All Hands Craft Cocktails

What All Hands Craft Cocktails does

All Hands Craft Cocktails is a Houston, Texas-based private company founded in 2021 that produces ready-to-drink (RTD) canned craft cocktails positioned as "Adventure Proof" for outdoor and social occasions. The company was started by founders who were not industry insiders and built the brand with friends and family, drawing recipe inspiration from outdoor settings such as deer stands, fly rods, and football sidelines. The brand name derives from the nautical phrase "all hands on deck."

The company's product portfolio consists of two lines: a Vodka Soda series built on 6x distilled craft vodka with natural fruit flavors (Cranberry, Raspberry Lemonade, Cherry Limeade, Ruby Red Grapefruit, and Classic) and a Tequila Margarita series (Top Shelf Lime, Prickly Pear, Watermelon, Spicy Pineapple). All products are 10% ABV (bar strength), gluten-free, made with 100% all-natural ingredients, and packaged in 12oz cans marketed as containing "two shots per can." The company describes its recipes as award-winning and reports earned media coverage in Houston Chronicle, United Airlines Magazine, Gear Patrol, Bevnet, Seltzer Nation, Tribeza, and D Magazine.

All Hands operates a multi-channel US distribution model consisting of direct-to-consumer e-commerce through its own website, online alcohol delivery via Drizly, and physical retail through a nationwide store locator. Customer segments are primarily outdoor enthusiasts (fishing, hunting, tailgating) and social/entertaining occasions, with a secondary health-conscious segment attracted by the gluten-free, all-natural formulation. The company supports its brand through an Instagram presence (@DrinkAllHands), an email newsletter ("All Hands Dispatch"), and a field staff ambassador network ("All Hands Good Fleet") of outdoor guides, fishing captains, and outdoor enthusiasts. Revenue model is unit-pricing pay-as-you-go purchase of individual flavors and variety packs (4-can and 8-can configurations), with cumulative disclosed funding of approximately $5.1M across three rounds between 2021 and early 2026 from undisclosed investors and Piraeus Capital.

Name

All Hands Craft Cocktails

Legal name

All Hands Craft Cocktails

Website

https://allhandscocktails.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

All Hands Craft Cocktails is a Houston-based, privately-held producer of ready-to-drink craft cocktails in 12oz cans, offering gluten-free Vodka Soda and Tequila Margarita lines at 10% ABV for outdoor enthusiasts and social gatherings, distributed via DTC e-commerce, Drizly, and US retail.

Ownership category

akta.pro rank

Product category

Ready-to-drink canned cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Ready-to-drink cocktails
• Canned craft cocktails
• Vodka soda
• Tequila margarita
• Gluten-free beverages

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Canned Cocktail Sales: Revenue generated from direct sales of canned ready-to-drink cocktails through e-commerce and online retailers. Products sold as individual cans, variety packs, and multi-pack configurations.
2. Online Retail Distribution: Sales through online alcohol delivery platforms such as Drizly, allowing direct-to-consumer delivery across supported US states.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

All Hands Craft Cocktails manufactures and sells ready-to-drink craft cocktails in 12oz cans, including a Vodka Soda line (multiple fruit flavors) and a Tequila Margarita line (multiple fruit flavors). Each can contains 6x distilled craft vodka or real tequila, 100% all-natural fruit flavors, premium sparkling water or tonic, and is gluten-free with 10% ABV (two shots per can). Products are sold direct-to-consumer via the company website and Drizly, and through retail stores nationwide.

Product overview

All Hands Craft Cocktails is a ready-to-drink (RTD) craft cocktail brand positioned as 'Adventure Proof.' The company offers two core product lines: the Vodka Soda series (available in Ruby Red Grapefruit, Raspberry Lemonade, Cherry, and Classic flavors) and the Tequila Margarita series (available in Top Shelf Lime, Prickly Pear, Watermelon, and Spicy Pineapple flavors). All products are gluten-free, made with all-natural ingredients, and contain 6x distilled craft vodka (Vodka Soda line) packaged in 12oz cans.

Differentiator

Problem solved

Functional benefit

Products and services

• Vodka Soda Ruby Red Grapefruit Ready-to-drink craft cocktail made with 6x distilled craft vodka, sparkling water, and natural Ruby Red Grapefruit flavor. Gluten-free, all-natural, sold in a 4-pack of 12oz cans.
• Vodka Soda Raspberry Lemonade Ready-to-drink craft cocktail made with 6x distilled craft vodka, sparkling water, and natural Raspberry Lemonade flavor. Gluten-free, all-natural, sold in a 4-pack of 12oz cans.
• Vodka Soda Cherry Ready-to-drink craft cocktail made with 6x distilled craft vodka, sparkling water, and natural Cherry flavor. Gluten-free, all-natural, sold in a 4-pack of 12oz cans.
• Vodka Soda Classic Ready-to-drink craft cocktail made with 6x distilled craft vodka and sparkling water. Gluten-free and all-natural, sold in a 4-pack of 12oz cans.
• Tequila Margarita Top Shelf Lime Ready-to-drink craft tequila margarita made with natural Top Shelf Lime flavor. Gluten-free and all-natural, part of the Tequila Margarita variety pack lineup.
• Tequila Margarita Prickly Pear Ready-to-drink craft tequila margarita made with natural Prickly Pear flavor. Gluten-free and all-natural, part of the Tequila Margarita variety pack lineup.
• Tequila Margarita Watermelon Ready-to-drink craft tequila margarita made with natural Watermelon flavor. Gluten-free and all-natural, part of the Tequila Margarita variety pack lineup.
• Tequila Margarita Spicy Pineapple Ready-to-drink craft tequila margarita made with natural Spicy Pineapple flavor. Gluten-free and all-natural, part of the Tequila Margarita variety pack lineup.
• Vodka Soda Cranberry Ready-to-drink craft cocktail made with 6x distilled craft vodka, sparkling water, and natural Cranberry flavor. Featured on the homepage lineup.
• Vodka Soda Cherry Limeade Ready-to-drink craft cocktail made with 6x distilled craft vodka, sparkling water, and natural Cherry Limeade flavor. Featured on the homepage lineup.
• Tequila Margarita Pineapple Ready-to-drink craft tequila margarita made with natural Pineapple flavor. Featured on the homepage lineup.
• Tequila Margarita Peach Mango Ready-to-drink craft tequila margarita made with natural Peach Mango flavor. Featured on the homepage lineup.
• Vodka Soda Variety Pack 8-can variety pack of award-winning Vodka Soda flavors (four flavors, two cans each), 16 cocktails total. Each can delivers two shots of 6x distilled craft vodka at 10% ABV.
• Tequila Margarita Variety Pack 8-can variety pack of award-winning Tequila Margarita flavors (Top Shelf Lime, Prickly Pear, Pineapple, Peach Mango), each can containing two heaping shots of real tequila at 10% ABV.

Quantifiable outcome

• 8 cans, 16 cocktails per variety pack
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DrizlycoreChannel Partner/ Reseller/ DistributorDrizly is an online alcohol delivery platform partner that enables All Hands to sell and deliver products directly to consumers across supported US states. Products available for online purchase through Drizly.com with delivery to customer addresses.
• Spoke Hollow OutfittersminorGTM or Marketing PartnerField staff partner organization. Drew Chicone, one of the field staff ambassadors, is associated with Spoke Hollow Outfitters, representing the brand in outdoor/experience contexts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cutwater Spirits: Cutwater is a leading producer of premium ready-to-drink canned cocktails (vodka sodas, margaritas, tequila, whiskey) at bar-strength ABV. It is the most direct competitive comparison to All Hands' product portfolio and positioning.
• Casa Del Mar Tequila Soda: Casa Del Mar produces RTD tequila-based cocktails, directly comparable to All Hands' Tequila Margarita product line for outdoor and casual consumption occasions.
• Tip Top Proper Cocktails: Tip Top is a premium craft RTD cocktail brand emphasizing bartender-developed recipes and natural ingredients, closely mirroring All Hands' craft, all-natural positioning.
• On The Rocks Cocktails: On The Rocks (also E. & J. Gallo) offers premium bar-quality RTD cocktails in glass bottles, including tequila-based and vodka-based recipes. It directly overlaps All Hands' premium craft cocktail positioning.
• Cocktail Squad: Cocktail Squad produces premium ready-to-drink canned cocktails targeted at social and outdoor occasions, comparable to All Hands' adventure/social use cases and brand tone.
• High Noon: High Noon (E. & J. Gallo) is the dominant RTD vodka soda brand and a direct competitor to All Hands' Vodka Soda line, with comparable flavor variety packs and on-the-go positioning.

Broad incumbents

• Truly Hard Seltzer: Truly (Boston Beer Company) is a top-three U.S. hard seltzer and RTD brand with broad retail penetration. It sets the competitive ceiling on distribution scale and pricing that All Hands must navigate.
• White Claw: White Claw (Mark Anthony Brands) is the largest hard seltzer brand in the U.S. It defines mass-market RTD dynamics and off-premise shelf strategy that All Hands competes against for consumer mindshare and retail space.
• Fever-Tree: Fever-Tree is a leading premium mixer brand widely distributed in off-premise retail. It benchmarks the scale and shelf strategy All Hands would need to pursue to compete in mainstream trade channels.

Others

• Q Mixers: Q Mixers is a premium cocktail mixer brand emphasizing all-natural, real ingredients. It is comparable to All Hands as an adjacent premium CPG play targeting craft cocktail consumers and natural-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drinkallhands
• Facebookfacebook.com/drinkallhands

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Hands Craft Cocktails