Viva MD, ARTAS iXi, NeoGraft, and other energy-based treatment systems.
2. Service and Support: Ongoing clinical training, technical support, and practice development services provided to aesthetic practices.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Venus Concept designs, manufactures, and sells proprietary energy-based and robotic medical aesthetic devices for body contouring, skin resurfacing, hair removal, and hair restoration. The portfolio spans body devices (Venus Nova, Venus Bliss MAX, Venus Bliss, Venus Legacy, Venus Versa), face and skin devices (Venus Viva MD, Venus Glow, TriBella), and hair restoration/removal devices (ARTAS iXi, NeoGraft, Venus Velocity, Venus Epileve). The company sells capital equipment to medical aesthetic practices and provides clinical training, technical support, and practice development services.

Product overview

Venus Concept is a global medical aesthetic device company offering a comprehensive portfolio of energy-based and robotic aesthetic treatment solutions. The product portfolio is organized across three main categories: Body Devices (Venus Nova, Venus Bliss MAX, Venus Bliss, Venus Legacy, Venus Versa), Face & Skin Devices (Venus Viva MD, Venus Glow, Venus Versa Pro, TriBella), and Hair Restoration/Removal Devices (ARTAS iXi, NeoGraft, Venus Velocity, Venus Epileve). The company provides treatment solutions spanning non-invasive fat lipolysis, skin tightening, wrinkle reduction, hair removal, hair restoration, skin resurfacing, and photorejuvenation. Venus Concept operates in over 60 countries with a presence in 11 direct markets.

Differentiator

Problem solved

Functional benefit

Brands

• ARTAS iXi: The Intelligent Hair Transplant Technology
• NeoGraft
• Venus Bliss MAX
• Venus Bliss
• Venus Legacy
• Venus Versa
• Venus Versa Pro
• Venus Viva MD
• Venus NOVA
• Venus Velocity
• Venus Epileve
• Venus Glow
• TriBella

Products and services

• Venus Nova Most advanced multi-application platform for non-invasive body and skin treatments, combining adaptive EMS and multi-polar RF technologies for medical aesthetic practices.
• Venus Bliss MAX Advanced 3-in-1 body shaping solution combining diode laser lipolysis, tri-polar radio frequency, and EMS muscle stimulation technologies for fat reduction, skin tightening, and muscle stimulation.
• Venus Bliss Advanced non-invasive lipolysis machine for body fat reduction treatments targeting medical aesthetic practices.
• Venus Legacy Full body and face solution using 4D multi-polar radio frequency and pulsed electromagnetic fields (PEMF) for skin tightening and body contouring treatments.
• Venus Versa Versatile multi-treatment platform for various aesthetic treatments including hair removal, skin resurfacing, and body treatments for medical aesthetic practices.
• Venus Versa Pro Advanced multi-treatment platform building on Venus Versa with enhanced capabilities for skin treatments, including over 1 million treatments performed milestone capability.
• Venus Viva MD NanoFractional radio frequency skin resurfacing device for skin renewal and wrinkle reduction treatments, with over 1 million treatments performed milestone achieved.
• Venus Glow Facial treatment device for skin renewal and rejuvenation procedures in medical aesthetic practices.
• TriBella Tri-modality aesthetic facial therapy combining photorejuvenation, anti-aging, and skin resurfacing treatments for medical aesthetic practices.
• ARTAS iXi Intelligent hair transplant technology using robotic-assisted Follicular Unit Extraction (FUE) for hair restoration procedures, targeting hair transplant physicians.
• NeoGraft Trusted hair restoration solution using automated FUE technology for hair transplantation procedures, acquired by Venus Concept in February 2018.
• Venus Velocity Gold standard diode laser hair removal system for long-lasting hair reduction treatments in medical aesthetic practices.
• Venus Epileve Diode laser hair removal device for versatile and effective hair removal treatments in medical aesthetic practices.

Quantifiable outcome

• Over 10 million Venus treatments performed worldwide annually
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cynosure (Hologic): Cynosure, now part of Hologic, is a leading energy-based aesthetic device company offering laser, RF, and body contouring platforms serving medical spas, dermatologists, and plastic surgeons. Direct competitor to Venus's energy-based device portfolio across body, face/skin, and hair removal categories.
• Solta Medical (Bausch + Lomb): Solta Medical, owned by Bausch + Lomb, markets Thermage (RF skin tightening), Fraxel (skin resurfacing), Clear + Brilliant, and Liposonix. Direct overlap with Venus Viva MD and Venus Legacy in skin resurfacing and skin tightening categories.
• Lumenis: Lumenis is a global leader in energy-based medical aesthetics offering laser and intense pulsed light platforms for hair removal, skin rejuvenation, and surgical applications. Comparable to Venus's hair removal and skin treatment product lines.

Direct peers

• InMode: InMode develops and markets minimally invasive and non-invasive aesthetic medical devices using RF, laser, and similar energy-based technologies for body contouring, skin remodeling, and hair removal. Highly comparable to Venus's energy-based device portfolio and a key direct competitor in the medical aesthetics space.
• Cutera: Cutera is a medical aesthetic device company offering laser and energy-based platforms (e.g., truSculpt, excel V, Secret RF) for body contouring, skin rejuvenation, and hair removal. Closely comparable to Venus Concept's product portfolio and customer base of medical spas and physicians.
• BTL Aesthetics: BTL manufactures non-invasive aesthetic devices including EMSCULPT (EMS muscle stimulation), EMSELLA, and Exilis (RF) for body contouring and skin tightening. Direct competitor to Venus Legacy, Venus Bliss MAX, and Venus NOVA in the EMS and RF body shaping category.
• Alma Lasers: Alma Lasers, part of Sisram Medical, develops energy-based aesthetic devices including laser, RF, and ultrasound platforms for hair removal, body contouring, and skin rejuvenation. Direct competitor to Venus Velocity, Venus Versa, and broader product lines.
• Restoration Robotics (ARTAS): Restoration Robotics developed the original ARTAS robotic hair restoration system, now operating under Venus Concept following acquisition. Direct peer in robotic FUE hair restoration with overlapping technology base and customer base of hair transplant physicians.

Emerging players

• Sciton: Sciton manufactures laser and light-based aesthetic and medical platforms (e.g., BBL, Halo, Joule) for skin resurfacing, photorejuvenation, and hair removal. Overlaps with Venus Viva MD, TriBella, and Venus Velocity product lines, particularly in physician-directed practices.
• Aerolase: Aerolase develops portable Nd:YAG laser aesthetic devices for hair removal, skin rejuvenation, and acne treatment. Comparable technology category to Venus Velocity and Venus Versa, though positioned as a more compact/portable alternative primarily for medical spas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/venus-concept
• Xx.com/VenusConcept
• Facebookfacebook.com/venusconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds12 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venus Concept