What Tous Les Jours does

Tous Les Jours is a French-Asian bakery café franchise that sells freshly baked breads, cakes, pastries, sandwiches, and beverages, with a product portfolio distinguished by Korean-French fusion items such as Red Bean Bread, Milk Cream Bread, Kimchi Croquettes, Cloud Cakes, and Yuzu Pie. The company operates as a subsidiary of CJ Foodville, itself part of CJ Group (House of CJ), a major South Korean conglomerate headquartered in Seoul. The brand's underlying operating model is asset-light franchising: Tous Les Jours International Corp. (the US operating entity) supports a network of over 100 US stores and 192 North American stores across California, New York, New Jersey, Texas, Illinois, and Virginia, with global footprint exceeding 1,750 locations. A newly operational US bakery factory in 2025 provides centralized supply chain support for franchise growth.

The company's revenue model combines franchise royalties and supply chain revenue with direct retail sales from corporate-owned locations, including a new 1,830 sq ft flagship near the Flatiron Building in Manhattan that debuted in February 2026 as the first US store with a refreshed brand identity. Pricing is unit-based retail pricing on individual bakery and beverage items, with no publicly disclosed menu prices and no subscription or contract-based revenue. Customer acquisition blends traditional organic social media (Facebook, Instagram, LinkedIn), email newsletter, press relations, and increasingly event-driven cultural marketing activations such as the official bakery café sponsorship of BTS THE CITY ARIRANG LAS VEGAS in May 2026 and a Rakuten Viki streaming partnership in February 2026.

Tous Les Jours serves three principal customer segments: general consumers seeking freshly baked bakery and café products (with emphasis on younger Korean and K-culture affinity consumers); K-pop and Hallyu wave fans targeted through cultural event activations; and franchisee partners seeking established brand and supply chain access in the Korean bakery café segment. The brand does not develop proprietary technology platforms — its digital footprint is limited to a standard third-party online ordering integration and conventional e-commerce/marketing tooling — and it holds no disclosed patents, certifications, or AI/ML capabilities.

Name

Tous Les Jours

Legal name

TOUS les JOURS International Corp.

Website

https://tljus.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Tous Les Jours is a French-Asian bakery café franchise owned by CJ Foodville (CJ Group subsidiary), operating over 100 US stores and 1,750+ locations worldwide, selling freshly baked breads, cakes, pastries, sandwiches, and beverages featuring Korean-French fusion menu items to general consumers and K-culture affinity audiences.

Ownership category

akta.pro rank

Product category

Bakery Cafe

NAICS

Baked Goods Retailers (445291), Limited-Service Restaurants (722513), Commercial Bakeries (311812)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery cafe
• Freshly baked bread
• Specialty pastries cakes
• Korean French fusion
• Franchise bakery chain

Headquarters

HQ city

Annandale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Operations: Revenue from franchised bakery café locations. CJ Foodville expanded Tous Les Jours in North America by 42 stores to 192 total as of 2025. Franchise business grew 11% year-over-year.
2. Bakery Product Sales: Direct retail sales of freshly baked breads, cakes, pastries, sandwiches, and beverages through company-owned and franchised locations. Products include Korean bakery favorites like Red Bean Bread, Milk Cream Bread, and Kimchi Croquettes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tous Les Jours is a French-Asian bakery café franchise that manufactures and retails freshly baked breads, cakes, pastries, donuts, croquettes, sandwiches, and handcrafted beverages (coffee, teas, blended drinks) through company-owned and franchised retail locations. The brand combines traditional French baking techniques with Korean-inspired flavors, offering signature items like Red Bean Bread, Milk Cream Bread, Kimchi Croquettes, and Cloud Cakes. Operating over 100 US locations and 1,750+ stores globally under CJ Foodville ownership, the company supports franchise growth through a dedicated US bakery factory and integrated online ordering.

Product overview

TOUS les JOURS is a French-Asian bakery cafe franchise owned by CJ Foodville, offering a unified product portfolio centered on freshly baked goods and beverages. The core offering includes breads (Baguette, Whole Milk Loaf, Red Bean Bread, Milk Cream Bread, Purple Sweet Potato Loaf, Taro Cream Bread, Soboro Bread, Honey Cheese Mochi Pancake), cakes (Cloud Cakes including Choco Cloud, Mocha Cloud, Mango Cloud, Strawberry Cloud, Green Tea Cloud; Mousse Cakes including Triple Chocolate, Sweet Potato, Vanilla Chocolate Heart; Roll Cakes, Castella, Cheesecake, Tiramisu), pastries (Croissants, Danish, Fruit Pastry, Pain Au Chocolat), donuts and croquettes (Red Bean Donut, Kimchi Croquette), sandwiches, and beverages (Coffee & Espresso, Teas, Blended Drinks). The brand operates over 100 stores in the U.S. and more than 1,750 locations worldwide, with supporting services including online ordering and franchise opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Babyshark | Pinkfong: Collaborative brand featuring Baby Shark content-themed bakery products and experiences

Products and services

• Breads Freshly baked bread offerings including Baguette, Whole Milk Loaf, Red Bean Bread, Milk Cream Bread, Blueberry Cream Cheese Bread, Purple Sweet Potato Loaf, Taro Cream Bread, Soboro Bread, Honey Cheese Mochi Pancake, and specialty rolls for retail customers.
• Cakes Extensive cake selection including Cloud Cakes (Choco Cloud, Mocha Cloud, Mango Cloud, Strawberry Cloud, Green Tea Cloud), Mousse Cakes (Triple Chocolate, Sweet Potato, Vanilla Chocolate Heart), Roll Cakes, Castella, Cheesecake, Tiramisu, and specialty celebration cakes for individual purchase or custom orders.
• Pastries & Pies French-Asian pastries including Croissants (Almond, Chocolate, Strawberry, Garlic & Cheese), Danish pastries, Fruit Pastry, Pain Au Chocolat, Yuzu Pie, and specialty items like Apple Jam Mont Blanc for retail bakery customers.
• Donuts & Croquettes Korean-style donuts and croquettes including Red Bean Donut, Sweet Rice Donut, Sesame Donut, Kimchi Croquette, and Croquette with various savory fillings for retail customers.
• Coffee & Espresso Beverage offerings including Cafe Latte, Cafe Mocha, Cappuccino, Caramel Macchiato, Vanilla Latte, Lavender Latte, Cold Brew Tonic, Iced Americano, and Cafe Americano for in-store and to-go consumption.
• Teas & Signatures Tea-based beverages including Matcha Latte, Ube Latte, Honey Lavender Matcha Latte, Green Tea, Chamomile Tea, and specialty iced tea variations.
• Blended Drinks Frozen blended beverages including Strawberry Smoothie, Mango Smoothie, Matcha Frappe, Caramel Frappe, and Mocha Frappe for cafe customers.
• Sandwiches Assorted sandwiches including Egg & Cheese Morning Bun, Egg & Bacon Cheese Croissant Sandwich, Jalapeno Ham & Cheese Croissant Sandwich, Turkey & Cheese Croissant, Tuna Salad Sandwich, Chicken Club Sandwich, and Caprese Sandwich for breakfast and lunch customers.
• Online Ordering Digital ordering platform allowing customers to place orders online for delivery at select US locations, integrated through order.online for order processing and fulfillment.
• Franchise Program Franchise opportunities for entrepreneurs and small business owners to open TOUS les JOURS bakery cafe locations, with information about investment, support, training, and expansion available through the franchise page.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BTS/HybecoreGTM or Marketing Partner · 22 May 2026Tous Les Jours served as the official bakery café sponsor of BTS THE CITY ARIRANG LAS VEGAS from May 22-27, 2026, hosting pop-up activations at three Las Vegas locations that attracted thousands of fans from around the world. Guests received complimentary samples of Korean bakery items including Red Bean Bread, Milk Cream Bread, and Kimchi Croquettes, along with themed experiences and exclusive giveaways inspired by BTS' fifth studio album ARIRANG. The company plans similar activations near the concert venue in New York in August 2026.
• Rakuten VikiminorGTM or Marketing Partner · 1 February 2026Valentine's Day promotion running February 1-14, 2026 where customers at participating US locations who make any purchase receive a free one-month trial of Viki Pass Standard. The collaboration includes a social media sweepstakes offering three winners a year of Tous Les Jours cakes and an annual Viki subscription. In-store displays highlight Viki Original romance series Positively Yours.
• CJ Group/CJ FoodvillecoreOthersTous Les Jours is owned by CJ Foodville, a subsidiary of CJ Group (House of CJ). CJ Foodville has re-entered the 1 trillion won club with expected 2025 sales of 1.206 trillion won. The parent company expanded Tous Les Jours in North America by 42 stores to 192 total, while a new US bakery factory has begun operations to support franchise growth.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Paris Baguette: Direct competitor and fellow Korean-owned bakery-café chain (owned by SPC Group) operating franchised retail bakeries in the US. Competes head-to-head with Tous Les Jours in identical product categories (breads, cakes, sandwiches, beverages) and is even mentioned alongside TLJ in the South Korea flour/sugar pricing investigation.
• 85°C Bakery Cafe: Taiwanese-origin bakery-café chain operating US franchised stores with overlapping Asian-fusion bakery menus, pastries, cakes, and coffee beverages. Closely comparable customer demographic and product mix to Tous Les Jours' Korean-French fusion positioning.

Broad incumbents

• Panera Bread: Largest US bakery-café incumbent (~2,000+ locations) offering breads, pastries, sandwiches, and beverages in a fast-casual setting. Comparable business model combining retail bakery with limited-service café seating and franchise/company-owned mix, but broader American (not Asian-fusion) menu positioning.
• Starbucks: Global coffee-and-food café giant. Overlaps with Tous Les Jours on beverage-led café traffic and bakery adjuncts, but operates at vastly larger scale and with a coffee-first rather than bakery-first identity.
• The Coffee Bean & Tea Leaf: Established café chain with full beverage and bakery programs. Comparable bakery-café format with seating and franchised retail footprint, though with tea/coffee-led brand identity rather than Korean-French bakery focus.
• Tim Hortons: Large North American QSR with strong bakery (donuts, muffins, baked goods) and coffee program. Comparable franchise bakery-café model at scale, though with a Canadian coffee-identity and Western baked-goods menu.
• Auntie Anne's: Global franchise specializing in pretzels and adjacent baked snacks in malls, food courts, and retail venues. Comparable franchised baked-goods model and impulse/handheld bakery category overlap.

Emerging players

• Crumbl Cookies: Fast-growing US franchise cookie and dessert retailer with rotating weekly menus and strong social-media-driven brand engagement. Comparable in franchise-driven, treat-focused, experience-oriented consumer base, though narrower in product breadth than Tous Les Jours.
• Insomnia Cookies: US specialty cookie and dessert chain with late-night delivery focus. Comparable franchise/specialty bakery distribution and dessert-led positioning, though much narrower menu scope.

Regional players

• Paris Croissant (SPC Group): Korea-based sibling brand of Paris Baguette under SPC Group operating a more café/bakery-led format in Asia. Comparable Korean bakery-café DNA and supply-chain ecosystem, though primarily regional (Korean domestic and select Asian markets) rather than US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TousLesJoursUSA
• LinkedInlinkedin.com/company/cj-foodville-usa-inc
• Instagraminstagram.com/touslesjoursusa
• Xx.com/tlj_boston

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tous Les Jours