What Reloadly does

Reloadly is a B2B API platform that enables businesses to send digital rewards, gift cards, mobile airtime top-ups, data bundles, prepaid payment cards, and gaming credits to recipients globally. The company operates a REST API infrastructure with OAuth 2.0 authentication, supporting a catalog of 600+ mobile operators across 300+ countries for airtime and data, and 14,000+ gift card SKUs across 300+ brands in 100+ countries. Notable proprietary features include operator auto-detect from phone number and country code, an FX exchange rate endpoint for transparent cross-border pricing, and an automatic refund mechanism for failed top-ups. The platform is served through a self-serve developer portal with instant API key issuance, multi-language SDKs (Python, Node.js, Java, Go, C#, PHP, Ruby, and others), an Angular component library (Reloadly UI), and a no-code HTML plugin, with a no-code dashboard product called Perq serving non-technical HR and marketing users.

The company's go-to-market is API-first with a product-led growth motion, complemented by a sales-assisted enterprise channel for Fortune 500 customers. Reloadly monetizes primarily through usage-based transaction fees on API calls, commissions earned from mobile operators on each top-up, and margins on gift card sales, with no subscription contracts required. The customer base spans 10,000+ companies ranging from startups to Fortune 500 enterprises across six documented industries — social media (TikTok), telecommunications (Rebtel, Ayoba), cryptocurrency/fintech (Crypto.com), nonprofit/international organization (UNICEF), and Asian fintech (Linkaja). The company was founded around 2017, is headquartered in Barcelona, Spain, operates with 51–100 employees, and has raised approximately $7.65M in disclosed funding across multiple rounds from 2018 through 2021, with TheVentureCity as a notable investor.

Name

Reloadly

Legal name

Reloadly

Website

https://reloadly.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Rewards and Payout API

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Finance Services (6199), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cross-Border B2B2C Payouts (Mass Payouts, Gig/Creator, Marketplace) (FSAGAKAC)

akta.pro secondary industries

Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO), SME & Business Cross-Border Payments (B2B) (FSAMAIAB), Cross-Border Payments & FX (multi-currency wallets, DCC, remittance) (THALAHAE)

Keywords

• Gift card API
• Mobile top-up API
• Digital rewards platform
• Payout API services
• Incentives infrastructure

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. API Transaction Fees: Usage-based billing model where customers pay for API transactions based on usage volume. No contracts required. Commission earned from mobile operators on top-up transactions.
2. Gift Card Sales: Revenue from selling digital gift cards through the API. Customers purchase gift cards which are then delivered to recipients.
3. Commission from Operators: Commission earned from mobile operators based on current discount rates displayed on pricing page. Commission column in transaction reports shows earnings per top-up.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reloadly provides a B2B REST API platform that enables businesses to send digital gift cards, mobile airtime top-ups, data bundles, and prepaid payment cards to recipients across 300+ countries. The platform aggregates 600+ mobile operators and 14,000+ gift card brands into a single integration, with usage-based billing and no contractual commitments. Its no-code Perq Payout Link product serves non-technical users for branded rewards distribution.

Product overview

Reloadly is a B2B API platform for global digital rewards and payouts, consisting of multiple API products (Digital Gift Cards API, Airtime Top-ups API, Data Bundles API) and a no-code platform (Perq Payout Link). The platform enables businesses to send digital gift cards, prepaid payment cards, mobile top-ups, and gaming credits to recipients worldwide. Additional offerings include a no-code HTML plugin for non-developers and an Angular component library (Reloadly UI) for developers building custom integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Perq: A no-code platform for digital incentives and rewards. Perq allows HR and sales leaders to deliver digital gift cards and payouts without API integration.

Products and services

• Digital Gift Cards API REST API product enabling businesses to send digital gift cards from thousands of global brands (Amazon, Visa, Apple, Spotify, and others) to recipients with instant delivery via secure link. Used by marketing teams, HR platforms, and developer-facing companies for rewards and incentive programs.
• Airtime Top-ups API REST API for mobile prepaid airtime recharge covering 600+ mobile operators across 300+ countries with instant delivery, real-time processing, and automatic operator detection. Used by fintech apps, telecom resellers, remittance services, and NGOs to send mobile credit globally.
• Data Bundles API REST API enabling businesses to send mobile data bundle top-ups internationally, allowing users to purchase data plans for recipients in supported countries. Used by mobile operators, fintech apps, and digital wallet providers as a value-added service.
• Perq Payout Link No-code platform for sending digital rewards and payouts via branded links, allowing HR and marketing teams to upload recipient lists, customize branding with company logo and colors, and send rewards with a single click without API integration. Recipients choose from available gift cards without registration or login required.
• Reloadly Plugin (No-Code Widget) HTML plugin/widget enabling non-developers to embed the digital content catalog and mobile top-ups on websites without coding. Allows users to send rewards directly from a dashboard without API integration, targeted at marketing teams and SMB customers without engineering resources.
• Reloadly UI (Angular Component Library) Angular component library providing pre-built UI components for developers building applications that integrate with Reloadly's APIs. Enables faster frontend development for companies embedding Reloadly rewards into their own platforms.

Quantifiable outcome

• 10,000+ companies use Reloadly for payout and reward solutions
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/Reloadly
• GitHubgithub.com/Reloadly
• LinkedInlinkedin.com/company/reloadly
• Instagraminstagram.com/reloadly
• TikToktiktok.com/@reloadly
• Facebookfacebook.com/reloadly

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reloadly