What INTURN does

INTURN, founded in 2013 and headquartered in New York, is a privately held enterprise SaaS company that operates an inventory management platform designed for large brands to convert slow-moving and excess inventory into revenue. The platform centralizes inventory data, standardizes product attributes through custom configuration mapping, and uses automated workflows to allocate bulk product offers to a network of buying partners at optimized pricing. Core technical capabilities include Automated Offerings & Allocation, Negotiation Control, Expedite Entry (order entry automation), Data Visibility & Standardization, and inLine Analytics for real-time decision support within the workflow. The product is paired with professional services — Strategic Customer Support, Custom Configurations, Retailer Networking, Expert Onboarding, and Automated Workflows — indicating a high-touch enterprise deployment model rather than a self-serve SaaS motion.

INTURN generates revenue through enterprise SaaS subscriptions sold via quote-based, annual contracts. The go-to-market is direct enterprise field sales using "Book a Demo" and "Get Started" CTAs, with dedicated account managers supporting strategic outcomes. The company's primary customer segment is enterprise brands dealing with excess inventory challenges; its value proposition addresses manual inventory operations, inefficient sell-through, and environmental waste from destruction. Cumulative venture funding totals approximately $67M across rounds from 2013–2020, with Forerunner Ventures, B Capital, and Novel TMT Ventures among lead investors. No public revenue figures are disclosed, and no public listing exists. The company positions itself in the $405B off-price retail market and publishes quarterly State of Off-Price industry research as a thought-leadership channel.

Name

INTURN

Legal name

INTURN

Website

https://www.inturn.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

INTURN is a New York-based enterprise SaaS platform, founded in 2013, that helps large brands centralize inventory data and automate the allocation of slow-moving and excess inventory to off-price buyers via subscription-based contracts and dedicated strategic support.

Ownership category

akta.pro rank

Product category

Enterprise Inventory Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

akta.pro secondary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

Keywords

• Excess inventory management
• Enterprise inventory software
• Supply chain automation
• Off-price retail solutions
• Inventory optimization platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Platform Subscription: INTURN operates as a SaaS platform providing enterprise inventory management solutions. The platform offers centralized inventory visibility, automated workflows, and strategic insights. Revenue is generated through subscription-based access to the platform with dedicated strategic support, custom configurations, and retailer networking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

INTURN provides an enterprise SaaS platform that helps large brands centralize inventory data, automate workflows, and intelligently allocate excess and slow-moving inventory to the right buying partners at optimal pricing. The offering bundles the software platform with dedicated strategic support, custom configurations, retailer networking, expert onboarding, and analytics services to maximize inventory recovery.

Product overview

INTURN offers a unified enterprise inventory management platform designed for excess inventory allocation and order entry. The platform combines with professional services including Strategic Support, Custom Configurations, Retailer Networking, Expert Onboarding, Automated Workflows, and inLine Analytics. Core platform capabilities include Data Visibility & Standardization, Automated Offerings, Negotiation Control, Insights & Analytics, and Expedite Entry. The company also publishes State of Off-Price Reports as research content for the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• INTURN Platform

Quantifiable outcome

• 85% decrease in operational costs
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• B-Stock Solutions: Operates the largest B2B marketplace for returned and excess merchandise, connecting enterprise retailers and brands with buyers. Directly comparable as it monetizes the same excess-inventory workflow that INTURN automates on the supply side.
• Optoro: Returns and excess-inventory optimization platform for major retailers and brands, using data and routing logic to maximize recovery. Closely aligned with INTURN's mission of automating inventory disposition and resale.
• Tundra: Zero-fee B2B marketplace for bulk overstock and excess inventory, connecting brands and retailers directly to wholesale buyers. Comparable as a competing channel for the same enterprise excess-inventory supply.

Broad incumbents

• Liquidity Services: Public-market operator of liquidation marketplaces (Liquidation.com, GovDeals, etc.) and asset-recovery services. Comparable as a broader, more established player monetizing surplus and excess inventory across enterprise and government clients.
• Blue Yonder: Enterprise supply chain planning platform (formerly JDA, now part of Panasonic) with inventory optimization, allocation, and demand-sensing capabilities. Comparable as a large incumbent that could subsume INTURN's core inventory visibility and allocation workflow.
• SAP Extended Warehouse Management: SAP's ERP and inventory management modules are deployed at most large enterprise brands INTURN targets. Comparable as the incumbent system-of-record whose master inventory data INTURN must integrate with — and a potential competitive threat if SAP extends into excess-inventory automation.
• Oracle NetSuite: Cloud ERP with native inventory, order management, and financial modules widely used by mid-market and enterprise brands. Comparable as the incumbent platform against which INTURN must position its excess-inventory specialization.
• Manhattan Associates: Enterprise supply chain, inventory, and order management platform serving large retailers and brands. Comparable as an incumbent suite that competes for IT budget allocated to inventory and allocation functionality.

Emerging players

• ReturnGO: Returns management and reverse-logistics platform with intelligent disposition routing for retailers. Comparable as an adjacent solution touching the same post-purchase inventory flows that INTURN's excess-inventory workflow addresses.

Others

• StockX: Consumer-facing secondary marketplace that popularized recommerce at scale. Thematically comparable as proof of demand for liquid secondary markets for branded goods, though it is not a direct enterprise software competitor to INTURN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/inturnhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTURN