Casa Azul Spirits
Casa Azul Spirits is a privately held US producer of USDA-certified organic tequila (Blanco, Reposado, Añejo) distilled at the Montes family's La Roca (NOM 1646) distillery in Jalisco, selling direct-to-consumer through its e-commerce site and Flaviar-fulfilled retail to premium, wellness-oriented, and on-premise consumers.
- Company typePrivate
- Founded2021
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Casa Azul Spirits does
Casa Azul Spirits, LLC is a privately held US-based producer of USDA-certified organic tequila, founded by serial beverage entrepreneur Lance Collins as a tribute to his father Herb Collins. The company markets a three-SKU portfolio under the Casa Azul Orgánico Tequila brand: a Blanco rested 2–3 months in stainless steel, a Reposado aged 4–6 months in American Oak Bourbon casks, and an Añejo aged 15+ months in American Oak Bourbon casks, plus a gift bundle of all three expressions. Pricing on the company’s Shopify storefront ranges from $59.99 (Blanco) to $99.99 (Añejo) per 750ml bottle at 40% ABV. Underlying production combines single-estate Blue Weber Agave cultivation in Jalisco Lowland volcanic soil, traditional stone-oven roasting, wild-yeast open-top fermentation, and aging at Destiladora La Roca (NOM 1646), a state-of-the-art facility operated by the Montes family of third-generation agave farmers in Amatitán, Jalisco. In June 2025 Casa Azul relocated from its prior facility at Las Américas (NOM 1480) to La Roca.
The business operates primarily direct-to-consumer through casaazulspirits.com, with alcohol fulfillment handled by licensed retailers on the Flaviar network, supplemented by a store-locator for retail purchases and event/hospitality activations. Brand-building runs through celebrity partnership with Mexican actress Eiza González (investor and brand partner since 2023), event sponsorships at venues such as Maxim’s Palm Springs and The Hungry Post Miami Beach, a 40+ cocktail recipe library, and social-channel presence on Instagram, Facebook, X, and TikTok. In mid-2024 the company filed an SEC Form D for a $62 million Regulation D exempt offering, reporting approximately $58.07 million sold, with Terpsi Capital disclosed as an investor.
The target customer base spans premium and special-occasion consumers seeking additive-free, transparently sourced tequila, wellness-oriented drinkers prioritizing cleaner ingredient profiles, and hospitality/on-premise accounts seeking differentiated premium spirits. Headcount sits at 11–50 employees with corporate headquarters in Irvine, California and production operations based at La Roca in Amatitán, Mexico.
Casa Azul Spirits firmographics
Firmographics- Name
- Casa Azul Spirits
- Legal name
- Casa Azul Spirits, LLC
- Website
- https://casaazulspirits.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa Azul Spirits is a privately held US producer of USDA-certified organic tequila (Blanco, Reposado, Añejo) distilled at the Montes family's La Roca (NOM 1646) distillery in Jalisco, selling direct-to-consumer through its e-commerce site and Flaviar-fulfilled retail to premium, wellness-oriented, and on-premise consumers.
- Ownership category
- akta.pro rank
Casa Azul Spirits industry classification
Industry- Product category
- Premium Tequila
- NAICS
- Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (4453), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)
Keywords
Where Casa Azul Spirits is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Casa Azul Spirits business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through the company's e-commerce platform selling Blanco, Reposado, Añejo expressions and gift bundles at retail prices ranging from $59.99 to $99.99 per bottle.
- Retail/Wholesale Distribution: Products sold through retail locations via their store locator, with order fulfillment through the Flaviar licensed retail network. Orders are shipped to consumers through licensed retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Casa Azul Orgánico Tequila Blanco - 750ml at 40% ABV |
| Unit Pricing | Pay-as-you-go | Casa Azul Orgánico Tequila Reposado - 750ml at 40% ABV |
| Unit Pricing | Pay-as-you-go | Casa Azul Orgánico Tequila Añejo - 750ml at 40% ABV |
| Unit Pricing | Pay-as-you-go | Casa Azul Orgánico Tequila Gift Bundle - All three expressions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Casa Azul Spirits product offering
Product offeringCore offering
Casa Azul Spirits produces and sells premium USDA-certified organic tequila across three expressions: Blanco, Reposado, and Añejo, plus a curated gift bundle. The tequila is crafted from single-estate Blue Weber Agave grown by the third-generation Montes family in Jalisco, Mexico, and distilled at Destiladora La Roca (NOM 1646). Products are sold direct-to-consumer and through premium retail and membership channels such as Flaviar.
Product overview
Casa Azul Spirits is an organic tequila company producing a portfolio of three core expressions—Blanco, Reposado, and Añejo—crafted from 100% single estate Blue Weber Agave at Destiladora La Roca (NOM 1646) in Jalisco, Mexico. The products are USDA certified organic and marketed as premium, additive-free tequilas with complete ingredient transparency. The company also offers a Gift Bundle packaging all three expressions together.
Differentiator
Problem solved
Functional benefit
Products and services
- Casa Azul Orgánico Tequila Blanco
Quantifiable outcome
- Less than 1% of all tequilas achieve organic certification
- +1 more outcomes
Companies that use Casa Azul Spirits
Customer profileSegments3 records
Ideal customer profiles2 records
Casa Azul Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Casa Azul Spirits partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Montes Family (Destiladora La Roca)flagshipThird-generation agave farmers turned distillers who own and operate Destiladora La Roca (NOM 1646). The Montes Family partnership provides Casa Azul with single-estate organic agave cultivation, on-site distillation, and generations of tequila-making expertise. The renewed partnership in 2025 moved production from Las Américas (NOM 1480) to state-of-the-art La Roca facility.
- Flaviar NetworkcoreLicensed retailer network that fulfills alcohol orders for Casa Azul. All alcohol orders sold through the Casa Azul website are shipped by Flaviar's network of licensed retailers, enabling compliant e-commerce distribution.
- Maxim MagazineminorCasa Azul was the official tequila sponsor at Maxim's 'The Arrival - Welcome To Palm Springs' desert event, pouring organic margaritas and tequila sodas at the star-studded celebrity event.
- The Hungry PostminorCasa Azul partnered with The Hungry Post food media brand for the Sunset Party at Ocean Social Miami Beach at Eden Roc Miami Beach, featuring signature cocktails and brand activation.
- Ocean Social by Chef Tristen EppsminorRestaurant venue at Eden Roc Miami Beach that hosted the Casa Azul x The Hungry Post sunset party event, showcasing Casa Azul cocktails to Miami tastemakers.
- Zouk Los AngelesminorGlobal hospitality brand from Sam Nazarian's SBE and Zouk Group provided VIP bottle service featuring Casa Azul Orgánico Tequila Añejo at Maxim's Palm Springs event.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Casa Azul Spirits competitors and assessment
Company assessmentEmerging players
- Flecha Azul: Celebrity-backed premium tequila brand co-founded by Mark Wahlberg. Comparable to Casa Azul as an emerging celebrity-endorsed tequila brand with premium positioning and DTC growth strategy.
- Esperanza Tequila: Organic-focused tequila brand emphasizing sustainable production. Comparable to Casa Azul through its emphasis on organic and sustainable tequila production, though smaller in scale and distribution.
Direct peers
- Casamigos: Premium tequila brand co-founded by George Clooney, sold to Diageo for $1 billion in 2017. Directly comparable to Casa Azul as a celebrity-backed premium tequila brand with similar positioning in the luxury consumer market.
- 818 Tequila: Celebrity-backed premium tequila brand founded by Kendall Jenner. Directly comparable to Casa Azul through its celebrity endorsement model, premium positioning ($50-100+ price points), and DTC-focused growth strategy.
- Teremana Tequila: Premium tequila brand founded by Dwayne 'The Rock' Johnson. Comparable to Casa Azul through celebrity partnership model, premium artisanal positioning, and focus on small-batch production.
- Clase Azul: Ultra-premium Mexican tequila brand known for distinctive hand-painted ceramic bottles. Comparable to Casa Azul in the luxury tequila segment with similar high price points and emphasis on craftsmanship and presentation.
- Código 1530: Premium tequila brand with George Strait and country music connections. Comparable to Casa Azul through celebrity partnership, traditional production methods, and premium positioning in the Blanco-Reposado-Añejo lineup.
- DeLeón Tequila: Premium tequila brand with celebrity backing (Diddy). Comparable to Casa Azul through its premium positioning, celebrity partnership model, and focus on luxury consumer segments.
Broad incumbents
- Don Julio: Established premium tequila brand owned by Diageo. Comparable to Casa Azul in the premium tequila category with broader portfolio including Blanco, Reposado, and Añejo expressions at similar price points.
- Patrón Tequila: Premium tequila market leader owned by Bacardi. Comparable to Casa Azul as a major player in the premium tequila category, though with significantly larger scale, distribution, and marketing resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Casa Azul Spirits social profiles
Digital presenceCasa Azul Spirits compliance and trust
Trust signalCompliance2 records
Casa Azul Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Azul Spirits leadership team
Management profileNumber of profiles
Profiles4 records
Casa Azul Spirits funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Azul Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Azul Spirits
What does Casa Azul Spirits do?
Casa Azul Spirits produces and sells premium USDA-certified organic tequila across three expressions: Blanco, Reposado, and Añejo, plus a curated gift bundle. The tequila is crafted from single-estate Blue Weber Agave grown by the third-generation Montes family in Jalisco, Mexico, and distilled at Destiladora La Roca (NOM 1646). Products are sold direct-to-consumer and through premium retail and membership channels such as Flaviar.
Is Casa Azul Spirits a public or private company?
Casa Azul Spirits is a private company. It is classified as venture growth investor backed and is currently operating.
When was Casa Azul Spirits founded?
Casa Azul Spirits was founded in 2021. It employs 11 to 50 people.
Where is Casa Azul Spirits based?
Casa Azul Spirits is headquartered in Irvine, United States, in the North America region.
How does Casa Azul Spirits make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution.
Who are Casa Azul Spirits's main competitors?
Emerging players on record are Flecha Azul and Esperanza Tequila. Direct peers are Casamigos, 818 Tequila, Teremana Tequila, Clase Azul, Código 1530 and DeLeón Tequila. Broad incumbents are Don Julio and Patrón Tequila.
Does Casa Azul Spirits have an API?
No public API is recorded for Casa Azul Spirits.
What industry is Casa Azul Spirits in?
Casa Azul Spirits's product category is Premium Tequila. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 31214 and its SIC code is 2080.